FITB vs. MS: A Head-to-Head Stock Comparison

Updated on August 19, 2025

Here’s a clear look at FITB and MS, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

Symbol	FITB	MS
Company Name	Fifth Third Bancorp	Morgan Stanley
Country	United States	United States
GICS Sector	Financials	Financials
GICS Industry	Banks	Capital Markets
Market Capitalization	28.45 billion USD	235.88 billion USD
Exchange	NasdaqGS	NYSE
Listing Date	March 17, 1980	February 23, 1993
Security Type	Common Stock	Common Stock

Historical Performance

This chart compares the performance of FITB and MS by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

FITB vs. MS: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	FITB	MS
5-Day Price Return	4.40%	4.85%
13-Week Price Return	9.53%	16.29%
26-Week Price Return	-2.98%	4.73%
52-Week Price Return	10.43%	55.80%
Month-to-Date Return	3.39%	3.72%
Year-to-Date Return	1.66%	17.53%
10-Day Avg. Volume	3.84M	4.95M
3-Month Avg. Volume	5.14M	6.31M
3-Month Volatility	22.86%	19.76%
Beta	1.00	1.34

Profitability

Return on Equity (TTM)

FITB

11.40%

Banks Industry

Max: 26.37%
Q3: 15.92%
Median: 12.25%
Q1: 8.69%
Min: 0.15%

FITB’s Return on Equity of 11.40% is on par with the norm for the Banks industry, indicating its profitability relative to shareholder equity is typical for the sector.

MS

13.95%

Capital Markets Industry

Max: 38.97%
Q3: 21.61%
Median: 13.77%
Q1: 8.31%
Min: -4.25%

MS’s Return on Equity of 13.95% is on par with the norm for the Capital Markets industry, indicating its profitability relative to shareholder equity is typical for the sector.

FITB vs. MS: A comparison of their Return on Equity (TTM) against their respective Banks and Capital Markets industry benchmarks.

Net Profit Margin (TTM)

FITB

28.85%

Banks Industry

Max: 54.20%
Q3: 35.70%
Median: 28.97%
Q1: 22.53%
Min: 6.98%

FITB’s Net Profit Margin of 28.85% is aligned with the median group of its peers in the Banks industry. This indicates its ability to convert revenue into profit is typical for the sector.

MS

13.06%

Capital Markets Industry

Max: 66.67%
Q3: 35.11%
Median: 23.49%
Q1: 13.63%
Min: -15.18%

Falling into the lower quartile for the Capital Markets industry, MS’s Net Profit Margin of 13.06% indicates weaker profitability. This means the company retains a smaller portion of each dollar in sales as profit compared to its competitors.

FITB vs. MS: A comparison of their Net Profit Margin (TTM) against their respective Banks and Capital Markets industry benchmarks.

Operating Profit Margin (TTM)

FITB

36.71%

Banks Industry

Max: 63.35%
Q3: 44.59%
Median: 37.24%
Q1: 28.25%
Min: 13.37%

FITB’s Operating Profit Margin of 36.71% is around the midpoint for the Banks industry, indicating that its efficiency in managing core business operations is typical for the sector.

MS

17.07%

Capital Markets Industry

Max: 86.40%
Q3: 46.46%
Median: 32.80%
Q1: 18.32%
Min: -21.87%

MS’s Operating Profit Margin of 17.07% is in the lower quartile for the Capital Markets industry. This indicates weaker profitability from core operations, which may stem from inefficiencies or competitive pressures on pricing.

FITB vs. MS: A comparison of their Operating Profit Margin (TTM) against their respective Banks and Capital Markets industry benchmarks.

Profitability at a Glance

Symbol	FITB	MS
Return on Equity (TTM)	11.40%	13.95%
Return on Assets (TTM)	1.10%	1.15%
Net Profit Margin (TTM)	28.85%	13.06%
Operating Profit Margin (TTM)	36.71%	17.07%
Gross Profit Margin (TTM)	--	54.42%

Financial Strength

Current Ratio (MRQ)

FITB

Banks Industry

Max: --
Q3: --
Median: --
Q1: --
Min: --

For the Banks industry, the Current Ratio is often not the most suitable measure of short-term liquidity.

MS

0.29

Capital Markets Industry

Max: 3.76
Q3: 1.89
Median: 1.01
Q1: 0.54
Min: -0.41

For the Capital Markets industry, the Current Ratio is often not the most suitable measure of short-term liquidity.

FITB vs. MS: A comparison of their Current Ratio (MRQ) against their respective Banks and Capital Markets industry benchmarks.

Debt-to-Equity Ratio (MRQ)

FITB

0.86

Banks Industry

Max: 4.75
Q3: 2.62
Median: 1.02
Q1: 0.39
Min: 0.00

The Debt-to-Equity Ratio is often not the primary focus for assessing leverage in the Banks industry.

MS

7.68

Capital Markets Industry

Max: 6.62
Q3: 2.84
Median: 1.02
Q1: 0.32
Min: 0.00

The Debt-to-Equity Ratio is often not the primary focus for assessing leverage in the Capital Markets industry.

FITB vs. MS: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Banks and Capital Markets industry benchmarks.

Interest Coverage Ratio (TTM)

FITB

Banks Industry

Max: --
Q3: --
Median: --
Q1: --
Min: --

The Interest Coverage Ratio is often not a primary indicator of debt servicing capacity in the Banks industry.

MS

1.25

Capital Markets Industry

Max: 126.03
Q3: 60.98
Median: 11.77
Q1: 4.95
Min: -36.26

The Interest Coverage Ratio is often not a primary indicator of debt servicing capacity in the Capital Markets industry.

FITB vs. MS: A comparison of their Interest Coverage Ratio (TTM) against their respective Banks and Capital Markets industry benchmarks.

Financial Strength at a Glance

Symbol	FITB	MS
Current Ratio (MRQ)	--	0.29
Quick Ratio (MRQ)	--	0.29
Debt-to-Equity Ratio (MRQ)	0.86	7.68
Interest Coverage Ratio (TTM)	--	1.25

Growth

Revenue Growth

FITB vs. MS: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

FITB vs. MS: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

FITB

4.21%

Banks Industry

Max: 10.27%
Q3: 5.83%
Median: 3.81%
Q1: 2.50%
Min: 0.00%

FITB’s Dividend Yield of 4.21% is consistent with its peers in the Banks industry, providing a dividend return that is standard for its sector.

MS

2.71%

Capital Markets Industry

Max: 10.26%
Q3: 4.86%
Median: 2.78%
Q1: 1.22%
Min: 0.00%

MS’s Dividend Yield of 2.71% is consistent with its peers in the Capital Markets industry, providing a dividend return that is standard for its sector.

FITB vs. MS: A comparison of their Dividend Yield (TTM) against their respective Banks and Capital Markets industry benchmarks.

Dividend Payout Ratio (TTM)

FITB

50.94%

Banks Industry

Max: 147.07%
Q3: 80.55%
Median: 54.40%
Q1: 35.71%
Min: 0.00%

FITB’s Dividend Payout Ratio of 50.94% is within the typical range for the Banks industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

MS

43.20%

Capital Markets Industry

Max: 200.72%
Q3: 101.92%
Median: 57.97%
Q1: 32.36%
Min: 0.00%

MS’s Dividend Payout Ratio of 43.20% is within the typical range for the Capital Markets industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

FITB vs. MS: A comparison of their Dividend Payout Ratio (TTM) against their respective Banks and Capital Markets industry benchmarks.

Dividend at a Glance

Symbol	FITB	MS
Dividend Yield (TTM)	4.21%	2.71%
Dividend Payout Ratio (TTM)	50.94%	43.20%

Valuation

Price-to-Earnings Ratio (TTM)

FITB

12.11

Banks Industry

Max: 20.05
Q3: 12.65
Median: 10.21
Q1: 7.54
Min: 2.74

FITB’s P/E Ratio of 12.11 is within the middle range for the Banks industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

MS

15.97

Capital Markets Industry

Max: 58.89
Q3: 31.00
Median: 18.54
Q1: 12.09
Min: 5.24

MS’s P/E Ratio of 15.97 is within the middle range for the Capital Markets industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

FITB vs. MS: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Banks and Capital Markets industry benchmarks.

Price-to-Sales Ratio (TTM)

FITB

2.09

Banks Industry

Max: 5.06
Q3: 2.98
Median: 2.24
Q1: 1.59
Min: 0.45

The P/S Ratio is often not a primary valuation tool in the Banks industry.

MS

2.08

Capital Markets Industry

Max: 14.49
Q3: 7.41
Median: 4.68
Q1: 2.25
Min: 0.04

In the lower quartile for the Capital Markets industry, MS’s P/S Ratio of 2.08 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.

FITB vs. MS: A comparison of their Price-to-Sales Ratio (TTM) against their respective Banks and Capital Markets industry benchmarks.

Price-to-Book Ratio (MRQ)

FITB

1.30

Banks Industry

Max: 2.18
Q3: 1.36
Median: 1.09
Q1: 0.81
Min: 0.20

FITB’s P/B Ratio of 1.30 is within the conventional range for the Banks industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.

MS

2.08

Capital Markets Industry

Max: 9.48
Q3: 4.94
Median: 2.42
Q1: 1.21
Min: 0.38

MS’s P/B Ratio of 2.08 is within the conventional range for the Capital Markets industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.

FITB vs. MS: A comparison of their Price-to-Book Ratio (MRQ) against their respective Banks and Capital Markets industry benchmarks.

Valuation at a Glance

Symbol	FITB	MS
Price-to-Earnings Ratio (TTM)	12.11	15.97
Price-to-Sales Ratio (TTM)	2.09	2.08
Price-to-Book Ratio (MRQ)	1.30	2.08
Price-to-Free Cash Flow Ratio (TTM)	7.03	10.71