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MCD vs. VIPS: A Head-to-Head Stock Comparison

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Here’s a clear look at MCD and VIPS, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

MCD is a standard domestic listing, while VIPS trades as an American Depositary Receipt (ADR), offering U.S. investors access to its foreign-listed shares.

SymbolMCDVIPS
Company NameMcDonald's CorporationVipshop Holdings Limited
CountryUnited StatesChina
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS IndustryHotels, Restaurants & LeisureBroadline Retail
Market Capitalization223.67 billion USD8.36 billion USD
ExchangeNYSENYSE
Listing DateJuly 5, 1966March 23, 2012
Security TypeCommon StockADR

Historical Performance

This chart compares the performance of MCD and VIPS by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

MCD vs. VIPS: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

SymbolMCDVIPS
5-Day Price Return0.81%2.17%
13-Week Price Return-0.28%16.56%
26-Week Price Return3.81%16.40%
52-Week Price Return8.38%35.57%
Month-to-Date Return4.46%12.39%
Year-to-Date Return8.12%25.91%
10-Day Avg. Volume3.26M2.93M
3-Month Avg. Volume3.46M3.18M
3-Month Volatility15.33%27.85%
Beta0.520.70

Profitability

Return on Equity (TTM)

MCD

95.13%

Hotels, Restaurants & Leisure Industry

Max
83.01%
Q3
39.51%
Median
17.38%
Q1
5.32%
Min
-45.92%

MCD’s Return on Equity of 95.13% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.

VIPS

18.88%

Broadline Retail Industry

Max
49.17%
Q3
28.98%
Median
19.22%
Q1
10.86%
Min
-11.14%

VIPS’s Return on Equity of 18.88% is on par with the norm for the Broadline Retail industry, indicating its profitability relative to shareholder equity is typical for the sector.

MCD vs. VIPS: A comparison of their Return on Equity (TTM) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Net Profit Margin (TTM)

MCD

32.21%

Hotels, Restaurants & Leisure Industry

Max
26.45%
Q3
14.67%
Median
8.69%
Q1
3.34%
Min
-11.30%

MCD’s Net Profit Margin of 32.21% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates outstanding operational efficiency and a strong competitive advantage in converting revenue into profit.

VIPS

6.88%

Broadline Retail Industry

Max
19.78%
Q3
11.90%
Median
8.63%
Q1
5.21%
Min
0.82%

VIPS’s Net Profit Margin of 6.88% is aligned with the median group of its peers in the Broadline Retail industry. This indicates its ability to convert revenue into profit is typical for the sector.

MCD vs. VIPS: A comparison of their Net Profit Margin (TTM) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Operating Profit Margin (TTM)

MCD

45.80%

Hotels, Restaurants & Leisure Industry

Max
38.76%
Q3
21.15%
Median
14.20%
Q1
6.43%
Min
-14.56%

MCD’s Operating Profit Margin of 45.80% is exceptionally high, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates outstanding efficiency in managing its core operations, which can be a result of strong pricing power or superior cost control.

VIPS

8.06%

Broadline Retail Industry

Max
27.23%
Q3
15.96%
Median
11.13%
Q1
8.31%
Min
1.77%

VIPS’s Operating Profit Margin of 8.06% is in the lower quartile for the Broadline Retail industry. This indicates weaker profitability from core operations, which may stem from inefficiencies or competitive pressures on pricing.

MCD vs. VIPS: A comparison of their Operating Profit Margin (TTM) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Profitability at a Glance

SymbolMCDVIPS
Return on Equity (TTM)95.13%18.88%
Return on Assets (TTM)14.78%10.28%
Net Profit Margin (TTM)32.21%6.88%
Operating Profit Margin (TTM)45.80%8.06%
Gross Profit Margin (TTM)57.00%23.36%

Financial Strength

Current Ratio (MRQ)

MCD

1.30

Hotels, Restaurants & Leisure Industry

Max
2.68
Q3
1.62
Median
1.11
Q1
0.74
Min
0.19

MCD’s Current Ratio of 1.30 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.

VIPS

1.28

Broadline Retail Industry

Max
3.54
Q3
2.42
Median
1.49
Q1
1.22
Min
0.67

VIPS’s Current Ratio of 1.28 aligns with the median group of the Broadline Retail industry, indicating that its short-term liquidity is in line with its sector peers.

MCD vs. VIPS: A comparison of their Current Ratio (MRQ) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Debt-to-Equity Ratio (MRQ)

MCD

40.64

Hotels, Restaurants & Leisure Industry

Max
9.88
Q3
4.54
Median
1.52
Q1
0.27
Min
0.00

With a Debt-to-Equity Ratio of 40.64, MCD operates with exceptionally high leverage compared to the Hotels, Restaurants & Leisure industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.

VIPS

0.11

Broadline Retail Industry

Max
2.14
Q3
1.34
Median
0.63
Q1
0.27
Min
0.00

Falling into the lower quartile for the Broadline Retail industry, VIPS’s Debt-to-Equity Ratio of 0.11 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.

MCD vs. VIPS: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Interest Coverage Ratio (TTM)

MCD

9.26

Hotels, Restaurants & Leisure Industry

Max
26.88
Q3
11.95
Median
3.87
Q1
1.19
Min
-11.84

MCD’s Interest Coverage Ratio of 9.26 is positioned comfortably within the norm for the Hotels, Restaurants & Leisure industry, indicating a standard and healthy capacity to cover its interest payments.

VIPS

150.47

Broadline Retail Industry

Max
37.34
Q3
20.63
Median
11.28
Q1
4.22
Min
-19.29

With an Interest Coverage Ratio of 150.47, VIPS demonstrates a superior capacity to service its debt, placing it well above the typical range for the Broadline Retail industry. This stems from either robust earnings or a conservative debt load.

MCD vs. VIPS: A comparison of their Interest Coverage Ratio (TTM) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Financial Strength at a Glance

SymbolMCDVIPS
Current Ratio (MRQ)1.301.28
Quick Ratio (MRQ)1.031.14
Debt-to-Equity Ratio (MRQ)40.640.11
Interest Coverage Ratio (TTM)9.26150.47

Growth

Revenue Growth

MCD vs. VIPS: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

MCD vs. VIPS: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

MCD

2.24%

Hotels, Restaurants & Leisure Industry

Max
5.88%
Q3
2.37%
Median
0.68%
Q1
0.00%
Min
0.00%

MCD’s Dividend Yield of 2.24% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.

VIPS

0.00%

Broadline Retail Industry

Max
5.46%
Q3
2.38%
Median
0.43%
Q1
0.00%
Min
0.00%

VIPS currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

MCD vs. VIPS: A comparison of their Dividend Yield (TTM) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Dividend Payout Ratio (TTM)

MCD

59.51%

Hotels, Restaurants & Leisure Industry

Max
127.31%
Q3
56.79%
Median
19.58%
Q1
0.00%
Min
0.00%

MCD’s Dividend Payout Ratio of 59.51% is in the upper quartile for the Hotels, Restaurants & Leisure industry. This indicates a strong commitment to shareholder returns but also suggests that a smaller portion of earnings is retained for reinvestment compared to many peers.

VIPS

0.00%

Broadline Retail Industry

Max
131.17%
Q3
63.48%
Median
29.43%
Q1
0.00%
Min
0.00%

VIPS has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

MCD vs. VIPS: A comparison of their Dividend Payout Ratio (TTM) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Dividend at a Glance

SymbolMCDVIPS
Dividend Yield (TTM)2.24%0.00%
Dividend Payout Ratio (TTM)59.51%0.00%

Valuation

Price-to-Earnings Ratio (TTM)

MCD

26.59

Hotels, Restaurants & Leisure Industry

Max
59.44
Q3
33.98
Median
22.25
Q1
15.53
Min
7.61

MCD’s P/E Ratio of 26.59 is within the middle range for the Hotels, Restaurants & Leisure industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

VIPS

7.97

Broadline Retail Industry

Max
66.12
Q3
35.17
Median
16.29
Q1
10.47
Min
5.94

In the lower quartile for the Broadline Retail industry, VIPS’s P/E Ratio of 7.97 suggests the stock may be undervalued compared to its peers, potentially presenting an attractive entry point for investors.

MCD vs. VIPS: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Price-to-Sales Ratio (TTM)

MCD

8.56

Hotels, Restaurants & Leisure Industry

Max
7.74
Q3
3.88
Median
2.05
Q1
1.19
Min
0.17

With a P/S Ratio of 8.56, MCD trades at a valuation that eclipses even the highest in the Hotels, Restaurants & Leisure industry. This implies the market has priced in exceptionally optimistic scenarios for future revenue growth, posing considerable valuation risk.

VIPS

0.55

Broadline Retail Industry

Max
5.40
Q3
3.33
Median
2.04
Q1
0.80
Min
0.16

In the lower quartile for the Broadline Retail industry, VIPS’s P/S Ratio of 0.55 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.

MCD vs. VIPS: A comparison of their Price-to-Sales Ratio (TTM) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Price-to-Book Ratio (MRQ)

MCD

160.46

Hotels, Restaurants & Leisure Industry

Max
20.90
Q3
9.78
Median
4.29
Q1
2.22
Min
0.47

At 160.46, MCD’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.

VIPS

1.43

Broadline Retail Industry

Max
9.06
Q3
5.22
Median
3.48
Q1
1.90
Min
0.74

VIPS’s P/B Ratio of 1.43 is in the lower quartile for the Broadline Retail industry. From a value investing perspective, this is favorable, as it suggests the stock is trading at a discount to its net asset value and may offer a greater margin of safety.

MCD vs. VIPS: A comparison of their Price-to-Book Ratio (MRQ) against their respective Hotels, Restaurants & Leisure and Broadline Retail industry benchmarks.

Valuation at a Glance

SymbolMCDVIPS
Price-to-Earnings Ratio (TTM)26.597.97
Price-to-Sales Ratio (TTM)8.560.55
Price-to-Book Ratio (MRQ)160.461.43
Price-to-Free Cash Flow Ratio (TTM)32.36--