HLT vs. MAR: Hilton Worldwide vs. Marriott Stock Comparison

July 7, 2026

How do Hilton Worldwide (HLT) and Marriott (MAR) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Hilton Worldwide (HLT) and Marriott (MAR) are both classified in the Hotels, Resorts & Cruise Lines sub-industry within the broader Hotels, Restaurants & Leisure industry, placing them in the closest GICS peer bucket.

Company profile comparison for Hilton Worldwide (HLT) and Marriott (MAR)
Profile Item	HLT	MAR
Name	Hilton Worldwide Holdings Inc.	Marriott International Inc. - Class A
Country/Region	United States	United States
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry Group	Consumer Services	Consumer Services
GICS Industry	Hotels, Restaurants & Leisure	Hotels, Restaurants & Leisure
GICS Sub-Industry	Hotels, Resorts & Cruise Lines	Hotels, Resorts & Cruise Lines
Market Capitalization	77.27 billion USD	100.14 billion USD
Currency	USD	USD
Exchange	NYSE	Nasdaq
Listing Date	December 12, 2013	March 23, 1998
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

HLT

MAR

GSPC

Hilton Worldwide (HLT) vs. Marriott (MAR), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Hilton Worldwide (HLT) and Marriott (MAR). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Hilton Worldwide (HLT) and Marriott (MAR). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Hilton Worldwide (HLT) and Marriott (MAR)
Metric	HLT	MAR
Total Return (1Y)	24.39%	36.81%
Total Return (3Y, Annualized)	32.91%	29.00%
Total Return (5Y, Annualized)	22.28%	23.05%

Risk Profile

Drawdown History

HLT

MAR

GSPC

Hilton Worldwide (HLT) vs. Marriott (MAR), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Hilton Worldwide (HLT) and Marriott (MAR). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Hilton Worldwide (HLT) and Marriott (MAR)
Metric	HLT	MAR
Volatility (1Y, Annualized)	22.91%	26.34%
Beta (5Y)	1.05	1.11
Max Drawdown (5Y)	-32.65%	-30.50%
Avg. Volume (3M)	1.88M	1.49M

Risk-Adjusted Performance

Risk-Return Positioning

HLT and MAR are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Hilton Worldwide (HLT) and Marriott (MAR)
Metric	HLT	MAR
Sharpe Ratio (1Y)	0.89	1.25
Sortino Ratio (1Y)	1.40	2.11

Profitability

ROE (TTM)

Neither Hilton Worldwide (HLT) nor Marriott (MAR) reports a ROE value for this period, so a direct comparison isn’t possible.

HLT

Consumer Services industry group

Max: 53.72%
Q3: 29.23%
Median: 12.95%
Q1: 3.49%
Min: -26.11%
HLT: --

MAR

Consumer Services industry group

Max: 53.72%
Q3: 29.23%
Median: 12.95%
Q1: 3.49%
Min: -26.11%
MAR: --

Hilton Worldwide (HLT) vs. Marriott (MAR): Neither stock reports ROE, so the chart shows available benchmark boxes without value markers.

Net Margin (TTM)

Both Hilton Worldwide (HLT) at 30.41% and Marriott (MAR) at 35.97% keep an unusually large share of revenue as bottom-line profit — each net margin clears its industry’s benchmark range.

HLT

Consumer Services industry group

30.41%

HLT: 30.41%
Max: 24.36%
Q3: 12.26%
Median: 5.97%
Q1: 1.16%
Min: -13.54%

MAR

Consumer Services industry group

35.97%

MAR: 35.97%
Max: 24.36%
Q3: 12.26%
Median: 5.97%
Q1: 1.16%
Min: -13.54%

Hilton Worldwide (HLT) vs. Marriott (MAR): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Before financing and tax, both Hilton Worldwide (HLT) at 57.36% and Marriott (MAR) at 59.01% run unusually efficient core operations — each operating margin clears its industry’s benchmark range.

HLT

Consumer Services industry group

57.36%

HLT: 57.36%
Max: 44.25%
Q3: 20.10%
Median: 11.41%
Q1: 3.45%
Min: -20.31%

MAR

Consumer Services industry group

59.01%

MAR: 59.01%
Max: 44.25%
Q3: 20.10%
Median: 11.41%
Q1: 3.45%
Min: -20.31%

Hilton Worldwide (HLT) vs. Marriott (MAR): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Hilton Worldwide (HLT) and Marriott (MAR)
Metric	HLT	MAR
ROE (TTM)	--	--
ROA (TTM)	10.86%	9.77%
Net Margin (TTM)	30.41%	35.97%
Operating Margin (TTM)	57.36%	59.01%
Gross Margin (TTM)	78.51%	79.04%

Growth

Revenue Growth

Hilton Worldwide (HLT) vs. Marriott (MAR): A comparison of their Revenue Growth across different time periods.

Revenue Growth Metrics

Revenue growth metrics for Hilton Worldwide (HLT) and Marriott (MAR)
Metric	HLT	MAR
Revenue Growth (YoY)	7.74%	4.33%
Revenue Growth (3Y CAGR)	11.13%	8.02%

EPS Growth

Hilton Worldwide (HLT) vs. Marriott (MAR): A comparison of their EPS Growth across different time periods.

EPS Growth Metrics

EPS growth metrics for Hilton Worldwide (HLT) and Marriott (MAR)
Metric	HLT	MAR
EPS Growth (YoY)	-0.33%	14.17%
EPS Growth (3Y CAGR)	10.55%	9.52%

Financial Strength

Current Ratio (MRQ)

Both Hilton Worldwide (HLT) at 0.61 and Marriott (MAR) at 0.46 run current ratio in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.

HLT

Consumer Services industry group

0.61

Max: 3.42
Q3: 1.78
Median: 0.99
Q1: 0.68
HLT: 0.61
Min: 0.20

MAR

Consumer Services industry group

0.46

Max: 3.42
Q3: 1.78
Median: 0.99
Q1: 0.68
MAR: 0.46
Min: 0.20

Hilton Worldwide (HLT) vs. Marriott (MAR): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Neither Hilton Worldwide (HLT) nor Marriott (MAR) reports a debt-to-equity ratio value for this period, so a direct comparison isn’t possible.

HLT

Consumer Services industry group

Max: 7.23
Q3: 3.20
Median: 1.27
Q1: 0.35
Min: 0.01
HLT: --

MAR

Consumer Services industry group

Max: 7.23
Q3: 3.20
Median: 1.27
Q1: 0.35
Min: 0.01
MAR: --

Hilton Worldwide (HLT) vs. Marriott (MAR): Neither stock reports debt-to-equity ratio, so the chart shows available benchmark boxes without value markers.

Financial Strength Metrics

Financial strength metrics for Hilton Worldwide (HLT) and Marriott (MAR)
Metric	HLT	MAR
Current Ratio (MRQ)	0.61	0.46
Debt / Equity (MRQ)	--	--
Net Debt / EBITDA	4.16	3.58

Dividends

Dividend Yield (TTM)

Both Hilton Worldwide (HLT) at 0.18% and Marriott (MAR) at 0.72% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.

HLT

Consumer Services industry group

0.18%

Max: 3.45%
Q3: 1.44%
HLT: 0.18%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

MAR

Consumer Services industry group

0.72%

Max: 3.45%
Q3: 1.44%
MAR: 0.72%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Hilton Worldwide (HLT) vs. Marriott (MAR): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Both Hilton Worldwide (HLT) at 9.16% and Marriott (MAR) at 28.06% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

HLT

Consumer Services industry group

9.16%

Max: 81.13%
Q3: 33.58%
HLT: 9.16%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

MAR

Consumer Services industry group

28.06%

Max: 81.13%
Q3: 33.58%
MAR: 28.06%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Hilton Worldwide (HLT) vs. Marriott (MAR): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Hilton Worldwide (HLT) and Marriott (MAR)
Metric	HLT	MAR
Dividend Yield (TTM)	0.18%	0.72%
Dividend Payout Ratio (TTM)	9.16%	28.06%

Valuation

P/E Ratio (TTM)

Marriott (MAR) at 39.76 is near its industry’s usual P/E ratio, while Hilton Worldwide (HLT) at 51.74 sits in the richer quartile — HLT needs stronger growth or earnings quality to justify the premium.

HLT

Consumer Services industry group

51.74

Max: 77.95
HLT: 51.74
Q3: 41.78
Median: 23.57
Q1: 17.27
Min: 3.93

MAR

Consumer Services industry group

39.76

Max: 77.95
Q3: 41.78
MAR: 39.76
Median: 23.57
Q1: 17.27
Min: 3.93

Hilton Worldwide (HLT) vs. Marriott (MAR): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Investors are paying well above the peer range per dollar of sales for both Hilton Worldwide (HLT) at 15.24 and Marriott (MAR) at 13.94 — each P/S ratio clears its industry’s benchmark range.

HLT

Consumer Services industry group

15.24

HLT: 15.24
Max: 6.93
Q3: 3.35
Median: 1.67
Q1: 0.84
Min: 0.07

MAR

Consumer Services industry group

13.94

MAR: 13.94
Max: 6.93
Q3: 3.35
Median: 1.67
Q1: 0.84
Min: 0.07

Hilton Worldwide (HLT) vs. Marriott (MAR): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Both Hilton Worldwide (HLT) at -13.12 and Marriott (MAR) at -24.56 report negative P/B ratio values, meaning both companies have negative book equity — neither multiple is meaningful for valuation.

HLT

Consumer Services industry group

-13.12

Max: 12.45
Q3: 5.82
Median: 2.57
Q1: 1.08
Min: -5.81
HLT: -13.12

MAR

Consumer Services industry group

-24.56

Max: 12.45
Q3: 5.82
Median: 2.57
Q1: 1.08
Min: -5.81
MAR: -24.56

Hilton Worldwide (HLT) vs. Marriott (MAR): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Hilton Worldwide (HLT) and Marriott (MAR)
Metric	HLT	MAR
P/E Ratio (TTM)	51.74	39.76
P/S Ratio (TTM)	15.24	13.94
P/B Ratio (MRQ)	-13.12	-24.56
Free Cash Flow Yield (TTM)	2.18%	1.79%