KVUE vs. PG: Kenvue vs. Procter & Gamble Stock Comparison

August 16, 2026

How do Kenvue (KVUE) and Procter & Gamble (PG) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Kenvue (KVUE) and Procter & Gamble (PG) both fall under the Household & Personal Products industry group, but KVUE is classified in Personal Care Products while PG is classified in Household Products.

Procter & Gamble (PG) has more than two decades of public-market history since January 2, 1962, whereas Kenvue (KVUE) listed on May 4, 2023 and has a much shorter record to draw on.

Company profile comparison for Kenvue (KVUE) and Procter & Gamble (PG)
Profile Item	KVUE	PG
Name	Kenvue Inc.	Procter & Gamble Co
Country/Region	United States	United States
GICS Sector	Consumer Staples	Consumer Staples
GICS Industry Group	Household & Personal Products	Household & Personal Products
GICS Industry	Personal Care Products	Household Products
GICS Sub-Industry	Personal Care Products	Household Products
Market Capitalization	36.88 billion USD	336.00 billion USD
Currency	USD	USD
Exchange	NYSE	NYSE
Listing Date	May 4, 2023	January 2, 1962
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

KVUE

GSPC

Kenvue (KVUE) vs. Procter & Gamble (PG), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…

Trailing total returns for Kenvue (KVUE) and Procter & Gamble (PG). Returns over one year are annualized.

Calendar-Year Returns

Loading price history…

Calendar-year total returns for Kenvue (KVUE) and Procter & Gamble (PG). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Kenvue (KVUE) and Procter & Gamble (PG)
Metric	KVUE	PG
Total Return (1Y)	-4.44%	-3.21%
Total Return (3Y, Annualized)	-1.48%	0.14%
Total Return (5Y, Annualized)	--	2.73%

Risk Profile

Drawdown History

KVUE

GSPC

Kenvue (KVUE) vs. Procter & Gamble (PG), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

Loading price history…

Distribution of monthly total returns for Kenvue (KVUE) and Procter & Gamble (PG). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Kenvue (KVUE) and Procter & Gamble (PG)
Metric	KVUE	PG
Volatility (1Y, Annualized)	32.33%	19.68%
Beta (5Y)	0.46	0.38
Max Drawdown (5Y)	-44.08%	-23.77%
Avg. Volume (3M)	20.42M	8.83M

Risk-Adjusted Performance

Risk-Return Positioning

KVUE and PG are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Kenvue (KVUE) and Procter & Gamble (PG)
Metric	KVUE	PG
Sharpe Ratio (1Y)	-0.26	-0.36
Sortino Ratio (1Y)	-0.35	-0.52

Profitability

ROE (TTM)

Both Kenvue (KVUE) at 15.58% and Procter & Gamble (PG) at 30.29% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.

KVUE

Household & Personal Products industry group

15.58%

Max: 42.18%
Q3: 30.68%
KVUE: 15.58%
Median: 15.51%
Q1: -0.54%
Min: -20.43%

PG

Household & Personal Products industry group

30.29%

Max: 42.18%
Q3: 30.68%
PG: 30.29%
Median: 15.51%
Q1: -0.54%
Min: -20.43%

Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their ROE against the Household & Personal Products industry group benchmark.

Net Margin (TTM)

Procter & Gamble (PG) at 18.44% retains a top-quartile share of revenue as profit, ahead of Kenvue (KVUE) at 10.76%, which keeps about the industry-typical share.

KVUE

Household & Personal Products industry group

10.76%

Max: 18.44%
Q3: 11.31%
KVUE: 10.76%
Median: 7.12%
Q1: 0.51%
Min: -9.20%

PG

Household & Personal Products industry group

18.44%

PG: 18.44%
Max: 18.44%
Q3: 11.31%
Median: 7.12%
Q1: 0.51%
Min: -9.20%

Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their net margin against the Household & Personal Products industry group benchmark.

Operating Margin (TTM)

Both Kenvue (KVUE) at 19.42% and Procter & Gamble (PG) at 22.09% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

KVUE

Household & Personal Products industry group

19.42%

Max: 24.77%
KVUE: 19.42%
Q3: 19.31%
Median: 14.31%
Q1: 11.80%
Min: 8.81%

PG

Household & Personal Products industry group

22.09%

Max: 24.77%
PG: 22.09%
Q3: 19.31%
Median: 14.31%
Q1: 11.80%
Min: 8.81%

Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their operating margin against the Household & Personal Products industry group benchmark.

Profitability Metrics

Profitability metrics for Kenvue (KVUE) and Procter & Gamble (PG)
Metric	KVUE	PG
ROE (TTM)	15.58%	30.29%
ROA (TTM)	6.99%	10.72%
Net Margin (TTM)	10.76%	18.44%
Operating Margin (TTM)	19.42%	22.09%
Gross Margin (TTM)	58.44%	50.87%

Growth

Revenue Growth

Procter & Gamble (PG) at 3.26% sits in the top revenue growth quartile, while Kenvue (KVUE) at -2.14% is closer to the peer norm — faster top-line expansion for PG.

Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their Revenue Growth across different time periods.

EPS Growth

Kenvue (KVUE) at 40.74% sits in the top EPS growth quartile, while Procter & Gamble (PG) at 1.69% is closer to the peer norm — faster per-share earnings growth for KVUE.

Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Kenvue (KVUE) and Procter & Gamble (PG)
Metric	KVUE	PG
Revenue Growth (YoY)	-2.14%	3.26%
Revenue Growth (3Y CAGR)	0.39%	2.00%
EPS Growth (YoY)	40.74%	1.69%
EPS Growth (3Y CAGR)	-11.40%	3.91%

Financial Strength

Current Ratio (MRQ)

Both Kenvue (KVUE) at 1.01 and Procter & Gamble (PG) at 0.68 run current ratio in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.

KVUE

Household & Personal Products industry group

1.01

Max: 4.06
Q3: 3.23
Median: 1.85
Q1: 1.01
KVUE: 1.01
Min: 0.66

PG

Household & Personal Products industry group

0.68

Max: 4.06
Q3: 3.23
Median: 1.85
Q1: 1.01
PG: 0.68
Min: 0.66

Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their current ratio against the Household & Personal Products industry group benchmark.

Debt / Equity (MRQ)

Both Kenvue (KVUE) at 0.82 and Procter & Gamble (PG) at 0.64 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

KVUE

Household & Personal Products industry group

0.82

Max: 3.49
Q3: 1.82
KVUE: 0.82
Median: 0.80
Q1: 0.42
Min: 0.06

PG

Household & Personal Products industry group

0.64

Max: 3.49
Q3: 1.82
Median: 0.80
PG: 0.64
Q1: 0.42
Min: 0.06

Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their debt-to-equity ratio against the Household & Personal Products industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Kenvue (KVUE) and Procter & Gamble (PG)
Metric	KVUE	PG
Current Ratio (MRQ)	1.01	0.68
Debt / Equity (MRQ)	0.82	0.64
Net Debt / EBITDA	2.16	1.01

Dividends

Dividend Yield (TTM)

Both Kenvue (KVUE) at 4.32% and Procter & Gamble (PG) at 2.95% offer top-quartile dividend income relative to share price within their industries.

KVUE

Household & Personal Products industry group

4.32%

Max: 5.29%
KVUE: 4.32%
Q3: 2.91%
Median: 1.40%
Q1: 0.00%
Min: 0.00%

PG

Household & Personal Products industry group

2.95%

Max: 5.29%
PG: 2.95%
Q3: 2.91%
Median: 1.40%
Q1: 0.00%
Min: 0.00%

Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their dividend yield against the Household & Personal Products industry group benchmark.

Dividend Payout Ratio (TTM)

Procter & Gamble (PG) at 64.33% pays out a band-typical share of earnings, while Kenvue (KVUE) at 97.65% distributes more than its industry norm — less retained, thinner cover.

KVUE

Household & Personal Products industry group

97.65%

Max: 103.12%
KVUE: 97.65%
Q3: 81.36%
Median: 47.99%
Q1: 0.00%
Min: 0.00%

PG

Household & Personal Products industry group

64.33%

Max: 103.12%
Q3: 81.36%
PG: 64.33%
Median: 47.99%
Q1: 0.00%
Min: 0.00%

Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their payout ratio against the Household & Personal Products industry group benchmark.

Dividend Metrics

Dividend metrics for Kenvue (KVUE) and Procter & Gamble (PG)
Metric	KVUE	PG
Dividend Yield (TTM)	4.32%	2.95%
Dividend Payout Ratio (TTM)	97.65%	64.33%

Valuation

P/E Ratio (TTM)

Both Kenvue (KVUE) at 22.59 and Procter & Gamble (PG) at 21.80 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

KVUE

Household & Personal Products industry group

22.59

Max: 36.20
Q3: 24.73
KVUE: 22.59
Median: 21.81
Q1: 16.57
Min: 7.57

PG

Household & Personal Products industry group

21.80

Max: 36.20
Q3: 24.73
Median: 21.81
PG: 21.80
Q1: 16.57
Min: 7.57

Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their P/E ratio against the Household & Personal Products industry group benchmark.

P/S Ratio (TTM)

Kenvue (KVUE) at 2.39 is priced about in line with its industry on P/S ratio, while Procter & Gamble (PG) at 3.87 sits in the pricier quartile — PG costs more per dollar of sales.

KVUE

Household & Personal Products industry group

2.39

Max: 4.75
Q3: 3.28
KVUE: 2.39
Median: 2.00
Q1: 0.73
Min: 0.07

PG

Household & Personal Products industry group

3.87

Max: 4.75
PG: 3.87
Q3: 3.28
Median: 2.00
Q1: 0.73
Min: 0.07

Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their P/S ratio against the Household & Personal Products industry group benchmark.

P/B Ratio (MRQ)

On P/B ratio, both Kenvue (KVUE) at 3.49 and Procter & Gamble (PG) at 6.30 are valued close to their industries’ norm against book — neither stands out from peers.

KVUE

Household & Personal Products industry group

3.49

Max: 11.05
Q3: 7.77
Median: 3.83
KVUE: 3.49
Q1: 1.41
Min: -2.72

PG

Household & Personal Products industry group

6.30

Max: 11.05
Q3: 7.77
PG: 6.30
Median: 3.83
Q1: 1.41
Min: -2.72

Kenvue (KVUE) vs. Procter & Gamble (PG): A comparison of their P/B ratio against the Household & Personal Products industry group benchmark.

Valuation Metrics

Valuation metrics for Kenvue (KVUE) and Procter & Gamble (PG)
Metric	KVUE	PG
P/E Ratio (TTM)	22.59	21.80
P/S Ratio (TTM)	2.39	3.87
P/B Ratio (MRQ)	3.49	6.30
Free Cash Flow Yield (TTM)	5.17%	3.95%