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META vs. PG: Meta Platforms vs. Procter & Gamble Stock Comparison

How do Meta Platforms (META) and Procter & Gamble (PG) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Meta Platforms (META) is classified in the Communication Services sector (Media & Entertainment), whereas Procter & Gamble (PG) belongs to Consumer Staples (Household & Personal Products) — their GICS classifications point to very different parts of the market.

Company profile comparison for Meta Platforms (META) and Procter & Gamble (PG)
Profile ItemMETAPG
NameMeta Platforms Inc. Class A Common StockThe Procter & Gamble Company
Country/RegionUnited StatesUnited States
GICS SectorCommunication ServicesConsumer Staples
GICS Industry GroupMedia & EntertainmentHousehold & Personal Products
GICS IndustryInteractive Media & ServicesHousehold Products
GICS Sub-IndustryInteractive Media & ServicesHousehold Products
Market Capitalization1,560.05 billion USD383.36 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateMay 18, 2012January 2, 1962
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

META
PG
GSPC
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Meta Platforms (META) vs. Procter & Gamble (PG), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Meta Platforms (META) and Procter & Gamble (PG). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Meta Platforms (META) and Procter & Gamble (PG). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Meta Platforms (META) and Procter & Gamble (PG)
MetricMETAPG
Total Return (1Y)3.46%17.45%
Total Return (3Y, Annualized)26.39%6.50%
Total Return (5Y, Annualized)14.05%5.59%

Risk Profile

Drawdown History

META
PG
GSPC
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Meta Platforms (META) vs. Procter & Gamble (PG), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Meta Platforms (META) and Procter & Gamble (PG). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Meta Platforms (META) and Procter & Gamble (PG)
MetricMETAPG
Volatility (1Y, Annualized)41.68%21.15%
Beta (5Y)1.260.35
Max Drawdown (5Y)-74.42%-23.77%
Avg. Volume (3M)20.91M9.19M

Risk-Adjusted Performance

Risk-Return Positioning

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META and PG are plotted by 1-year volatility (risk) and 1-year return. Each dashed Capital Allocation Line uses that stock's own industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Meta Platforms (META) and Procter & Gamble (PG)
MetricMETAPG
Sharpe Ratio (1Y)-0.020.62
Sortino Ratio (1Y)-0.030.96

Profitability

ROE (TTM)

Meta Platforms (META) at 32.26% sits in the top ROE quartile, while Procter & Gamble (PG) at 29.61% is closer to the peer norm — stronger capital efficiency for META.

META

Media & Entertainment industry group

32.26%

Max
49.92%
META
32.26%
Q3
17.95%
Median
7.20%
Q1
-4.53%
Min
-26.31%

PG

Household & Personal Products industry group

29.61%

Max
42.18%
Q3
31.87%
PG
29.61%
Median
17.80%
Q1
9.28%
Min
-14.64%
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Meta Platforms (META) vs. Procter & Gamble (PG): A comparison of their ROE against their respective Media & Entertainment and Household & Personal Products industry group benchmarks.

Net Margin (TTM)

For every dollar of sales, both Meta Platforms (META) at 31.15% and Procter & Gamble (PG) at 18.23% retain more as net profit than most peers, landing in the top net margin quartile of their industries.

META

Media & Entertainment industry group

31.15%

Max
32.91%
META
31.15%
Q3
11.75%
Median
5.04%
Q1
-4.17%
Min
-25.14%

PG

Household & Personal Products industry group

18.23%

Max
23.47%
PG
18.23%
Q3
12.19%
Median
8.50%
Q1
3.08%
Min
-9.74%
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Meta Platforms (META) vs. Procter & Gamble (PG): A comparison of their net margin against their respective Media & Entertainment and Household & Personal Products industry group benchmarks.

Operating Margin (TTM)

Procter & Gamble (PG) at 26.87% shows unusually strong operating efficiency — above its industry’s operating margin range — and Meta Platforms (META) at 35.41% also operates in the top quartile.

META

Media & Entertainment industry group

35.41%

Max
40.16%
META
35.41%
Q3
18.72%
Median
8.63%
Q1
1.90%
Min
-22.08%

PG

Household & Personal Products industry group

26.87%

PG
26.87%
Max
23.94%
Q3
17.03%
Median
13.15%
Q1
10.58%
Min
1.87%
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Meta Platforms (META) vs. Procter & Gamble (PG): A comparison of their operating margin against their respective Media & Entertainment and Household & Personal Products industry group benchmarks.

Profitability Metrics

Profitability metrics for Meta Platforms (META) and Procter & Gamble (PG)
MetricMETAPG
ROE (TTM)32.26%29.61%
ROA (TTM)14.58%10.49%
Net Margin (TTM)31.15%18.23%
Operating Margin (TTM)35.41%26.87%
Gross Margin (TTM)81.03%50.59%

Growth

Revenue Growth

Both Meta Platforms (META) at 22.17% and Procter & Gamble (PG) at 3.26% sit in the top peer quartile for revenue growth, so each is growing its top line faster than typical industry peers.

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Meta Platforms (META) vs. Procter & Gamble (PG): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Meta Platforms (META) at -1.55% and Procter & Gamble (PG) at 1.69% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

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Meta Platforms (META) vs. Procter & Gamble (PG): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Meta Platforms (META) and Procter & Gamble (PG)
MetricMETAPG
Revenue Growth (YoY)22.17%3.26%
Revenue Growth (3Y CAGR)19.89%2.00%
EPS Growth (YoY)-1.55%1.69%
EPS Growth (3Y CAGR)39.84%3.91%

Financial Strength

Current Ratio (MRQ)

Meta Platforms (META) at 1.90 keeps current ratio within its industry’s typical mid-range, while Procter & Gamble (PG) at 0.72 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for PG.

META

Media & Entertainment industry group

1.90

Max
4.69
Q3
2.53
META
1.90
Median
1.52
Q1
0.95
Min
0.28

PG

Household & Personal Products industry group

0.72

Max
4.26
Q3
2.82
Median
1.84
Q1
0.92
PG
0.72
Min
0.65
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Meta Platforms (META) vs. Procter & Gamble (PG): A comparison of their current ratio against their respective Media & Entertainment and Household & Personal Products industry group benchmarks.

Debt / Equity (MRQ)

Both Meta Platforms (META) at 0.42 and Procter & Gamble (PG) at 0.70 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

META

Media & Entertainment industry group

0.42

Max
3.65
Q3
1.69
Median
0.46
META
0.42
Q1
0.17
Min
0.00

PG

Household & Personal Products industry group

0.70

Max
2.30
Q3
2.12
Median
0.81
PG
0.70
Q1
0.50
Min
0.01
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Meta Platforms (META) vs. Procter & Gamble (PG): A comparison of their debt-to-equity ratio against their respective Media & Entertainment and Household & Personal Products industry group benchmarks.

Financial Strength Metrics

Financial strength metrics for Meta Platforms (META) and Procter & Gamble (PG)
MetricMETAPG
Current Ratio (MRQ)1.900.72
Debt / Equity (MRQ)0.420.70
Net Debt / EBITDA0.280.94

Dividends

Dividend Yield (TTM)

Procter & Gamble (PG) at 2.57% delivers top-quartile income for its industry, while Meta Platforms (META) at 0.35% pays a more typical yield — both are credible income propositions, PG the richer one.

META

Media & Entertainment industry group

0.35%

Max
1.33%
Q3
0.65%
META
0.35%
Median
0.00%
Q1
0.00%
Min
0.00%

PG

Household & Personal Products industry group

2.57%

Max
5.00%
PG
2.57%
Q3
2.47%
Median
1.30%
Q1
0.00%
Min
0.00%
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Meta Platforms (META) vs. Procter & Gamble (PG): A comparison of their dividend yield against their respective Media & Entertainment and Household & Personal Products industry group benchmarks.

Dividend Payout Ratio (TTM)

Both Meta Platforms (META) at 7.16% and Procter & Gamble (PG) at 64.62% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

META

Media & Entertainment industry group

7.16%

Max
71.43%
Q3
28.98%
META
7.16%
Median
0.00%
Q1
0.00%
Min
0.00%

PG

Household & Personal Products industry group

64.62%

Max
140.00%
Q3
73.75%
PG
64.62%
Median
46.43%
Q1
0.00%
Min
0.00%
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Meta Platforms (META) vs. Procter & Gamble (PG): A comparison of their payout ratio against their respective Media & Entertainment and Household & Personal Products industry group benchmarks.

Dividend Metrics

Dividend metrics for Meta Platforms (META) and Procter & Gamble (PG)
MetricMETAPG
Dividend Yield (TTM)0.35%2.57%
Dividend Payout Ratio (TTM)7.16%64.62%

Valuation

P/E Ratio (TTM)

Both Meta Platforms (META) at 20.82 and Procter & Gamble (PG) at 24.91 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

META

Media & Entertainment industry group

20.82

Max
51.21
Q3
28.90
META
20.82
Median
17.98
Q1
11.53
Min
1.64

PG

Household & Personal Products industry group

24.91

Max
37.57
Q3
33.54
PG
24.91
Median
20.03
Q1
15.76
Min
6.45
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Meta Platforms (META) vs. Procter & Gamble (PG): A comparison of their P/E ratio against their respective Media & Entertainment and Household & Personal Products industry group benchmarks.

P/S Ratio (TTM)

Both Meta Platforms (META) at 6.46 and Procter & Gamble (PG) at 4.36 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.

META

Media & Entertainment industry group

6.46

Max
7.43
META
6.46
Q3
3.82
Median
1.40
Q1
0.70
Min
0.00

PG

Household & Personal Products industry group

4.36

PG
4.36
Max
4.36
Q3
3.57
Median
1.68
Q1
0.76
Min
0.30
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Meta Platforms (META) vs. Procter & Gamble (PG): A comparison of their P/S ratio against their respective Media & Entertainment and Household & Personal Products industry group benchmarks.

P/B Ratio (MRQ)

Procter & Gamble (PG) at 7.05 is valued about in line with its industry on P/B ratio, while Meta Platforms (META) at 5.73 carries an above-peer premium to book — META is pricier on assets.

META

Media & Entertainment industry group

5.73

Max
11.45
META
5.73
Q3
5.30
Median
1.84
Q1
0.77
Min
-2.61

PG

Household & Personal Products industry group

7.05

Max
12.30
Q3
7.43
PG
7.05
Median
3.44
Q1
1.30
Min
-3.91
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Meta Platforms (META) vs. Procter & Gamble (PG): A comparison of their P/B ratio against their respective Media & Entertainment and Household & Personal Products industry group benchmarks.

Valuation Metrics

Valuation metrics for Meta Platforms (META) and Procter & Gamble (PG)
MetricMETAPG
P/E Ratio (TTM)20.8224.91
P/S Ratio (TTM)6.464.36
P/B Ratio (MRQ)5.737.05
Free Cash Flow Yield (TTM)1.08%3.30%