Kenvue (KVUE) vs. Procter & Gamble (PG)
This page compares Kenvue (KVUE) with Procter & Gamble (PG) using historical performance, profitability, financial strength, growth, dividend, and valuation metrics.
Company Profile
Kenvue (KVUE) and Procter & Gamble (PG) both fall under the Household & Personal Products industry group, but KVUE is classified in Personal Care Products while PG is classified in Household Products.
Procter & Gamble (PG) has more than two decades of public-market history since January 2, 1962, whereas Kenvue (KVUE) listed on May 4, 2023 and has a much shorter record to draw on.
| Symbol | KVUE | PG |
|---|---|---|
| Company Name | Kenvue Inc. | The Procter & Gamble Company |
| Country/Region | United States | United States |
| GICS Sector | Consumer Staples | Consumer Staples |
| GICS Industry Group | Household & Personal Products | Household & Personal Products |
| GICS Industry | Personal Care Products | Household Products |
| GICS Sub-Industry | Personal Care Products | Household Products |
| Market Capitalization | 32.93 billion USD | 329.03 billion USD |
| Currency | USD | USD |
| Exchange | NYSE | NYSE |
| Listing Date | May 4, 2023 | January 2, 1962 |
| Security Type | Common Stock | Common Stock |
Historical Performance
Historical Performance at a Glance
| Symbol | KVUE | PG |
|---|---|---|
| 5-Day Price Return | -1.66% | -0.66% |
| 13-Week Price Return | -8.13% | -11.44% |
| 26-Week Price Return | 2.44% | -4.87% |
| 52-Week Price Return | -28.95% | -14.24% |
| Month-to-Date Return | -2.00% | -3.94% |
| Year-to-Date Return | -0.41% | -1.40% |
| 10-Day Avg. Volume | 23.65M | 8.06M |
| 3-Month Avg. Volume | 33.39M | 10.53M |
| 3-Month Volatility | 20.85% | 21.45% |
| Beta | 0.55 | 0.40 |
Profitability
Return on Equity (TTM)
Both Kenvue (KVUE) at 15.18% and Procter & Gamble (PG) at 31.23% post Return on Equity (TTM) near their industry mid-ranges, so neither company stands out strongly from peers on this measure.
KVUE
Household & Personal Products industry group
15.18%
- Max
- 56.82%
- Q3
- 44.03%
- Median
- 14.83%
- Q1
- 8.27%
- Min
- -15.43%
PG
Household & Personal Products industry group
31.23%
- Max
- 56.82%
- Q3
- 44.03%
- Median
- 14.83%
- Q1
- 8.27%
- Min
- -15.43%
Net Profit Margin (TTM)
Procter & Gamble (PG) at 19.16% ranks in the top quartile for Net Profit Margin (TTM), ahead of Kenvue (KVUE) at 10.61%, which sits closer to the industry mid-range.
KVUE
Household & Personal Products industry group
10.61%
- Max
- 19.16%
- Q3
- 11.57%
- Median
- 6.87%
- Q1
- 4.57%
- Min
- -5.39%
PG
Household & Personal Products industry group
19.16%
- Max
- 19.16%
- Q3
- 11.57%
- Median
- 6.87%
- Q1
- 4.57%
- Min
- -5.39%
Operating Profit Margin (TTM)
Both Kenvue (KVUE) at 17.15% and Procter & Gamble (PG) at 23.59% rank in the top quartile for Operating Profit Margin (TTM) among industry peers, indicating both companies convert revenue into operating income more strongly than typical competitors.
KVUE
Household & Personal Products industry group
17.15%
- Max
- 23.59%
- Q3
- 16.82%
- Median
- 11.03%
- Q1
- 4.90%
- Min
- -6.14%
PG
Household & Personal Products industry group
23.59%
- Max
- 23.59%
- Q3
- 16.82%
- Median
- 11.03%
- Q1
- 4.90%
- Min
- -6.14%
Profitability at a Glance
| Symbol | KVUE | PG |
|---|---|---|
| Return on Equity (TTM) | 15.18% | 31.23% |
| Return on Assets (TTM) | 5.99% | 13.07% |
| Net Profit Margin (TTM) | 10.61% | 19.16% |
| Operating Profit Margin (TTM) | 17.15% | 23.59% |
| Gross Profit Margin (TTM) | 58.85% | 50.88% |
Financial Strength
Current Ratio (MRQ)
Kenvue (KVUE) at 0.98 keeps Current Ratio (MRQ) within its industry mid-range, while Procter & Gamble (PG) at 0.73 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for PG.
KVUE
Household & Personal Products industry group
0.98
- Max
- 4.51
- Q3
- 2.63
- Median
- 1.79
- Q1
- 0.95
- Min
- 0.73
PG
Household & Personal Products industry group
0.73
- Max
- 4.51
- Q3
- 2.63
- Median
- 1.79
- Q1
- 0.95
- Min
- 0.73
Debt-to-Equity Ratio (MRQ)
Both Kenvue (KVUE) at 0.82 and Procter & Gamble (PG) at 0.68 post Debt-to-Equity Ratio (MRQ) near their industry mid-ranges, so neither company stands out strongly from peers on leverage.
KVUE
Household & Personal Products industry group
0.82
- Max
- 1.83
- Q3
- 1.83
- Median
- 0.76
- Q1
- 0.45
- Min
- 0.00
PG
Household & Personal Products industry group
0.68
- Max
- 1.83
- Q3
- 1.83
- Median
- 0.76
- Q1
- 0.45
- Min
- 0.00
Interest Coverage Ratio (TTM)
Procter & Gamble (PG) posts Interest Coverage Ratio (TTM) of 47.04, above its industry benchmark range, while Kenvue (KVUE) at 5.70 sits closer to the industry mid-range.
KVUE
Household & Personal Products industry group
5.70
- Max
- 34.29
- Q3
- 17.39
- Median
- 8.17
- Q1
- 3.35
- Min
- -3.28
PG
Household & Personal Products industry group
47.04
- Max
- 34.29
- Q3
- 17.39
- Median
- 8.17
- Q1
- 3.35
- Min
- -3.28
Financial Strength at a Glance
| Symbol | KVUE | PG |
|---|---|---|
| Current Ratio (MRQ) | 0.98 | 0.73 |
| Quick Ratio (MRQ) | 0.63 | 0.49 |
| Debt-to-Equity Ratio (MRQ) | 0.82 | 0.68 |
| Interest Coverage Ratio (TTM) | 5.70 | 47.04 |
Growth
Revenue Growth
Revenue Growth at a Glance
| Symbol | KVUE | PG |
|---|---|---|
| Revenue Growth (MRQ vs Prior YoY) | 4.49% | 7.38% |
| Revenue Growth (TTM vs Prior YoY) | -0.07% | 3.33% |
| 3-Year Revenue CAGR | 0.39% | 1.67% |
| 5-Year Revenue CAGR | 0.89% | 3.50% |
EPS Growth
EPS Growth at a Glance
| Symbol | KVUE | PG |
|---|---|---|
| EPS Growth (MRQ vs Prior YoY) | 47.40% | 5.73% |
| EPS Growth (TTM vs Prior YoY) | 53.73% | 8.59% |
| 3-Year EPS CAGR | -11.57% | 3.88% |
| 5-Year EPS CAGR | -- | 5.58% |
Dividend
Dividend Yield (TTM)
Kenvue (KVUE) at 4.82% reports Dividend Yield (TTM) in the top quartile of industry peers, ahead of Procter & Gamble (PG) at 3.09%, which sits around the industry mid-range.
KVUE
Household & Personal Products industry group
4.82%
- Max
- 7.74%
- Q3
- 4.04%
- Median
- 2.05%
- Q1
- 0.00%
- Min
- 0.00%
PG
Household & Personal Products industry group
3.09%
- Max
- 7.74%
- Q3
- 4.04%
- Median
- 2.05%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
Procter & Gamble (PG) at 61.24% maintains Dividend Payout Ratio (TTM) around its industry median — a balanced dividend policy. Kenvue (KVUE) at 97.84% sits outside the typical mid-range, leaning toward more retention or more distribution than the industry median.
KVUE
Household & Personal Products industry group
97.84%
- Max
- 127.85%
- Q3
- 61.48%
- Median
- 36.71%
- Q1
- 0.00%
- Min
- 0.00%
PG
Household & Personal Products industry group
61.24%
- Max
- 127.85%
- Q3
- 61.48%
- Median
- 36.71%
- Q1
- 0.00%
- Min
- 0.00%
Dividend at a Glance
| Symbol | KVUE | PG |
|---|---|---|
| Dividend Yield (TTM) | 4.82% | 3.09% |
| Dividend Payout Ratio (TTM) | 97.84% | 61.24% |
Valuation
Price-to-Earnings Ratio (TTM)
Both Kenvue (KVUE) at 20.30 and Procter & Gamble (PG) at 19.84 post Price-to-Earnings Ratio (TTM) near the typical industry midpoint — neither company stands out strongly from peers on trailing earnings multiple.
KVUE
Household & Personal Products industry group
20.30
- Max
- 37.54
- Q3
- 25.17
- Median
- 16.40
- Q1
- 13.88
- Min
- 5.28
PG
Household & Personal Products industry group
19.84
- Max
- 37.54
- Q3
- 25.17
- Median
- 16.40
- Q1
- 13.88
- Min
- 5.28
Price-to-Sales Ratio (TTM)
Both Kenvue (KVUE) at 2.15 and Procter & Gamble (PG) at 3.80 trade in the higher-multiple quartile for Price-to-Sales Ratio (TTM) among industry peers, indicating higher trailing revenue multiples than typical peers.
KVUE
Household & Personal Products industry group
2.15
- Max
- 3.80
- Q3
- 2.10
- Median
- 1.74
- Q1
- 0.71
- Min
- 0.25
PG
Household & Personal Products industry group
3.80
- Max
- 3.80
- Q3
- 2.10
- Median
- 1.74
- Q1
- 0.71
- Min
- 0.25
Price-to-Book Ratio (MRQ)
Both Kenvue (KVUE) at 3.12 and Procter & Gamble (PG) at 6.17 post Price-to-Book Ratio (MRQ) near the typical industry midpoint — neither company stands out strongly from peers on book-value multiple.
KVUE
Household & Personal Products industry group
3.12
- Max
- 12.04
- Q3
- 7.18
- Median
- 3.30
- Q1
- 1.57
- Min
- 0.57
PG
Household & Personal Products industry group
6.17
- Max
- 12.04
- Q3
- 7.18
- Median
- 3.30
- Q1
- 1.57
- Min
- 0.57
Valuation at a Glance
| Symbol | KVUE | PG |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 20.30 | 19.84 |
| Price-to-Sales Ratio (TTM) | 2.15 | 3.80 |
| Price-to-Book Ratio (MRQ) | 3.12 | 6.17 |
| Price-to-Free Cash Flow Ratio (TTM) | 18.06 | 21.93 |