HPQ vs. TTD: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at HPQ and TTD, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | HPQ | TTD |
|---|---|---|
| Company Name | HP Inc. | The Trade Desk, Inc. |
| Country | United States | United States |
| GICS Sector | Information Technology | Communication Services |
| GICS Industry | Technology Hardware, Storage & Peripherals | Media |
| Market Capitalization | 25.49 billion USD | 26.58 billion USD |
| Exchange | NYSE | NasdaqGM |
| Listing Date | January 2, 1962 | September 21, 2016 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of HPQ and TTD by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | HPQ | TTD |
|---|---|---|
| 5-Day Price Return | 7.06% | -38.46% |
| 13-Week Price Return | -3.96% | -31.54% |
| 26-Week Price Return | -16.75% | -52.59% |
| 52-Week Price Return | -19.66% | -43.98% |
| Month-to-Date Return | 9.44% | -37.49% |
| Year-to-Date Return | -16.82% | -53.75% |
| 10-Day Avg. Volume | 8.25M | 25.26M |
| 3-Month Avg. Volume | 8.93M | 12.40M |
| 3-Month Volatility | 34.65% | 88.12% |
| Beta | 1.33 | 1.44 |
Profitability
Return on Equity (TTM)
HPQ
16.85%
Technology Hardware, Storage & Peripherals Industry
- Max
- 47.24%
- Q3
- 29.40%
- Median
- 9.11%
- Q1
- 6.06%
- Min
- -0.79%
HPQ’s Return on Equity of 16.85% is on par with the norm for the Technology Hardware, Storage & Peripherals industry, indicating its profitability relative to shareholder equity is typical for the sector.
TTD
15.19%
Media Industry
- Max
- 34.77%
- Q3
- 16.01%
- Median
- 10.70%
- Q1
- 2.80%
- Min
- -2.36%
TTD’s Return on Equity of 15.19% is on par with the norm for the Media industry, indicating its profitability relative to shareholder equity is typical for the sector.
Net Profit Margin (TTM)
HPQ
4.64%
Technology Hardware, Storage & Peripherals Industry
- Max
- 13.86%
- Q3
- 8.17%
- Median
- 4.62%
- Q1
- 3.65%
- Min
- -0.21%
HPQ’s Net Profit Margin of 4.64% is aligned with the median group of its peers in the Technology Hardware, Storage & Peripherals industry. This indicates its ability to convert revenue into profit is typical for the sector.
TTD
15.57%
Media Industry
- Max
- 16.04%
- Q3
- 10.15%
- Median
- 5.18%
- Q1
- 2.39%
- Min
- -3.66%
A Net Profit Margin of 15.57% places TTD in the upper quartile for the Media industry, signifying strong profitability and more effective cost management than most of its peers.
Operating Profit Margin (TTM)
HPQ
6.31%
Technology Hardware, Storage & Peripherals Industry
- Max
- 17.80%
- Q3
- 10.33%
- Median
- 6.31%
- Q1
- 4.86%
- Min
- 2.53%
HPQ’s Operating Profit Margin of 6.31% is around the midpoint for the Technology Hardware, Storage & Peripherals industry, indicating that its efficiency in managing core business operations is typical for the sector.
TTD
17.73%
Media Industry
- Max
- 24.65%
- Q3
- 13.68%
- Median
- 8.96%
- Q1
- 4.53%
- Min
- -8.09%
An Operating Profit Margin of 17.73% places TTD in the upper quartile for the Media industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
Profitability at a Glance
| Symbol | HPQ | TTD |
|---|---|---|
| Return on Equity (TTM) | 16.85% | 15.19% |
| Return on Assets (TTM) | 6.47% | 7.17% |
| Net Profit Margin (TTM) | 4.64% | 15.57% |
| Operating Profit Margin (TTM) | 6.31% | 17.73% |
| Gross Profit Margin (TTM) | 21.15% | 79.41% |
Financial Strength
Current Ratio (MRQ)
HPQ
0.73
Technology Hardware, Storage & Peripherals Industry
- Max
- 2.47
- Q3
- 1.98
- Median
- 1.40
- Q1
- 1.26
- Min
- 0.70
HPQ’s Current Ratio of 0.73 falls into the lower quartile for the Technology Hardware, Storage & Peripherals industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.
TTD
1.71
Media Industry
- Max
- 2.97
- Q3
- 1.79
- Median
- 1.39
- Q1
- 0.92
- Min
- 0.24
TTD’s Current Ratio of 1.71 aligns with the median group of the Media industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
HPQ
0.32
Technology Hardware, Storage & Peripherals Industry
- Max
- 1.47
- Q3
- 0.93
- Median
- 0.32
- Q1
- 0.19
- Min
- 0.00
HPQ’s Debt-to-Equity Ratio of 0.32 is typical for the Technology Hardware, Storage & Peripherals industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
TTD
0.03
Media Industry
- Max
- 2.02
- Q3
- 1.06
- Median
- 0.58
- Q1
- 0.31
- Min
- 0.00
Falling into the lower quartile for the Media industry, TTD’s Debt-to-Equity Ratio of 0.03 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.
Interest Coverage Ratio (TTM)
HPQ
8.25
Technology Hardware, Storage & Peripherals Industry
- Max
- 204.63
- Q3
- 90.22
- Median
- 21.70
- Q1
- 6.79
- Min
- -23.93
HPQ’s Interest Coverage Ratio of 8.25 is positioned comfortably within the norm for the Technology Hardware, Storage & Peripherals industry, indicating a standard and healthy capacity to cover its interest payments.
TTD
44.57
Media Industry
- Max
- 44.57
- Q3
- 23.07
- Median
- 4.52
- Q1
- 2.14
- Min
- -10.82
TTD’s Interest Coverage Ratio of 44.57 is in the upper quartile for the Media industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.
Financial Strength at a Glance
| Symbol | HPQ | TTD |
|---|---|---|
| Current Ratio (MRQ) | 0.73 | 1.71 |
| Quick Ratio (MRQ) | 0.42 | 1.68 |
| Debt-to-Equity Ratio (MRQ) | 0.32 | 0.03 |
| Interest Coverage Ratio (TTM) | 8.25 | 44.57 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
HPQ
4.26%
Technology Hardware, Storage & Peripherals Industry
- Max
- 4.50%
- Q3
- 3.66%
- Median
- 1.90%
- Q1
- 0.00%
- Min
- 0.00%
With a Dividend Yield of 4.26%, HPQ offers a more attractive income stream than most of its peers in the Technology Hardware, Storage & Peripherals industry, signaling a strong commitment to shareholder returns.
TTD
0.00%
Media Industry
- Max
- 7.76%
- Q3
- 4.16%
- Median
- 1.67%
- Q1
- 0.00%
- Min
- 0.00%
TTD currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio (TTM)
HPQ
42.79%
Technology Hardware, Storage & Peripherals Industry
- Max
- 142.87%
- Q3
- 66.07%
- Median
- 42.79%
- Q1
- 0.00%
- Min
- 0.00%
HPQ’s Dividend Payout Ratio of 42.79% is within the typical range for the Technology Hardware, Storage & Peripherals industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
TTD
0.00%
Media Industry
- Max
- 165.03%
- Q3
- 96.17%
- Median
- 45.64%
- Q1
- 14.80%
- Min
- 0.00%
TTD has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | HPQ | TTD |
|---|---|---|
| Dividend Yield (TTM) | 4.26% | 0.00% |
| Dividend Payout Ratio (TTM) | 42.79% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
HPQ
10.05
Technology Hardware, Storage & Peripherals Industry
- Max
- 43.16
- Q3
- 27.56
- Median
- 17.85
- Q1
- 12.48
- Min
- 6.21
In the lower quartile for the Technology Hardware, Storage & Peripherals industry, HPQ’s P/E Ratio of 10.05 suggests the stock may be undervalued compared to its peers, potentially presenting an attractive entry point for investors.
TTD
62.35
Media Industry
- Max
- 49.10
- Q3
- 35.07
- Median
- 17.34
- Q1
- 10.39
- Min
- 5.81
At 62.35, TTD’s P/E Ratio is exceptionally high, exceeding the typical maximum for the Media industry. This suggests the stock may be significantly overvalued compared to its peers and implies high market expectations that could be difficult to meet.
Price-to-Sales Ratio (TTM)
HPQ
0.47
Technology Hardware, Storage & Peripherals Industry
- Max
- 4.27
- Q3
- 1.99
- Median
- 0.93
- Q1
- 0.45
- Min
- 0.04
HPQ’s P/S Ratio of 0.47 aligns with the market consensus for the Technology Hardware, Storage & Peripherals industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
TTD
9.71
Media Industry
- Max
- 3.23
- Q3
- 1.85
- Median
- 1.05
- Q1
- 0.78
- Min
- 0.22
With a P/S Ratio of 9.71, TTD trades at a valuation that eclipses even the highest in the Media industry. This implies the market has priced in exceptionally optimistic scenarios for future revenue growth, posing considerable valuation risk.
Price-to-Book Ratio (MRQ)
HPQ
0.90
Technology Hardware, Storage & Peripherals Industry
- Max
- 12.51
- Q3
- 6.11
- Median
- 1.73
- Q1
- 1.01
- Min
- 0.31
HPQ’s P/B Ratio of 0.90 is in the lower quartile for the Technology Hardware, Storage & Peripherals industry. From a value investing perspective, this is favorable, as it suggests the stock is trading at a discount to its net asset value and may offer a greater margin of safety.
TTD
13.12
Media Industry
- Max
- 4.30
- Q3
- 2.57
- Median
- 1.83
- Q1
- 1.19
- Min
- 0.51
At 13.12, TTD’s P/B Ratio is at an extreme premium to the Media industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
Valuation at a Glance
| Symbol | HPQ | TTD |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 10.05 | 62.35 |
| Price-to-Sales Ratio (TTM) | 0.47 | 9.71 |
| Price-to-Book Ratio (MRQ) | 0.90 | 13.12 |
| Price-to-Free Cash Flow Ratio (TTM) | 7.75 | 34.88 |