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KVUE vs. PG: Kenvue vs. Procter & Gamble Stock Comparison

How do Kenvue (KVUE) and Procter & Gamble (PG) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Kenvue (KVUE) and Procter & Gamble (PG) both fall under the Household & Personal Products industry group, but KVUE is classified in Personal Care Products while PG is classified in Household Products.

Procter & Gamble (PG) has more than two decades of public-market history since January 2, 1962, whereas Kenvue (KVUE) listed on May 4, 2023 and has a much shorter record to draw on.

Company profile comparison for Kenvue (KVUE) and Procter & Gamble (PG)
Profile ItemKVUEPG
NameKenvue Inc.Procter & Gamble Co
Country/RegionUnited StatesUnited States
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupHousehold & Personal ProductsHousehold & Personal Products
GICS IndustryPersonal Care ProductsHousehold Products
GICS Sub-IndustryPersonal Care ProductsHousehold Products
Market Capitalization36.69 billion USD341.47 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateMay 4, 2023January 2, 1962
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

KVUE
PG
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Kenvue (KVUE) vs. Procter & Gamble (PG): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Kenvue (KVUE) and Procter & Gamble (PG). Returns over one year are annualized.

Performance Metrics

Price performance metrics for Kenvue (KVUE) and Procter & Gamble (PG)
MetricKVUEPG
Total Return (1Y)-4.45%-5.31%

Risk Profile

Drawdown History

KVUE
PG
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Kenvue (KVUE) vs. Procter & Gamble (PG): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Risk Metrics

Risk profile metrics for Kenvue (KVUE) and Procter & Gamble (PG)
MetricKVUEPG
Volatility (1Y, Annualized)32.58%19.08%
Beta (5Y)0.470.39
Avg. Volume (3M)20.32M8.91M

Risk-Adjusted Performance

Risk-Return Positioning

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KVUE and PG are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Profitability

ROE (TTM)

Procter & Gamble (PG) at 31.11% sits in the top ROE quartile, while Kenvue (KVUE) at 15.70% is closer to the peer norm — stronger capital efficiency for PG.

KVUE

Household & Personal Products industry group

15.70%

Max
31.30%
Q3
30.96%
KVUE
15.70%
Median
15.00%
Q1
1.55%
Min
-13.94%

PG

Household & Personal Products industry group

31.11%

Max
31.30%
PG
31.11%
Q3
30.96%
Median
15.00%
Q1
1.55%
Min
-13.94%
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Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their ROE against the Household & Personal Products industry group benchmark.

Net Margin (TTM)

Procter & Gamble (PG) at 19.16% retains a top-quartile share of revenue as profit, ahead of Kenvue (KVUE) at 10.61%, which keeps about the industry-typical share.

KVUE

Household & Personal Products industry group

10.61%

Max
19.16%
Q3
11.34%
KVUE
10.61%
Median
6.79%
Q1
2.51%
Min
-9.20%

PG

Household & Personal Products industry group

19.16%

PG
19.16%
Max
19.16%
Q3
11.34%
Median
6.79%
Q1
2.51%
Min
-9.20%
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Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their net margin against the Household & Personal Products industry group benchmark.

Operating Margin (TTM)

Both Kenvue (KVUE) at 21.62% and Procter & Gamble (PG) at 23.05% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

KVUE

Household & Personal Products industry group

21.62%

Max
23.17%
KVUE
21.62%
Q3
19.85%
Median
12.60%
Q1
7.57%
Min
-5.14%

PG

Household & Personal Products industry group

23.05%

Max
23.17%
PG
23.05%
Q3
19.85%
Median
12.60%
Q1
7.57%
Min
-5.14%
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Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their operating margin against the Household & Personal Products industry group benchmark.

Profitability Metrics

Profitability metrics for Kenvue (KVUE) and Procter & Gamble (PG)
MetricKVUEPG
ROE (TTM)15.70%31.11%
ROA (TTM)7.07%10.93%
Net Margin (TTM)10.61%19.16%
Operating Margin (TTM)21.62%23.05%
Gross Margin (TTM)58.60%50.98%

Growth

Revenue Growth

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Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their Revenue Growth across different time periods.

Revenue Growth Metrics

Revenue growth metrics for Kenvue (KVUE) and Procter & Gamble (PG)
MetricKVUEPG
Revenue Growth (YoY)-2.14%0.29%
Revenue Growth (3Y CAGR)0.39%1.67%

EPS Growth

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Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their EPS Growth across different time periods.

EPS Growth Metrics

EPS growth metrics for Kenvue (KVUE) and Procter & Gamble (PG)
MetricKVUEPG
EPS Growth (YoY)40.74%8.14%
EPS Growth (3Y CAGR)-11.40%3.86%

Financial Strength

Current Ratio (MRQ)

Both Kenvue (KVUE) at 0.98 and Procter & Gamble (PG) at 0.73 run current ratio in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.

KVUE

Household & Personal Products industry group

0.98

Max
6.27
Q3
3.17
Median
2.05
Q1
1.00
KVUE
0.98
Min
0.73

PG

Household & Personal Products industry group

0.73

Max
6.27
Q3
3.17
Median
2.05
Q1
1.00
PG
0.73
Min
0.73
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Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their current ratio against the Household & Personal Products industry group benchmark.

Debt / Equity (MRQ)

Both Kenvue (KVUE) at 0.83 and Procter & Gamble (PG) at 0.68 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

KVUE

Household & Personal Products industry group

0.83

Max
2.33
Q3
1.61
KVUE
0.83
Median
0.81
Q1
0.40
Min
0.02

PG

Household & Personal Products industry group

0.68

Max
2.33
Q3
1.61
Median
0.81
PG
0.68
Q1
0.40
Min
0.02
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Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their debt-to-equity ratio against the Household & Personal Products industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Kenvue (KVUE) and Procter & Gamble (PG)
MetricKVUEPG
Current Ratio (MRQ)0.980.73
Debt / Equity (MRQ)0.830.68
Net Debt / EBITDA2.230.99

Dividends

Dividend Yield (TTM)

Kenvue (KVUE) at 4.34% delivers top-quartile income for its industry, while Procter & Gamble (PG) at 2.85% pays a more typical yield — both are credible income propositions, KVUE the richer one.

KVUE

Household & Personal Products industry group

4.34%

Max
5.54%
KVUE
4.34%
Q3
2.88%
Median
1.22%
Q1
0.00%
Min
0.00%

PG

Household & Personal Products industry group

2.85%

Max
5.54%
Q3
2.88%
PG
2.85%
Median
1.22%
Q1
0.00%
Min
0.00%
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Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their dividend yield against the Household & Personal Products industry group benchmark.

Dividend Payout Ratio (TTM)

Procter & Gamble (PG) at 61.80% pays out a band-typical share of earnings, while Kenvue (KVUE) at 98.51% distributes more than its industry norm — less retained, thinner cover.

KVUE

Household & Personal Products industry group

98.51%

KVUE
98.51%
Max
98.51%
Q3
71.90%
Median
37.08%
Q1
0.00%
Min
0.00%

PG

Household & Personal Products industry group

61.80%

Max
98.51%
Q3
71.90%
PG
61.80%
Median
37.08%
Q1
0.00%
Min
0.00%
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Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their payout ratio against the Household & Personal Products industry group benchmark.

Dividend Metrics

Dividend metrics for Kenvue (KVUE) and Procter & Gamble (PG)
MetricKVUEPG
Dividend Yield (TTM)4.34%2.85%
Dividend Payout Ratio (TTM)98.51%61.80%

Valuation

P/E Ratio (TTM)

Both Kenvue (KVUE) at 22.75 and Procter & Gamble (PG) at 21.47 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

KVUE

Household & Personal Products industry group

22.75

Max
35.53
Q3
25.75
KVUE
22.75
Median
20.10
Q1
16.28
Min
5.77

PG

Household & Personal Products industry group

21.47

Max
35.53
Q3
25.75
PG
21.47
Median
20.10
Q1
16.28
Min
5.77
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Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their P/E ratio against the Household & Personal Products industry group benchmark.

P/S Ratio (TTM)

Kenvue (KVUE) at 2.40 is priced about in line with its industry on P/S ratio, while Procter & Gamble (PG) at 3.94 sits in the pricier quartile — PG costs more per dollar of sales.

KVUE

Household & Personal Products industry group

2.40

Max
5.15
Q3
3.13
KVUE
2.40
Median
1.71
Q1
0.73
Min
0.27

PG

Household & Personal Products industry group

3.94

Max
5.15
PG
3.94
Q3
3.13
Median
1.71
Q1
0.73
Min
0.27
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Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their P/S ratio against the Household & Personal Products industry group benchmark.

P/B Ratio (MRQ)

On P/B ratio, both Kenvue (KVUE) at 3.46 and Procter & Gamble (PG) at 6.35 are valued close to their industries’ norm against book — neither stands out from peers.

KVUE

Household & Personal Products industry group

3.46

Max
12.20
Q3
6.75
KVUE
3.46
Median
2.50
Q1
1.26
Min
-3.08

PG

Household & Personal Products industry group

6.35

Max
12.20
Q3
6.75
PG
6.35
Median
2.50
Q1
1.26
Min
-3.08
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Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their P/B ratio against the Household & Personal Products industry group benchmark.

Valuation Metrics

Valuation metrics for Kenvue (KVUE) and Procter & Gamble (PG)
MetricKVUEPG
P/E Ratio (TTM)22.7521.47
P/S Ratio (TTM)2.403.94
P/B Ratio (MRQ)3.466.35
Free Cash Flow Yield (TTM)5.06%3.73%