GRMN vs. NOW: A Head-to-Head Stock Comparison

Updated on August 23, 2025

Here’s a clear look at GRMN and NOW, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

Symbol	GRMN	NOW
Company Name	Garmin Ltd.	ServiceNow, Inc.
Country	Switzerland	United States
GICS Sector	Consumer Discretionary	Information Technology
GICS Industry	Household Durables	Software
Market Capitalization	44.30 billion USD	184.74 billion USD
Exchange	NYSE	NYSE
Listing Date	December 8, 2000	June 29, 2012
Security Type	Common Stock	Common Stock

Historical Performance

This chart compares the performance of GRMN and NOW by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

GRMN vs. NOW: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	GRMN	NOW
5-Day Price Return	-2.09%	4.63%
13-Week Price Return	12.32%	-13.21%
26-Week Price Return	9.48%	-10.03%
52-Week Price Return	30.83%	6.89%
Month-to-Date Return	5.21%	-5.61%
Year-to-Date Return	11.58%	-16.02%
10-Day Avg. Volume	0.68M	2.27M
3-Month Avg. Volume	0.86M	1.60M
3-Month Volatility	24.53%	26.69%
Beta	1.01	0.94

Profitability

Return on Equity (TTM)

GRMN

19.82%

Household Durables Industry

Max: 26.99%
Q3: 17.28%
Median: 12.66%
Q1: 7.34%
Min: 0.07%

In the upper quartile for the Household Durables industry, GRMN’s Return on Equity of 19.82% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.

NOW

16.62%

Software Industry

Max: 59.01%
Q3: 21.98%
Median: 7.15%
Q1: -11.12%
Min: -51.24%

NOW’s Return on Equity of 16.62% is on par with the norm for the Software industry, indicating its profitability relative to shareholder equity is typical for the sector.

GRMN vs. NOW: A comparison of their Return on Equity (TTM) against their respective Household Durables and Software industry benchmarks.

Net Profit Margin (TTM)

GRMN

23.21%

Household Durables Industry

Max: 15.50%
Q3: 8.99%
Median: 6.57%
Q1: 4.33%
Min: -0.49%

GRMN’s Net Profit Margin of 23.21% is exceptionally high, placing it well beyond the typical range for the Household Durables industry. This demonstrates outstanding operational efficiency and a strong competitive advantage in converting revenue into profit.

NOW

13.78%

Software Industry

Max: 48.14%
Q3: 18.23%
Median: 5.60%
Q1: -9.22%
Min: -49.36%

NOW’s Net Profit Margin of 13.78% is aligned with the median group of its peers in the Software industry. This indicates its ability to convert revenue into profit is typical for the sector.

GRMN vs. NOW: A comparison of their Net Profit Margin (TTM) against their respective Household Durables and Software industry benchmarks.

Operating Profit Margin (TTM)

GRMN

26.02%

Household Durables Industry

Max: 20.22%
Q3: 12.29%
Median: 9.54%
Q1: 6.30%
Min: -1.92%

GRMN’s Operating Profit Margin of 26.02% is exceptionally high, placing it well above the typical range for the Household Durables industry. This demonstrates outstanding efficiency in managing its core operations, which can be a result of strong pricing power or superior cost control.

NOW

13.28%

Software Industry

Max: 57.34%
Q3: 20.60%
Median: 7.84%
Q1: -8.72%
Min: -51.37%

NOW’s Operating Profit Margin of 13.28% is around the midpoint for the Software industry, indicating that its efficiency in managing core business operations is typical for the sector.

GRMN vs. NOW: A comparison of their Operating Profit Margin (TTM) against their respective Household Durables and Software industry benchmarks.

Profitability at a Glance

Symbol	GRMN	NOW
Return on Equity (TTM)	19.82%	16.62%
Return on Assets (TTM)	16.05%	8.12%
Net Profit Margin (TTM)	23.21%	13.78%
Operating Profit Margin (TTM)	26.02%	13.28%
Gross Profit Margin (TTM)	58.94%	78.52%

Financial Strength

Current Ratio (MRQ)

GRMN

3.01

Household Durables Industry

Max: 9.23
Q3: 4.50
Median: 2.35
Q1: 1.29
Min: 0.70

GRMN’s Current Ratio of 3.01 aligns with the median group of the Household Durables industry, indicating that its short-term liquidity is in line with its sector peers.

NOW

1.09

Software Industry

Max: 3.83
Q3: 2.31
Median: 1.45
Q1: 1.03
Min: 0.24

NOW’s Current Ratio of 1.09 aligns with the median group of the Software industry, indicating that its short-term liquidity is in line with its sector peers.

GRMN vs. NOW: A comparison of their Current Ratio (MRQ) against their respective Household Durables and Software industry benchmarks.

Debt-to-Equity Ratio (MRQ)

GRMN

0.00

Household Durables Industry

Max: 1.84
Q3: 0.90
Median: 0.34
Q1: 0.19
Min: 0.00

Falling into the lower quartile for the Household Durables industry, GRMN’s Debt-to-Equity Ratio of 0.00 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.

NOW

0.14

Software Industry

Max: 2.14
Q3: 0.90
Median: 0.29
Q1: 0.00
Min: 0.00

NOW’s Debt-to-Equity Ratio of 0.14 is typical for the Software industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.

GRMN vs. NOW: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Household Durables and Software industry benchmarks.

Interest Coverage Ratio (TTM)

GRMN

73.26

Household Durables Industry

Max: 140.40
Q3: 77.14
Median: 24.53
Q1: 5.69
Min: -17.01

GRMN’s Interest Coverage Ratio of 73.26 is positioned comfortably within the norm for the Household Durables industry, indicating a standard and healthy capacity to cover its interest payments.

NOW

32.13

Software Industry

Max: 67.02
Q3: 19.86
Median: 0.70
Q1: -12.50
Min: -53.00

NOW’s Interest Coverage Ratio of 32.13 is in the upper quartile for the Software industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.

GRMN vs. NOW: A comparison of their Interest Coverage Ratio (TTM) against their respective Household Durables and Software industry benchmarks.

Financial Strength at a Glance

Symbol	GRMN	NOW
Current Ratio (MRQ)	3.01	1.09
Quick Ratio (MRQ)	1.88	0.99
Debt-to-Equity Ratio (MRQ)	0.00	0.14
Interest Coverage Ratio (TTM)	73.26	32.13

Growth

Revenue Growth

GRMN vs. NOW: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

GRMN vs. NOW: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

GRMN

1.36%

Household Durables Industry

Max: 8.95%
Q3: 4.19%
Median: 1.88%
Q1: 0.03%
Min: 0.00%

GRMN’s Dividend Yield of 1.36% is consistent with its peers in the Household Durables industry, providing a dividend return that is standard for its sector.

NOW

0.00%

Software Industry

Max: 0.08%
Q3: 0.03%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NOW currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

GRMN vs. NOW: A comparison of their Dividend Yield (TTM) against their respective Household Durables and Software industry benchmarks.

Dividend Payout Ratio (TTM)

GRMN

38.63%

Household Durables Industry

Max: 125.12%
Q3: 62.43%
Median: 39.18%
Q1: 5.55%
Min: 0.00%

GRMN’s Dividend Payout Ratio of 38.63% is within the typical range for the Household Durables industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

NOW

0.00%

Software Industry

Max: 1.32%
Q3: 0.53%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NOW has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

GRMN vs. NOW: A comparison of their Dividend Payout Ratio (TTM) against their respective Household Durables and Software industry benchmarks.

Dividend at a Glance

Symbol	GRMN	NOW
Dividend Yield (TTM)	1.36%	0.00%
Dividend Payout Ratio (TTM)	38.63%	0.00%

Valuation

Price-to-Earnings Ratio (TTM)

GRMN

28.32

Household Durables Industry

Max: 29.75
Q3: 18.88
Median: 13.25
Q1: 9.26
Min: 6.32

A P/E Ratio of 28.32 places GRMN in the upper quartile for the Household Durables industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.

NOW

111.05

Software Industry

Max: 149.35
Q3: 100.21
Median: 47.97
Q1: 26.77
Min: 11.68

A P/E Ratio of 111.05 places NOW in the upper quartile for the Software industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.

GRMN vs. NOW: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Household Durables and Software industry benchmarks.

Price-to-Sales Ratio (TTM)

GRMN

6.57

Household Durables Industry

Max: 2.12
Q3: 1.21
Median: 0.83
Q1: 0.51
Min: 0.18

With a P/S Ratio of 6.57, GRMN trades at a valuation that eclipses even the highest in the Household Durables industry. This implies the market has priced in exceptionally optimistic scenarios for future revenue growth, posing considerable valuation risk.

NOW

15.30

Software Industry

Max: 25.24
Q3: 13.52
Median: 8.15
Q1: 4.87
Min: 0.98

NOW’s P/S Ratio of 15.30 is in the upper echelon for the Software industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

GRMN vs. NOW: A comparison of their Price-to-Sales Ratio (TTM) against their respective Household Durables and Software industry benchmarks.

Price-to-Book Ratio (MRQ)

GRMN

4.95

Household Durables Industry

Max: 4.21
Q3: 2.29
Median: 1.34
Q1: 0.98
Min: 0.59

At 4.95, GRMN’s P/B Ratio is at an extreme premium to the Household Durables industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.

NOW

19.48

Software Industry

Max: 30.95
Q3: 14.91
Median: 7.75
Q1: 3.60
Min: 0.38

NOW’s P/B Ratio of 19.48 is in the upper tier for the Software industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.

GRMN vs. NOW: A comparison of their Price-to-Book Ratio (MRQ) against their respective Household Durables and Software industry benchmarks.

Valuation at a Glance

Symbol	GRMN	NOW
Price-to-Earnings Ratio (TTM)	28.32	111.05
Price-to-Sales Ratio (TTM)	6.57	15.30
Price-to-Book Ratio (MRQ)	4.95	19.48
Price-to-Free Cash Flow Ratio (TTM)	39.42	48.48