SBUX vs. VIPS: A Head-to-Head Stock Comparison

Updated on August 26, 2025

Here’s a clear look at SBUX and VIPS, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

SBUX is a standard domestic listing, while VIPS trades as an American Depositary Receipt (ADR), offering U.S. investors access to its foreign-listed shares.

Symbol	SBUX	VIPS
Company Name	Starbucks Corporation	Vipshop Holdings Limited
Country	United States	China
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry	Hotels, Restaurants & Leisure	Broadline Retail
Market Capitalization	101.75 billion USD	8.51 billion USD
Exchange	NasdaqGS	NYSE
Listing Date	June 26, 1992	March 23, 2012
Security Type	Common Stock	ADR

Historical Performance

This chart compares the performance of SBUX and VIPS by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

SBUX vs. VIPS: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	SBUX	VIPS
5-Day Price Return	-3.81%	2.62%
13-Week Price Return	5.79%	19.53%
26-Week Price Return	-20.79%	17.18%
52-Week Price Return	-3.02%	35.91%
Month-to-Date Return	0.39%	14.38%
Year-to-Date Return	-1.91%	28.14%
10-Day Avg. Volume	8.15M	2.88M
3-Month Avg. Volume	10.26M	3.20M
3-Month Volatility	27.77%	27.56%
Beta	1.02	0.71

Profitability

Return on Equity (TTM)

SBUX

115.68%

Hotels, Restaurants & Leisure Industry

Max: 83.01%
Q3: 39.51%
Median: 17.38%
Q1: 5.32%
Min: -45.92%

SBUX’s Return on Equity of 115.68% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.

VIPS

18.88%

Broadline Retail Industry

Max: 49.17%
Q3: 28.98%
Median: 19.22%
Q1: 10.86%
Min: -11.14%

VIPS’s Return on Equity of 18.88% is on par with the norm for the Broadline Retail industry, indicating its profitability relative to shareholder equity is typical for the sector.

SBUX vs. VIPS: A comparison of their Return on Equity (TTM) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Net Profit Margin (TTM)

SBUX

7.18%

Hotels, Restaurants & Leisure Industry

Max: 26.45%
Q3: 14.67%
Median: 8.69%
Q1: 3.34%
Min: -11.30%

SBUX’s Net Profit Margin of 7.18% is aligned with the median group of its peers in the Hotels, Restaurants & Leisure industry. This indicates its ability to convert revenue into profit is typical for the sector.

VIPS

6.88%

Broadline Retail Industry

Max: 19.78%
Q3: 11.90%
Median: 8.63%
Q1: 5.21%
Min: 0.82%

VIPS’s Net Profit Margin of 6.88% is aligned with the median group of its peers in the Broadline Retail industry. This indicates its ability to convert revenue into profit is typical for the sector.

SBUX vs. VIPS: A comparison of their Net Profit Margin (TTM) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Operating Profit Margin (TTM)

SBUX

10.81%

Hotels, Restaurants & Leisure Industry

Max: 38.76%
Q3: 21.15%
Median: 14.20%
Q1: 6.43%
Min: -14.56%

SBUX’s Operating Profit Margin of 10.81% is around the midpoint for the Hotels, Restaurants & Leisure industry, indicating that its efficiency in managing core business operations is typical for the sector.

VIPS

8.06%

Broadline Retail Industry

Max: 27.23%
Q3: 15.96%
Median: 11.13%
Q1: 8.31%
Min: 1.77%

VIPS’s Operating Profit Margin of 8.06% is in the lower quartile for the Broadline Retail industry. This indicates weaker profitability from core operations, which may stem from inefficiencies or competitive pressures on pricing.

SBUX vs. VIPS: A comparison of their Operating Profit Margin (TTM) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Profitability at a Glance

Symbol	SBUX	VIPS
Return on Equity (TTM)	115.68%	18.88%
Return on Assets (TTM)	8.19%	10.28%
Net Profit Margin (TTM)	7.18%	6.88%
Operating Profit Margin (TTM)	10.81%	8.06%
Gross Profit Margin (TTM)	23.74%	23.36%

Financial Strength

Current Ratio (MRQ)

SBUX

0.76

Hotels, Restaurants & Leisure Industry

Max: 2.68
Q3: 1.62
Median: 1.11
Q1: 0.74
Min: 0.19

SBUX’s Current Ratio of 0.76 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.

VIPS

1.28

Broadline Retail Industry

Max: 3.54
Q3: 2.42
Median: 1.49
Q1: 1.22
Min: 0.67

VIPS’s Current Ratio of 1.28 aligns with the median group of the Broadline Retail industry, indicating that its short-term liquidity is in line with its sector peers.

SBUX vs. VIPS: A comparison of their Current Ratio (MRQ) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Debt-to-Equity Ratio (MRQ)

SBUX

8.07

Hotels, Restaurants & Leisure Industry

Max: 9.88
Q3: 4.54
Median: 1.52
Q1: 0.27
Min: 0.00

SBUX’s leverage is in the upper quartile of the Hotels, Restaurants & Leisure industry, with a Debt-to-Equity Ratio of 8.07. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.

VIPS

0.11

Broadline Retail Industry

Max: 2.14
Q3: 1.34
Median: 0.63
Q1: 0.27
Min: 0.00

Falling into the lower quartile for the Broadline Retail industry, VIPS’s Debt-to-Equity Ratio of 0.11 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.

SBUX vs. VIPS: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Interest Coverage Ratio (TTM)

SBUX

37.01

Hotels, Restaurants & Leisure Industry

Max: 26.88
Q3: 11.95
Median: 3.87
Q1: 1.19
Min: -11.84

With an Interest Coverage Ratio of 37.01, SBUX demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.

VIPS

150.47

Broadline Retail Industry

Max: 37.34
Q3: 20.63
Median: 11.28
Q1: 4.22
Min: -19.29

With an Interest Coverage Ratio of 150.47, VIPS demonstrates a superior capacity to service its debt, placing it well above the typical range for the Broadline Retail industry. This stems from either robust earnings or a conservative debt load.

SBUX vs. VIPS: A comparison of their Interest Coverage Ratio (TTM) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Financial Strength at a Glance

Symbol	SBUX	VIPS
Current Ratio (MRQ)	0.76	1.28
Quick Ratio (MRQ)	0.52	1.14
Debt-to-Equity Ratio (MRQ)	8.07	0.11
Interest Coverage Ratio (TTM)	37.01	150.47

Growth

Revenue Growth

SBUX vs. VIPS: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

SBUX vs. VIPS: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

SBUX

2.66%

Hotels, Restaurants & Leisure Industry

Max: 5.88%
Q3: 2.37%
Median: 0.68%
Q1: 0.00%
Min: 0.00%

With a Dividend Yield of 2.66%, SBUX offers a more attractive income stream than most of its peers in the Hotels, Restaurants & Leisure industry, signaling a strong commitment to shareholder returns.

VIPS

0.00%

Broadline Retail Industry

Max: 5.46%
Q3: 2.38%
Median: 0.43%
Q1: 0.00%
Min: 0.00%

VIPS currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

SBUX vs. VIPS: A comparison of their Dividend Yield (TTM) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Dividend Payout Ratio (TTM)

SBUX

103.48%

Hotels, Restaurants & Leisure Industry

Max: 127.31%
Q3: 56.79%
Median: 19.58%
Q1: 0.00%
Min: 0.00%

SBUX’s Dividend Payout Ratio of 103.48% is in the upper quartile for the Hotels, Restaurants & Leisure industry. This indicates a strong commitment to shareholder returns but also suggests that a smaller portion of earnings is retained for reinvestment compared to many peers.

VIPS

0.00%

Broadline Retail Industry

Max: 131.17%
Q3: 63.48%
Median: 29.43%
Q1: 0.00%
Min: 0.00%

VIPS has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

SBUX vs. VIPS: A comparison of their Dividend Payout Ratio (TTM) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Dividend at a Glance

Symbol	SBUX	VIPS
Dividend Yield (TTM)	2.66%	0.00%
Dividend Payout Ratio (TTM)	103.48%	0.00%

Valuation

Price-to-Earnings Ratio (TTM)

SBUX

38.96

Hotels, Restaurants & Leisure Industry

Max: 59.44
Q3: 33.98
Median: 22.25
Q1: 15.53
Min: 7.61

A P/E Ratio of 38.96 places SBUX in the upper quartile for the Hotels, Restaurants & Leisure industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.

VIPS

7.97

Broadline Retail Industry

Max: 66.12
Q3: 35.17
Median: 16.29
Q1: 10.47
Min: 5.94

In the lower quartile for the Broadline Retail industry, VIPS’s P/E Ratio of 7.97 suggests the stock may be undervalued compared to its peers, potentially presenting an attractive entry point for investors.

SBUX vs. VIPS: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Price-to-Sales Ratio (TTM)

SBUX

2.80

Hotels, Restaurants & Leisure Industry

Max: 7.74
Q3: 3.88
Median: 2.05
Q1: 1.19
Min: 0.17

SBUX’s P/S Ratio of 2.80 aligns with the market consensus for the Hotels, Restaurants & Leisure industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.

VIPS

0.55

Broadline Retail Industry

Max: 5.40
Q3: 3.33
Median: 2.04
Q1: 0.80
Min: 0.16

In the lower quartile for the Broadline Retail industry, VIPS’s P/S Ratio of 0.55 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.

SBUX vs. VIPS: A comparison of their Price-to-Sales Ratio (TTM) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Price-to-Book Ratio (MRQ)

SBUX

64.12

Hotels, Restaurants & Leisure Industry

Max: 20.90
Q3: 9.78
Median: 4.29
Q1: 2.22
Min: 0.47

At 64.12, SBUX’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.

VIPS

1.43

Broadline Retail Industry

Max: 9.06
Q3: 5.22
Median: 3.48
Q1: 1.90
Min: 0.74

VIPS’s P/B Ratio of 1.43 is in the lower quartile for the Broadline Retail industry. From a value investing perspective, this is favorable, as it suggests the stock is trading at a discount to its net asset value and may offer a greater margin of safety.

SBUX vs. VIPS: A comparison of their Price-to-Book Ratio (MRQ) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Valuation at a Glance

Symbol	SBUX	VIPS
Price-to-Earnings Ratio (TTM)	38.96	7.97
Price-to-Sales Ratio (TTM)	2.80	0.55
Price-to-Book Ratio (MRQ)	64.12	1.43
Price-to-Free Cash Flow Ratio (TTM)	40.21	--