RKT vs. SLF: A Head-to-Head Stock Comparison

Updated on August 25, 2025

Here’s a clear look at RKT and SLF, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

Symbol	RKT	SLF
Company Name	Rocket Companies, Inc.	Sun Life Financial Inc.
Country	United States	Canada
GICS Sector	Financials	Financials
GICS Industry	Financial Services	Insurance
Market Capitalization	37.49 billion USD	33.07 billion USD
Exchange	NYSE	NYSE
Listing Date	August 6, 2020	March 23, 2000
Security Type	Common Stock	Common Stock

Historical Performance

This chart compares the performance of RKT and SLF by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

RKT vs. SLF: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	RKT	SLF
5-Day Price Return	-5.13%	1.42%
13-Week Price Return	37.14%	-7.98%
26-Week Price Return	38.10%	-4.38%
52-Week Price Return	-7.45%	12.99%
Month-to-Date Return	20.24%	-4.21%
Year-to-Date Return	57.73%	-5.19%
10-Day Avg. Volume	16.97M	1.95M
3-Month Avg. Volume	15.96M	1.86M
3-Month Volatility	58.40%	20.84%
Beta	2.23	0.44

Profitability

Return on Equity (TTM)

RKT

-0.01%

Financial Services Industry

Max: 40.58%
Q3: 20.06%
Median: 10.67%
Q1: 4.19%
Min: -10.31%

RKT has a negative Return on Equity of -0.01%. This indicates the company is generating a loss for its shareholders, which can be a result of unprofitability or negative shareholder equity and is often a sign of financial distress.

SLF

12.98%

Insurance Industry

Max: 29.03%
Q3: 18.11%
Median: 13.90%
Q1: 10.42%
Min: -0.64%

SLF’s Return on Equity of 12.98% is on par with the norm for the Insurance industry, indicating its profitability relative to shareholder equity is typical for the sector.

RKT vs. SLF: A comparison of their Return on Equity (TTM) against their respective Financial Services and Insurance industry benchmarks.

Net Profit Margin (TTM)

RKT

-0.01%

Financial Services Industry

Max: 52.86%
Q3: 25.58%
Median: 12.23%
Q1: 6.64%
Min: -9.92%

RKT has a negative Net Profit Margin of -0.01%, indicating the company is operating at a net loss as its expenses exceeded its revenues.

SLF

9.67%

Insurance Industry

Max: 26.78%
Q3: 14.06%
Median: 9.15%
Q1: 5.48%
Min: -7.05%

SLF’s Net Profit Margin of 9.67% is aligned with the median group of its peers in the Insurance industry. This indicates its ability to convert revenue into profit is typical for the sector.

RKT vs. SLF: A comparison of their Net Profit Margin (TTM) against their respective Financial Services and Insurance industry benchmarks.

Operating Profit Margin (TTM)

RKT

13.77%

Financial Services Industry

Max: 77.28%
Q3: 37.68%
Median: 18.17%
Q1: 9.27%
Min: -8.19%

RKT’s Operating Profit Margin of 13.77% is around the midpoint for the Financial Services industry, indicating that its efficiency in managing core business operations is typical for the sector.

SLF

12.89%

Insurance Industry

Max: 35.49%
Q3: 19.49%
Median: 14.35%
Q1: 8.53%
Min: -5.25%

In the Insurance industry, Operating Profit Margin is often not the primary measure of operational efficiency.

RKT vs. SLF: A comparison of their Operating Profit Margin (TTM) against their respective Financial Services and Insurance industry benchmarks.

Profitability at a Glance

Symbol	RKT	SLF
Return on Equity (TTM)	-0.01%	12.98%
Return on Assets (TTM)	0.00%	0.90%
Net Profit Margin (TTM)	-0.01%	9.67%
Operating Profit Margin (TTM)	13.77%	12.89%
Gross Profit Margin (TTM)	--	--

Financial Strength

Current Ratio (MRQ)

RKT

0.40

Financial Services Industry

Max: 4.58
Q3: 2.59
Median: 1.33
Q1: 0.69
Min: 0.01

For the Financial Services industry, the Current Ratio is often not the most suitable measure of short-term liquidity.

SLF

Insurance Industry

Max: 2.97
Q3: 1.33
Median: 0.55
Q1: 0.15
Min: 0.00

For the Insurance industry, the Current Ratio is often not the most suitable measure of short-term liquidity.

RKT vs. SLF: A comparison of their Current Ratio (MRQ) against their respective Financial Services and Insurance industry benchmarks.

Debt-to-Equity Ratio (MRQ)

RKT

2.69

Financial Services Industry

Max: 4.96
Q3: 2.10
Median: 0.57
Q1: 0.12
Min: 0.00

The Debt-to-Equity Ratio is often not the primary focus for assessing leverage in the Financial Services industry.

SLF

0.25

Insurance Industry

Max: 1.25
Q3: 0.65
Median: 0.34
Q1: 0.22
Min: 0.00

The Debt-to-Equity Ratio is often not the primary focus for assessing leverage in the Insurance industry.

RKT vs. SLF: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Financial Services and Insurance industry benchmarks.

Interest Coverage Ratio (TTM)

RKT

2.42

Financial Services Industry

Max: 136.23
Q3: 56.08
Median: 6.55
Q1: 2.01
Min: -33.27

The Interest Coverage Ratio is often not a primary indicator of debt servicing capacity in the Financial Services industry.

SLF

1.21

Insurance Industry

Max: 43.68
Q3: 20.84
Median: 9.56
Q1: 3.34
Min: -5.73

The Interest Coverage Ratio is often not a primary indicator of debt servicing capacity in the Insurance industry.

RKT vs. SLF: A comparison of their Interest Coverage Ratio (TTM) against their respective Financial Services and Insurance industry benchmarks.

Financial Strength at a Glance

Symbol	RKT	SLF
Current Ratio (MRQ)	0.40	--
Quick Ratio (MRQ)	0.40	--
Debt-to-Equity Ratio (MRQ)	2.69	0.25
Interest Coverage Ratio (TTM)	2.42	1.21

Growth

Revenue Growth

RKT vs. SLF: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

RKT vs. SLF: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

RKT

0.00%

Financial Services Industry

Max: 8.18%
Q3: 3.60%
Median: 1.56%
Q1: 0.00%
Min: 0.00%

RKT currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

SLF

4.41%

Insurance Industry

Max: 8.23%
Q3: 4.54%
Median: 3.42%
Q1: 1.97%
Min: 0.00%

SLF’s Dividend Yield of 4.41% is consistent with its peers in the Insurance industry, providing a dividend return that is standard for its sector.

RKT vs. SLF: A comparison of their Dividend Yield (TTM) against their respective Financial Services and Insurance industry benchmarks.

Dividend Payout Ratio (TTM)

RKT

0.00%

Financial Services Industry

Max: 155.56%
Q3: 63.71%
Median: 18.08%
Q1: 0.00%
Min: 0.00%

RKT has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

SLF

59.98%

Insurance Industry

Max: 168.02%
Q3: 85.57%
Median: 50.71%
Q1: 22.04%
Min: 0.00%

SLF’s Dividend Payout Ratio of 59.98% is within the typical range for the Insurance industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

RKT vs. SLF: A comparison of their Dividend Payout Ratio (TTM) against their respective Financial Services and Insurance industry benchmarks.

Dividend at a Glance

Symbol	RKT	SLF
Dividend Yield (TTM)	0.00%	4.41%
Dividend Payout Ratio (TTM)	0.00%	59.98%

Valuation

Price-to-Earnings Ratio (TTM)

RKT

Financial Services Industry

Max: 63.23
Q3: 32.10
Median: 14.41
Q1: 10.81
Min: 0.37

P/E Ratio data for RKT is currently unavailable.

SLF

13.61

Insurance Industry

Max: 28.91
Q3: 17.76
Median: 13.63
Q1: 10.02
Min: 2.89

SLF’s P/E Ratio of 13.61 is within the middle range for the Insurance industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

RKT vs. SLF: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Financial Services and Insurance industry benchmarks.

Price-to-Sales Ratio (TTM)

RKT

7.31

Financial Services Industry

Max: 11.16
Q3: 5.45
Median: 2.61
Q1: 1.25
Min: 0.04

The P/S Ratio is often not a primary valuation tool in the Financial Services industry.

SLF

1.32

Insurance Industry

Max: 3.72
Q3: 1.98
Median: 1.23
Q1: 0.81
Min: 0.23

SLF’s P/S Ratio of 1.32 aligns with the market consensus for the Insurance industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.

RKT vs. SLF: A comparison of their Price-to-Sales Ratio (TTM) against their respective Financial Services and Insurance industry benchmarks.

Price-to-Book Ratio (MRQ)

RKT

3.81

Financial Services Industry

Max: 7.09
Q3: 3.79
Median: 1.46
Q1: 0.83
Min: 0.04

RKT’s P/B Ratio of 3.81 is in the upper tier for the Financial Services industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.

SLF

2.03

Insurance Industry

Max: 4.37
Q3: 2.48
Median: 1.68
Q1: 1.19
Min: 0.19

SLF’s P/B Ratio of 2.03 is within the conventional range for the Insurance industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.

RKT vs. SLF: A comparison of their Price-to-Book Ratio (MRQ) against their respective Financial Services and Insurance industry benchmarks.

Valuation at a Glance

Symbol	RKT	SLF
Price-to-Earnings Ratio (TTM)	--	13.61
Price-to-Sales Ratio (TTM)	7.31	1.32
Price-to-Book Ratio (MRQ)	3.81	2.03
Price-to-Free Cash Flow Ratio (TTM)	20.65	10.01