KMB vs. MO: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at KMB and MO, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | KMB | MO |
|---|---|---|
| Company Name | Kimberly-Clark Corporation | Altria Group, Inc. |
| Country | United States | United States |
| GICS Sector | Consumer Staples | Consumer Staples |
| GICS Industry | Household Products | Tobacco |
| Market Capitalization | 39.69 billion USD | 109.90 billion USD |
| Exchange | NasdaqGS | NYSE |
| Listing Date | March 17, 1980 | January 2, 1962 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of KMB and MO by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | KMB | MO |
|---|---|---|
| 5-Day Price Return | -2.44% | -0.50% |
| 13-Week Price Return | -9.02% | 13.28% |
| 26-Week Price Return | -17.62% | 13.01% |
| 52-Week Price Return | -15.02% | 31.05% |
| Month-to-Date Return | -3.79% | -0.97% |
| Year-to-Date Return | -8.71% | 25.11% |
| 10-Day Avg. Volume | 2.29M | 7.50M |
| 3-Month Avg. Volume | 2.36M | 8.56M |
| 3-Month Volatility | 19.02% | 18.44% |
| Beta | 0.26 | 0.54 |
Profitability
Return on Equity (TTM)
KMB
216.14%
Household Products Industry
- Max
- 216.14%
- Q3
- 106.01%
- Median
- 19.09%
- Q1
- 9.92%
- Min
- -6.34%
In the upper quartile for the Household Products industry, KMB’s Return on Equity of 216.14% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.
MO
149.65%
Tobacco Industry
- Max
- 49.48%
- Q3
- 49.48%
- Median
- 13.16%
- Q1
- 5.02%
- Min
- 4.04%
MO’s Return on Equity of 149.65% is exceptionally high, placing it well beyond the typical range for the Tobacco industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
Net Profit Margin (TTM)
KMB
12.87%
Household Products Industry
- Max
- 14.55%
- Q3
- 12.50%
- Median
- 8.91%
- Q1
- 8.67%
- Min
- 5.05%
A Net Profit Margin of 12.87% places KMB in the upper quartile for the Household Products industry, signifying strong profitability and more effective cost management than most of its peers.
MO
37.24%
Tobacco Industry
- Max
- 21.36%
- Q3
- 16.88%
- Median
- 10.39%
- Q1
- 7.51%
- Min
- 4.74%
MO’s Net Profit Margin of 37.24% is exceptionally high, placing it well beyond the typical range for the Tobacco industry. This demonstrates outstanding operational efficiency and a strong competitive advantage in converting revenue into profit.
Operating Profit Margin (TTM)
KMB
16.21%
Household Products Industry
- Max
- 21.76%
- Q3
- 16.17%
- Median
- 13.11%
- Q1
- 12.17%
- Min
- 6.87%
An Operating Profit Margin of 16.21% places KMB in the upper quartile for the Household Products industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
MO
46.84%
Tobacco Industry
- Max
- 18.53%
- Q3
- 15.03%
- Median
- 11.76%
- Q1
- 11.00%
- Min
- 6.94%
MO’s Operating Profit Margin of 46.84% is exceptionally high, placing it well above the typical range for the Tobacco industry. This demonstrates outstanding efficiency in managing its core operations, which can be a result of strong pricing power or superior cost control.
Profitability at a Glance
| Symbol | KMB | MO |
|---|---|---|
| Return on Equity (TTM) | 216.14% | 149.65% |
| Return on Assets (TTM) | 14.55% | 25.57% |
| Net Profit Margin (TTM) | 12.87% | 37.24% |
| Operating Profit Margin (TTM) | 16.21% | 46.84% |
| Gross Profit Margin (TTM) | 36.45% | 61.41% |
Financial Strength
Current Ratio (MRQ)
KMB
0.77
Household Products Industry
- Max
- 2.84
- Q3
- 1.96
- Median
- 1.21
- Q1
- 0.79
- Min
- 0.50
KMB’s Current Ratio of 0.77 falls into the lower quartile for the Household Products industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.
MO
0.39
Tobacco Industry
- Max
- 3.37
- Q3
- 1.84
- Median
- 1.26
- Q1
- 0.79
- Min
- 0.39
MO’s Current Ratio of 0.39 falls into the lower quartile for the Tobacco industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.
Debt-to-Equity Ratio (MRQ)
KMB
5.73
Household Products Industry
- Max
- 1.47
- Q3
- 1.47
- Median
- 0.58
- Q1
- 0.16
- Min
- 0.01
With a Debt-to-Equity Ratio of 5.73, KMB operates with exceptionally high leverage compared to the Household Products industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
MO
8.67
Tobacco Industry
- Max
- 2.19
- Q3
- 2.19
- Median
- 0.58
- Q1
- 0.07
- Min
- 0.01
With a Debt-to-Equity Ratio of 8.67, MO operates with exceptionally high leverage compared to the Tobacco industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
Interest Coverage Ratio (TTM)
KMB
14.18
Household Products Industry
- Max
- 83.52
- Q3
- 68.49
- Median
- 17.04
- Q1
- 9.99
- Min
- 5.60
KMB’s Interest Coverage Ratio of 14.18 is positioned comfortably within the norm for the Household Products industry, indicating a standard and healthy capacity to cover its interest payments.
MO
36.48
Tobacco Industry
- Max
- 306.04
- Q3
- 126.21
- Median
- 9.35
- Q1
- 6.32
- Min
- -11.45
MO’s Interest Coverage Ratio of 36.48 is positioned comfortably within the norm for the Tobacco industry, indicating a standard and healthy capacity to cover its interest payments.
Financial Strength at a Glance
| Symbol | KMB | MO |
|---|---|---|
| Current Ratio (MRQ) | 0.77 | 0.39 |
| Quick Ratio (MRQ) | 0.56 | 0.24 |
| Debt-to-Equity Ratio (MRQ) | 5.73 | 8.67 |
| Interest Coverage Ratio (TTM) | 14.18 | 36.48 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
KMB
4.10%
Household Products Industry
- Max
- 6.79%
- Q3
- 3.95%
- Median
- 2.83%
- Q1
- 2.02%
- Min
- 1.34%
With a Dividend Yield of 4.10%, KMB offers a more attractive income stream than most of its peers in the Household Products industry, signaling a strong commitment to shareholder returns.
MO
6.24%
Tobacco Industry
- Max
- 6.77%
- Q3
- 6.12%
- Median
- 5.06%
- Q1
- 3.83%
- Min
- 0.57%
With a Dividend Yield of 6.24%, MO offers a more attractive income stream than most of its peers in the Tobacco industry, signaling a strong commitment to shareholder returns.
Dividend Payout Ratio (TTM)
KMB
67.61%
Household Products Industry
- Max
- 187.99%
- Q3
- 110.64%
- Median
- 74.63%
- Q1
- 58.31%
- Min
- 30.76%
KMB’s Dividend Payout Ratio of 67.61% is within the typical range for the Household Products industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
MO
78.29%
Tobacco Industry
- Max
- 78.29%
- Q3
- 75.97%
- Median
- 64.37%
- Q1
- 50.14%
- Min
- 49.96%
MO’s Dividend Payout Ratio of 78.29% is in the upper quartile for the Tobacco industry. This indicates a strong commitment to shareholder returns but also suggests that a smaller portion of earnings is retained for reinvestment compared to many peers.
Dividend at a Glance
| Symbol | KMB | MO |
|---|---|---|
| Dividend Yield (TTM) | 4.10% | 6.24% |
| Dividend Payout Ratio (TTM) | 67.61% | 78.29% |
Valuation
Price-to-Earnings Ratio (TTM)
KMB
16.50
Household Products Industry
- Max
- 30.25
- Q3
- 22.11
- Median
- 20.35
- Q1
- 15.19
- Min
- 13.52
KMB’s P/E Ratio of 16.50 is within the middle range for the Household Products industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
MO
12.55
Tobacco Industry
- Max
- 44.17
- Q3
- 36.23
- Median
- 27.79
- Q1
- 11.97
- Min
- 9.91
MO’s P/E Ratio of 12.55 is within the middle range for the Tobacco industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
Price-to-Sales Ratio (TTM)
KMB
2.12
Household Products Industry
- Max
- 4.23
- Q3
- 2.58
- Median
- 1.98
- Q1
- 1.29
- Min
- 1.03
KMB’s P/S Ratio of 2.12 aligns with the market consensus for the Household Products industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
MO
4.67
Tobacco Industry
- Max
- 7.60
- Q3
- 5.15
- Median
- 2.97
- Q1
- 1.39
- Min
- 0.80
MO’s P/S Ratio of 4.67 aligns with the market consensus for the Tobacco industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
Price-to-Book Ratio (MRQ)
KMB
33.66
Household Products Industry
- Max
- 46.10
- Q3
- 21.55
- Median
- 5.33
- Q1
- 2.16
- Min
- 1.41
KMB’s P/B Ratio of 33.66 is in the upper tier for the Household Products industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
MO
27.09
Tobacco Industry
- Max
- 4.76
- Q3
- 4.76
- Median
- 3.34
- Q1
- 1.97
- Min
- 1.05
At 27.09, MO’s P/B Ratio is at an extreme premium to the Tobacco industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
Valuation at a Glance
| Symbol | KMB | MO |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 16.50 | 12.55 |
| Price-to-Sales Ratio (TTM) | 2.12 | 4.67 |
| Price-to-Book Ratio (MRQ) | 33.66 | 27.09 |
| Price-to-Free Cash Flow Ratio (TTM) | 19.08 | 12.63 |