LAMR vs. VICI: A Head-to-Head Stock Comparison

Updated on August 28, 2025

Here’s a clear look at LAMR and VICI, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

Both LAMR and VICI are Real Estate Investment Trusts (REITs). These entities are required to distribute the majority of their taxable income to shareholders, often resulting in higher dividend yields.

Symbol	LAMR	VICI
Company Name	Lamar Advertising Company	VICI Properties Inc.
Country	United States	United States
GICS Sector	Real Estate	Real Estate
GICS Industry	Specialized REITs	Specialized REITs
Market Capitalization	12.71 billion USD	35.72 billion USD
Exchange	NasdaqGS	NYSE
Listing Date	August 2, 1996	January 2, 2018
Security Type	REIT	REIT

Historical Performance

This chart compares the performance of LAMR and VICI by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

LAMR vs. VICI: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	LAMR	VICI
5-Day Price Return	4.19%	3.17%
13-Week Price Return	9.55%	7.37%
26-Week Price Return	-4.85%	9.91%
52-Week Price Return	5.27%	3.62%
Month-to-Date Return	2.74%	2.76%
Year-to-Date Return	3.17%	14.69%
10-Day Avg. Volume	0.79M	8.55M
3-Month Avg. Volume	0.61M	6.35M
3-Month Volatility	24.01%	15.97%
Beta	1.42	0.76

Profitability

Return on Equity (TTM)

LAMR

41.90%

Specialized REITs Industry

Max: 37.66%
Q3: 20.19%
Median: 8.96%
Q1: 6.32%
Min: -1.71%

LAMR’s Return on Equity of 41.90% is exceptionally high, placing it well beyond the typical range for the Specialized REITs industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.

VICI

10.37%

Specialized REITs Industry

Max: 37.66%
Q3: 20.19%
Median: 8.96%
Q1: 6.32%
Min: -1.71%

VICI’s Return on Equity of 10.37% is on par with the norm for the Specialized REITs industry, indicating its profitability relative to shareholder equity is typical for the sector.

LAMR vs. VICI: A comparison of their Return on Equity (TTM) against the Specialized REITs industry benchmark.

Net Profit Margin (TTM)

LAMR

19.72%

Specialized REITs Industry

Max: 67.81%
Q3: 40.70%
Median: 25.91%
Q1: 11.01%
Min: 1.95%

In the Specialized REITs industry, Net Profit Margin is often not the primary profitability metric.

VICI

70.20%

Specialized REITs Industry

Max: 67.81%
Q3: 40.70%
Median: 25.91%
Q1: 11.01%
Min: 1.95%

In the Specialized REITs industry, Net Profit Margin is often not the primary profitability metric.

LAMR vs. VICI: A comparison of their Net Profit Margin (TTM) against the Specialized REITs industry benchmark.

Operating Profit Margin (TTM)

LAMR

27.46%

Specialized REITs Industry

Max: 107.13%
Q3: 55.10%
Median: 41.03%
Q1: 17.97%
Min: 5.94%

In the Specialized REITs industry, Operating Profit Margin is often not the primary measure of operational efficiency.

VICI

92.51%

Specialized REITs Industry

Max: 107.13%
Q3: 55.10%
Median: 41.03%
Q1: 17.97%
Min: 5.94%

In the Specialized REITs industry, Operating Profit Margin is often not the primary measure of operational efficiency.

LAMR vs. VICI: A comparison of their Operating Profit Margin (TTM) against the Specialized REITs industry benchmark.

Profitability at a Glance

Symbol	LAMR	VICI
Return on Equity (TTM)	41.90%	10.37%
Return on Assets (TTM)	6.68%	6.06%
Net Profit Margin (TTM)	19.72%	70.20%
Operating Profit Margin (TTM)	27.46%	92.51%
Gross Profit Margin (TTM)	81.58%	99.32%

Financial Strength

Current Ratio (MRQ)

LAMR

0.58

Specialized REITs Industry

Max: 1.74
Q3: 1.13
Median: 0.59
Q1: 0.35
Min: 0.09

LAMR’s Current Ratio of 0.58 aligns with the median group of the Specialized REITs industry, indicating that its short-term liquidity is in line with its sector peers.

VICI

0.30

Specialized REITs Industry

Max: 1.74
Q3: 1.13
Median: 0.59
Q1: 0.35
Min: 0.09

VICI’s Current Ratio of 0.30 falls into the lower quartile for the Specialized REITs industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.

LAMR vs. VICI: A comparison of their Current Ratio (MRQ) against the Specialized REITs industry benchmark.

Debt-to-Equity Ratio (MRQ)

LAMR

3.73

Specialized REITs Industry

Max: 4.54
Q3: 3.26
Median: 1.09
Q1: 0.58
Min: 0.16

LAMR’s leverage is in the upper quartile of the Specialized REITs industry, with a Debt-to-Equity Ratio of 3.73. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.

VICI

0.66

Specialized REITs Industry

Max: 4.54
Q3: 3.26
Median: 1.09
Q1: 0.58
Min: 0.16

VICI’s Debt-to-Equity Ratio of 0.66 is typical for the Specialized REITs industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.

LAMR vs. VICI: A comparison of their Debt-to-Equity Ratio (MRQ) against the Specialized REITs industry benchmark.

Interest Coverage Ratio (TTM)

LAMR

3.24

Specialized REITs Industry

Max: 5.24
Q3: 4.05
Median: 2.99
Q1: 2.10
Min: 1.28

LAMR’s Interest Coverage Ratio of 3.24 is positioned comfortably within the norm for the Specialized REITs industry, indicating a standard and healthy capacity to cover its interest payments.

VICI

4.37

Specialized REITs Industry

Max: 5.24
Q3: 4.05
Median: 2.99
Q1: 2.10
Min: 1.28

VICI’s Interest Coverage Ratio of 4.37 is in the upper quartile for the Specialized REITs industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.

LAMR vs. VICI: A comparison of their Interest Coverage Ratio (TTM) against the Specialized REITs industry benchmark.

Financial Strength at a Glance

Symbol	LAMR	VICI
Current Ratio (MRQ)	0.58	0.30
Quick Ratio (MRQ)	0.58	0.30
Debt-to-Equity Ratio (MRQ)	3.73	0.66
Interest Coverage Ratio (TTM)	3.24	4.37

Growth

Revenue Growth

LAMR vs. VICI: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

LAMR vs. VICI: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

LAMR

5.16%

Specialized REITs Industry

Max: 7.06%
Q3: 5.09%
Median: 4.51%
Q1: 3.18%
Min: 1.78%

With a Dividend Yield of 5.16%, LAMR offers a more attractive income stream than most of its peers in the Specialized REITs industry, signaling a strong commitment to shareholder returns.

VICI

5.20%

Specialized REITs Industry

Max: 7.06%
Q3: 5.09%
Median: 4.51%
Q1: 3.18%
Min: 1.78%

With a Dividend Yield of 5.20%, VICI offers a more attractive income stream than most of its peers in the Specialized REITs industry, signaling a strong commitment to shareholder returns.

LAMR vs. VICI: A comparison of their Dividend Yield (TTM) against the Specialized REITs industry benchmark.

Dividend Payout Ratio (TTM)

LAMR

104.38%

Specialized REITs Industry

Max: 295.93%
Q3: 182.11%
Median: 119.31%
Q1: 65.42%
Min: 43.86%

LAMR’s Dividend Payout Ratio of 104.38% is within the typical range for the Specialized REITs industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

VICI

65.35%

Specialized REITs Industry

Max: 295.93%
Q3: 182.11%
Median: 119.31%
Q1: 65.42%
Min: 43.86%

VICI’s Dividend Payout Ratio of 65.35% is in the lower quartile for the Specialized REITs industry. This suggests a conservative dividend policy, with a strategic focus on reinvesting profits for future growth.

LAMR vs. VICI: A comparison of their Dividend Payout Ratio (TTM) against the Specialized REITs industry benchmark.

Dividend at a Glance

Symbol	LAMR	VICI
Dividend Yield (TTM)	5.16%	5.20%
Dividend Payout Ratio (TTM)	104.38%	65.35%

Valuation

Price-to-Earnings Ratio (TTM)

LAMR

27.77

Specialized REITs Industry

Max: 85.59
Q3: 64.69
Median: 29.09
Q1: 18.22
Min: 8.79

The P/E Ratio is often not the primary metric for valuation in the Specialized REITs industry.

VICI

12.56

Specialized REITs Industry

Max: 85.59
Q3: 64.69
Median: 29.09
Q1: 18.22
Min: 8.79

The P/E Ratio is often not the primary metric for valuation in the Specialized REITs industry.

LAMR vs. VICI: A comparison of their Price-to-Earnings Ratio (TTM) against the Specialized REITs industry benchmark.

Price-to-Sales Ratio (TTM)

LAMR

5.48

Specialized REITs Industry

Max: 14.35
Q3: 9.60
Median: 8.74
Q1: 5.61
Min: 1.63

In the lower quartile for the Specialized REITs industry, LAMR’s P/S Ratio of 5.48 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.

VICI

8.82

Specialized REITs Industry

Max: 14.35
Q3: 9.60
Median: 8.74
Q1: 5.61
Min: 1.63

VICI’s P/S Ratio of 8.82 aligns with the market consensus for the Specialized REITs industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.

LAMR vs. VICI: A comparison of their Price-to-Sales Ratio (TTM) against the Specialized REITs industry benchmark.

Price-to-Book Ratio (MRQ)

LAMR

13.73

Specialized REITs Industry

Max: 11.33
Q3: 5.68
Median: 2.69
Q1: 1.81
Min: 0.71

At 13.73, LAMR’s P/B Ratio is at an extreme premium to the Specialized REITs industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.

VICI

1.27

Specialized REITs Industry

Max: 11.33
Q3: 5.68
Median: 2.69
Q1: 1.81
Min: 0.71

VICI’s P/B Ratio of 1.27 is in the lower quartile for the Specialized REITs industry. From a value investing perspective, this is favorable, as it suggests the stock is trading at a discount to its net asset value and may offer a greater margin of safety.

LAMR vs. VICI: A comparison of their Price-to-Book Ratio (MRQ) against the Specialized REITs industry benchmark.

Valuation at a Glance

Symbol	LAMR	VICI
Price-to-Earnings Ratio (TTM)	27.77	12.56
Price-to-Sales Ratio (TTM)	5.48	8.82
Price-to-Book Ratio (MRQ)	13.73	1.27
Price-to-Free Cash Flow Ratio (TTM)	16.88	16.11