RCI vs. SNAP: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at RCI and SNAP, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | RCI | SNAP |
|---|---|---|
| Company Name | Rogers Communications Inc. | Snap Inc. |
| Country | Canada | United States |
| GICS Sector | Communication Services | Communication Services |
| GICS Industry | Wireless Telecommunication Services | Interactive Media & Services |
| Market Capitalization | 19.43 billion USD | 11.81 billion USD |
| Exchange | NYSE | NYSE |
| Listing Date | January 11, 1996 | March 2, 2017 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of RCI and SNAP by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | RCI | SNAP |
|---|---|---|
| 5-Day Price Return | -0.55% | -0.85% |
| 13-Week Price Return | 34.43% | -16.98% |
| 26-Week Price Return | 22.82% | -32.40% |
| 52-Week Price Return | -11.17% | -25.80% |
| Month-to-Date Return | 5.38% | -25.87% |
| Year-to-Date Return | 10.36% | -35.10% |
| 10-Day Avg. Volume | 1.59M | 49.51M |
| 3-Month Avg. Volume | 1.73M | 42.58M |
| 3-Month Volatility | 20.97% | 54.01% |
| Beta | 0.66 | 0.70 |
Profitability
Return on Equity (TTM)
RCI
13.98%
Wireless Telecommunication Services Industry
- Max
- 27.67%
- Q3
- 18.94%
- Median
- 13.35%
- Q1
- 6.38%
- Min
- -8.07%
RCI’s Return on Equity of 13.98% is on par with the norm for the Wireless Telecommunication Services industry, indicating its profitability relative to shareholder equity is typical for the sector.
SNAP
-24.17%
Interactive Media & Services Industry
- Max
- 49.37%
- Q3
- 29.69%
- Median
- 9.73%
- Q1
- 2.47%
- Min
- -26.19%
SNAP has a negative Return on Equity of -24.17%. This indicates the company is generating a loss for its shareholders, which can be a result of unprofitability or negative shareholder equity and is often a sign of financial distress.
Net Profit Margin (TTM)
RCI
7.31%
Wireless Telecommunication Services Industry
- Max
- 17.18%
- Q3
- 13.67%
- Median
- 9.33%
- Q1
- 4.43%
- Min
- -5.10%
RCI’s Net Profit Margin of 7.31% is aligned with the median group of its peers in the Wireless Telecommunication Services industry. This indicates its ability to convert revenue into profit is typical for the sector.
SNAP
-9.69%
Interactive Media & Services Industry
- Max
- 50.41%
- Q3
- 29.38%
- Median
- 17.14%
- Q1
- 3.13%
- Min
- -30.88%
SNAP has a negative Net Profit Margin of -9.69%, indicating the company is operating at a net loss as its expenses exceeded its revenues.
Operating Profit Margin (TTM)
RCI
21.51%
Wireless Telecommunication Services Industry
- Max
- 29.85%
- Q3
- 23.51%
- Median
- 20.46%
- Q1
- 16.06%
- Min
- 9.07%
RCI’s Operating Profit Margin of 21.51% is around the midpoint for the Wireless Telecommunication Services industry, indicating that its efficiency in managing core business operations is typical for the sector.
SNAP
-10.41%
Interactive Media & Services Industry
- Max
- 65.96%
- Q3
- 36.95%
- Median
- 18.60%
- Q1
- 5.69%
- Min
- -18.13%
SNAP has a negative Operating Profit Margin of -10.41%. This signifies the company is unprofitable at the operational level, as its core business expenses exceed its revenue.
Profitability at a Glance
| Symbol | RCI | SNAP |
|---|---|---|
| Return on Equity (TTM) | 13.98% | -24.17% |
| Return on Assets (TTM) | 2.09% | -7.16% |
| Net Profit Margin (TTM) | 7.31% | -9.69% |
| Operating Profit Margin (TTM) | 21.51% | -10.41% |
| Gross Profit Margin (TTM) | 46.60% | 53.82% |
Financial Strength
Current Ratio (MRQ)
RCI
1.70
Wireless Telecommunication Services Industry
- Max
- 1.26
- Q3
- 1.00
- Median
- 0.71
- Q1
- 0.60
- Min
- 0.36
RCI’s Current Ratio of 1.70 is exceptionally high, placing it well outside the typical range for the Wireless Telecommunication Services industry. This indicates a very strong liquidity position, though such a high ratio may also suggest that the company is not using its assets efficiently to generate profits.
SNAP
3.88
Interactive Media & Services Industry
- Max
- 4.30
- Q3
- 2.68
- Median
- 1.96
- Q1
- 1.21
- Min
- 0.45
SNAP’s Current Ratio of 3.88 is in the upper quartile for the Interactive Media & Services industry. This signifies a strong liquidity position, suggesting the company is well-equipped to cover its immediate liabilities compared to its peers.
Debt-to-Equity Ratio (MRQ)
RCI
4.05
Wireless Telecommunication Services Industry
- Max
- 2.92
- Q3
- 2.15
- Median
- 1.57
- Q1
- 0.91
- Min
- 0.44
With a Debt-to-Equity Ratio of 4.05, RCI operates with exceptionally high leverage compared to the Wireless Telecommunication Services industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
SNAP
1.73
Interactive Media & Services Industry
- Max
- 0.90
- Q3
- 0.47
- Median
- 0.16
- Q1
- 0.03
- Min
- 0.00
With a Debt-to-Equity Ratio of 1.73, SNAP operates with exceptionally high leverage compared to the Interactive Media & Services industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
Interest Coverage Ratio (TTM)
RCI
2.08
Wireless Telecommunication Services Industry
- Max
- 12.67
- Q3
- 6.16
- Median
- 3.95
- Q1
- 1.81
- Min
- -1.20
RCI’s Interest Coverage Ratio of 2.08 is positioned comfortably within the norm for the Wireless Telecommunication Services industry, indicating a standard and healthy capacity to cover its interest payments.
SNAP
-37.02
Interactive Media & Services Industry
- Max
- 67.60
- Q3
- 29.41
- Median
- 6.36
- Q1
- -0.87
- Min
- -37.02
SNAP has a negative Interest Coverage Ratio of -37.02. This indicates that its earnings were insufficient to cover even its operational costs, let alone its interest payments, signaling significant financial distress.
Financial Strength at a Glance
| Symbol | RCI | SNAP |
|---|---|---|
| Current Ratio (MRQ) | 1.70 | 3.88 |
| Quick Ratio (MRQ) | 1.64 | 3.68 |
| Debt-to-Equity Ratio (MRQ) | 4.05 | 1.73 |
| Interest Coverage Ratio (TTM) | 2.08 | -37.02 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
RCI
2.77%
Wireless Telecommunication Services Industry
- Max
- 7.63%
- Q3
- 5.13%
- Median
- 3.22%
- Q1
- 2.33%
- Min
- 0.00%
RCI’s Dividend Yield of 2.77% is consistent with its peers in the Wireless Telecommunication Services industry, providing a dividend return that is standard for its sector.
SNAP
0.00%
Interactive Media & Services Industry
- Max
- 1.87%
- Q3
- 1.08%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
SNAP currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio (TTM)
RCI
48.65%
Wireless Telecommunication Services Industry
- Max
- 145.86%
- Q3
- 109.87%
- Median
- 78.85%
- Q1
- 48.65%
- Min
- 0.00%
RCI’s Dividend Payout Ratio of 48.65% is within the typical range for the Wireless Telecommunication Services industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
SNAP
0.00%
Interactive Media & Services Industry
- Max
- 87.35%
- Q3
- 38.67%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
SNAP has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | RCI | SNAP |
|---|---|---|
| Dividend Yield (TTM) | 2.77% | 0.00% |
| Dividend Payout Ratio (TTM) | 48.65% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
RCI
17.54
Wireless Telecommunication Services Industry
- Max
- 34.45
- Q3
- 23.52
- Median
- 16.68
- Q1
- 13.97
- Min
- 7.48
RCI’s P/E Ratio of 17.54 is within the middle range for the Wireless Telecommunication Services industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
SNAP
--
Interactive Media & Services Industry
- Max
- 87.79
- Q3
- 54.33
- Median
- 25.46
- Q1
- 18.76
- Min
- 6.96
P/E Ratio data for SNAP is currently unavailable.
Price-to-Sales Ratio (TTM)
RCI
1.28
Wireless Telecommunication Services Industry
- Max
- 2.56
- Q3
- 1.94
- Median
- 1.37
- Q1
- 1.22
- Min
- 0.62
RCI’s P/S Ratio of 1.28 aligns with the market consensus for the Wireless Telecommunication Services industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
SNAP
2.13
Interactive Media & Services Industry
- Max
- 19.01
- Q3
- 12.39
- Median
- 6.49
- Q1
- 1.94
- Min
- 0.22
SNAP’s P/S Ratio of 2.13 aligns with the market consensus for the Interactive Media & Services industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
Price-to-Book Ratio (MRQ)
RCI
1.97
Wireless Telecommunication Services Industry
- Max
- 4.87
- Q3
- 2.93
- Median
- 2.02
- Q1
- 1.33
- Min
- 0.40
RCI’s P/B Ratio of 1.97 is within the conventional range for the Wireless Telecommunication Services industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
SNAP
7.06
Interactive Media & Services Industry
- Max
- 11.66
- Q3
- 7.17
- Median
- 4.17
- Q1
- 2.80
- Min
- 0.12
SNAP’s P/B Ratio of 7.06 is within the conventional range for the Interactive Media & Services industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
Valuation at a Glance
| Symbol | RCI | SNAP |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 17.54 | -- |
| Price-to-Sales Ratio (TTM) | 1.28 | 2.13 |
| Price-to-Book Ratio (MRQ) | 1.97 | 7.06 |
| Price-to-Free Cash Flow Ratio (TTM) | 13.14 | 30.55 |