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KOF vs. MO: Coca-Cola FEMSA vs. Altria Stock Comparison

How do Coca-Cola FEMSA (KOF) and Altria (MO) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Coca-Cola FEMSA (KOF) and Altria (MO) both fall under the Food, Beverage & Tobacco industry group, but KOF is classified in Beverages while MO is classified in Tobacco.

Altria (MO) trades as ordinary local shares, while Coca-Cola FEMSA (KOF) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Coca-Cola FEMSA (KOF) and Altria (MO)
Profile ItemKOFMO
NameCoca-Cola FEMSA, S.A.B. de C.V. - ADRAltria Group, Inc.
Country/RegionMexicoUnited States
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupFood, Beverage & TobaccoFood, Beverage & Tobacco
GICS IndustryBeveragesTobacco
GICS Sub-IndustrySoft Drinks & Non-alcoholic BeveragesTobacco
Market Capitalization24.04 billion USD126.62 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateSeptember 14, 1993January 2, 1962
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

KOF
MO
GSPC
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Coca-Cola FEMSA (KOF) vs. Altria (MO), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Coca-Cola FEMSA (KOF) and Altria (MO). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Coca-Cola FEMSA (KOF) and Altria (MO). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Coca-Cola FEMSA (KOF) and Altria (MO)
MetricKOFMO
Total Return (1Y)34.05%38.55%
Total Return (3Y, Annualized)15.85%32.86%
Total Return (5Y, Annualized)20.75%19.81%

Risk Profile

Drawdown History

KOF
MO
GSPC
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Coca-Cola FEMSA (KOF) vs. Altria (MO), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Coca-Cola FEMSA (KOF) and Altria (MO). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Coca-Cola FEMSA (KOF) and Altria (MO)
MetricKOFMO
Volatility (1Y, Annualized)24.28%25.52%
Beta (5Y)0.530.44
Max Drawdown (5Y)-24.51%-25.83%
Avg. Volume (3M)205.51K8.44M

Risk-Adjusted Performance

Risk-Return Positioning

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KOF and MO are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Coca-Cola FEMSA (KOF) and Altria (MO)
MetricKOFMO
Sharpe Ratio (1Y)1.231.34
Sortino Ratio (1Y)1.941.97

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Coca-Cola FEMSA (KOF) earns 16.61% on shareholders’ equity, ranked against its industry; Altria (MO) has no ROE this period.

KOF

Food, Beverage & Tobacco industry group

16.61%

Max
32.02%
KOF
16.61%
Q3
16.61%
Median
10.05%
Q1
4.10%
Min
-10.50%

MO

Food, Beverage & Tobacco industry group

--

Max
32.02%
Q3
16.61%
Median
10.05%
Q1
4.10%
Min
-10.50%
MO
--
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Coca-Cola FEMSA (KOF) vs. Altria (MO): MO does not report ROE, so it has no value marker; KOF is benchmarked against the Food, Beverage & Tobacco industry group.

Net Margin (TTM)

Altria (MO) at 39.33% converts revenue to bottom-line profit above its industry’s benchmark range, while Coca-Cola FEMSA (KOF) at 7.96% keeps roughly the typical share for its industry.

KOF

Food, Beverage & Tobacco industry group

7.96%

Max
24.83%
Q3
11.22%
KOF
7.96%
Median
5.94%
Q1
2.05%
Min
-11.49%

MO

Food, Beverage & Tobacco industry group

39.33%

MO
39.33%
Max
24.83%
Q3
11.22%
Median
5.94%
Q1
2.05%
Min
-11.49%
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Coca-Cola FEMSA (KOF) vs. Altria (MO): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Altria (MO) at 61.48% turns sales into operating profit above its industry’s benchmark range, while Coca-Cola FEMSA (KOF) at 14.73% operates around its industry’s norm.

KOF

Food, Beverage & Tobacco industry group

14.73%

Max
34.91%
Q3
17.57%
KOF
14.73%
Median
11.06%
Q1
4.15%
Min
-15.06%

MO

Food, Beverage & Tobacco industry group

61.48%

MO
61.48%
Max
34.91%
Q3
17.57%
Median
11.06%
Q1
4.15%
Min
-15.06%
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Coca-Cola FEMSA (KOF) vs. Altria (MO): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Coca-Cola FEMSA (KOF) and Altria (MO)
MetricKOFMO
ROE (TTM)16.61%--
ROA (TTM)7.90%22.73%
Net Margin (TTM)7.96%39.33%
Operating Margin (TTM)14.73%61.48%
Gross Margin (TTM)46.79%72.43%

Growth

Revenue Growth

Coca-Cola FEMSA (KOF) at 4.27% is around its peer norm for revenue growth, while Altria (MO) at -1.49% drops into the bottom quartile, signaling weaker demand or pricing momentum.

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Coca-Cola FEMSA (KOF) vs. Altria (MO): A comparison of their Revenue Growth across different time periods.

EPS Growth

Altria (MO) at -37.00% is around its peer norm for EPS growth, while Coca-Cola FEMSA (KOF) at -87.43% drops into the bottom quartile, signaling weaker earnings momentum.

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Coca-Cola FEMSA (KOF) vs. Altria (MO): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Coca-Cola FEMSA (KOF) and Altria (MO)
MetricKOFMO
Revenue Growth (YoY)4.27%-1.49%
Revenue Growth (3Y CAGR)8.77%-0.89%
EPS Growth (YoY)-87.43%-37.00%
EPS Growth (3Y CAGR)-46.08%8.90%

Financial Strength

Current Ratio (MRQ)

Coca-Cola FEMSA (KOF) at 1.14 keeps current ratio within its industry’s typical mid-range, while Altria (MO) at 0.58 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for MO.

KOF

Food, Beverage & Tobacco industry group

1.14

Max
4.01
Q3
2.35
Median
1.53
KOF
1.14
Q1
1.02
Min
0.33

MO

Food, Beverage & Tobacco industry group

0.58

Max
4.01
Q3
2.35
Median
1.53
Q1
1.02
MO
0.58
Min
0.33
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Coca-Cola FEMSA (KOF) vs. Altria (MO): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Coca-Cola FEMSA (KOF) carries debt-to-equity ratio of 0.58 against its industry range, while Altria (MO) reports no figure this period.

KOF

Food, Beverage & Tobacco industry group

0.58

Max
2.19
Q3
1.11
Median
0.68
KOF
0.58
Q1
0.33
Min
0.00

MO

Food, Beverage & Tobacco industry group

--

Max
2.19
Q3
1.11
Median
0.68
Q1
0.33
Min
0.00
MO
--
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Coca-Cola FEMSA (KOF) vs. Altria (MO): MO does not report debt-to-equity ratio, so it has no value marker; KOF is benchmarked against the Food, Beverage & Tobacco industry group.

Financial Strength Metrics

Financial strength metrics for Coca-Cola FEMSA (KOF) and Altria (MO)
MetricKOFMO
Current Ratio (MRQ)1.140.58
Debt / Equity (MRQ)0.58--
Net Debt / EBITDA0.851.66

Dividends

Dividend Yield (TTM)

Altria (MO) at 5.53% earns its spot in the top quartile of its industry’s yields; Coca-Cola FEMSA (KOF) at 67.45% is past the top of its own peer range — territory where a dividend-safety check matters more than the headline number.

KOF

Food, Beverage & Tobacco industry group

67.45%

KOF
67.45%
Max
9.38%
Q3
3.77%
Median
1.76%
Q1
0.00%
Min
0.00%

MO

Food, Beverage & Tobacco industry group

5.53%

Max
9.38%
MO
5.53%
Q3
3.77%
Median
1.76%
Q1
0.00%
Min
0.00%
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Coca-Cola FEMSA (KOF) vs. Altria (MO): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Coca-Cola FEMSA (KOF) reports payout ratio above 100% at 501.47%, meaning dividends exceeded current-period earnings and sustainability needs extra context. Meanwhile Altria (MO) reports 88.45%, ranking against industry peers normally.

KOF

Food, Beverage & Tobacco industry group

501.47%

KOF
501.47%
Max
199.19%
Q3
81.03%
Median
41.52%
Q1
0.00%
Min
0.00%

MO

Food, Beverage & Tobacco industry group

88.45%

Max
199.19%
MO
88.45%
Q3
81.03%
Median
41.52%
Q1
0.00%
Min
0.00%
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Coca-Cola FEMSA (KOF) vs. Altria (MO): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Coca-Cola FEMSA (KOF) and Altria (MO)
MetricKOFMO
Dividend Yield (TTM)67.45%5.53%
Dividend Payout Ratio (TTM)501.47%88.45%

Valuation

P/E Ratio (TTM)

Altria (MO) at 15.69 is near its industry’s usual P/E ratio, while Coca-Cola FEMSA (KOF) at 139.55 sits above its peer range — an unusually expensive price for KOF’s trailing earnings.

KOF

Food, Beverage & Tobacco industry group

139.55

KOF
139.55
Max
52.52
Q3
30.78
Median
18.76
Q1
12.77
Min
4.72

MO

Food, Beverage & Tobacco industry group

15.69

Max
52.52
Q3
30.78
Median
18.76
MO
15.69
Q1
12.77
Min
4.72
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Coca-Cola FEMSA (KOF) vs. Altria (MO): A comparison of their P/E ratio against the Food, Beverage & Tobacco industry group benchmark.

P/S Ratio (TTM)

Coca-Cola FEMSA (KOF) at 0.08 sits in the cheaper P/S ratio quartile while Altria (MO) at 6.14 prices above its industry range — a wide gap in sales valuation between them.

KOF

Food, Beverage & Tobacco industry group

0.08

Max
4.64
Q3
2.27
Median
1.17
Q1
0.52
KOF
0.08
Min
0.00

MO

Food, Beverage & Tobacco industry group

6.14

MO
6.14
Max
4.64
Q3
2.27
Median
1.17
Q1
0.52
Min
0.00
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Coca-Cola FEMSA (KOF) vs. Altria (MO): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Altria (MO) reports a negative P/B ratio of -56.93, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Coca-Cola FEMSA (KOF) reports 2.98, ranking against industry peers normally.

KOF

Food, Beverage & Tobacco industry group

2.98

Max
6.35
Q3
3.07
KOF
2.98
Median
1.58
Q1
0.82
Min
0.00

MO

Food, Beverage & Tobacco industry group

-56.93

Max
6.35
Q3
3.07
Median
1.58
Q1
0.82
Min
0.00
MO
-56.93
Loading chart…
Coca-Cola FEMSA (KOF) vs. Altria (MO): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Coca-Cola FEMSA (KOF) and Altria (MO)
MetricKOFMO
P/E Ratio (TTM)139.5515.69
P/S Ratio (TTM)0.086.14
P/B Ratio (MRQ)2.98-56.93
Free Cash Flow Yield (TTM)78.07%5.57%