ROKU vs. SNAP: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at ROKU and SNAP, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | ROKU | SNAP |
|---|---|---|
| Company Name | Roku, Inc. | Snap Inc. |
| Country | United States | United States |
| GICS Sector | Communication Services | Communication Services |
| GICS Industry | Entertainment | Interactive Media & Services |
| Market Capitalization | 14.72 billion USD | 14.25 billion USD |
| Exchange | NasdaqGS | NYSE |
| Listing Date | September 28, 2017 | March 2, 2017 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of ROKU and SNAP by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | ROKU | SNAP |
|---|---|---|
| 5-Day Price Return | -3.77% | 2.55% |
| 13-Week Price Return | 12.75% | -7.57% |
| 26-Week Price Return | 65.83% | 5.11% |
| 52-Week Price Return | 30.88% | -19.56% |
| Month-to-Date Return | -0.20% | 9.34% |
| Year-to-Date Return | 34.42% | -21.73% |
| 10-Day Avg. Volume | 2.94M | 171.08M |
| 3-Month Avg. Volume | 3.59M | 74.13M |
| 3-Month Volatility | 46.56% | 56.67% |
| Beta | 1.99 | 0.84 |
Profitability
Return on Equity (TTM)
ROKU
-2.44%
Entertainment Industry
- Max
- 42.50%
- Q3
- 24.06%
- Median
- 13.69%
- Q1
- 5.35%
- Min
- -17.95%
ROKU has a negative Return on Equity of -2.44%. This indicates the company is generating a loss for its shareholders, which can be a result of unprofitability or negative shareholder equity and is often a sign of financial distress.
SNAP
-24.17%
Interactive Media & Services Industry
- Max
- 49.37%
- Q3
- 33.08%
- Median
- 10.37%
- Q1
- 5.76%
- Min
- -24.17%
SNAP has a negative Return on Equity of -24.17%. This indicates the company is generating a loss for its shareholders, which can be a result of unprofitability or negative shareholder equity and is often a sign of financial distress.
Net Profit Margin (TTM)
ROKU
-1.40%
Entertainment Industry
- Max
- 45.33%
- Q3
- 24.40%
- Median
- 13.94%
- Q1
- 4.28%
- Min
- -23.67%
ROKU has a negative Net Profit Margin of -1.40%, indicating the company is operating at a net loss as its expenses exceeded its revenues.
SNAP
-9.69%
Interactive Media & Services Industry
- Max
- 49.74%
- Q3
- 29.54%
- Median
- 20.53%
- Q1
- 7.52%
- Min
- -14.52%
SNAP has a negative Net Profit Margin of -9.69%, indicating the company is operating at a net loss as its expenses exceeded its revenues.
Operating Profit Margin (TTM)
ROKU
-3.55%
Entertainment Industry
- Max
- 41.77%
- Q3
- 28.26%
- Median
- 16.13%
- Q1
- 8.03%
- Min
- -3.93%
ROKU has a negative Operating Profit Margin of -3.55%. This signifies the company is unprofitable at the operational level, as its core business expenses exceed its revenue.
SNAP
-10.41%
Interactive Media & Services Industry
- Max
- 65.96%
- Q3
- 36.82%
- Median
- 18.53%
- Q1
- 7.69%
- Min
- -18.13%
SNAP has a negative Operating Profit Margin of -10.41%. This signifies the company is unprofitable at the operational level, as its core business expenses exceed its revenue.
Profitability at a Glance
| Symbol | ROKU | SNAP |
|---|---|---|
| Return on Equity (TTM) | -2.44% | -24.17% |
| Return on Assets (TTM) | -1.44% | -7.16% |
| Net Profit Margin (TTM) | -1.40% | -9.69% |
| Operating Profit Margin (TTM) | -3.55% | -10.41% |
| Gross Profit Margin (TTM) | 44.04% | 53.82% |
Financial Strength
Current Ratio (MRQ)
ROKU
2.85
Entertainment Industry
- Max
- 6.76
- Q3
- 4.02
- Median
- 1.55
- Q1
- 0.86
- Min
- 0.38
ROKU’s Current Ratio of 2.85 aligns with the median group of the Entertainment industry, indicating that its short-term liquidity is in line with its sector peers.
SNAP
3.88
Interactive Media & Services Industry
- Max
- 3.92
- Q3
- 2.72
- Median
- 1.85
- Q1
- 1.20
- Min
- 0.25
SNAP’s Current Ratio of 3.88 is in the upper quartile for the Interactive Media & Services industry. This signifies a strong liquidity position, suggesting the company is well-equipped to cover its immediate liabilities compared to its peers.
Debt-to-Equity Ratio (MRQ)
ROKU
0.00
Entertainment Industry
- Max
- 1.54
- Q3
- 0.77
- Median
- 0.16
- Q1
- 0.02
- Min
- 0.00
Falling into the lower quartile for the Entertainment industry, ROKU’s Debt-to-Equity Ratio of 0.00 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.
SNAP
1.73
Interactive Media & Services Industry
- Max
- 0.85
- Q3
- 0.49
- Median
- 0.29
- Q1
- 0.04
- Min
- 0.00
With a Debt-to-Equity Ratio of 1.73, SNAP operates with exceptionally high leverage compared to the Interactive Media & Services industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
Interest Coverage Ratio (TTM)
ROKU
-93.67
Entertainment Industry
- Max
- 87.17
- Q3
- 35.59
- Median
- 7.06
- Q1
- 1.13
- Min
- -44.74
ROKU has a negative Interest Coverage Ratio of -93.67. This indicates that its earnings were insufficient to cover even its operational costs, let alone its interest payments, signaling significant financial distress.
SNAP
-37.02
Interactive Media & Services Industry
- Max
- 23.65
- Q3
- 16.48
- Median
- 6.73
- Q1
- -0.87
- Min
- -3.62
SNAP has a negative Interest Coverage Ratio of -37.02. This indicates that its earnings were insufficient to cover even its operational costs, let alone its interest payments, signaling significant financial distress.
Financial Strength at a Glance
| Symbol | ROKU | SNAP |
|---|---|---|
| Current Ratio (MRQ) | 2.85 | 3.88 |
| Quick Ratio (MRQ) | 2.60 | 3.68 |
| Debt-to-Equity Ratio (MRQ) | 0.00 | 1.73 |
| Interest Coverage Ratio (TTM) | -93.67 | -37.02 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
ROKU
0.00%
Entertainment Industry
- Max
- 2.90%
- Q3
- 1.29%
- Median
- 0.59%
- Q1
- 0.00%
- Min
- 0.00%
ROKU currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
SNAP
0.00%
Interactive Media & Services Industry
- Max
- 3.07%
- Q3
- 1.27%
- Median
- 0.28%
- Q1
- 0.00%
- Min
- 0.00%
SNAP currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio (TTM)
ROKU
0.00%
Entertainment Industry
- Max
- 82.30%
- Q3
- 38.45%
- Median
- 29.74%
- Q1
- 0.00%
- Min
- 0.00%
ROKU has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
SNAP
0.00%
Interactive Media & Services Industry
- Max
- 101.53%
- Q3
- 40.64%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
SNAP has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | ROKU | SNAP |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.00% |
| Dividend Payout Ratio (TTM) | 0.00% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
ROKU
--
Entertainment Industry
- Max
- 92.09
- Q3
- 54.51
- Median
- 28.92
- Q1
- 19.75
- Min
- 2.96
P/E Ratio data for ROKU is currently unavailable.
SNAP
--
Interactive Media & Services Industry
- Max
- 50.72
- Q3
- 41.60
- Median
- 25.84
- Q1
- 18.18
- Min
- 1.76
P/E Ratio data for SNAP is currently unavailable.
Price-to-Sales Ratio (TTM)
ROKU
3.37
Entertainment Industry
- Max
- 12.34
- Q3
- 7.67
- Median
- 5.06
- Q1
- 2.72
- Min
- 0.67
ROKU’s P/S Ratio of 3.37 aligns with the market consensus for the Entertainment industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
SNAP
2.46
Interactive Media & Services Industry
- Max
- 23.76
- Q3
- 11.40
- Median
- 7.69
- Q1
- 2.49
- Min
- 0.00
In the lower quartile for the Interactive Media & Services industry, SNAP’s P/S Ratio of 2.46 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.
Price-to-Book Ratio (MRQ)
ROKU
4.98
Entertainment Industry
- Max
- 22.84
- Q3
- 10.54
- Median
- 6.60
- Q1
- 2.30
- Min
- 0.65
ROKU’s P/B Ratio of 4.98 is within the conventional range for the Entertainment industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
SNAP
7.06
Interactive Media & Services Industry
- Max
- 16.71
- Q3
- 9.00
- Median
- 3.97
- Q1
- 2.19
- Min
- 0.33
SNAP’s P/B Ratio of 7.06 is within the conventional range for the Interactive Media & Services industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
Valuation at a Glance
| Symbol | ROKU | SNAP |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | -- | -- |
| Price-to-Sales Ratio (TTM) | 3.37 | 2.46 |
| Price-to-Book Ratio (MRQ) | 4.98 | 7.06 |
| Price-to-Free Cash Flow Ratio (TTM) | 38.00 | 35.40 |