PAG vs. VIK: A Head-to-Head Stock Comparison

Updated on August 28, 2025

Here’s a clear look at PAG and VIK, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

Symbol	PAG	VIK
Company Name	Penske Automotive Group, Inc.	Viking Holdings Ltd
Country	United States	Bermuda
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry	Specialty Retail	Hotels, Restaurants & Leisure
Market Capitalization	12.35 billion USD	26.63 billion USD
Exchange	NYSE	NYSE
Listing Date	October 23, 1996	May 1, 2024
Security Type	Common Stock	Common Stock

Historical Performance

This chart compares the performance of PAG and VIK by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

PAG vs. VIK: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	PAG	VIK
5-Day Price Return	1.75%	0.32%
13-Week Price Return	14.99%	40.18%
26-Week Price Return	10.30%	16.47%
52-Week Price Return	13.13%	65.72%
Month-to-Date Return	11.73%	2.84%
Year-to-Date Return	22.70%	37.06%
10-Day Avg. Volume	0.20M	3.58M
3-Month Avg. Volume	0.24M	3.07M
3-Month Volatility	29.17%	24.76%
Beta	0.91	1.42

Profitability

Return on Equity (TTM)

PAG

17.87%

Specialty Retail Industry

Max: 61.19%
Q3: 37.24%
Median: 18.81%
Q1: 8.92%
Min: -13.03%

PAG’s Return on Equity of 17.87% is on par with the norm for the Specialty Retail industry, indicating its profitability relative to shareholder equity is typical for the sector.

VIK

Hotels, Restaurants & Leisure Industry

Max: 83.01%
Q3: 39.51%
Median: 17.38%
Q1: 5.32%
Min: -45.92%

Return on Equity data for VIK is currently unavailable.

PAG vs. VIK: A comparison of their Return on Equity (TTM) against their respective Specialty Retail and Hotels, Restaurants & Leisure industry benchmarks.

Net Profit Margin (TTM)

PAG

3.13%

Specialty Retail Industry

Max: 21.28%
Q3: 10.68%
Median: 6.08%
Q1: 2.43%
Min: -4.54%

PAG’s Net Profit Margin of 3.13% is aligned with the median group of its peers in the Specialty Retail industry. This indicates its ability to convert revenue into profit is typical for the sector.

VIK

14.20%

Hotels, Restaurants & Leisure Industry

Max: 26.45%
Q3: 14.67%
Median: 8.69%
Q1: 3.34%
Min: -11.30%

VIK’s Net Profit Margin of 14.20% is aligned with the median group of its peers in the Hotels, Restaurants & Leisure industry. This indicates its ability to convert revenue into profit is typical for the sector.

PAG vs. VIK: A comparison of their Net Profit Margin (TTM) against their respective Specialty Retail and Hotels, Restaurants & Leisure industry benchmarks.

Operating Profit Margin (TTM)

PAG

4.47%

Specialty Retail Industry

Max: 33.35%
Q3: 15.84%
Median: 9.34%
Q1: 3.83%
Min: -8.97%

PAG’s Operating Profit Margin of 4.47% is around the midpoint for the Specialty Retail industry, indicating that its efficiency in managing core business operations is typical for the sector.

VIK

21.61%

Hotels, Restaurants & Leisure Industry

Max: 38.76%
Q3: 21.15%
Median: 14.20%
Q1: 6.43%
Min: -14.56%

An Operating Profit Margin of 21.61% places VIK in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.

PAG vs. VIK: A comparison of their Operating Profit Margin (TTM) against their respective Specialty Retail and Hotels, Restaurants & Leisure industry benchmarks.

Profitability at a Glance

Symbol	PAG	VIK
Return on Equity (TTM)	17.87%	--
Return on Assets (TTM)	5.62%	7.95%
Net Profit Margin (TTM)	3.13%	14.20%
Operating Profit Margin (TTM)	4.47%	21.61%
Gross Profit Margin (TTM)	16.58%	42.36%

Financial Strength

Current Ratio (MRQ)

PAG

0.90

Specialty Retail Industry

Max: 2.83
Q3: 1.89
Median: 1.39
Q1: 1.11
Min: 0.64

PAG’s Current Ratio of 0.90 falls into the lower quartile for the Specialty Retail industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.

VIK

0.64

Hotels, Restaurants & Leisure Industry

Max: 2.68
Q3: 1.62
Median: 1.11
Q1: 0.74
Min: 0.19

VIK’s Current Ratio of 0.64 falls into the lower quartile for the Hotels, Restaurants & Leisure industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.

PAG vs. VIK: A comparison of their Current Ratio (MRQ) against their respective Specialty Retail and Hotels, Restaurants & Leisure industry benchmarks.

Debt-to-Equity Ratio (MRQ)

PAG

1.07

Specialty Retail Industry

Max: 3.02
Q3: 1.57
Median: 0.64
Q1: 0.20
Min: 0.00

PAG’s Debt-to-Equity Ratio of 1.07 is typical for the Specialty Retail industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.

VIK

20.33

Hotels, Restaurants & Leisure Industry

Max: 9.88
Q3: 4.54
Median: 1.52
Q1: 0.27
Min: 0.00

With a Debt-to-Equity Ratio of 20.33, VIK operates with exceptionally high leverage compared to the Hotels, Restaurants & Leisure industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.

PAG vs. VIK: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Specialty Retail and Hotels, Restaurants & Leisure industry benchmarks.

Interest Coverage Ratio (TTM)

PAG

17.12

Specialty Retail Industry

Max: 48.12
Q3: 35.95
Median: 14.13
Q1: 3.61
Min: -36.00

PAG’s Interest Coverage Ratio of 17.12 is positioned comfortably within the norm for the Specialty Retail industry, indicating a standard and healthy capacity to cover its interest payments.

VIK

1.28

Hotels, Restaurants & Leisure Industry

Max: 26.88
Q3: 11.95
Median: 3.87
Q1: 1.19
Min: -11.84

VIK’s Interest Coverage Ratio of 1.28 is positioned comfortably within the norm for the Hotels, Restaurants & Leisure industry, indicating a standard and healthy capacity to cover its interest payments.

PAG vs. VIK: A comparison of their Interest Coverage Ratio (TTM) against their respective Specialty Retail and Hotels, Restaurants & Leisure industry benchmarks.

Financial Strength at a Glance

Symbol	PAG	VIK
Current Ratio (MRQ)	0.90	0.64
Quick Ratio (MRQ)	0.21	0.61
Debt-to-Equity Ratio (MRQ)	1.07	20.33
Interest Coverage Ratio (TTM)	17.12	1.28

Growth

Revenue Growth

PAG vs. VIK: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

PAG vs. VIK: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

PAG

2.62%

Specialty Retail Industry

Max: 6.53%
Q3: 2.69%
Median: 1.08%
Q1: 0.00%
Min: 0.00%

PAG’s Dividend Yield of 2.62% is consistent with its peers in the Specialty Retail industry, providing a dividend return that is standard for its sector.

VIK

0.00%

Hotels, Restaurants & Leisure Industry

Max: 5.88%
Q3: 2.37%
Median: 0.68%
Q1: 0.00%
Min: 0.00%

VIK currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

PAG vs. VIK: A comparison of their Dividend Yield (TTM) against their respective Specialty Retail and Hotels, Restaurants & Leisure industry benchmarks.

Dividend Payout Ratio (TTM)

PAG

33.11%

Specialty Retail Industry

Max: 165.81%
Q3: 80.94%
Median: 31.61%
Q1: 0.00%
Min: 0.00%

PAG’s Dividend Payout Ratio of 33.11% is within the typical range for the Specialty Retail industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

VIK

0.00%

Hotels, Restaurants & Leisure Industry

Max: 127.31%
Q3: 56.79%
Median: 19.58%
Q1: 0.00%
Min: 0.00%

VIK has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

PAG vs. VIK: A comparison of their Dividend Payout Ratio (TTM) against their respective Specialty Retail and Hotels, Restaurants & Leisure industry benchmarks.

Dividend at a Glance

Symbol	PAG	VIK
Dividend Yield (TTM)	2.62%	0.00%
Dividend Payout Ratio (TTM)	33.11%	0.00%

Valuation

Price-to-Earnings Ratio (TTM)

PAG

12.63

Specialty Retail Industry

Max: 48.56
Q3: 29.15
Median: 22.00
Q1: 15.46
Min: 7.95

In the lower quartile for the Specialty Retail industry, PAG’s P/E Ratio of 12.63 suggests the stock may be undervalued compared to its peers, potentially presenting an attractive entry point for investors.

VIK

31.47

Hotels, Restaurants & Leisure Industry

Max: 59.44
Q3: 33.98
Median: 22.25
Q1: 15.53
Min: 7.61

VIK’s P/E Ratio of 31.47 is within the middle range for the Hotels, Restaurants & Leisure industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

PAG vs. VIK: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Specialty Retail and Hotels, Restaurants & Leisure industry benchmarks.

Price-to-Sales Ratio (TTM)

PAG

0.40

Specialty Retail Industry

Max: 5.08
Q3: 2.69
Median: 1.23
Q1: 0.48
Min: 0.09

In the lower quartile for the Specialty Retail industry, PAG’s P/S Ratio of 0.40 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.

VIK

4.47

Hotels, Restaurants & Leisure Industry

Max: 7.74
Q3: 3.88
Median: 2.05
Q1: 1.19
Min: 0.17

VIK’s P/S Ratio of 4.47 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

PAG vs. VIK: A comparison of their Price-to-Sales Ratio (TTM) against their respective Specialty Retail and Hotels, Restaurants & Leisure industry benchmarks.

Price-to-Book Ratio (MRQ)

PAG

2.03

Specialty Retail Industry

Max: 16.93
Q3: 7.98
Median: 3.69
Q1: 1.79
Min: 0.21

PAG’s P/B Ratio of 2.03 is within the conventional range for the Specialty Retail industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.

VIK

84.85

Hotels, Restaurants & Leisure Industry

Max: 20.90
Q3: 9.78
Median: 4.29
Q1: 2.22
Min: 0.47

At 84.85, VIK’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.

PAG vs. VIK: A comparison of their Price-to-Book Ratio (MRQ) against their respective Specialty Retail and Hotels, Restaurants & Leisure industry benchmarks.

Valuation at a Glance

Symbol	PAG	VIK
Price-to-Earnings Ratio (TTM)	12.63	31.47
Price-to-Sales Ratio (TTM)	0.40	4.47
Price-to-Book Ratio (MRQ)	2.03	84.85
Price-to-Free Cash Flow Ratio (TTM)	18.68	18.29