Kenvue (KVUE) vs. Procter & Gamble (PG)
This page compares Kenvue (KVUE) with Procter & Gamble (PG) using performance and risk, profitability, financial strength, growth, dividends, and valuation metrics.
Company Profile
Kenvue (KVUE) and Procter & Gamble (PG) both fall under the Household & Personal Products industry group, but KVUE is classified in Personal Care Products while PG is classified in Household Products.
Procter & Gamble (PG) has more than two decades of public-market history since January 2, 1962, whereas Kenvue (KVUE) listed on May 4, 2023 and has a much shorter record to draw on.
| Symbol | KVUE | PG |
|---|---|---|
| Name | Kenvue Inc. | Procter & Gamble Co |
| Country/Region | United States | United States |
| GICS Sector | Consumer Staples | Consumer Staples |
| GICS Industry Group | Household & Personal Products | Household & Personal Products |
| GICS Industry | Personal Care Products | Household Products |
| GICS Sub-Industry | Personal Care Products | Household Products |
| Market Capitalization | 34.41 billion USD | 346.19 billion USD |
| Currency | USD | USD |
| Exchange | NYSE | NYSE |
| Listing Date | May 4, 2023 | January 2, 1962 |
| Security Type | Common Stock | Common Stock |
Valuation
Price-to-Earnings Ratio (TTM)
Both Kenvue (KVUE) at 21.33 and Procter & Gamble (PG) at 21.74 post Price-to-Earnings Ratio (TTM) near the typical industry midpoint — neither company stands out strongly from peers on trailing earnings multiple.
KVUE
Household & Personal Products industry group
21.33
- Max
- 38.02
- Q3
- 24.79
- Median
- 18.50
- Q1
- 14.84
- Min
- 4.98
PG
Household & Personal Products industry group
21.74
- Max
- 38.02
- Q3
- 24.79
- Median
- 18.50
- Q1
- 14.84
- Min
- 4.98
Price-to-Sales Ratio (TTM)
Kenvue (KVUE) at 2.25 is priced about in line with its industry on Price-to-Sales Ratio (TTM), while Procter & Gamble (PG) at 3.99 sits in the pricier quartile — PG costs more per dollar of sales.
KVUE
Household & Personal Products industry group
2.25
- Max
- 4.52
- Q3
- 3.07
- Median
- 1.76
- Q1
- 0.70
- Min
- 0.23
PG
Household & Personal Products industry group
3.99
- Max
- 4.52
- Q3
- 3.07
- Median
- 1.76
- Q1
- 0.70
- Min
- 0.23
Price-to-Book Ratio (MRQ)
On Price-to-Book Ratio (MRQ), both Kenvue (KVUE) at 3.24 and Procter & Gamble (PG) at 6.44 are valued close to their industries’ norm against book — neither stands out from peers.
KVUE
Household & Personal Products industry group
3.24
- Max
- 12.50
- Q3
- 6.73
- Median
- 2.14
- Q1
- 1.20
- Min
- -2.65
PG
Household & Personal Products industry group
6.44
- Max
- 12.50
- Q3
- 6.73
- Median
- 2.14
- Q1
- 1.20
- Min
- -2.65
Valuation at a Glance
| Symbol | KVUE | PG |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 21.33 | 21.74 |
| Price-to-Sales Ratio (TTM) | 2.25 | 3.99 |
| Price-to-Book Ratio (MRQ) | 3.24 | 6.44 |
| Free Cash Flow Yield | 5.40% | 3.68% |
Profitability
Return on Equity (TTM)
Procter & Gamble (PG) at 31.11% ranks in the top quartile for Return on Equity (TTM), ahead of Kenvue (KVUE) at 15.70%, which sits closer to the industry mid-range.
KVUE
Household & Personal Products industry group
15.70%
- Max
- 31.30%
- Q3
- 30.96%
- Median
- 15.00%
- Q1
- 1.55%
- Min
- -13.94%
PG
Household & Personal Products industry group
31.11%
- Max
- 31.30%
- Q3
- 30.96%
- Median
- 15.00%
- Q1
- 1.55%
- Min
- -13.94%
Net Profit Margin (TTM)
Procter & Gamble (PG) at 19.16% retains a top-quartile share of revenue as profit, ahead of Kenvue (KVUE) at 10.61%, which keeps about the industry-typical share.
KVUE
Household & Personal Products industry group
10.61%
- Max
- 19.16%
- Q3
- 11.34%
- Median
- 6.79%
- Q1
- 2.51%
- Min
- -9.20%
PG
Household & Personal Products industry group
19.16%
- Max
- 19.16%
- Q3
- 11.34%
- Median
- 6.79%
- Q1
- 2.51%
- Min
- -9.20%
Operating Profit Margin (TTM)
Both Kenvue (KVUE) at 21.62% and Procter & Gamble (PG) at 23.05% squeeze more operating profit from each sales dollar than most peers, ranking in the top Operating Profit Margin (TTM) quartile of their industries.
KVUE
Household & Personal Products industry group
21.62%
- Max
- 23.17%
- Q3
- 19.85%
- Median
- 12.60%
- Q1
- 7.57%
- Min
- -5.14%
PG
Household & Personal Products industry group
23.05%
- Max
- 23.17%
- Q3
- 19.85%
- Median
- 12.60%
- Q1
- 7.57%
- Min
- -5.14%
Profitability at a Glance
| Symbol | KVUE | PG |
|---|---|---|
| Return on Equity (TTM) | 15.70% | 31.11% |
| Return on Assets (TTM) | 7.07% | 10.93% |
| Net Profit Margin (TTM) | 10.61% | 19.16% |
| Operating Profit Margin (TTM) | 21.62% | 23.05% |
| Gross Profit Margin (TTM) | 58.60% | 50.98% |
Growth
Revenue Growth
Revenue Growth at a Glance
| Symbol | KVUE | PG |
|---|---|---|
| 1-Year Revenue Growth | -2.14% | 0.29% |
| 3-Year Revenue CAGR | 0.39% | 1.67% |
EPS Growth
EPS Growth at a Glance
| Symbol | KVUE | PG |
|---|---|---|
| 1-Year EPS Growth | 40.74% | 8.14% |
| 3-Year EPS CAGR | -11.40% | 3.86% |
Financial Strength
Current Ratio (MRQ)
Both Kenvue (KVUE) at 0.98 and Procter & Gamble (PG) at 0.73 run Current Ratio (MRQ) in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.
KVUE
Household & Personal Products industry group
0.98
- Max
- 6.27
- Q3
- 3.17
- Median
- 2.05
- Q1
- 1.00
- Min
- 0.73
PG
Household & Personal Products industry group
0.73
- Max
- 6.27
- Q3
- 3.17
- Median
- 2.05
- Q1
- 1.00
- Min
- 0.73
Debt-to-Equity Ratio (MRQ)
Both Kenvue (KVUE) at 0.83 and Procter & Gamble (PG) at 0.68 post Debt-to-Equity Ratio (MRQ) near their industry mid-ranges, so neither company stands out strongly from peers on leverage.
KVUE
Household & Personal Products industry group
0.83
- Max
- 2.33
- Q3
- 1.61
- Median
- 0.81
- Q1
- 0.40
- Min
- 0.02
PG
Household & Personal Products industry group
0.68
- Max
- 2.33
- Q3
- 1.61
- Median
- 0.81
- Q1
- 0.40
- Min
- 0.02
Financial Strength at a Glance
| Symbol | KVUE | PG |
|---|---|---|
| Current Ratio (MRQ) | 0.98 | 0.73 |
| Debt-to-Equity Ratio (MRQ) | 0.83 | 0.68 |
| Net Debt / EBITDA | 2.23 | 0.99 |
Dividends
Dividend Yield (TTM)
Kenvue (KVUE) at 4.63% reports Dividend Yield (TTM) in the top quartile of industry peers, ahead of Procter & Gamble (PG) at 2.86%, which sits around the industry mid-range.
KVUE
Household & Personal Products industry group
4.63%
- Max
- 6.10%
- Q3
- 3.10%
- Median
- 1.62%
- Q1
- 0.00%
- Min
- 0.00%
PG
Household & Personal Products industry group
2.86%
- Max
- 6.10%
- Q3
- 3.10%
- Median
- 1.62%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
Procter & Gamble (PG) at 61.80% maintains Dividend Payout Ratio (TTM) around its industry median — a balanced dividend policy. Kenvue (KVUE) at 98.51% sits outside the typical mid-range, leaning toward more retention or more distribution than the industry median.
KVUE
Household & Personal Products industry group
98.51%
- Max
- 98.51%
- Q3
- 71.90%
- Median
- 37.08%
- Q1
- 0.00%
- Min
- 0.00%
PG
Household & Personal Products industry group
61.80%
- Max
- 98.51%
- Q3
- 71.90%
- Median
- 37.08%
- Q1
- 0.00%
- Min
- 0.00%
Dividends at a Glance
| Symbol | KVUE | PG |
|---|---|---|
| Dividend Yield (TTM) | 4.63% | 2.86% |
| Dividend Payout Ratio (TTM) | 98.51% | 61.80% |
Performance & Risk
Performance & Risk at a Glance
| Symbol | KVUE | PG |
|---|---|---|
| 1-Year Return | -15.48% | -8.99% |
| 1-Year Volatility | 32.42% | 18.67% |
| Beta | 0.50 | 0.39 |
| 3-Month Avg. Volume | 20.18M | 9.52M |