ETN vs. NOW: A Head-to-Head Stock Comparison

Updated on August 20, 2025

Here’s a clear look at ETN and NOW, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

Symbol	ETN	NOW
Company Name	Eaton Corporation plc	ServiceNow, Inc.
Country	Ireland	United States
GICS Sector	Industrials	Information Technology
GICS Industry	Electrical Equipment	Software
Market Capitalization	139.17 billion USD	179.15 billion USD
Exchange	NYSE	NYSE
Listing Date	June 1, 1972	June 29, 2012
Security Type	Common Stock	Common Stock

Historical Performance

This chart compares the performance of ETN and NOW by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

ETN vs. NOW: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	ETN	NOW
5-Day Price Return	-0.74%	-1.24%
13-Week Price Return	10.99%	-15.00%
26-Week Price Return	13.18%	-15.64%
52-Week Price Return	23.94%	7.03%
Month-to-Date Return	-7.08%	-8.46%
Year-to-Date Return	7.72%	-18.57%
10-Day Avg. Volume	3.29M	2.01M
3-Month Avg. Volume	2.61M	1.63M
3-Month Volatility	27.79%	27.13%
Beta	1.19	0.93

Profitability

Return on Equity (TTM)

ETN

21.03%

Electrical Equipment Industry

Max: 37.56%
Q3: 20.60%
Median: 14.38%
Q1: 4.35%
Min: 0.90%

In the upper quartile for the Electrical Equipment industry, ETN’s Return on Equity of 21.03% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.

NOW

16.62%

Software Industry

Max: 59.01%
Q3: 21.98%
Median: 7.15%
Q1: -11.12%
Min: -51.24%

NOW’s Return on Equity of 16.62% is on par with the norm for the Software industry, indicating its profitability relative to shareholder equity is typical for the sector.

ETN vs. NOW: A comparison of their Return on Equity (TTM) against their respective Electrical Equipment and Software industry benchmarks.

Net Profit Margin (TTM)

ETN

15.56%

Electrical Equipment Industry

Max: 20.43%
Q3: 10.97%
Median: 6.07%
Q1: 3.16%
Min: 0.29%

A Net Profit Margin of 15.56% places ETN in the upper quartile for the Electrical Equipment industry, signifying strong profitability and more effective cost management than most of its peers.

NOW

13.78%

Software Industry

Max: 48.14%
Q3: 18.23%
Median: 5.60%
Q1: -9.22%
Min: -49.36%

NOW’s Net Profit Margin of 13.78% is aligned with the median group of its peers in the Software industry. This indicates its ability to convert revenue into profit is typical for the sector.

ETN vs. NOW: A comparison of their Net Profit Margin (TTM) against their respective Electrical Equipment and Software industry benchmarks.

Operating Profit Margin (TTM)

ETN

19.27%

Electrical Equipment Industry

Max: 26.20%
Q3: 14.31%
Median: 7.54%
Q1: 3.77%
Min: -5.64%

An Operating Profit Margin of 19.27% places ETN in the upper quartile for the Electrical Equipment industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.

NOW

13.28%

Software Industry

Max: 57.34%
Q3: 20.60%
Median: 7.84%
Q1: -8.72%
Min: -51.37%

NOW’s Operating Profit Margin of 13.28% is around the midpoint for the Software industry, indicating that its efficiency in managing core business operations is typical for the sector.

ETN vs. NOW: A comparison of their Operating Profit Margin (TTM) against their respective Electrical Equipment and Software industry benchmarks.

Profitability at a Glance

Symbol	ETN	NOW
Return on Equity (TTM)	21.03%	16.62%
Return on Assets (TTM)	9.99%	8.12%
Net Profit Margin (TTM)	15.56%	13.78%
Operating Profit Margin (TTM)	19.27%	13.28%
Gross Profit Margin (TTM)	38.45%	78.52%

Financial Strength

Current Ratio (MRQ)

ETN

1.24

Electrical Equipment Industry

Max: 3.02
Q3: 1.99
Median: 1.41
Q1: 1.07
Min: 0.80

ETN’s Current Ratio of 1.24 aligns with the median group of the Electrical Equipment industry, indicating that its short-term liquidity is in line with its sector peers.

NOW

1.09

Software Industry

Max: 3.83
Q3: 2.31
Median: 1.45
Q1: 1.03
Min: 0.24

NOW’s Current Ratio of 1.09 aligns with the median group of the Software industry, indicating that its short-term liquidity is in line with its sector peers.

ETN vs. NOW: A comparison of their Current Ratio (MRQ) against their respective Electrical Equipment and Software industry benchmarks.

Debt-to-Equity Ratio (MRQ)

ETN

0.59

Electrical Equipment Industry

Max: 1.44
Q3: 0.99
Median: 0.56
Q1: 0.24
Min: 0.00

ETN’s Debt-to-Equity Ratio of 0.59 is typical for the Electrical Equipment industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.

NOW

0.14

Software Industry

Max: 2.14
Q3: 0.90
Median: 0.29
Q1: 0.00
Min: 0.00

NOW’s Debt-to-Equity Ratio of 0.14 is typical for the Software industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.

ETN vs. NOW: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Electrical Equipment and Software industry benchmarks.

Interest Coverage Ratio (TTM)

ETN

36.12

Electrical Equipment Industry

Max: 36.12
Q3: 19.29
Median: 9.38
Q1: 1.16
Min: -10.92

ETN’s Interest Coverage Ratio of 36.12 is in the upper quartile for the Electrical Equipment industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.

NOW

32.13

Software Industry

Max: 67.02
Q3: 19.86
Median: 0.70
Q1: -12.50
Min: -53.00

NOW’s Interest Coverage Ratio of 32.13 is in the upper quartile for the Software industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.

ETN vs. NOW: A comparison of their Interest Coverage Ratio (TTM) against their respective Electrical Equipment and Software industry benchmarks.

Financial Strength at a Glance

Symbol	ETN	NOW
Current Ratio (MRQ)	1.24	1.09
Quick Ratio (MRQ)	0.63	0.99
Debt-to-Equity Ratio (MRQ)	0.59	0.14
Interest Coverage Ratio (TTM)	36.12	32.13

Growth

Revenue Growth

ETN vs. NOW: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

ETN vs. NOW: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

ETN

1.13%

Electrical Equipment Industry

Max: 2.20%
Q3: 1.53%
Median: 1.01%
Q1: 0.00%
Min: 0.00%

ETN’s Dividend Yield of 1.13% is consistent with its peers in the Electrical Equipment industry, providing a dividend return that is standard for its sector.

NOW

0.00%

Software Industry

Max: 0.08%
Q3: 0.03%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NOW currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

ETN vs. NOW: A comparison of their Dividend Yield (TTM) against their respective Electrical Equipment and Software industry benchmarks.

Dividend Payout Ratio (TTM)

ETN

39.77%

Electrical Equipment Industry

Max: 119.44%
Q3: 51.87%
Median: 27.71%
Q1: 0.00%
Min: 0.00%

ETN’s Dividend Payout Ratio of 39.77% is within the typical range for the Electrical Equipment industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

NOW

0.00%

Software Industry

Max: 1.32%
Q3: 0.53%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NOW has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

ETN vs. NOW: A comparison of their Dividend Payout Ratio (TTM) against their respective Electrical Equipment and Software industry benchmarks.

Dividend at a Glance

Symbol	ETN	NOW
Dividend Yield (TTM)	1.13%	0.00%
Dividend Payout Ratio (TTM)	39.77%	0.00%

Valuation

Price-to-Earnings Ratio (TTM)

ETN

35.19

Electrical Equipment Industry

Max: 81.85
Q3: 44.17
Median: 27.61
Q1: 18.62
Min: 7.73

ETN’s P/E Ratio of 35.19 is within the middle range for the Electrical Equipment industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

NOW

106.87

Software Industry

Max: 149.35
Q3: 100.21
Median: 47.97
Q1: 26.77
Min: 11.68

A P/E Ratio of 106.87 places NOW in the upper quartile for the Software industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.

ETN vs. NOW: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Electrical Equipment and Software industry benchmarks.

Price-to-Sales Ratio (TTM)

ETN

5.46

Electrical Equipment Industry

Max: 8.18
Q3: 4.02
Median: 1.84
Q1: 0.97
Min: 0.44

ETN’s P/S Ratio of 5.46 is in the upper echelon for the Electrical Equipment industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

NOW

14.72

Software Industry

Max: 25.24
Q3: 13.52
Median: 8.15
Q1: 4.87
Min: 0.98

NOW’s P/S Ratio of 14.72 is in the upper echelon for the Software industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

ETN vs. NOW: A comparison of their Price-to-Sales Ratio (TTM) against their respective Electrical Equipment and Software industry benchmarks.

Price-to-Book Ratio (MRQ)

ETN

7.51

Electrical Equipment Industry

Max: 8.50
Q3: 4.53
Median: 3.39
Q1: 1.70
Min: 0.51

ETN’s P/B Ratio of 7.51 is in the upper tier for the Electrical Equipment industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.

NOW

19.48

Software Industry

Max: 30.95
Q3: 14.91
Median: 7.75
Q1: 3.60
Min: 0.38

NOW’s P/B Ratio of 19.48 is in the upper tier for the Software industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.

ETN vs. NOW: A comparison of their Price-to-Book Ratio (MRQ) against their respective Electrical Equipment and Software industry benchmarks.

Valuation at a Glance

Symbol	ETN	NOW
Price-to-Earnings Ratio (TTM)	35.19	106.87
Price-to-Sales Ratio (TTM)	5.46	14.72
Price-to-Book Ratio (MRQ)	7.51	19.48
Price-to-Free Cash Flow Ratio (TTM)	42.24	46.65