HUBS vs. NICE: A Head-to-Head Stock Comparison

Updated on August 20, 2025

Here’s a clear look at HUBS and NICE, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

HUBS is a standard domestic listing, while NICE trades as an American Depositary Receipt (ADR), offering U.S. investors access to its foreign-listed shares.

Symbol	HUBS	NICE
Company Name	HubSpot, Inc.	NICE Ltd.
Country	United States	Israel
GICS Sector	Information Technology	Information Technology
GICS Industry	Software	Software
Market Capitalization	23.07 billion USD	9.36 billion USD
Exchange	NYSE	NasdaqGS
Listing Date	October 9, 2014	January 25, 1996
Security Type	Common Stock	ADR

Historical Performance

This chart compares the performance of HUBS and NICE by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

HUBS vs. NICE: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	HUBS	NICE
5-Day Price Return	-5.22%	-6.88%
13-Week Price Return	-33.94%	-16.10%
26-Week Price Return	-43.74%	-18.24%
52-Week Price Return	-6.72%	-24.55%
Month-to-Date Return	-15.76%	-8.31%
Year-to-Date Return	-37.17%	-21.30%
10-Day Avg. Volume	1.37M	0.26M
3-Month Avg. Volume	0.84M	0.14M
3-Month Volatility	41.27%	36.25%
Beta	1.62	-0.20

Profitability

Return on Equity (TTM)

HUBS

-0.62%

Software Industry

Max: 59.01%
Q3: 21.98%
Median: 7.15%
Q1: -11.12%
Min: -51.24%

HUBS has a negative Return on Equity of -0.62%. This indicates the company is generating a loss for its shareholders, which can be a result of unprofitability or negative shareholder equity and is often a sign of financial distress.

NICE

13.11%

Software Industry

Max: 59.01%
Q3: 21.98%
Median: 7.15%
Q1: -11.12%
Min: -51.24%

NICE’s Return on Equity of 13.11% is on par with the norm for the Software industry, indicating its profitability relative to shareholder equity is typical for the sector.

HUBS vs. NICE: A comparison of their Return on Equity (TTM) against the Software industry benchmark.

Net Profit Margin (TTM)

HUBS

-0.42%

Software Industry

Max: 48.14%
Q3: 18.23%
Median: 5.60%
Q1: -9.22%
Min: -49.36%

HUBS has a negative Net Profit Margin of -0.42%, indicating the company is operating at a net loss as its expenses exceeded its revenues.

NICE

16.66%

Software Industry

Max: 48.14%
Q3: 18.23%
Median: 5.60%
Q1: -9.22%
Min: -49.36%

NICE’s Net Profit Margin of 16.66% is aligned with the median group of its peers in the Software industry. This indicates its ability to convert revenue into profit is typical for the sector.

HUBS vs. NICE: A comparison of their Net Profit Margin (TTM) against the Software industry benchmark.

Operating Profit Margin (TTM)

HUBS

-3.10%

Software Industry

Max: 57.34%
Q3: 20.60%
Median: 7.84%
Q1: -8.72%
Min: -51.37%

HUBS has a negative Operating Profit Margin of -3.10%. This signifies the company is unprofitable at the operational level, as its core business expenses exceed its revenue.

NICE

20.60%

Software Industry

Max: 57.34%
Q3: 20.60%
Median: 7.84%
Q1: -8.72%
Min: -51.37%

NICE’s Operating Profit Margin of 20.60% is around the midpoint for the Software industry, indicating that its efficiency in managing core business operations is typical for the sector.

HUBS vs. NICE: A comparison of their Operating Profit Margin (TTM) against the Software industry benchmark.

Profitability at a Glance

Symbol	HUBS	NICE
Return on Equity (TTM)	-0.62%	13.11%
Return on Assets (TTM)	-0.32%	8.91%
Net Profit Margin (TTM)	-0.42%	16.66%
Operating Profit Margin (TTM)	-3.10%	20.60%
Gross Profit Margin (TTM)	84.55%	66.90%

Financial Strength

Current Ratio (MRQ)

HUBS

1.79

Software Industry

Max: 3.83
Q3: 2.31
Median: 1.45
Q1: 1.03
Min: 0.24

HUBS’s Current Ratio of 1.79 aligns with the median group of the Software industry, indicating that its short-term liquidity is in line with its sector peers.

NICE

1.60

Software Industry

Max: 3.83
Q3: 2.31
Median: 1.45
Q1: 1.03
Min: 0.24

NICE’s Current Ratio of 1.60 aligns with the median group of the Software industry, indicating that its short-term liquidity is in line with its sector peers.

HUBS vs. NICE: A comparison of their Current Ratio (MRQ) against the Software industry benchmark.

Debt-to-Equity Ratio (MRQ)

HUBS

0.00

Software Industry

Max: 2.14
Q3: 0.90
Median: 0.29
Q1: 0.00
Min: 0.00

HUBS’s Debt-to-Equity Ratio of 0.00 is typical for the Software industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.

NICE

0.13

Software Industry

Max: 2.14
Q3: 0.90
Median: 0.29
Q1: 0.00
Min: 0.00

NICE’s Debt-to-Equity Ratio of 0.13 is typical for the Software industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.

HUBS vs. NICE: A comparison of their Debt-to-Equity Ratio (MRQ) against the Software industry benchmark.

Interest Coverage Ratio (TTM)

HUBS

-2.05

Software Industry

Max: 67.02
Q3: 19.86
Median: 0.70
Q1: -12.50
Min: -53.00

HUBS has a negative Interest Coverage Ratio of -2.05. This indicates that its earnings were insufficient to cover even its operational costs, let alone its interest payments, signaling significant financial distress.

NICE

37.69

Software Industry

Max: 67.02
Q3: 19.86
Median: 0.70
Q1: -12.50
Min: -53.00

NICE’s Interest Coverage Ratio of 37.69 is in the upper quartile for the Software industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.

HUBS vs. NICE: A comparison of their Interest Coverage Ratio (TTM) against the Software industry benchmark.

Financial Strength at a Glance

Symbol	HUBS	NICE
Current Ratio (MRQ)	1.79	1.60
Quick Ratio (MRQ)	1.70	1.46
Debt-to-Equity Ratio (MRQ)	0.00	0.13
Interest Coverage Ratio (TTM)	-2.05	37.69

Growth

Revenue Growth

HUBS vs. NICE: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

HUBS vs. NICE: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

HUBS

0.00%

Software Industry

Max: 0.08%
Q3: 0.03%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

HUBS currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

NICE

0.00%

Software Industry

Max: 0.08%
Q3: 0.03%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NICE currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

HUBS vs. NICE: A comparison of their Dividend Yield (TTM) against the Software industry benchmark.

Dividend Payout Ratio (TTM)

HUBS

0.00%

Software Industry

Max: 1.32%
Q3: 0.53%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

HUBS has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

NICE

0.00%

Software Industry

Max: 1.32%
Q3: 0.53%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NICE has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

HUBS vs. NICE: A comparison of their Dividend Payout Ratio (TTM) against the Software industry benchmark.

Dividend at a Glance

Symbol	HUBS	NICE
Dividend Yield (TTM)	0.00%	0.00%
Dividend Payout Ratio (TTM)	0.00%	0.00%

Valuation

Price-to-Earnings Ratio (TTM)

HUBS

Software Industry

Max: 149.35
Q3: 100.21
Median: 47.97
Q1: 26.77
Min: 11.68

P/E Ratio data for HUBS is currently unavailable.

NICE

19.75

Software Industry

Max: 149.35
Q3: 100.21
Median: 47.97
Q1: 26.77
Min: 11.68

In the lower quartile for the Software industry, NICE’s P/E Ratio of 19.75 suggests the stock may be undervalued compared to its peers, potentially presenting an attractive entry point for investors.

HUBS vs. NICE: A comparison of their Price-to-Earnings Ratio (TTM) against the Software industry benchmark.

Price-to-Sales Ratio (TTM)

HUBS

7.84

Software Industry

Max: 25.24
Q3: 13.52
Median: 8.15
Q1: 4.87
Min: 0.98

HUBS’s P/S Ratio of 7.84 aligns with the market consensus for the Software industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.

NICE

3.29

Software Industry

Max: 25.24
Q3: 13.52
Median: 8.15
Q1: 4.87
Min: 0.98

In the lower quartile for the Software industry, NICE’s P/S Ratio of 3.29 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.

HUBS vs. NICE: A comparison of their Price-to-Sales Ratio (TTM) against the Software industry benchmark.

Price-to-Book Ratio (MRQ)

HUBS

14.22

Software Industry

Max: 30.95
Q3: 14.91
Median: 7.75
Q1: 3.60
Min: 0.38

HUBS’s P/B Ratio of 14.22 is within the conventional range for the Software industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.

NICE

3.03

Software Industry

Max: 30.95
Q3: 14.91
Median: 7.75
Q1: 3.60
Min: 0.38

NICE’s P/B Ratio of 3.03 is in the lower quartile for the Software industry. From a value investing perspective, this is favorable, as it suggests the stock is trading at a discount to its net asset value and may offer a greater margin of safety.

HUBS vs. NICE: A comparison of their Price-to-Book Ratio (MRQ) against the Software industry benchmark.

Valuation at a Glance

Symbol	HUBS	NICE
Price-to-Earnings Ratio (TTM)	--	19.75
Price-to-Sales Ratio (TTM)	7.84	3.29
Price-to-Book Ratio (MRQ)	14.22	3.03
Price-to-Free Cash Flow Ratio (TTM)	43.57	11.87