ROKU vs. SNAP: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at ROKU and SNAP, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | ROKU | SNAP |
|---|---|---|
| Company Name | Roku, Inc. | Snap Inc. |
| Country | United States | United States |
| GICS Sector | Communication Services | Communication Services |
| GICS Industry | Entertainment | Interactive Media & Services |
| Market Capitalization | 13.03 billion USD | 12.10 billion USD |
| Exchange | NasdaqGS | NYSE |
| Listing Date | September 28, 2017 | March 2, 2017 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of ROKU and SNAP by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | ROKU | SNAP |
|---|---|---|
| 5-Day Price Return | 1.10% | 1.13% |
| 13-Week Price Return | 24.90% | -17.51% |
| 26-Week Price Return | 1.92% | -36.36% |
| 52-Week Price Return | 42.79% | -24.63% |
| Month-to-Date Return | -6.04% | -24.07% |
| Year-to-Date Return | 19.01% | -33.52% |
| 10-Day Avg. Volume | 3.57M | 52.28M |
| 3-Month Avg. Volume | 3.98M | 41.46M |
| 3-Month Volatility | 50.79% | 54.18% |
| Beta | 2.16 | 0.73 |
Profitability
Return on Equity (TTM)
ROKU
-2.44%
Entertainment Industry
- Max
- 42.50%
- Q3
- 22.75%
- Median
- 12.88%
- Q1
- 7.15%
- Min
- -6.84%
ROKU has a negative Return on Equity of -2.44%. This indicates the company is generating a loss for its shareholders, which can be a result of unprofitability or negative shareholder equity and is often a sign of financial distress.
SNAP
-24.17%
Interactive Media & Services Industry
- Max
- 49.37%
- Q3
- 29.69%
- Median
- 9.73%
- Q1
- 2.47%
- Min
- -26.19%
SNAP has a negative Return on Equity of -24.17%. This indicates the company is generating a loss for its shareholders, which can be a result of unprofitability or negative shareholder equity and is often a sign of financial distress.
Net Profit Margin (TTM)
ROKU
-1.40%
Entertainment Industry
- Max
- 45.25%
- Q3
- 23.93%
- Median
- 14.60%
- Q1
- 4.89%
- Min
- -22.94%
ROKU has a negative Net Profit Margin of -1.40%, indicating the company is operating at a net loss as its expenses exceeded its revenues.
SNAP
-9.69%
Interactive Media & Services Industry
- Max
- 50.41%
- Q3
- 29.38%
- Median
- 17.14%
- Q1
- 3.13%
- Min
- -30.88%
SNAP has a negative Net Profit Margin of -9.69%, indicating the company is operating at a net loss as its expenses exceeded its revenues.
Operating Profit Margin (TTM)
ROKU
-3.55%
Entertainment Industry
- Max
- 46.83%
- Q3
- 28.87%
- Median
- 15.26%
- Q1
- 8.95%
- Min
- -5.53%
ROKU has a negative Operating Profit Margin of -3.55%. This signifies the company is unprofitable at the operational level, as its core business expenses exceed its revenue.
SNAP
-10.41%
Interactive Media & Services Industry
- Max
- 65.96%
- Q3
- 36.95%
- Median
- 18.60%
- Q1
- 5.69%
- Min
- -18.13%
SNAP has a negative Operating Profit Margin of -10.41%. This signifies the company is unprofitable at the operational level, as its core business expenses exceed its revenue.
Profitability at a Glance
| Symbol | ROKU | SNAP |
|---|---|---|
| Return on Equity (TTM) | -2.44% | -24.17% |
| Return on Assets (TTM) | -1.44% | -7.16% |
| Net Profit Margin (TTM) | -1.40% | -9.69% |
| Operating Profit Margin (TTM) | -3.55% | -10.41% |
| Gross Profit Margin (TTM) | 44.04% | 53.82% |
Financial Strength
Current Ratio (MRQ)
ROKU
2.85
Entertainment Industry
- Max
- 6.80
- Q3
- 3.77
- Median
- 1.87
- Q1
- 0.86
- Min
- 0.39
ROKU’s Current Ratio of 2.85 aligns with the median group of the Entertainment industry, indicating that its short-term liquidity is in line with its sector peers.
SNAP
3.88
Interactive Media & Services Industry
- Max
- 4.30
- Q3
- 2.68
- Median
- 1.96
- Q1
- 1.21
- Min
- 0.45
SNAP’s Current Ratio of 3.88 is in the upper quartile for the Interactive Media & Services industry. This signifies a strong liquidity position, suggesting the company is well-equipped to cover its immediate liabilities compared to its peers.
Debt-to-Equity Ratio (MRQ)
ROKU
0.00
Entertainment Industry
- Max
- 1.65
- Q3
- 0.71
- Median
- 0.14
- Q1
- 0.04
- Min
- 0.00
Falling into the lower quartile for the Entertainment industry, ROKU’s Debt-to-Equity Ratio of 0.00 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.
SNAP
1.73
Interactive Media & Services Industry
- Max
- 0.90
- Q3
- 0.47
- Median
- 0.16
- Q1
- 0.03
- Min
- 0.00
With a Debt-to-Equity Ratio of 1.73, SNAP operates with exceptionally high leverage compared to the Interactive Media & Services industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
Interest Coverage Ratio (TTM)
ROKU
-93.67
Entertainment Industry
- Max
- 62.11
- Q3
- 31.19
- Median
- 7.50
- Q1
- 2.02
- Min
- -6.33
ROKU has a negative Interest Coverage Ratio of -93.67. This indicates that its earnings were insufficient to cover even its operational costs, let alone its interest payments, signaling significant financial distress.
SNAP
-37.02
Interactive Media & Services Industry
- Max
- 67.60
- Q3
- 29.41
- Median
- 6.36
- Q1
- -0.87
- Min
- -37.02
SNAP has a negative Interest Coverage Ratio of -37.02. This indicates that its earnings were insufficient to cover even its operational costs, let alone its interest payments, signaling significant financial distress.
Financial Strength at a Glance
| Symbol | ROKU | SNAP |
|---|---|---|
| Current Ratio (MRQ) | 2.85 | 3.88 |
| Quick Ratio (MRQ) | 2.60 | 3.68 |
| Debt-to-Equity Ratio (MRQ) | 0.00 | 1.73 |
| Interest Coverage Ratio (TTM) | -93.67 | -37.02 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
ROKU
0.00%
Entertainment Industry
- Max
- 2.54%
- Q3
- 1.29%
- Median
- 0.61%
- Q1
- 0.00%
- Min
- 0.00%
ROKU currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
SNAP
0.00%
Interactive Media & Services Industry
- Max
- 1.87%
- Q3
- 1.08%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
SNAP currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio (TTM)
ROKU
0.00%
Entertainment Industry
- Max
- 82.30%
- Q3
- 45.76%
- Median
- 29.16%
- Q1
- 0.00%
- Min
- 0.00%
ROKU has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
SNAP
0.00%
Interactive Media & Services Industry
- Max
- 87.35%
- Q3
- 38.67%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
SNAP has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | ROKU | SNAP |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.00% |
| Dividend Payout Ratio (TTM) | 0.00% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
ROKU
--
Entertainment Industry
- Max
- 53.51
- Q3
- 45.31
- Median
- 33.16
- Q1
- 18.21
- Min
- 3.89
P/E Ratio data for ROKU is currently unavailable.
SNAP
--
Interactive Media & Services Industry
- Max
- 87.79
- Q3
- 54.33
- Median
- 25.46
- Q1
- 18.76
- Min
- 6.96
P/E Ratio data for SNAP is currently unavailable.
Price-to-Sales Ratio (TTM)
ROKU
2.98
Entertainment Industry
- Max
- 12.81
- Q3
- 7.20
- Median
- 4.68
- Q1
- 3.32
- Min
- 0.79
In the lower quartile for the Entertainment industry, ROKU’s P/S Ratio of 2.98 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.
SNAP
2.13
Interactive Media & Services Industry
- Max
- 19.01
- Q3
- 12.39
- Median
- 6.49
- Q1
- 1.94
- Min
- 0.22
SNAP’s P/S Ratio of 2.13 aligns with the market consensus for the Interactive Media & Services industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
Price-to-Book Ratio (MRQ)
ROKU
4.98
Entertainment Industry
- Max
- 17.11
- Q3
- 8.38
- Median
- 5.24
- Q1
- 2.18
- Min
- 0.67
ROKU’s P/B Ratio of 4.98 is within the conventional range for the Entertainment industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
SNAP
7.06
Interactive Media & Services Industry
- Max
- 11.66
- Q3
- 7.17
- Median
- 4.17
- Q1
- 2.80
- Min
- 0.12
SNAP’s P/B Ratio of 7.06 is within the conventional range for the Interactive Media & Services industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
Valuation at a Glance
| Symbol | ROKU | SNAP |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | -- | -- |
| Price-to-Sales Ratio (TTM) | 2.98 | 2.13 |
| Price-to-Book Ratio (MRQ) | 4.98 | 7.06 |
| Price-to-Free Cash Flow Ratio (TTM) | 33.64 | 30.55 |