GIS vs. PG: General Mills vs. Procter & Gamble Stock Comparison

November 11, 2026

How do General Mills (GIS) and Procter & Gamble (PG) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

General Mills (GIS) and Procter & Gamble (PG) share the Consumer Staples sector but sit in different industry groups — GIS in Food, Beverage & Tobacco and PG in Household & Personal Products.

Company profile comparison for General Mills (GIS) and Procter & Gamble (PG)
Profile Item	GIS	PG
Name	General Mills Inc.	The Procter & Gamble Company
Country/Region	United States	United States
GICS Sector	Consumer Staples	Consumer Staples
GICS Industry Group	Food, Beverage & Tobacco	Household & Personal Products
GICS Industry	Food Products	Household Products
GICS Sub-Industry	Packaged Foods & Meats	Household Products
Market Capitalization	18.99 billion USD	383.36 billion USD
Currency	USD	USD
Exchange	NYSE	NYSE
Listing Date	March 17, 1980	January 2, 1962
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

GIS

GSPC

General Mills (GIS) vs. Procter & Gamble (PG), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for General Mills (GIS) and Procter & Gamble (PG). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for General Mills (GIS) and Procter & Gamble (PG). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for General Mills (GIS) and Procter & Gamble (PG)
Metric	GIS	PG
Total Return (1Y)	-20.22%	17.45%
Total Return (3Y, Annualized)	-14.80%	6.50%
Total Return (5Y, Annualized)	-7.41%	5.59%

Risk Profile

Drawdown History

GIS

GSPC

General Mills (GIS) vs. Procter & Gamble (PG), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for General Mills (GIS) and Procter & Gamble (PG). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

General Mills (GIS) reports a negative beta of -0.01, suggesting inverse market sensitivity over the measurement window. That is uncommon for ordinary equities and can reflect commodity-linked or hedge-like exposure, but it can also come from statistical noise. Procter & Gamble (PG) has a non-negative beta of 0.35.

Risk profile metrics for General Mills (GIS) and Procter & Gamble (PG)
Metric	GIS	PG
Volatility (1Y, Annualized)	30.85%	21.15%
Beta (5Y)	-0.01	0.35
Max Drawdown (5Y)	-59.63%	-23.77%
Avg. Volume (3M)	9.41M	9.19M

Risk-Adjusted Performance

Risk-Return Positioning

GIS and PG are plotted by 1-year volatility (risk) and 1-year return. Each dashed Capital Allocation Line uses that stock's own industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for General Mills (GIS) and Procter & Gamble (PG)
Metric	GIS	PG
Sharpe Ratio (1Y)	-0.79	0.62
Sortino Ratio (1Y)	-1.14	0.96

Profitability

ROE (TTM)

General Mills (GIS) reports a negative ROE of -10.50%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Procter & Gamble (PG) reports 29.61%, ranking against industry peers normally.

GIS

Food, Beverage & Tobacco industry group

-10.50%

Max: 32.02%
Q3: 16.61%
Median: 10.05%
Q1: 4.10%
GIS: -10.50%
Min: -10.50%

PG

Household & Personal Products industry group

29.61%

Max: 42.18%
Q3: 31.87%
PG: 29.61%
Median: 17.80%
Q1: 9.28%
Min: -14.64%

General Mills (GIS) vs. Procter & Gamble (PG): A comparison of their ROE against their respective Food, Beverage & Tobacco and Household & Personal Products industry group benchmarks.

Net Margin (TTM)

General Mills (GIS) reports a negative net margin of -4.89%, usually indicating a net loss over the period. Meanwhile Procter & Gamble (PG) reports 18.23%, ranking against industry peers normally.

GIS

Food, Beverage & Tobacco industry group

-4.89%

Max: 24.83%
Q3: 11.22%
Median: 5.94%
Q1: 2.05%
GIS: -4.89%
Min: -11.49%

PG

Household & Personal Products industry group

18.23%

Max: 23.47%
PG: 18.23%
Q3: 12.19%
Median: 8.50%
Q1: 3.08%
Min: -9.74%

General Mills (GIS) vs. Procter & Gamble (PG): A comparison of their net margin against their respective Food, Beverage & Tobacco and Household & Personal Products industry group benchmarks.

Operating Margin (TTM)

Procter & Gamble (PG) at 26.87% turns sales into operating profit above its industry’s benchmark range, while General Mills (GIS) at 15.24% operates around its industry’s norm.

GIS

Food, Beverage & Tobacco industry group

15.24%

Max: 34.91%
Q3: 17.57%
GIS: 15.24%
Median: 11.06%
Q1: 4.15%
Min: -15.06%

PG

Household & Personal Products industry group

26.87%

PG: 26.87%
Max: 23.94%
Q3: 17.03%
Median: 13.15%
Q1: 10.58%
Min: 1.87%

General Mills (GIS) vs. Procter & Gamble (PG): A comparison of their operating margin against their respective Food, Beverage & Tobacco and Household & Personal Products industry group benchmarks.

Profitability Metrics

Profitability metrics for General Mills (GIS) and Procter & Gamble (PG)
Metric	GIS	PG
ROE (TTM)	-10.50%	29.61%
ROA (TTM)	5.65%	10.49%
Net Margin (TTM)	-4.89%	18.23%
Operating Margin (TTM)	15.24%	26.87%
Gross Margin (TTM)	33.73%	50.59%

Growth

Revenue Growth

Procter & Gamble (PG) at 3.26% sits in the top revenue growth quartile, while General Mills (GIS) at -5.45% is in the bottom quartile, showing a clear gap in revenue momentum.

General Mills (GIS) vs. Procter & Gamble (PG): A comparison of their Revenue Growth across different time periods.

EPS Growth

Procter & Gamble (PG) at 1.69% is around its peer norm for EPS growth, while General Mills (GIS) at -103.90% drops into the bottom quartile, signaling weaker earnings momentum.

General Mills (GIS) vs. Procter & Gamble (PG): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for General Mills (GIS) and Procter & Gamble (PG)
Metric	GIS	PG
Revenue Growth (YoY)	-5.45%	3.26%
Revenue Growth (3Y CAGR)	-2.85%	2.00%
EPS Growth (YoY)	-103.90%	1.69%
EPS Growth (3Y CAGR)	--	3.91%

Financial Strength

Current Ratio (MRQ)

Both General Mills (GIS) at 0.70 and Procter & Gamble (PG) at 0.72 run current ratio in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.

GIS

Food, Beverage & Tobacco industry group

0.70

Max: 4.01
Q3: 2.35
Median: 1.53
Q1: 1.02
GIS: 0.70
Min: 0.33

PG

Household & Personal Products industry group

0.72

Max: 4.26
Q3: 2.82
Median: 1.84
Q1: 0.92
PG: 0.72
Min: 0.65

General Mills (GIS) vs. Procter & Gamble (PG): A comparison of their current ratio against their respective Food, Beverage & Tobacco and Household & Personal Products industry group benchmarks.

Debt / Equity (MRQ)

Procter & Gamble (PG) at 0.70 carries an industry-typical debt-to-equity mix, while General Mills (GIS) at 1.82 uses more debt funding than most peers.

GIS

Food, Beverage & Tobacco industry group

1.82

Max: 2.19
GIS: 1.82
Q3: 1.11
Median: 0.68
Q1: 0.33
Min: 0.00

PG

Household & Personal Products industry group

0.70

Max: 2.30
Q3: 2.12
Median: 0.81
PG: 0.70
Q1: 0.50
Min: 0.01

General Mills (GIS) vs. Procter & Gamble (PG): A comparison of their debt-to-equity ratio against their respective Food, Beverage & Tobacco and Household & Personal Products industry group benchmarks.

Financial Strength Metrics

Financial strength metrics for General Mills (GIS) and Procter & Gamble (PG)
Metric	GIS	PG
Current Ratio (MRQ)	0.70	0.72
Debt / Equity (MRQ)	1.82	0.70
Net Debt / EBITDA	3.86	0.94

Dividends

Dividend Yield (TTM)

Both General Mills (GIS) at 6.69% and Procter & Gamble (PG) at 2.57% offer top-quartile dividend income relative to share price within their industries.

GIS

Food, Beverage & Tobacco industry group

6.69%

Max: 9.38%
GIS: 6.69%
Q3: 3.77%
Median: 1.76%
Q1: 0.00%
Min: 0.00%

PG

Household & Personal Products industry group

2.57%

Max: 5.00%
PG: 2.57%
Q3: 2.47%
Median: 1.30%
Q1: 0.00%
Min: 0.00%

General Mills (GIS) vs. Procter & Gamble (PG): A comparison of their dividend yield against their respective Food, Beverage & Tobacco and Household & Personal Products industry group benchmarks.

Dividend Payout Ratio (TTM)

Both General Mills (GIS) at 59.41% and Procter & Gamble (PG) at 64.62% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

GIS

Food, Beverage & Tobacco industry group

59.41%

Max: 199.19%
Q3: 81.03%
GIS: 59.41%
Median: 41.52%
Q1: 0.00%
Min: 0.00%

PG

Household & Personal Products industry group

64.62%

Max: 140.00%
Q3: 73.75%
PG: 64.62%
Median: 46.43%
Q1: 0.00%
Min: 0.00%

General Mills (GIS) vs. Procter & Gamble (PG): A comparison of their payout ratio against their respective Food, Beverage & Tobacco and Household & Personal Products industry group benchmarks.

Dividend Metrics

Dividend metrics for General Mills (GIS) and Procter & Gamble (PG)
Metric	GIS	PG
Dividend Yield (TTM)	6.69%	2.57%
Dividend Payout Ratio (TTM)	59.41%	64.62%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Procter & Gamble (PG) trades at 24.91 times trailing earnings, ranked against its peers, while General Mills (GIS) has no P/E ratio this period.

GIS

Food, Beverage & Tobacco industry group

Max: 52.52
Q3: 30.78
Median: 18.76
Q1: 12.77
Min: 4.72
GIS: --

PG

Household & Personal Products industry group

24.91

Max: 37.57
Q3: 33.54
PG: 24.91
Median: 20.03
Q1: 15.76
Min: 6.45

General Mills (GIS) vs. Procter & Gamble (PG): GIS does not report P/E ratio, so it has no value marker; PG is benchmarked against the Household & Personal Products industry group.

P/S Ratio (TTM)

General Mills (GIS) at 1.04 is priced about in line with its industry on P/S ratio, while Procter & Gamble (PG) at 4.36 sits in the pricier quartile — PG costs more per dollar of sales.

GIS

Food, Beverage & Tobacco industry group

1.04

Max: 4.64
Q3: 2.27
Median: 1.17
GIS: 1.04
Q1: 0.52
Min: 0.00

PG

Household & Personal Products industry group

4.36

PG: 4.36
Max: 4.36
Q3: 3.57
Median: 1.68
Q1: 0.76
Min: 0.30

General Mills (GIS) vs. Procter & Gamble (PG): A comparison of their P/S ratio against their respective Food, Beverage & Tobacco and Household & Personal Products industry group benchmarks.

P/B Ratio (MRQ)

On P/B ratio, both General Mills (GIS) at 2.55 and Procter & Gamble (PG) at 7.05 are valued close to their industries’ norm against book — neither stands out from peers.

GIS

Food, Beverage & Tobacco industry group

2.55

Max: 6.35
Q3: 3.07
GIS: 2.55
Median: 1.58
Q1: 0.82
Min: 0.00

PG

Household & Personal Products industry group

7.05

Max: 12.30
Q3: 7.43
PG: 7.05
Median: 3.44
Q1: 1.30
Min: -3.91

General Mills (GIS) vs. Procter & Gamble (PG): A comparison of their P/B ratio against their respective Food, Beverage & Tobacco and Household & Personal Products industry group benchmarks.

Valuation Metrics

Valuation metrics for General Mills (GIS) and Procter & Gamble (PG)
Metric	GIS	PG
P/E Ratio (TTM)	--	24.91
P/S Ratio (TTM)	1.04	4.36
P/B Ratio (MRQ)	2.55	7.05
Free Cash Flow Yield (TTM)	6.86%	3.30%