KEY vs. RKT: A Head-to-Head Stock Comparison

Updated on August 24, 2025

Here’s a clear look at KEY and RKT, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

Symbol	KEY	RKT
Company Name	KeyCorp	Rocket Companies, Inc.
Country	United States	United States
GICS Sector	Financials	Financials
GICS Industry	Banks	Financial Services
Market Capitalization	19.98 billion USD	37.49 billion USD
Exchange	NYSE	NYSE
Listing Date	November 5, 1987	August 6, 2020
Security Type	Common Stock	Common Stock

Historical Performance

This chart compares the performance of KEY and RKT by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

KEY vs. RKT: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	KEY	RKT
5-Day Price Return	-0.44%	-5.13%
13-Week Price Return	10.49%	37.14%
26-Week Price Return	4.23%	38.10%
52-Week Price Return	9.10%	-7.45%
Month-to-Date Return	1.67%	20.24%
Year-to-Date Return	6.30%	57.73%
10-Day Avg. Volume	22.11M	16.97M
3-Month Avg. Volume	18.90M	15.96M
3-Month Volatility	22.54%	58.40%
Beta	1.17	2.23

Profitability

Return on Equity (TTM)

KEY

0.96%

Banks Industry

Max: 26.37%
Q3: 15.92%
Median: 12.25%
Q1: 8.69%
Min: 0.15%

KEY’s Return on Equity of 0.96% is in the lower quartile for the Banks industry. This indicates a less efficient generation of profit from its equity base when compared to its competitors.

RKT

-0.01%

Financial Services Industry

Max: 40.58%
Q3: 20.06%
Median: 10.67%
Q1: 4.19%
Min: -10.31%

RKT has a negative Return on Equity of -0.01%. This indicates the company is generating a loss for its shareholders, which can be a result of unprofitability or negative shareholder equity and is often a sign of financial distress.

KEY vs. RKT: A comparison of their Return on Equity (TTM) against their respective Banks and Financial Services industry benchmarks.

Net Profit Margin (TTM)

KEY

19.18%

Banks Industry

Max: 54.20%
Q3: 35.70%
Median: 28.97%
Q1: 22.53%
Min: 6.98%

Falling into the lower quartile for the Banks industry, KEY’s Net Profit Margin of 19.18% indicates weaker profitability. This means the company retains a smaller portion of each dollar in sales as profit compared to its competitors.

RKT

-0.01%

Financial Services Industry

Max: 52.86%
Q3: 25.58%
Median: 12.23%
Q1: 6.64%
Min: -9.92%

RKT has a negative Net Profit Margin of -0.01%, indicating the company is operating at a net loss as its expenses exceeded its revenues.

KEY vs. RKT: A comparison of their Net Profit Margin (TTM) against their respective Banks and Financial Services industry benchmarks.

Operating Profit Margin (TTM)

KEY

23.33%

Banks Industry

Max: 63.35%
Q3: 44.59%
Median: 37.24%
Q1: 28.25%
Min: 13.37%

KEY’s Operating Profit Margin of 23.33% is in the lower quartile for the Banks industry. This indicates weaker profitability from core operations, which may stem from inefficiencies or competitive pressures on pricing.

RKT

13.77%

Financial Services Industry

Max: 77.28%
Q3: 37.68%
Median: 18.17%
Q1: 9.27%
Min: -8.19%

RKT’s Operating Profit Margin of 13.77% is around the midpoint for the Financial Services industry, indicating that its efficiency in managing core business operations is typical for the sector.

KEY vs. RKT: A comparison of their Operating Profit Margin (TTM) against their respective Banks and Financial Services industry benchmarks.

Profitability at a Glance

Symbol	KEY	RKT
Return on Equity (TTM)	0.96%	-0.01%
Return on Assets (TTM)	0.09%	0.00%
Net Profit Margin (TTM)	19.18%	-0.01%
Operating Profit Margin (TTM)	23.33%	13.77%
Gross Profit Margin (TTM)	--	--

Financial Strength

Current Ratio (MRQ)

KEY

Banks Industry

Max: --
Q3: --
Median: --
Q1: --
Min: --

For the Banks industry, the Current Ratio is often not the most suitable measure of short-term liquidity.

RKT

0.40

Financial Services Industry

Max: 4.58
Q3: 2.59
Median: 1.33
Q1: 0.69
Min: 0.01

For the Financial Services industry, the Current Ratio is often not the most suitable measure of short-term liquidity.

KEY vs. RKT: A comparison of their Current Ratio (MRQ) against their respective Banks and Financial Services industry benchmarks.

Debt-to-Equity Ratio (MRQ)

KEY

0.76

Banks Industry

Max: 4.75
Q3: 2.62
Median: 1.02
Q1: 0.39
Min: 0.00

The Debt-to-Equity Ratio is often not the primary focus for assessing leverage in the Banks industry.

RKT

2.69

Financial Services Industry

Max: 4.96
Q3: 2.10
Median: 0.57
Q1: 0.12
Min: 0.00

The Debt-to-Equity Ratio is often not the primary focus for assessing leverage in the Financial Services industry.

KEY vs. RKT: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Banks and Financial Services industry benchmarks.

Interest Coverage Ratio (TTM)

KEY

Banks Industry

Max: --
Q3: --
Median: --
Q1: --
Min: --

The Interest Coverage Ratio is often not a primary indicator of debt servicing capacity in the Banks industry.

RKT

2.42

Financial Services Industry

Max: 136.23
Q3: 56.08
Median: 6.55
Q1: 2.01
Min: -33.27

The Interest Coverage Ratio is often not a primary indicator of debt servicing capacity in the Financial Services industry.

KEY vs. RKT: A comparison of their Interest Coverage Ratio (TTM) against their respective Banks and Financial Services industry benchmarks.

Financial Strength at a Glance

Symbol	KEY	RKT
Current Ratio (MRQ)	--	0.40
Quick Ratio (MRQ)	--	0.40
Debt-to-Equity Ratio (MRQ)	0.76	2.69
Interest Coverage Ratio (TTM)	--	2.42

Growth

Revenue Growth

KEY vs. RKT: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

KEY vs. RKT: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

KEY

4.99%

Banks Industry

Max: 10.27%
Q3: 5.83%
Median: 3.81%
Q1: 2.50%
Min: 0.00%

KEY’s Dividend Yield of 4.99% is consistent with its peers in the Banks industry, providing a dividend return that is standard for its sector.

RKT

0.00%

Financial Services Industry

Max: 8.18%
Q3: 3.60%
Median: 1.56%
Q1: 0.00%
Min: 0.00%

RKT currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

KEY vs. RKT: A comparison of their Dividend Yield (TTM) against their respective Banks and Financial Services industry benchmarks.

Dividend Payout Ratio (TTM)

KEY

63.61%

Banks Industry

Max: 147.07%
Q3: 80.55%
Median: 54.40%
Q1: 35.71%
Min: 0.00%

KEY’s Dividend Payout Ratio of 63.61% is within the typical range for the Banks industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

RKT

0.00%

Financial Services Industry

Max: 155.56%
Q3: 63.71%
Median: 18.08%
Q1: 0.00%
Min: 0.00%

RKT has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

KEY vs. RKT: A comparison of their Dividend Payout Ratio (TTM) against their respective Banks and Financial Services industry benchmarks.

Dividend at a Glance

Symbol	KEY	RKT
Dividend Yield (TTM)	4.99%	0.00%
Dividend Payout Ratio (TTM)	63.61%	0.00%

Valuation

Price-to-Earnings Ratio (TTM)

KEY

113.39

Banks Industry

Max: 20.05
Q3: 12.65
Median: 10.21
Q1: 7.54
Min: 2.74

At 113.39, KEY’s P/E Ratio is exceptionally high, exceeding the typical maximum for the Banks industry. This suggests the stock may be significantly overvalued compared to its peers and implies high market expectations that could be difficult to meet.

RKT

Financial Services Industry

Max: 63.23
Q3: 32.10
Median: 14.41
Q1: 10.81
Min: 0.37

P/E Ratio data for RKT is currently unavailable.

KEY vs. RKT: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Banks and Financial Services industry benchmarks.

Price-to-Sales Ratio (TTM)

KEY

1.67

Banks Industry

Max: 5.06
Q3: 2.98
Median: 2.24
Q1: 1.59
Min: 0.45

The P/S Ratio is often not a primary valuation tool in the Banks industry.

RKT

7.31

Financial Services Industry

Max: 11.16
Q3: 5.45
Median: 2.61
Q1: 1.25
Min: 0.04

The P/S Ratio is often not a primary valuation tool in the Financial Services industry.

KEY vs. RKT: A comparison of their Price-to-Sales Ratio (TTM) against their respective Banks and Financial Services industry benchmarks.

Price-to-Book Ratio (MRQ)

KEY

0.98

Banks Industry

Max: 2.18
Q3: 1.36
Median: 1.09
Q1: 0.81
Min: 0.20

KEY’s P/B Ratio of 0.98 is within the conventional range for the Banks industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.

RKT

3.81

Financial Services Industry

Max: 7.09
Q3: 3.79
Median: 1.46
Q1: 0.83
Min: 0.04

RKT’s P/B Ratio of 3.81 is in the upper tier for the Financial Services industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.

KEY vs. RKT: A comparison of their Price-to-Book Ratio (MRQ) against their respective Banks and Financial Services industry benchmarks.

Valuation at a Glance

Symbol	KEY	RKT
Price-to-Earnings Ratio (TTM)	113.39	--
Price-to-Sales Ratio (TTM)	1.67	7.31
Price-to-Book Ratio (MRQ)	0.98	3.81
Price-to-Free Cash Flow Ratio (TTM)	6.85	20.65