GOOG vs. SNAP: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at GOOG and SNAP, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | GOOG | SNAP |
|---|---|---|
| Company Name | Alphabet Inc. | Snap Inc. |
| Country | United States | United States |
| GICS Sector | Communication Services | Communication Services |
| GICS Industry | Interactive Media & Services | Interactive Media & Services |
| Market Capitalization | 3,034.56 billion USD | 14.40 billion USD |
| Exchange | NasdaqGS | NYSE |
| Listing Date | August 19, 2004 | March 2, 2017 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of GOOG and SNAP by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | GOOG | SNAP |
|---|---|---|
| 5-Day Price Return | 3.02% | 10.51% |
| 13-Week Price Return | 41.65% | -7.29% |
| 26-Week Price Return | 59.44% | -4.59% |
| 52-Week Price Return | 50.99% | -20.67% |
| Month-to-Date Return | 3.02% | 10.51% |
| Year-to-Date Return | 32.29% | -20.89% |
| 10-Day Avg. Volume | 28.79M | 176.32M |
| 3-Month Avg. Volume | 37.25M | 72.02M |
| 3-Month Volatility | 26.24% | 55.56% |
| Beta | 1.08 | 0.84 |
Profitability
Return on Equity (TTM)
GOOG
34.31%
Interactive Media & Services Industry
- Max
- 49.37%
- Q3
- 33.08%
- Median
- 10.37%
- Q1
- 5.76%
- Min
- -24.17%
In the upper quartile for the Interactive Media & Services industry, GOOG’s Return on Equity of 34.31% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.
SNAP
-24.17%
Interactive Media & Services Industry
- Max
- 49.37%
- Q3
- 33.08%
- Median
- 10.37%
- Q1
- 5.76%
- Min
- -24.17%
SNAP has a negative Return on Equity of -24.17%. This indicates the company is generating a loss for its shareholders, which can be a result of unprofitability or negative shareholder equity and is often a sign of financial distress.
Net Profit Margin (TTM)
GOOG
31.12%
Interactive Media & Services Industry
- Max
- 49.74%
- Q3
- 29.54%
- Median
- 20.53%
- Q1
- 7.52%
- Min
- -14.52%
A Net Profit Margin of 31.12% places GOOG in the upper quartile for the Interactive Media & Services industry, signifying strong profitability and more effective cost management than most of its peers.
SNAP
-9.69%
Interactive Media & Services Industry
- Max
- 49.74%
- Q3
- 29.54%
- Median
- 20.53%
- Q1
- 7.52%
- Min
- -14.52%
SNAP has a negative Net Profit Margin of -9.69%, indicating the company is operating at a net loss as its expenses exceeded its revenues.
Operating Profit Margin (TTM)
GOOG
32.68%
Interactive Media & Services Industry
- Max
- 65.96%
- Q3
- 36.82%
- Median
- 18.53%
- Q1
- 7.69%
- Min
- -18.13%
GOOG’s Operating Profit Margin of 32.68% is around the midpoint for the Interactive Media & Services industry, indicating that its efficiency in managing core business operations is typical for the sector.
SNAP
-10.41%
Interactive Media & Services Industry
- Max
- 65.96%
- Q3
- 36.82%
- Median
- 18.53%
- Q1
- 7.69%
- Min
- -18.13%
SNAP has a negative Operating Profit Margin of -10.41%. This signifies the company is unprofitable at the operational level, as its core business expenses exceed its revenue.
Profitability at a Glance
| Symbol | GOOG | SNAP |
|---|---|---|
| Return on Equity (TTM) | 34.31% | -24.17% |
| Return on Assets (TTM) | 24.88% | -7.16% |
| Net Profit Margin (TTM) | 31.12% | -9.69% |
| Operating Profit Margin (TTM) | 32.68% | -10.41% |
| Gross Profit Margin (TTM) | 58.94% | 53.82% |
Financial Strength
Current Ratio (MRQ)
GOOG
1.90
Interactive Media & Services Industry
- Max
- 3.92
- Q3
- 2.72
- Median
- 1.85
- Q1
- 1.20
- Min
- 0.25
GOOG’s Current Ratio of 1.90 aligns with the median group of the Interactive Media & Services industry, indicating that its short-term liquidity is in line with its sector peers.
SNAP
3.88
Interactive Media & Services Industry
- Max
- 3.92
- Q3
- 2.72
- Median
- 1.85
- Q1
- 1.20
- Min
- 0.25
SNAP’s Current Ratio of 3.88 is in the upper quartile for the Interactive Media & Services industry. This signifies a strong liquidity position, suggesting the company is well-equipped to cover its immediate liabilities compared to its peers.
Debt-to-Equity Ratio (MRQ)
GOOG
0.07
Interactive Media & Services Industry
- Max
- 0.85
- Q3
- 0.49
- Median
- 0.29
- Q1
- 0.04
- Min
- 0.00
GOOG’s Debt-to-Equity Ratio of 0.07 is typical for the Interactive Media & Services industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
SNAP
1.73
Interactive Media & Services Industry
- Max
- 0.85
- Q3
- 0.49
- Median
- 0.29
- Q1
- 0.04
- Min
- 0.00
With a Debt-to-Equity Ratio of 1.73, SNAP operates with exceptionally high leverage compared to the Interactive Media & Services industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
Interest Coverage Ratio (TTM)
GOOG
16.20
Interactive Media & Services Industry
- Max
- 23.65
- Q3
- 16.48
- Median
- 6.73
- Q1
- -0.87
- Min
- -3.62
GOOG’s Interest Coverage Ratio of 16.20 is positioned comfortably within the norm for the Interactive Media & Services industry, indicating a standard and healthy capacity to cover its interest payments.
SNAP
-37.02
Interactive Media & Services Industry
- Max
- 23.65
- Q3
- 16.48
- Median
- 6.73
- Q1
- -0.87
- Min
- -3.62
SNAP has a negative Interest Coverage Ratio of -37.02. This indicates that its earnings were insufficient to cover even its operational costs, let alone its interest payments, signaling significant financial distress.
Financial Strength at a Glance
| Symbol | GOOG | SNAP |
|---|---|---|
| Current Ratio (MRQ) | 1.90 | 3.88 |
| Quick Ratio (MRQ) | 1.90 | 3.68 |
| Debt-to-Equity Ratio (MRQ) | 0.07 | 1.73 |
| Interest Coverage Ratio (TTM) | 16.20 | -37.02 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
GOOG
0.33%
Interactive Media & Services Industry
- Max
- 3.07%
- Q3
- 1.27%
- Median
- 0.28%
- Q1
- 0.00%
- Min
- 0.00%
GOOG’s Dividend Yield of 0.33% is consistent with its peers in the Interactive Media & Services industry, providing a dividend return that is standard for its sector.
SNAP
0.00%
Interactive Media & Services Industry
- Max
- 3.07%
- Q3
- 1.27%
- Median
- 0.28%
- Q1
- 0.00%
- Min
- 0.00%
SNAP currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio (TTM)
GOOG
8.54%
Interactive Media & Services Industry
- Max
- 101.53%
- Q3
- 40.64%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
GOOG’s Dividend Payout Ratio of 8.54% is within the typical range for the Interactive Media & Services industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
SNAP
0.00%
Interactive Media & Services Industry
- Max
- 101.53%
- Q3
- 40.64%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
SNAP has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | GOOG | SNAP |
|---|---|---|
| Dividend Yield (TTM) | 0.33% | 0.00% |
| Dividend Payout Ratio (TTM) | 8.54% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
GOOG
25.91
Interactive Media & Services Industry
- Max
- 50.72
- Q3
- 41.60
- Median
- 25.84
- Q1
- 18.18
- Min
- 1.76
GOOG’s P/E Ratio of 25.91 is within the middle range for the Interactive Media & Services industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
SNAP
--
Interactive Media & Services Industry
- Max
- 50.72
- Q3
- 41.60
- Median
- 25.84
- Q1
- 18.18
- Min
- 1.76
P/E Ratio data for SNAP is currently unavailable.
Price-to-Sales Ratio (TTM)
GOOG
8.06
Interactive Media & Services Industry
- Max
- 23.76
- Q3
- 11.40
- Median
- 7.69
- Q1
- 2.49
- Min
- 0.00
GOOG’s P/S Ratio of 8.06 aligns with the market consensus for the Interactive Media & Services industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
SNAP
2.52
Interactive Media & Services Industry
- Max
- 23.76
- Q3
- 11.40
- Median
- 7.69
- Q1
- 2.49
- Min
- 0.00
SNAP’s P/S Ratio of 2.52 aligns with the market consensus for the Interactive Media & Services industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
Price-to-Book Ratio (MRQ)
GOOG
5.91
Interactive Media & Services Industry
- Max
- 16.71
- Q3
- 9.00
- Median
- 3.97
- Q1
- 2.19
- Min
- 0.33
GOOG’s P/B Ratio of 5.91 is within the conventional range for the Interactive Media & Services industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
SNAP
7.06
Interactive Media & Services Industry
- Max
- 16.71
- Q3
- 9.00
- Median
- 3.97
- Q1
- 2.19
- Min
- 0.33
SNAP’s P/B Ratio of 7.06 is within the conventional range for the Interactive Media & Services industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
Valuation at a Glance
| Symbol | GOOG | SNAP |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 25.91 | -- |
| Price-to-Sales Ratio (TTM) | 8.06 | 2.52 |
| Price-to-Book Ratio (MRQ) | 5.91 | 7.06 |
| Price-to-Free Cash Flow Ratio (TTM) | 44.87 | 36.26 |