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FLUT vs. VIK: Flutter Entertainment vs. Viking Stock Comparison

How do Flutter Entertainment (FLUT) and Viking (VIK) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Flutter Entertainment (FLUT) and Viking (VIK) both belong to the Hotels, Restaurants & Leisure industry, though FLUT is classified under Casinos & Gaming while VIK falls under Hotels, Resorts & Cruise Lines.

Flutter Entertainment (FLUT) carries decades of public-market history since October 4, 2002, while Viking (VIK) listed on May 1, 2024 — long-window comparisons have far more historical data on the FLUT side.

Company profile comparison for Flutter Entertainment (FLUT) and Viking (VIK)
Profile ItemFLUTVIK
NameFlutter Entertainment plcViking Holdings Ltd.
Country/RegionUnited StatesBermuda
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryCasinos & GamingHotels, Resorts & Cruise Lines
Market Capitalization14.21 billion USD39.07 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateOctober 4, 2002May 1, 2024
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

FLUT
VIK
GSPC
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Flutter Entertainment (FLUT) vs. Viking (VIK), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Flutter Entertainment (FLUT) and Viking (VIK). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Flutter Entertainment (FLUT) and Viking (VIK). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Flutter Entertainment (FLUT) and Viking (VIK)
MetricFLUTVIK
Total Return (1Y)-62.98%49.03%
Total Return (3Y, Annualized)-18.39%--
Total Return (5Y, Annualized)-13.45%--

Risk Profile

Drawdown History

FLUT
VIK
GSPC
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Flutter Entertainment (FLUT) vs. Viking (VIK), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Flutter Entertainment (FLUT) and Viking (VIK). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Flutter Entertainment (FLUT) and Viking (VIK)
MetricFLUTVIK
Volatility (1Y, Annualized)49.93%41.04%
Beta (5Y)1.121.38
Max Drawdown (5Y)-75.94%-35.39%
Avg. Volume (3M)2.85M3.95M

Risk-Adjusted Performance

Risk-Return Positioning

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FLUT and VIK are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Flutter Entertainment (FLUT) and Viking (VIK)
MetricFLUTVIK
Sharpe Ratio (1Y)-1.351.09
Sortino Ratio (1Y)-1.681.71

Profitability

ROE (TTM)

Flutter Entertainment (FLUT) reports a negative ROE of -13.47%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Viking (VIK) reports 139.62%, ranking against industry peers normally.

FLUT

Consumer Services industry group

-13.47%

Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
FLUT
-13.47%
Min
-40.61%

VIK

Consumer Services industry group

139.62%

VIK
139.62%
Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%
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Flutter Entertainment (FLUT) vs. Viking (VIK): A comparison of their ROE against the Consumer Services industry group benchmark.

Net Margin (TTM)

Flutter Entertainment (FLUT) reports a negative net margin of -5.37%, usually indicating a net loss over the period. Meanwhile Viking (VIK) reports 19.33%, ranking against industry peers normally.

FLUT

Consumer Services industry group

-5.37%

Max
25.52%
Q3
12.95%
Median
6.63%
Q1
1.46%
FLUT
-5.37%
Min
-14.36%

VIK

Consumer Services industry group

19.33%

Max
25.52%
VIK
19.33%
Q3
12.95%
Median
6.63%
Q1
1.46%
Min
-14.36%
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Flutter Entertainment (FLUT) vs. Viking (VIK): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Flutter Entertainment (FLUT) reports a negative operating margin of -8.21%, usually indicating that operating costs exceeded revenue at the operating-income line. Meanwhile Viking (VIK) reports 29.40%, ranking against industry peers normally.

FLUT

Consumer Services industry group

-8.21%

Max
49.05%
Q3
24.35%
Median
14.23%
Q1
5.67%
FLUT
-8.21%
Min
-16.47%

VIK

Consumer Services industry group

29.40%

Max
49.05%
VIK
29.40%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%
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Flutter Entertainment (FLUT) vs. Viking (VIK): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Flutter Entertainment (FLUT) and Viking (VIK)
MetricFLUTVIK
ROE (TTM)-13.47%139.62%
ROA (TTM)-0.18%8.14%
Net Margin (TTM)-5.37%19.33%
Operating Margin (TTM)-8.21%29.40%
Gross Margin (TTM)41.63%44.28%

Growth

Revenue Growth

Both Flutter Entertainment (FLUT) at 16.62% and Viking (VIK) at 21.89% sit in the top peer quartile for revenue growth, so each is growing its top line faster than typical industry peers.

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Flutter Entertainment (FLUT) vs. Viking (VIK): A comparison of their Revenue Growth across different time periods.

EPS Growth

Viking (VIK) at 613.89% sits above its peer range for EPS growth; Flutter Entertainment (FLUT) at -829.17% sits below its range, putting their earnings trajectories at opposite ends.

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Flutter Entertainment (FLUT) vs. Viking (VIK): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Flutter Entertainment (FLUT) and Viking (VIK)
MetricFLUTVIK
Revenue Growth (YoY)16.62%21.89%
Revenue Growth (3Y CAGR)20.08%26.97%
EPS Growth (YoY)-829.17%613.89%
EPS Growth (3Y CAGR)----

Financial Strength

Current Ratio (MRQ)

Both Flutter Entertainment (FLUT) at 0.91 and Viking (VIK) at 0.81 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

FLUT

Consumer Services industry group

0.91

Max
3.41
Q3
1.85
Median
1.06
FLUT
0.91
Q1
0.72
Min
0.22

VIK

Consumer Services industry group

0.81

Max
3.41
Q3
1.85
Median
1.06
VIK
0.81
Q1
0.72
Min
0.22
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Flutter Entertainment (FLUT) vs. Viking (VIK): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Flutter Entertainment (FLUT) at 1.56 carries an industry-typical debt-to-equity mix, while Viking (VIK) at 3.75 uses more debt funding than most peers.

FLUT

Consumer Services industry group

1.56

Max
6.12
Q3
2.93
FLUT
1.56
Median
1.29
Q1
0.37
Min
0.01

VIK

Consumer Services industry group

3.75

Max
6.12
VIK
3.75
Q3
2.93
Median
1.29
Q1
0.37
Min
0.01
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Flutter Entertainment (FLUT) vs. Viking (VIK): A comparison of their debt-to-equity ratio against the Consumer Services industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Flutter Entertainment (FLUT) and Viking (VIK)
MetricFLUTVIK
Current Ratio (MRQ)0.910.81
Debt / Equity (MRQ)1.563.75
Net Debt / EBITDA7.061.15

Dividends

Dividend Yield (TTM)

Neither Flutter Entertainment (FLUT) nor Viking (VIK) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

FLUT

Consumer Services industry group

0.00%

Max
4.10%
Q3
1.82%
FLUT
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

VIK

Consumer Services industry group

0.00%

Max
4.10%
Q3
1.82%
VIK
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Flutter Entertainment (FLUT) vs. Viking (VIK): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Neither Flutter Entertainment (FLUT) nor Viking (VIK) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

FLUT

Consumer Services industry group

0.00%

Max
89.80%
Q3
36.83%
FLUT
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

VIK

Consumer Services industry group

0.00%

Max
89.80%
Q3
36.83%
VIK
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Flutter Entertainment (FLUT) vs. Viking (VIK): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Flutter Entertainment (FLUT) and Viking (VIK)
MetricFLUTVIK
Dividend Yield (TTM)0.00%0.00%
Dividend Payout Ratio (TTM)0.00%0.00%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Viking (VIK) trades at 29.06 times trailing earnings, ranked against its peers, while Flutter Entertainment (FLUT) has no P/E ratio this period.

FLUT

Consumer Services industry group

--

Max
71.70
Q3
37.12
Median
21.88
Q1
13.00
Min
5.72
FLUT
--

VIK

Consumer Services industry group

29.06

Max
71.70
Q3
37.12
VIK
29.06
Median
21.88
Q1
13.00
Min
5.72
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Flutter Entertainment (FLUT) vs. Viking (VIK): FLUT does not report P/E ratio, so it has no value marker; VIK is benchmarked against the Consumer Services industry group.

P/S Ratio (TTM)

Flutter Entertainment (FLUT) at 0.82 is priced about in line with its industry on P/S ratio, while Viking (VIK) at 5.61 sits in the pricier quartile — VIK costs more per dollar of sales.

FLUT

Consumer Services industry group

0.82

Max
6.40
Q3
3.01
Median
1.54
FLUT
0.82
Q1
0.74
Min
0.08

VIK

Consumer Services industry group

5.61

Max
6.40
VIK
5.61
Q3
3.01
Median
1.54
Q1
0.74
Min
0.08
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Flutter Entertainment (FLUT) vs. Viking (VIK): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Flutter Entertainment (FLUT) at 1.79 sits near its industry’s typical P/B ratio, while Viking (VIK) at 24.05 prices above its benchmark range — VIK looks rich relative to book.

FLUT

Consumer Services industry group

1.79

Max
12.02
Q3
5.58
Median
2.37
FLUT
1.79
Q1
1.09
Min
-4.51

VIK

Consumer Services industry group

24.05

VIK
24.05
Max
12.02
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51
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Flutter Entertainment (FLUT) vs. Viking (VIK): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Flutter Entertainment (FLUT) and Viking (VIK)
MetricFLUTVIK
P/E Ratio (TTM)--29.06
P/S Ratio (TTM)0.825.61
P/B Ratio (MRQ)1.7924.05
Free Cash Flow Yield (TTM)-7.47%1.04%