MS vs. PG: A Head-to-Head Stock Comparison

Updated on October 14, 2025

Here’s a clear look at MS and PG, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

Symbol	MS	PG
Company Name	Morgan Stanley	The Procter & Gamble Company
Country	United States	United States
GICS Sector	Financials	Consumer Staples
GICS Industry	Capital Markets	Household Products
Market Capitalization	248.47 billion USD	352.69 billion USD
Exchange	NYSE	NYSE
Listing Date	February 23, 1993	January 2, 1962
Security Type	Common Stock	Common Stock

Historical Performance

This chart compares the performance of MS and PG by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

MS vs. PG: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	MS	PG
5-Day Price Return	0.23%	-0.89%
13-Week Price Return	9.96%	-4.34%
26-Week Price Return	44.21%	-12.59%
52-Week Price Return	44.60%	-9.83%
Month-to-Date Return	-2.08%	-1.93%
Year-to-Date Return	23.81%	-10.12%
10-Day Avg. Volume	4.95M	6.76M
3-Month Avg. Volume	5.26M	7.68M
3-Month Volatility	17.64%	14.95%
Beta	1.23	0.39

Profitability

Return on Equity (TTM)

MS

13.95%

Capital Markets Industry

Max: 38.97%
Q3: 22.24%
Median: 13.52%
Q1: 8.61%
Min: -4.25%

MS’s Return on Equity of 13.95% is on par with the norm for the Capital Markets industry, indicating its profitability relative to shareholder equity is typical for the sector.

PG

30.78%

Household Products Industry

Max: 216.14%
Q3: 106.01%
Median: 19.09%
Q1: 9.92%
Min: -6.34%

PG’s Return on Equity of 30.78% is on par with the norm for the Household Products industry, indicating its profitability relative to shareholder equity is typical for the sector.

MS vs. PG: A comparison of their Return on Equity (TTM) against their respective Capital Markets and Household Products industry benchmarks.

Net Profit Margin (TTM)

MS

13.06%

Capital Markets Industry

Max: 69.91%
Q3: 37.24%
Median: 24.30%
Q1: 13.06%
Min: -15.18%

MS’s Net Profit Margin of 13.06% is aligned with the median group of its peers in the Capital Markets industry. This indicates its ability to convert revenue into profit is typical for the sector.

PG

18.95%

Household Products Industry

Max: 14.55%
Q3: 12.50%
Median: 8.91%
Q1: 8.67%
Min: 5.05%

PG’s Net Profit Margin of 18.95% is exceptionally high, placing it well beyond the typical range for the Household Products industry. This demonstrates outstanding operational efficiency and a strong competitive advantage in converting revenue into profit.

MS vs. PG: A comparison of their Net Profit Margin (TTM) against their respective Capital Markets and Household Products industry benchmarks.

Operating Profit Margin (TTM)

MS

17.07%

Capital Markets Industry

Max: 84.86%
Q3: 47.16%
Median: 32.23%
Q1: 18.65%
Min: -21.87%

MS’s Operating Profit Margin of 17.07% is in the lower quartile for the Capital Markets industry. This indicates weaker profitability from core operations, which may stem from inefficiencies or competitive pressures on pricing.

PG

23.32%

Household Products Industry

Max: 21.76%
Q3: 16.17%
Median: 13.11%
Q1: 12.17%
Min: 6.87%

PG’s Operating Profit Margin of 23.32% is exceptionally high, placing it well above the typical range for the Household Products industry. This demonstrates outstanding efficiency in managing its core operations, which can be a result of strong pricing power or superior cost control.

MS vs. PG: A comparison of their Operating Profit Margin (TTM) against their respective Capital Markets and Household Products industry benchmarks.

Profitability at a Glance

Symbol	MS	PG
Return on Equity (TTM)	13.95%	30.78%
Return on Assets (TTM)	1.15%	12.85%
Net Profit Margin (TTM)	13.06%	18.95%
Operating Profit Margin (TTM)	17.07%	23.32%
Gross Profit Margin (TTM)	54.42%	51.34%

Financial Strength

Current Ratio (MRQ)

MS

0.29

Capital Markets Industry

Max: 3.37
Q3: 1.81
Median: 1.01
Q1: 0.56
Min: 0.04

For the Capital Markets industry, the Current Ratio is often not the most suitable measure of short-term liquidity.

PG

0.70

Household Products Industry

Max: 2.84
Q3: 1.96
Median: 1.21
Q1: 0.79
Min: 0.50

PG’s Current Ratio of 0.70 falls into the lower quartile for the Household Products industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.

MS vs. PG: A comparison of their Current Ratio (MRQ) against their respective Capital Markets and Household Products industry benchmarks.

Debt-to-Equity Ratio (MRQ)

MS

7.68

Capital Markets Industry

Max: 6.52
Q3: 2.79
Median: 0.96
Q1: 0.28
Min: 0.00

The Debt-to-Equity Ratio is often not the primary focus for assessing leverage in the Capital Markets industry.

PG

0.66

Household Products Industry

Max: 1.47
Q3: 1.47
Median: 0.58
Q1: 0.16
Min: 0.01

PG’s Debt-to-Equity Ratio of 0.66 is typical for the Household Products industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.

MS vs. PG: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Capital Markets and Household Products industry benchmarks.

Interest Coverage Ratio (TTM)

MS

1.25

Capital Markets Industry

Max: 107.59
Q3: 48.41
Median: 10.85
Q1: 4.56
Min: -36.26

The Interest Coverage Ratio is often not a primary indicator of debt servicing capacity in the Capital Markets industry.

PG

47.04

Household Products Industry

Max: 83.52
Q3: 68.49
Median: 17.04
Q1: 9.99
Min: 5.60

PG’s Interest Coverage Ratio of 47.04 is positioned comfortably within the norm for the Household Products industry, indicating a standard and healthy capacity to cover its interest payments.

MS vs. PG: A comparison of their Interest Coverage Ratio (TTM) against their respective Capital Markets and Household Products industry benchmarks.

Financial Strength at a Glance

Symbol	MS	PG
Current Ratio (MRQ)	0.29	0.70
Quick Ratio (MRQ)	0.29	0.44
Debt-to-Equity Ratio (MRQ)	7.68	0.66
Interest Coverage Ratio (TTM)	1.25	47.04

Growth

Revenue Growth

MS vs. PG: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

MS vs. PG: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

MS

2.55%

Capital Markets Industry

Max: 9.02%
Q3: 4.54%
Median: 2.55%
Q1: 1.27%
Min: 0.00%

MS’s Dividend Yield of 2.55% is consistent with its peers in the Capital Markets industry, providing a dividend return that is standard for its sector.

PG

2.79%

Household Products Industry

Max: 6.79%
Q3: 3.95%
Median: 2.83%
Q1: 2.02%
Min: 1.34%

PG’s Dividend Yield of 2.79% is consistent with its peers in the Household Products industry, providing a dividend return that is standard for its sector.

MS vs. PG: A comparison of their Dividend Yield (TTM) against their respective Capital Markets and Household Products industry benchmarks.

Dividend Payout Ratio (TTM)

MS

43.20%

Capital Markets Industry

Max: 199.38%
Q3: 99.28%
Median: 60.67%
Q1: 32.00%
Min: 0.00%

MS’s Dividend Payout Ratio of 43.20% is within the typical range for the Capital Markets industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

PG

61.80%

Household Products Industry

Max: 187.99%
Q3: 110.64%
Median: 74.63%
Q1: 58.31%
Min: 30.76%

PG’s Dividend Payout Ratio of 61.80% is within the typical range for the Household Products industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

MS vs. PG: A comparison of their Dividend Payout Ratio (TTM) against their respective Capital Markets and Household Products industry benchmarks.

Dividend at a Glance

Symbol	MS	PG
Dividend Yield (TTM)	2.55%	2.79%
Dividend Payout Ratio (TTM)	43.20%	61.80%

Valuation

Price-to-Earnings Ratio (TTM)

MS

16.93

Capital Markets Industry

Max: 51.69
Q3: 29.42
Median: 17.58
Q1: 12.55
Min: 5.59

MS’s P/E Ratio of 16.93 is within the middle range for the Capital Markets industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

PG

22.17

Household Products Industry

Max: 30.25
Q3: 22.11
Median: 20.35
Q1: 15.19
Min: 13.52

A P/E Ratio of 22.17 places PG in the upper quartile for the Household Products industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.

MS vs. PG: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Capital Markets and Household Products industry benchmarks.

Price-to-Sales Ratio (TTM)

MS

2.21

Capital Markets Industry

Max: 14.65
Q3: 7.29
Median: 4.53
Q1: 2.26
Min: 0.04

In the lower quartile for the Capital Markets industry, MS’s P/S Ratio of 2.21 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.

PG

4.20

Household Products Industry

Max: 4.23
Q3: 2.58
Median: 1.98
Q1: 1.29
Min: 1.03

PG’s P/S Ratio of 4.20 is in the upper echelon for the Household Products industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

MS vs. PG: A comparison of their Price-to-Sales Ratio (TTM) against their respective Capital Markets and Household Products industry benchmarks.

Price-to-Book Ratio (MRQ)

MS

2.08

Capital Markets Industry

Max: 10.83
Q3: 5.12
Median: 2.66
Q1: 1.19
Min: 0.37

MS’s P/B Ratio of 2.08 is within the conventional range for the Capital Markets industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.

PG

7.14

Household Products Industry

Max: 46.10
Q3: 21.55
Median: 5.33
Q1: 2.16
Min: 1.41

PG’s P/B Ratio of 7.14 is within the conventional range for the Household Products industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.

MS vs. PG: A comparison of their Price-to-Book Ratio (MRQ) against their respective Capital Markets and Household Products industry benchmarks.

Valuation at a Glance

Symbol	MS	PG
Price-to-Earnings Ratio (TTM)	16.93	22.17
Price-to-Sales Ratio (TTM)	2.21	4.20
Price-to-Book Ratio (MRQ)	2.08	7.14
Price-to-Free Cash Flow Ratio (TTM)	11.36	25.21