NOW vs. UBER: A Head-to-Head Stock Comparison

Updated on August 24, 2025

Here’s a clear look at NOW and UBER, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

Symbol	NOW	UBER
Company Name	ServiceNow, Inc.	Uber Technologies, Inc.
Country	United States	United States
GICS Sector	Information Technology	Industrials
GICS Industry	Software	Ground Transportation
Market Capitalization	184.74 billion USD	195.47 billion USD
Exchange	NYSE	NYSE
Listing Date	June 29, 2012	May 10, 2019
Security Type	Common Stock	Common Stock

Historical Performance

This chart compares the performance of NOW and UBER by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

NOW vs. UBER: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	NOW	UBER
5-Day Price Return	4.63%	2.55%
13-Week Price Return	-13.21%	1.37%
26-Week Price Return	-10.03%	16.74%
52-Week Price Return	6.89%	26.35%
Month-to-Date Return	-5.61%	6.81%
Year-to-Date Return	-16.02%	55.39%
10-Day Avg. Volume	2.27M	18.40M
3-Month Avg. Volume	1.60M	20.55M
3-Month Volatility	26.69%	29.59%
Beta	0.94	1.49

Profitability

Return on Equity (TTM)

NOW

16.62%

Software Industry

Max: 59.01%
Q3: 21.98%
Median: 7.15%
Q1: -11.12%
Min: -51.24%

NOW’s Return on Equity of 16.62% is on par with the norm for the Software industry, indicating its profitability relative to shareholder equity is typical for the sector.

UBER

62.42%

Ground Transportation Industry

Max: 22.11%
Q3: 13.84%
Median: 9.66%
Q1: 7.55%
Min: 0.36%

UBER’s Return on Equity of 62.42% is exceptionally high, placing it well beyond the typical range for the Ground Transportation industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.

NOW vs. UBER: A comparison of their Return on Equity (TTM) against their respective Software and Ground Transportation industry benchmarks.

Net Profit Margin (TTM)

NOW

13.78%

Software Industry

Max: 48.14%
Q3: 18.23%
Median: 5.60%
Q1: -9.22%
Min: -49.36%

NOW’s Net Profit Margin of 13.78% is aligned with the median group of its peers in the Software industry. This indicates its ability to convert revenue into profit is typical for the sector.

UBER

26.68%

Ground Transportation Industry

Max: 32.20%
Q3: 18.59%
Median: 7.11%
Q1: 4.13%
Min: -10.38%

A Net Profit Margin of 26.68% places UBER in the upper quartile for the Ground Transportation industry, signifying strong profitability and more effective cost management than most of its peers.

NOW vs. UBER: A comparison of their Net Profit Margin (TTM) against their respective Software and Ground Transportation industry benchmarks.

Operating Profit Margin (TTM)

NOW

13.28%

Software Industry

Max: 57.34%
Q3: 20.60%
Median: 7.84%
Q1: -8.72%
Min: -51.37%

NOW’s Operating Profit Margin of 13.28% is around the midpoint for the Software industry, indicating that its efficiency in managing core business operations is typical for the sector.

UBER

9.03%

Ground Transportation Industry

Max: 41.31%
Q3: 23.16%
Median: 11.33%
Q1: 6.82%
Min: -12.08%

UBER’s Operating Profit Margin of 9.03% is around the midpoint for the Ground Transportation industry, indicating that its efficiency in managing core business operations is typical for the sector.

NOW vs. UBER: A comparison of their Operating Profit Margin (TTM) against their respective Software and Ground Transportation industry benchmarks.

Profitability at a Glance

Symbol	NOW	UBER
Return on Equity (TTM)	16.62%	62.42%
Return on Assets (TTM)	8.12%	24.38%
Net Profit Margin (TTM)	13.78%	26.68%
Operating Profit Margin (TTM)	13.28%	9.03%
Gross Profit Margin (TTM)	78.52%	33.93%

Financial Strength

Current Ratio (MRQ)

NOW

1.09

Software Industry

Max: 3.83
Q3: 2.31
Median: 1.45
Q1: 1.03
Min: 0.24

NOW’s Current Ratio of 1.09 aligns with the median group of the Software industry, indicating that its short-term liquidity is in line with its sector peers.

UBER

1.11

Ground Transportation Industry

Max: 2.03
Q3: 1.26
Median: 0.89
Q1: 0.73
Min: 0.38

UBER’s Current Ratio of 1.11 aligns with the median group of the Ground Transportation industry, indicating that its short-term liquidity is in line with its sector peers.

NOW vs. UBER: A comparison of their Current Ratio (MRQ) against their respective Software and Ground Transportation industry benchmarks.

Debt-to-Equity Ratio (MRQ)

NOW

0.14

Software Industry

Max: 2.14
Q3: 0.90
Median: 0.29
Q1: 0.00
Min: 0.00

NOW’s Debt-to-Equity Ratio of 0.14 is typical for the Software industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.

UBER

0.42

Ground Transportation Industry

Max: 2.51
Q3: 1.51
Median: 1.06
Q1: 0.47
Min: 0.00

Falling into the lower quartile for the Ground Transportation industry, UBER’s Debt-to-Equity Ratio of 0.42 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.

NOW vs. UBER: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Software and Ground Transportation industry benchmarks.

Interest Coverage Ratio (TTM)

NOW

32.13

Software Industry

Max: 67.02
Q3: 19.86
Median: 0.70
Q1: -12.50
Min: -53.00

NOW’s Interest Coverage Ratio of 32.13 is in the upper quartile for the Software industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.

UBER

-0.24

Ground Transportation Industry

Max: 51.07
Q3: 22.54
Median: 7.94
Q1: 2.72
Min: -24.57

UBER has a negative Interest Coverage Ratio of -0.24. This indicates that its earnings were insufficient to cover even its operational costs, let alone its interest payments, signaling significant financial distress.

NOW vs. UBER: A comparison of their Interest Coverage Ratio (TTM) against their respective Software and Ground Transportation industry benchmarks.

Financial Strength at a Glance

Symbol	NOW	UBER
Current Ratio (MRQ)	1.09	1.11
Quick Ratio (MRQ)	0.99	0.97
Debt-to-Equity Ratio (MRQ)	0.14	0.42
Interest Coverage Ratio (TTM)	32.13	-0.24

Growth

Revenue Growth

NOW vs. UBER: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

NOW vs. UBER: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

NOW

0.00%

Software Industry

Max: 0.08%
Q3: 0.03%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NOW currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

UBER

0.00%

Ground Transportation Industry

Max: 5.44%
Q3: 2.49%
Median: 1.53%
Q1: 0.39%
Min: 0.00%

UBER currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

NOW vs. UBER: A comparison of their Dividend Yield (TTM) against their respective Software and Ground Transportation industry benchmarks.

Dividend Payout Ratio (TTM)

NOW

0.00%

Software Industry

Max: 1.32%
Q3: 0.53%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NOW has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

UBER

0.00%

Ground Transportation Industry

Max: 137.07%
Q3: 74.71%
Median: 41.16%
Q1: 15.12%
Min: 0.00%

UBER has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

NOW vs. UBER: A comparison of their Dividend Payout Ratio (TTM) against their respective Software and Ground Transportation industry benchmarks.

Dividend at a Glance

Symbol	NOW	UBER
Dividend Yield (TTM)	0.00%	0.00%
Dividend Payout Ratio (TTM)	0.00%	0.00%

Valuation

Price-to-Earnings Ratio (TTM)

NOW

111.05

Software Industry

Max: 149.35
Q3: 100.21
Median: 47.97
Q1: 26.77
Min: 11.68

A P/E Ratio of 111.05 places NOW in the upper quartile for the Software industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.

UBER

15.49

Ground Transportation Industry

Max: 42.59
Q3: 24.86
Median: 16.38
Q1: 12.79
Min: 4.37

UBER’s P/E Ratio of 15.49 is within the middle range for the Ground Transportation industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

NOW vs. UBER: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Software and Ground Transportation industry benchmarks.

Price-to-Sales Ratio (TTM)

NOW

15.30

Software Industry

Max: 25.24
Q3: 13.52
Median: 8.15
Q1: 4.87
Min: 0.98

NOW’s P/S Ratio of 15.30 is in the upper echelon for the Software industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

UBER

4.13

Ground Transportation Industry

Max: 4.02
Q3: 2.20
Median: 1.23
Q1: 0.87
Min: 0.22

With a P/S Ratio of 4.13, UBER trades at a valuation that eclipses even the highest in the Ground Transportation industry. This implies the market has priced in exceptionally optimistic scenarios for future revenue growth, posing considerable valuation risk.

NOW vs. UBER: A comparison of their Price-to-Sales Ratio (TTM) against their respective Software and Ground Transportation industry benchmarks.

Price-to-Book Ratio (MRQ)

NOW

19.48

Software Industry

Max: 30.95
Q3: 14.91
Median: 7.75
Q1: 3.60
Min: 0.38

NOW’s P/B Ratio of 19.48 is in the upper tier for the Software industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.

UBER

8.63

Ground Transportation Industry

Max: 4.95
Q3: 2.78
Median: 1.38
Q1: 1.17
Min: 0.64

At 8.63, UBER’s P/B Ratio is at an extreme premium to the Ground Transportation industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.

NOW vs. UBER: A comparison of their Price-to-Book Ratio (MRQ) against their respective Software and Ground Transportation industry benchmarks.

Valuation at a Glance

Symbol	NOW	UBER
Price-to-Earnings Ratio (TTM)	111.05	15.49
Price-to-Sales Ratio (TTM)	15.30	4.13
Price-to-Book Ratio (MRQ)	19.48	8.63
Price-to-Free Cash Flow Ratio (TTM)	48.48	22.90