GOOGL vs. PG: Alphabet vs. Procter & Gamble Stock Comparison

November 11, 2026

How do Alphabet (GOOGL) and Procter & Gamble (PG) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Alphabet (GOOGL) is classified in the Communication Services sector (Media & Entertainment), whereas Procter & Gamble (PG) belongs to Consumer Staples (Household & Personal Products) — their GICS classifications point to very different parts of the market.

Company profile comparison for Alphabet (GOOGL) and Procter & Gamble (PG)
Profile Item	GOOGL	PG
Name	Alphabet Inc. Class A Common Stock	The Procter & Gamble Company
Country/Region	United States	United States
GICS Sector	Communication Services	Consumer Staples
GICS Industry Group	Media & Entertainment	Household & Personal Products
GICS Industry	Interactive Media & Services	Household Products
GICS Sub-Industry	Interactive Media & Services	Household Products
Market Capitalization	3,501.09 billion USD	383.36 billion USD
Currency	USD	USD
Exchange	Nasdaq	NYSE
Listing Date	August 19, 2004	January 2, 1962
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

GOOGL

GSPC

Alphabet (GOOGL) vs. Procter & Gamble (PG), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Alphabet (GOOGL) and Procter & Gamble (PG). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Alphabet (GOOGL) and Procter & Gamble (PG). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Alphabet (GOOGL) and Procter & Gamble (PG)
Metric	GOOGL	PG
Total Return (1Y)	4.89%	17.45%
Total Return (3Y, Annualized)	31.25%	6.50%
Total Return (5Y, Annualized)	14.61%	5.59%

Risk Profile

Drawdown History

GOOGL

GSPC

Alphabet (GOOGL) vs. Procter & Gamble (PG), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Alphabet (GOOGL) and Procter & Gamble (PG). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Alphabet (GOOGL) and Procter & Gamble (PG)
Metric	GOOGL	PG
Volatility (1Y, Annualized)	33.67%	21.15%
Beta (5Y)	1.20	0.35
Max Drawdown (5Y)	-44.32%	-23.77%
Avg. Volume (3M)	28.79M	9.19M

Risk-Adjusted Performance

Risk-Return Positioning

GOOGL and PG are plotted by 1-year volatility (risk) and 1-year return. Each dashed Capital Allocation Line uses that stock's own industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Alphabet (GOOGL) and Procter & Gamble (PG)
Metric	GOOGL	PG
Sharpe Ratio (1Y)	0.02	0.62
Sortino Ratio (1Y)	0.03	0.96

Profitability

ROE (TTM)

Alphabet (GOOGL) at 44.29% sits in the top ROE quartile, while Procter & Gamble (PG) at 29.61% is closer to the peer norm — stronger capital efficiency for GOOGL.

GOOGL

Media & Entertainment industry group

44.29%

Max: 49.92%
GOOGL: 44.29%
Q3: 17.95%
Median: 7.20%
Q1: -4.53%
Min: -26.31%

PG

Household & Personal Products industry group

29.61%

Max: 42.18%
Q3: 31.87%
PG: 29.61%
Median: 17.80%
Q1: 9.28%
Min: -14.64%

Alphabet (GOOGL) vs. Procter & Gamble (PG): A comparison of their ROE against their respective Media & Entertainment and Household & Personal Products industry group benchmarks.

Net Margin (TTM)

Alphabet (GOOGL) at 50.03% keeps the most of each sales dollar — above its industry’s net margin range — and Procter & Gamble (PG) at 18.23% also retains a top-quartile share.

GOOGL

Media & Entertainment industry group

50.03%

GOOGL: 50.03%
Max: 32.91%
Q3: 11.75%
Median: 5.04%
Q1: -4.17%
Min: -25.14%

PG

Household & Personal Products industry group

18.23%

Max: 23.47%
PG: 18.23%
Q3: 12.19%
Median: 8.50%
Q1: 3.08%
Min: -9.74%

Alphabet (GOOGL) vs. Procter & Gamble (PG): A comparison of their net margin against their respective Media & Entertainment and Household & Personal Products industry group benchmarks.

Operating Margin (TTM)

Procter & Gamble (PG) at 26.87% shows unusually strong operating efficiency — above its industry’s operating margin range — and Alphabet (GOOGL) at 31.81% also operates in the top quartile.

GOOGL

Media & Entertainment industry group

31.81%

Max: 40.16%
GOOGL: 31.81%
Q3: 18.72%
Median: 8.63%
Q1: 1.90%
Min: -22.08%

PG

Household & Personal Products industry group

26.87%

PG: 26.87%
Max: 23.94%
Q3: 17.03%
Median: 13.15%
Q1: 10.58%
Min: 1.87%

Alphabet (GOOGL) vs. Procter & Gamble (PG): A comparison of their operating margin against their respective Media & Entertainment and Household & Personal Products industry group benchmarks.

Profitability Metrics

Profitability metrics for Alphabet (GOOGL) and Procter & Gamble (PG)
Metric	GOOGL	PG
ROE (TTM)	44.29%	29.61%
ROA (TTM)	12.74%	10.49%
Net Margin (TTM)	50.03%	18.23%
Operating Margin (TTM)	31.81%	26.87%
Gross Margin (TTM)	60.86%	50.59%

Growth

Revenue Growth

Both Alphabet (GOOGL) at 15.09% and Procter & Gamble (PG) at 3.26% sit in the top peer quartile for revenue growth, so each is growing its top line faster than typical industry peers.

Alphabet (GOOGL) vs. Procter & Gamble (PG): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Alphabet (GOOGL) at 34.45% and Procter & Gamble (PG) at 1.69% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

Alphabet (GOOGL) vs. Procter & Gamble (PG): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Alphabet (GOOGL) and Procter & Gamble (PG)
Metric	GOOGL	PG
Revenue Growth (YoY)	15.09%	3.26%
Revenue Growth (3Y CAGR)	12.51%	2.00%
EPS Growth (YoY)	34.45%	1.69%
EPS Growth (3Y CAGR)	33.34%	3.91%

Financial Strength

Current Ratio (MRQ)

Alphabet (GOOGL) at 2.79 carries current ratio above its industry’s typical mid-range, while Procter & Gamble (PG) at 0.72 runs in the tighter-liquidity quartile — different working-capital profiles, both worth examining.

GOOGL

Media & Entertainment industry group

2.79

Max: 4.69
GOOGL: 2.79
Q3: 2.53
Median: 1.52
Q1: 0.95
Min: 0.28

PG

Household & Personal Products industry group

0.72

Max: 4.26
Q3: 2.82
Median: 1.84
Q1: 0.92
PG: 0.72
Min: 0.65

Alphabet (GOOGL) vs. Procter & Gamble (PG): A comparison of their current ratio against their respective Media & Entertainment and Household & Personal Products industry group benchmarks.

Debt / Equity (MRQ)

Both Alphabet (GOOGL) at 0.22 and Procter & Gamble (PG) at 0.70 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

GOOGL

Media & Entertainment industry group

0.22

Max: 3.65
Q3: 1.69
Median: 0.46
GOOGL: 0.22
Q1: 0.17
Min: 0.00

PG

Household & Personal Products industry group

0.70

Max: 2.30
Q3: 2.12
Median: 0.81
PG: 0.70
Q1: 0.50
Min: 0.01

Alphabet (GOOGL) vs. Procter & Gamble (PG): A comparison of their debt-to-equity ratio against their respective Media & Entertainment and Household & Personal Products industry group benchmarks.

Financial Strength Metrics

Financial strength metrics for Alphabet (GOOGL) and Procter & Gamble (PG)
Metric	GOOGL	PG
Current Ratio (MRQ)	2.79	0.72
Debt / Equity (MRQ)	0.22	0.70
Net Debt / EBITDA	-0.62	0.94

Dividends

Dividend Yield (TTM)

Procter & Gamble (PG) at 2.57% delivers top-quartile income for its industry, while Alphabet (GOOGL) at 0.30% pays a more typical yield — both are credible income propositions, PG the richer one.

GOOGL

Media & Entertainment industry group

0.30%

Max: 1.33%
Q3: 0.65%
GOOGL: 0.30%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

PG

Household & Personal Products industry group

2.57%

Max: 5.00%
PG: 2.57%
Q3: 2.47%
Median: 1.30%
Q1: 0.00%
Min: 0.00%

Alphabet (GOOGL) vs. Procter & Gamble (PG): A comparison of their dividend yield against their respective Media & Entertainment and Household & Personal Products industry group benchmarks.

Dividend Payout Ratio (TTM)

Both Alphabet (GOOGL) at 4.49% and Procter & Gamble (PG) at 64.62% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

GOOGL

Media & Entertainment industry group

4.49%

Max: 71.43%
Q3: 28.98%
GOOGL: 4.49%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

PG

Household & Personal Products industry group

64.62%

Max: 140.00%
Q3: 73.75%
PG: 64.62%
Median: 46.43%
Q1: 0.00%
Min: 0.00%

Alphabet (GOOGL) vs. Procter & Gamble (PG): A comparison of their payout ratio against their respective Media & Entertainment and Household & Personal Products industry group benchmarks.

Dividend Metrics

Dividend metrics for Alphabet (GOOGL) and Procter & Gamble (PG)
Metric	GOOGL	PG
Dividend Yield (TTM)	0.30%	2.57%
Dividend Payout Ratio (TTM)	4.49%	64.62%

Valuation

P/E Ratio (TTM)

Both Alphabet (GOOGL) at 14.87 and Procter & Gamble (PG) at 24.91 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

GOOGL

Media & Entertainment industry group

14.87

Max: 51.21
Q3: 28.90
Median: 17.98
GOOGL: 14.87
Q1: 11.53
Min: 1.64

PG

Household & Personal Products industry group

24.91

Max: 37.57
Q3: 33.54
PG: 24.91
Median: 20.03
Q1: 15.76
Min: 6.45

Alphabet (GOOGL) vs. Procter & Gamble (PG): A comparison of their P/E ratio against their respective Media & Entertainment and Household & Personal Products industry group benchmarks.

P/S Ratio (TTM)

Both Alphabet (GOOGL) at 7.43 and Procter & Gamble (PG) at 4.36 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.

GOOGL

Media & Entertainment industry group

7.43

GOOGL: 7.43
Max: 7.43
Q3: 3.82
Median: 1.40
Q1: 0.70
Min: 0.00

PG

Household & Personal Products industry group

4.36

PG: 4.36
Max: 4.36
Q3: 3.57
Median: 1.68
Q1: 0.76
Min: 0.30

Alphabet (GOOGL) vs. Procter & Gamble (PG): A comparison of their P/S ratio against their respective Media & Entertainment and Household & Personal Products industry group benchmarks.

P/B Ratio (MRQ)

Procter & Gamble (PG) at 7.05 is valued about in line with its industry on P/B ratio, while Alphabet (GOOGL) at 5.31 carries an above-peer premium to book — GOOGL is pricier on assets.

GOOGL

Media & Entertainment industry group

5.31

Max: 11.45
GOOGL: 5.31
Q3: 5.30
Median: 1.84
Q1: 0.77
Min: -2.61

PG

Household & Personal Products industry group

7.05

Max: 12.30
Q3: 7.43
PG: 7.05
Median: 3.44
Q1: 1.30
Min: -3.91

Alphabet (GOOGL) vs. Procter & Gamble (PG): A comparison of their P/B ratio against their respective Media & Entertainment and Household & Personal Products industry group benchmarks.

Valuation Metrics

Valuation metrics for Alphabet (GOOGL) and Procter & Gamble (PG)
Metric	GOOGL	PG
P/E Ratio (TTM)	14.87	24.91
P/S Ratio (TTM)	7.43	4.36
P/B Ratio (MRQ)	5.31	7.05
Free Cash Flow Yield (TTM)	-0.03%	3.30%