SONY vs. ZBRA: A Head-to-Head Stock Comparison

Updated on August 25, 2025

Here’s a clear look at SONY and ZBRA, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

SONY trades as an American Depositary Receipt (ADR), offering U.S. investors a convenient way to access its foreign-listed shares. In contrast, ZBRA is a standard domestic listing.

Symbol	SONY	ZBRA
Company Name	Sony Group Corporation	Zebra Technologies Corporation
Country	Japan	United States
GICS Sector	Consumer Discretionary	Information Technology
GICS Industry	Household Durables	Electronic Equipment, Instruments & Components
Market Capitalization	168.52 billion USD	16.41 billion USD
Exchange	NYSE	NasdaqGS
Listing Date	February 21, 1973	August 15, 1991
Security Type	ADR	Common Stock

Historical Performance

This chart compares the performance of SONY and ZBRA by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

SONY vs. ZBRA: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	SONY	ZBRA
5-Day Price Return	0.92%	1.67%
13-Week Price Return	15.46%	12.11%
26-Week Price Return	19.67%	-2.50%
52-Week Price Return	13.72%	-6.44%
Month-to-Date Return	13.20%	-4.79%
Year-to-Date Return	23.72%	-16.42%
10-Day Avg. Volume	18.73M	0.53M
3-Month Avg. Volume	14.80M	0.56M
3-Month Volatility	31.61%	37.36%
Beta	1.33	1.79

Profitability

Return on Equity (TTM)

SONY

14.17%

Household Durables Industry

Max: 26.99%
Q3: 17.28%
Median: 12.66%
Q1: 7.34%
Min: 0.07%

SONY’s Return on Equity of 14.17% is on par with the norm for the Household Durables industry, indicating its profitability relative to shareholder equity is typical for the sector.

ZBRA

15.38%

Electronic Equipment, Instruments & Components Industry

Max: 29.99%
Q3: 15.78%
Median: 9.05%
Q1: 5.63%
Min: -9.55%

ZBRA’s Return on Equity of 15.38% is on par with the norm for the Electronic Equipment, Instruments & Components industry, indicating its profitability relative to shareholder equity is typical for the sector.

SONY vs. ZBRA: A comparison of their Return on Equity (TTM) against their respective Household Durables and Electronic Equipment, Instruments & Components industry benchmarks.

Net Profit Margin (TTM)

SONY

9.13%

Household Durables Industry

Max: 15.50%
Q3: 8.99%
Median: 6.57%
Q1: 4.33%
Min: -0.49%

A Net Profit Margin of 9.13% places SONY in the upper quartile for the Household Durables industry, signifying strong profitability and more effective cost management than most of its peers.

ZBRA

10.56%

Electronic Equipment, Instruments & Components Industry

Max: 25.55%
Q3: 12.80%
Median: 7.58%
Q1: 3.09%
Min: -8.70%

ZBRA’s Net Profit Margin of 10.56% is aligned with the median group of its peers in the Electronic Equipment, Instruments & Components industry. This indicates its ability to convert revenue into profit is typical for the sector.

SONY vs. ZBRA: A comparison of their Net Profit Margin (TTM) against their respective Household Durables and Electronic Equipment, Instruments & Components industry benchmarks.

Operating Profit Margin (TTM)

SONY

11.68%

Household Durables Industry

Max: 20.22%
Q3: 12.29%
Median: 9.54%
Q1: 6.30%
Min: -1.92%

SONY’s Operating Profit Margin of 11.68% is around the midpoint for the Household Durables industry, indicating that its efficiency in managing core business operations is typical for the sector.

ZBRA

15.30%

Electronic Equipment, Instruments & Components Industry

Max: 30.04%
Q3: 16.04%
Median: 9.75%
Q1: 4.27%
Min: -12.63%

ZBRA’s Operating Profit Margin of 15.30% is around the midpoint for the Electronic Equipment, Instruments & Components industry, indicating that its efficiency in managing core business operations is typical for the sector.

SONY vs. ZBRA: A comparison of their Operating Profit Margin (TTM) against their respective Household Durables and Electronic Equipment, Instruments & Components industry benchmarks.

Profitability at a Glance

Symbol	SONY	ZBRA
Return on Equity (TTM)	14.17%	15.38%
Return on Assets (TTM)	3.26%	6.96%
Net Profit Margin (TTM)	9.13%	10.56%
Operating Profit Margin (TTM)	11.68%	15.30%
Gross Profit Margin (TTM)	31.29%	48.59%

Financial Strength

Current Ratio (MRQ)

SONY

1.09

Household Durables Industry

Max: 9.23
Q3: 4.50
Median: 2.35
Q1: 1.29
Min: 0.70

SONY’s Current Ratio of 1.09 falls into the lower quartile for the Household Durables industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.

ZBRA

1.46

Electronic Equipment, Instruments & Components Industry

Max: 4.43
Q3: 2.88
Median: 2.05
Q1: 1.52
Min: 0.64

ZBRA’s Current Ratio of 1.46 falls into the lower quartile for the Electronic Equipment, Instruments & Components industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.

SONY vs. ZBRA: A comparison of their Current Ratio (MRQ) against their respective Household Durables and Electronic Equipment, Instruments & Components industry benchmarks.

Debt-to-Equity Ratio (MRQ)

SONY

0.19

Household Durables Industry

Max: 1.84
Q3: 0.90
Median: 0.34
Q1: 0.19
Min: 0.00

SONY’s Debt-to-Equity Ratio of 0.19 is typical for the Household Durables industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.

ZBRA

0.60

Electronic Equipment, Instruments & Components Industry

Max: 1.14
Q3: 0.54
Median: 0.34
Q1: 0.11
Min: 0.00

ZBRA’s leverage is in the upper quartile of the Electronic Equipment, Instruments & Components industry, with a Debt-to-Equity Ratio of 0.60. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.

SONY vs. ZBRA: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Household Durables and Electronic Equipment, Instruments & Components industry benchmarks.

Interest Coverage Ratio (TTM)

SONY

104.18

Household Durables Industry

Max: 140.40
Q3: 77.14
Median: 24.53
Q1: 5.69
Min: -17.01

SONY’s Interest Coverage Ratio of 104.18 is in the upper quartile for the Household Durables industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.

ZBRA

7.83

Electronic Equipment, Instruments & Components Industry

Max: 101.00
Q3: 43.88
Median: 13.27
Q1: 3.73
Min: -18.73

ZBRA’s Interest Coverage Ratio of 7.83 is positioned comfortably within the norm for the Electronic Equipment, Instruments & Components industry, indicating a standard and healthy capacity to cover its interest payments.

SONY vs. ZBRA: A comparison of their Interest Coverage Ratio (TTM) against their respective Household Durables and Electronic Equipment, Instruments & Components industry benchmarks.

Financial Strength at a Glance

Symbol	SONY	ZBRA
Current Ratio (MRQ)	1.09	1.46
Quick Ratio (MRQ)	1.03	0.98
Debt-to-Equity Ratio (MRQ)	0.19	0.60
Interest Coverage Ratio (TTM)	104.18	7.83

Growth

Revenue Growth

SONY vs. ZBRA: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

SONY vs. ZBRA: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

SONY

0.47%

Household Durables Industry

Max: 8.95%
Q3: 4.19%
Median: 1.88%
Q1: 0.03%
Min: 0.00%

SONY’s Dividend Yield of 0.47% is consistent with its peers in the Household Durables industry, providing a dividend return that is standard for its sector.

ZBRA

0.00%

Electronic Equipment, Instruments & Components Industry

Max: 4.86%
Q3: 2.53%
Median: 1.28%
Q1: 0.16%
Min: 0.00%

ZBRA currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

SONY vs. ZBRA: A comparison of their Dividend Yield (TTM) against their respective Household Durables and Electronic Equipment, Instruments & Components industry benchmarks.

Dividend Payout Ratio (TTM)

SONY

10.52%

Household Durables Industry

Max: 125.12%
Q3: 62.43%
Median: 39.18%
Q1: 5.55%
Min: 0.00%

SONY’s Dividend Payout Ratio of 10.52% is within the typical range for the Household Durables industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

ZBRA

0.00%

Electronic Equipment, Instruments & Components Industry

Max: 161.37%
Q3: 67.12%
Median: 34.46%
Q1: 3.82%
Min: 0.00%

ZBRA has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

SONY vs. ZBRA: A comparison of their Dividend Payout Ratio (TTM) against their respective Household Durables and Electronic Equipment, Instruments & Components industry benchmarks.

Dividend at a Glance

Symbol	SONY	ZBRA
Dividend Yield (TTM)	0.47%	0.00%
Dividend Payout Ratio (TTM)	10.52%	0.00%

Valuation

Price-to-Earnings Ratio (TTM)

SONY

22.21

Household Durables Industry

Max: 29.75
Q3: 18.88
Median: 13.25
Q1: 9.26
Min: 6.32

A P/E Ratio of 22.21 places SONY in the upper quartile for the Household Durables industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.

ZBRA

30.77

Electronic Equipment, Instruments & Components Industry

Max: 73.87
Q3: 41.11
Median: 25.31
Q1: 18.58
Min: 8.59

ZBRA’s P/E Ratio of 30.77 is within the middle range for the Electronic Equipment, Instruments & Components industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

SONY vs. ZBRA: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Household Durables and Electronic Equipment, Instruments & Components industry benchmarks.

Price-to-Sales Ratio (TTM)

SONY

2.03

Household Durables Industry

Max: 2.12
Q3: 1.21
Median: 0.83
Q1: 0.51
Min: 0.18

SONY’s P/S Ratio of 2.03 is in the upper echelon for the Household Durables industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

ZBRA

3.25

Electronic Equipment, Instruments & Components Industry

Max: 6.74
Q3: 3.49
Median: 2.03
Q1: 1.16
Min: 0.11

ZBRA’s P/S Ratio of 3.25 aligns with the market consensus for the Electronic Equipment, Instruments & Components industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.

SONY vs. ZBRA: A comparison of their Price-to-Sales Ratio (TTM) against their respective Household Durables and Electronic Equipment, Instruments & Components industry benchmarks.

Price-to-Book Ratio (MRQ)

SONY

2.77

Household Durables Industry

Max: 4.21
Q3: 2.29
Median: 1.34
Q1: 0.98
Min: 0.59

SONY’s P/B Ratio of 2.77 is in the upper tier for the Household Durables industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.

ZBRA

4.34

Electronic Equipment, Instruments & Components Industry

Max: 6.45
Q3: 3.49
Median: 1.98
Q1: 1.31
Min: 0.35

ZBRA’s P/B Ratio of 4.34 is in the upper tier for the Electronic Equipment, Instruments & Components industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.

SONY vs. ZBRA: A comparison of their Price-to-Book Ratio (MRQ) against their respective Household Durables and Electronic Equipment, Instruments & Components industry benchmarks.

Valuation at a Glance

Symbol	SONY	ZBRA
Price-to-Earnings Ratio (TTM)	22.21	30.77
Price-to-Sales Ratio (TTM)	2.03	3.25
Price-to-Book Ratio (MRQ)	2.77	4.34
Price-to-Free Cash Flow Ratio (TTM)	12.66	19.77