KDP vs. NOW: A Head-to-Head Stock Comparison

Updated on August 26, 2025

Here’s a clear look at KDP and NOW, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

Symbol	KDP	NOW
Company Name	Keurig Dr Pepper Inc.	ServiceNow, Inc.
Country	United States	United States
GICS Sector	Consumer Staples	Information Technology
GICS Industry	Beverages	Software
Market Capitalization	47.73 billion USD	184.02 billion USD
Exchange	NasdaqGS	NYSE
Listing Date	May 7, 2008	June 29, 2012
Security Type	Common Stock	Common Stock

Historical Performance

This chart compares the performance of KDP and NOW by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

KDP vs. NOW: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	KDP	NOW
5-Day Price Return	1.40%	-0.59%
13-Week Price Return	4.60%	-12.61%
26-Week Price Return	8.27%	-11.10%
52-Week Price Return	-0.97%	5.67%
Month-to-Date Return	7.61%	-5.98%
Year-to-Date Return	9.39%	-16.35%
10-Day Avg. Volume	6.95M	2.02M
3-Month Avg. Volume	10.93M	1.58M
3-Month Volatility	17.09%	26.84%
Beta	0.48	0.93

Profitability

Return on Equity (TTM)

KDP

6.23%

Beverages Industry

Max: 49.46%
Q3: 24.91%
Median: 11.13%
Q1: 5.27%
Min: -5.93%

KDP’s Return on Equity of 6.23% is on par with the norm for the Beverages industry, indicating its profitability relative to shareholder equity is typical for the sector.

NOW

16.62%

Software Industry

Max: 59.01%
Q3: 21.98%
Median: 7.15%
Q1: -11.12%
Min: -51.24%

NOW’s Return on Equity of 16.62% is on par with the norm for the Software industry, indicating its profitability relative to shareholder equity is typical for the sector.

KDP vs. NOW: A comparison of their Return on Equity (TTM) against their respective Beverages and Software industry benchmarks.

Net Profit Margin (TTM)

KDP

9.75%

Beverages Industry

Max: 21.86%
Q3: 12.24%
Median: 8.70%
Q1: 5.33%
Min: -4.40%

KDP’s Net Profit Margin of 9.75% is aligned with the median group of its peers in the Beverages industry. This indicates its ability to convert revenue into profit is typical for the sector.

NOW

13.78%

Software Industry

Max: 48.14%
Q3: 18.23%
Median: 5.60%
Q1: -9.22%
Min: -49.36%

NOW’s Net Profit Margin of 13.78% is aligned with the median group of its peers in the Software industry. This indicates its ability to convert revenue into profit is typical for the sector.

KDP vs. NOW: A comparison of their Net Profit Margin (TTM) against their respective Beverages and Software industry benchmarks.

Operating Profit Margin (TTM)

KDP

16.89%

Beverages Industry

Max: 29.32%
Q3: 18.25%
Median: 13.42%
Q1: 10.58%
Min: 0.71%

KDP’s Operating Profit Margin of 16.89% is around the midpoint for the Beverages industry, indicating that its efficiency in managing core business operations is typical for the sector.

NOW

13.28%

Software Industry

Max: 57.34%
Q3: 20.60%
Median: 7.84%
Q1: -8.72%
Min: -51.37%

NOW’s Operating Profit Margin of 13.28% is around the midpoint for the Software industry, indicating that its efficiency in managing core business operations is typical for the sector.

KDP vs. NOW: A comparison of their Operating Profit Margin (TTM) against their respective Beverages and Software industry benchmarks.

Profitability at a Glance

Symbol	KDP	NOW
Return on Equity (TTM)	6.23%	16.62%
Return on Assets (TTM)	2.87%	8.12%
Net Profit Margin (TTM)	9.75%	13.78%
Operating Profit Margin (TTM)	16.89%	13.28%
Gross Profit Margin (TTM)	54.93%	78.52%

Financial Strength

Current Ratio (MRQ)

KDP

0.64

Beverages Industry

Max: 3.38
Q3: 1.97
Median: 1.21
Q1: 0.86
Min: 0.53

KDP’s Current Ratio of 0.64 falls into the lower quartile for the Beverages industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.

NOW

1.09

Software Industry

Max: 3.83
Q3: 2.31
Median: 1.45
Q1: 1.03
Min: 0.24

NOW’s Current Ratio of 1.09 aligns with the median group of the Software industry, indicating that its short-term liquidity is in line with its sector peers.

KDP vs. NOW: A comparison of their Current Ratio (MRQ) against their respective Beverages and Software industry benchmarks.

Debt-to-Equity Ratio (MRQ)

KDP

0.67

Beverages Industry

Max: 2.11
Q3: 1.23
Median: 0.79
Q1: 0.32
Min: 0.00

KDP’s Debt-to-Equity Ratio of 0.67 is typical for the Beverages industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.

NOW

0.14

Software Industry

Max: 2.14
Q3: 0.90
Median: 0.29
Q1: 0.00
Min: 0.00

NOW’s Debt-to-Equity Ratio of 0.14 is typical for the Software industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.

KDP vs. NOW: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Beverages and Software industry benchmarks.

Interest Coverage Ratio (TTM)

KDP

3.60

Beverages Industry

Max: 78.96
Q3: 40.67
Median: 9.62
Q1: 3.59
Min: 0.81

KDP’s Interest Coverage Ratio of 3.60 is positioned comfortably within the norm for the Beverages industry, indicating a standard and healthy capacity to cover its interest payments.

NOW

32.13

Software Industry

Max: 67.02
Q3: 19.86
Median: 0.70
Q1: -12.50
Min: -53.00

NOW’s Interest Coverage Ratio of 32.13 is in the upper quartile for the Software industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.

KDP vs. NOW: A comparison of their Interest Coverage Ratio (TTM) against their respective Beverages and Software industry benchmarks.

Financial Strength at a Glance

Symbol	KDP	NOW
Current Ratio (MRQ)	0.64	1.09
Quick Ratio (MRQ)	0.33	0.99
Debt-to-Equity Ratio (MRQ)	0.67	0.14
Interest Coverage Ratio (TTM)	3.60	32.13

Growth

Revenue Growth

KDP vs. NOW: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

KDP vs. NOW: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

KDP

2.56%

Beverages Industry

Max: 6.93%
Q3: 4.51%
Median: 3.09%
Q1: 2.03%
Min: 0.00%

KDP’s Dividend Yield of 2.56% is consistent with its peers in the Beverages industry, providing a dividend return that is standard for its sector.

NOW

0.00%

Software Industry

Max: 0.08%
Q3: 0.03%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NOW currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

KDP vs. NOW: A comparison of their Dividend Yield (TTM) against their respective Beverages and Software industry benchmarks.

Dividend Payout Ratio (TTM)

KDP

54.58%

Beverages Industry

Max: 143.36%
Q3: 99.22%
Median: 67.03%
Q1: 40.31%
Min: 0.00%

KDP’s Dividend Payout Ratio of 54.58% is within the typical range for the Beverages industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

NOW

0.00%

Software Industry

Max: 1.32%
Q3: 0.53%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NOW has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

KDP vs. NOW: A comparison of their Dividend Payout Ratio (TTM) against their respective Beverages and Software industry benchmarks.

Dividend at a Glance

Symbol	KDP	NOW
Dividend Yield (TTM)	2.56%	0.00%
Dividend Payout Ratio (TTM)	54.58%	0.00%

Valuation

Price-to-Earnings Ratio (TTM)

KDP

31.21

Beverages Industry

Max: 41.48
Q3: 28.35
Median: 19.09
Q1: 15.36
Min: 3.14

A P/E Ratio of 31.21 places KDP in the upper quartile for the Beverages industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.

NOW

111.05

Software Industry

Max: 149.35
Q3: 100.21
Median: 47.97
Q1: 26.77
Min: 11.68

A P/E Ratio of 111.05 places NOW in the upper quartile for the Software industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.

KDP vs. NOW: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Beverages and Software industry benchmarks.

Price-to-Sales Ratio (TTM)

KDP

3.04

Beverages Industry

Max: 3.90
Q3: 2.38
Median: 1.54
Q1: 0.84
Min: 0.41

KDP’s P/S Ratio of 3.04 is in the upper echelon for the Beverages industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

NOW

15.30

Software Industry

Max: 25.24
Q3: 13.52
Median: 8.15
Q1: 4.87
Min: 0.98

NOW’s P/S Ratio of 15.30 is in the upper echelon for the Software industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

KDP vs. NOW: A comparison of their Price-to-Sales Ratio (TTM) against their respective Beverages and Software industry benchmarks.

Price-to-Book Ratio (MRQ)

KDP

1.80

Beverages Industry

Max: 6.29
Q3: 3.58
Median: 2.19
Q1: 1.68
Min: 0.91

KDP’s P/B Ratio of 1.80 is within the conventional range for the Beverages industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.

NOW

19.48

Software Industry

Max: 30.95
Q3: 14.91
Median: 7.75
Q1: 3.60
Min: 0.38

NOW’s P/B Ratio of 19.48 is in the upper tier for the Software industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.

KDP vs. NOW: A comparison of their Price-to-Book Ratio (MRQ) against their respective Beverages and Software industry benchmarks.

Valuation at a Glance

Symbol	KDP	NOW
Price-to-Earnings Ratio (TTM)	31.21	111.05
Price-to-Sales Ratio (TTM)	3.04	15.30
Price-to-Book Ratio (MRQ)	1.80	19.48
Price-to-Free Cash Flow Ratio (TTM)	30.44	48.48