RDDT vs. ROKU: Reddit vs. Roku Stock Comparison
How do Reddit (RDDT) and Roku (ROKU) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.
Company Profile
Reddit (RDDT) and Roku (ROKU) both fall under the Media & Entertainment industry group, but RDDT is classified in Interactive Media & Services while ROKU is classified in Entertainment.
Roku (ROKU) has been public since September 28, 2017, giving it a longer listed trading history, while Reddit (RDDT) listed on March 21, 2024 and still has a shorter public-market record.
| Profile Item | RDDT | ROKU |
|---|---|---|
| Name | Reddit Inc. Class A Common Stock | Roku, Inc. Class A Common Stock |
| Country/Region | United States | United States |
| GICS Sector | Communication Services | Communication Services |
| GICS Industry Group | Media & Entertainment | Media & Entertainment |
| GICS Industry | Interactive Media & Services | Entertainment |
| GICS Sub-Industry | Interactive Media & Services | Movies & Entertainment |
| Market Capitalization | 18.36 billion USD | 23.93 billion USD |
| Currency | USD | USD |
| Exchange | NYSE | Nasdaq |
| Listing Date | March 21, 2024 | September 28, 2017 |
| Security Type | Common Stock | Common Stock |
Price Performance
Cumulative Growth
Trailing Returns
Calendar-Year Returns
Performance Metrics
| Metric | RDDT | ROKU |
|---|---|---|
| Total Return (1Y) | -50.09% | 53.14% |
| Total Return (3Y, Annualized) | -- | 24.44% |
| Total Return (5Y, Annualized) | -- | -10.44% |
Risk Profile
Drawdown History
Return Distribution
Risk Metrics
| Metric | RDDT | ROKU |
|---|---|---|
| Volatility (1Y, Annualized) | 74.81% | 40.24% |
| Beta (5Y) | 2.17 | 2.06 |
| Max Drawdown (5Y) | -66.40% | -86.13% |
| Avg. Volume (3M) | 6.23M | 2.44M |
Risk-Adjusted Performance
Risk-Return Positioning
Risk-Adjusted Metrics
| Metric | RDDT | ROKU |
|---|---|---|
| Sharpe Ratio (1Y) | -0.73 | 1.21 |
| Sortino Ratio (1Y) | -0.97 | 2.08 |
Profitability
ROE (TTM)
Both Reddit (RDDT) at 32.03% and Roku (ROKU) at 18.15% sit in the top peer quartile for ROE, suggesting each generates more profit from shareholders’ equity than typical industry peers.
RDDT
Media & Entertainment industry group
32.03%
- Max
- 49.92%
- RDDT
- 32.03%
- Q3
- 17.95%
- Median
- 7.20%
- Q1
- -4.53%
- Min
- -26.31%
ROKU
Media & Entertainment industry group
18.15%
- Max
- 49.92%
- ROKU
- 18.15%
- Q3
- 17.95%
- Median
- 7.20%
- Q1
- -4.53%
- Min
- -26.31%
Net Margin (TTM)
Reddit (RDDT) at 32.11% retains a top-quartile share of revenue as profit, ahead of Roku (ROKU) at 9.34%, which keeps about the industry-typical share.
RDDT
Media & Entertainment industry group
32.11%
- Max
- 32.91%
- RDDT
- 32.11%
- Q3
- 11.75%
- Median
- 5.04%
- Q1
- -4.17%
- Min
- -25.14%
ROKU
Media & Entertainment industry group
9.34%
- Max
- 32.91%
- Q3
- 11.75%
- ROKU
- 9.34%
- Median
- 5.04%
- Q1
- -4.17%
- Min
- -25.14%
Operating Margin (TTM)
Reddit (RDDT) at 29.23% operates in the top operating margin quartile, ahead of Roku (ROKU) at 11.90%, which runs around its industry’s norm.
RDDT
Media & Entertainment industry group
29.23%
- Max
- 40.16%
- RDDT
- 29.23%
- Q3
- 18.72%
- Median
- 8.63%
- Q1
- 1.90%
- Min
- -22.08%
ROKU
Media & Entertainment industry group
11.90%
- Max
- 40.16%
- Q3
- 18.72%
- ROKU
- 11.90%
- Median
- 8.63%
- Q1
- 1.90%
- Min
- -22.08%
Profitability Metrics
| Metric | RDDT | ROKU |
|---|---|---|
| ROE (TTM) | 32.03% | 18.15% |
| ROA (TTM) | 16.60% | 6.32% |
| Net Margin (TTM) | 32.11% | 9.34% |
| Operating Margin (TTM) | 29.23% | 11.90% |
| Gross Margin (TTM) | 91.55% | 45.34% |
Growth
Revenue Growth
Both companies are growing quickly, but Reddit (RDDT) at 69.40% is the standout with revenue growth above its industry range; Roku (ROKU) at 15.18% also sits in the top quartile.
EPS Growth
Neither Reddit (RDDT) nor Roku (ROKU) reports a EPS growth value for this period, so a direct comparison isn't possible.
Growth Metrics
| Metric | RDDT | ROKU |
|---|---|---|
| Revenue Growth (YoY) | 69.40% | 15.18% |
| Revenue Growth (3Y CAGR) | 48.93% | 14.86% |
| EPS Growth (YoY) | -- | -- |
| EPS Growth (3Y CAGR) | -- | -- |
Financial Strength
Current Ratio (MRQ)
Both Reddit (RDDT) at 10.80 and Roku (ROKU) at 2.70 post current ratio above their industries’ typical mid-ranges — short-term liquidity appears comfortable, though unusually high readings can point to idle current assets.
RDDT
Media & Entertainment industry group
10.80
- RDDT
- 10.80
- Max
- 4.69
- Q3
- 2.53
- Median
- 1.52
- Q1
- 0.95
- Min
- 0.28
ROKU
Media & Entertainment industry group
2.70
- Max
- 4.69
- ROKU
- 2.70
- Q3
- 2.53
- Median
- 1.52
- Q1
- 0.95
- Min
- 0.28
Debt / Equity (MRQ)
Both Reddit (RDDT) at 0.01 and Roku (ROKU) at 0.13 keep leverage in the lower quartile of their industries, with less balance-sheet debt relative to equity than most peers.
RDDT
Media & Entertainment industry group
0.01
- Max
- 3.65
- Q3
- 1.69
- Median
- 0.46
- Q1
- 0.17
- RDDT
- 0.01
- Min
- 0.00
ROKU
Media & Entertainment industry group
0.13
- Max
- 3.65
- Q3
- 1.69
- Median
- 0.46
- Q1
- 0.17
- ROKU
- 0.13
- Min
- 0.00
Financial Strength Metrics
| Metric | RDDT | ROKU |
|---|---|---|
| Current Ratio (MRQ) | 10.80 | 2.70 |
| Debt / Equity (MRQ) | 0.01 | 0.13 |
| Net Debt / EBITDA | -3.25 | -3.05 |
Dividends
Dividend Yield (TTM)
Neither Reddit (RDDT) nor Roku (ROKU) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.
RDDT
Media & Entertainment industry group
0.00%
- Max
- 1.33%
- Q3
- 0.65%
- RDDT
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
ROKU
Media & Entertainment industry group
0.00%
- Max
- 1.33%
- Q3
- 0.65%
- ROKU
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
Neither Reddit (RDDT) nor Roku (ROKU) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.
RDDT
Media & Entertainment industry group
0.00%
- Max
- 71.43%
- Q3
- 28.98%
- RDDT
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
ROKU
Media & Entertainment industry group
0.00%
- Max
- 71.43%
- Q3
- 28.98%
- ROKU
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Metrics
| Metric | RDDT | ROKU |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.00% |
| Dividend Payout Ratio (TTM) | 0.00% | 0.00% |
Valuation
P/E Ratio (TTM)
Reddit (RDDT) at 19.41 is near its industry’s usual P/E ratio, while Roku (ROKU) at 46.26 sits in the richer quartile — ROKU needs stronger growth or earnings quality to justify the premium.
RDDT
Media & Entertainment industry group
19.41
- Max
- 51.21
- Q3
- 28.90
- RDDT
- 19.41
- Median
- 17.98
- Q1
- 11.53
- Min
- 1.64
ROKU
Media & Entertainment industry group
46.26
- Max
- 51.21
- ROKU
- 46.26
- Q3
- 28.90
- Median
- 17.98
- Q1
- 11.53
- Min
- 1.64
P/S Ratio (TTM)
Both Reddit (RDDT) at 5.94 and Roku (ROKU) at 4.35 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.
RDDT
Media & Entertainment industry group
5.94
- Max
- 7.43
- RDDT
- 5.94
- Q3
- 3.82
- Median
- 1.40
- Q1
- 0.70
- Min
- 0.00
ROKU
Media & Entertainment industry group
4.35
- Max
- 7.43
- ROKU
- 4.35
- Q3
- 3.82
- Median
- 1.40
- Q1
- 0.70
- Min
- 0.00
P/B Ratio (MRQ)
Reddit (RDDT) at 5.13 is valued about in line with its industry on P/B ratio, while Roku (ROKU) at 7.89 carries an above-peer premium to book — ROKU is pricier on assets.
RDDT
Media & Entertainment industry group
5.13
- Max
- 11.45
- Q3
- 5.30
- RDDT
- 5.13
- Median
- 1.84
- Q1
- 0.77
- Min
- -2.61
ROKU
Media & Entertainment industry group
7.89
- Max
- 11.45
- ROKU
- 7.89
- Q3
- 5.30
- Median
- 1.84
- Q1
- 0.77
- Min
- -2.61
Valuation Metrics
| Metric | RDDT | ROKU |
|---|---|---|
| P/E Ratio (TTM) | 19.41 | 46.26 |
| P/S Ratio (TTM) | 5.94 | 4.35 |
| P/B Ratio (MRQ) | 5.13 | 7.89 |
| Free Cash Flow Yield (TTM) | 4.42% | 3.95% |