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EFX vs. RTO: Equifax vs. Rentokil Initial Stock Comparison

How do Equifax (EFX) and Rentokil Initial (RTO) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Equifax (EFX) and Rentokil Initial (RTO) both fall under the Commercial & Professional Services industry group, but EFX is classified in Professional Services while RTO is classified in Commercial Services & Supplies.

Equifax (EFX) trades as ordinary local shares, while Rentokil Initial (RTO) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Equifax (EFX) and Rentokil Initial (RTO)
Profile ItemEFXRTO
NameEquifax Inc.Rentokil Initial plc American Depositary Shares (each representing five Ordinary Shares)
Country/RegionUnited StatesUnited Kingdom
GICS SectorIndustrialsIndustrials
GICS Industry GroupCommercial & Professional ServicesCommercial & Professional Services
GICS IndustryProfessional ServicesCommercial Services & Supplies
GICS Sub-IndustryResearch & Consulting ServicesEnvironmental & Facilities Services
Market Capitalization22.27 billion USD11.87 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateMarch 17, 1980November 18, 1996
Security TypeCommon StockADR

Price Performance

Cumulative Growth

EFX
RTO
GSPC
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Equifax (EFX) vs. Rentokil Initial (RTO), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Equifax (EFX) and Rentokil Initial (RTO). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Equifax (EFX) and Rentokil Initial (RTO). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Equifax (EFX) and Rentokil Initial (RTO)
MetricEFXRTO
Total Return (1Y)-7.77%-10.02%
Total Return (3Y, Annualized)1.72%-1.88%
Total Return (5Y, Annualized)-7.34%-8.85%

Risk Profile

Drawdown History

EFX
RTO
GSPC
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Equifax (EFX) vs. Rentokil Initial (RTO), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Equifax (EFX) and Rentokil Initial (RTO). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Equifax (EFX) and Rentokil Initial (RTO)
MetricEFXRTO
Volatility (1Y, Annualized)41.48%33.85%
Beta (5Y)1.250.98
Max Drawdown (5Y)-54.43%-50.93%
Avg. Volume (3M)1.67M1.74M

Risk-Adjusted Performance

Risk-Return Positioning

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EFX and RTO are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Equifax (EFX) and Rentokil Initial (RTO)
MetricEFXRTO
Sharpe Ratio (1Y)-0.29-0.42
Sortino Ratio (1Y)-0.41-0.57

Profitability

ROE (TTM)

Both Equifax (EFX) at 15.44% and Rentokil Initial (RTO) at 5.97% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.

EFX

Commercial & Professional Services industry group

15.44%

Max
47.06%
Q3
25.43%
EFX
15.44%
Median
14.11%
Q1
3.92%
Min
-20.15%

RTO

Commercial & Professional Services industry group

5.97%

Max
47.06%
Q3
25.43%
Median
14.11%
RTO
5.97%
Q1
3.92%
Min
-20.15%
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Equifax (EFX) vs. Rentokil Initial (RTO): A comparison of their ROE against the Commercial & Professional Services industry group benchmark.

Net Margin (TTM)

Both Equifax (EFX) at 11.27% and Rentokil Initial (RTO) at 6.70% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.

EFX

Commercial & Professional Services industry group

11.27%

Max
23.28%
Q3
11.35%
EFX
11.27%
Median
5.65%
Q1
0.87%
Min
-8.60%

RTO

Commercial & Professional Services industry group

6.70%

Max
23.28%
Q3
11.35%
RTO
6.70%
Median
5.65%
Q1
0.87%
Min
-8.60%
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Equifax (EFX) vs. Rentokil Initial (RTO): A comparison of their net margin against the Commercial & Professional Services industry group benchmark.

Operating Margin (TTM)

Equifax (EFX) at 20.99% operates in the top operating margin quartile, ahead of Rentokil Initial (RTO) at 12.79%, which runs around its industry’s norm.

EFX

Commercial & Professional Services industry group

20.99%

Max
38.50%
EFX
20.99%
Q3
18.84%
Median
10.40%
Q1
5.59%
Min
-12.00%

RTO

Commercial & Professional Services industry group

12.79%

Max
38.50%
Q3
18.84%
RTO
12.79%
Median
10.40%
Q1
5.59%
Min
-12.00%
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Equifax (EFX) vs. Rentokil Initial (RTO): A comparison of their operating margin against the Commercial & Professional Services industry group benchmark.

Profitability Metrics

Profitability metrics for Equifax (EFX) and Rentokil Initial (RTO)
MetricEFXRTO
ROE (TTM)15.44%5.97%
ROA (TTM)6.67%4.00%
Net Margin (TTM)11.27%6.70%
Operating Margin (TTM)20.99%12.79%
Gross Margin (TTM)55.18%14.01%

Growth

Revenue Growth

Both Equifax (EFX) at 6.92% and Rentokil Initial (RTO) at 4.40% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

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Equifax (EFX) vs. Rentokil Initial (RTO): A comparison of their Revenue Growth across different time periods.

EPS Growth

Rentokil Initial (RTO) at 21.70% sits in the top EPS growth quartile, while Equifax (EFX) at 9.92% is closer to the peer norm — faster per-share earnings growth for RTO.

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Equifax (EFX) vs. Rentokil Initial (RTO): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Equifax (EFX) and Rentokil Initial (RTO)
MetricEFXRTO
Revenue Growth (YoY)6.92%4.40%
Revenue Growth (3Y CAGR)5.85%15.40%
EPS Growth (YoY)9.92%21.70%
EPS Growth (3Y CAGR)-1.99%10.00%

Financial Strength

Current Ratio (MRQ)

Both Equifax (EFX) at 1.09 and Rentokil Initial (RTO) at 1.06 run current ratio in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.

EFX

Commercial & Professional Services industry group

1.09

Max
3.63
Q3
2.14
Median
1.55
Q1
1.09
EFX
1.09
Min
0.45

RTO

Commercial & Professional Services industry group

1.06

Max
3.63
Q3
2.14
Median
1.55
Q1
1.09
RTO
1.06
Min
0.45
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Equifax (EFX) vs. Rentokil Initial (RTO): A comparison of their current ratio against the Commercial & Professional Services industry group benchmark.

Debt / Equity (MRQ)

Both Equifax (EFX) at 1.13 and Rentokil Initial (RTO) at 1.11 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

EFX

Commercial & Professional Services industry group

1.13

Max
2.37
Q3
1.25
EFX
1.13
Median
0.88
Q1
0.35
Min
0.00

RTO

Commercial & Professional Services industry group

1.11

Max
2.37
Q3
1.25
RTO
1.11
Median
0.88
Q1
0.35
Min
0.00
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Equifax (EFX) vs. Rentokil Initial (RTO): A comparison of their debt-to-equity ratio against the Commercial & Professional Services industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Equifax (EFX) and Rentokil Initial (RTO)
MetricEFXRTO
Current Ratio (MRQ)1.091.06
Debt / Equity (MRQ)1.131.11
Net Debt / EBITDA2.472.93

Dividends

Dividend Yield (TTM)

Both Equifax (EFX) at 1.12% and Rentokil Initial (RTO) at 0.53% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.

EFX

Commercial & Professional Services industry group

1.12%

Max
4.33%
Q3
1.80%
EFX
1.12%
Median
0.60%
Q1
0.00%
Min
0.00%

RTO

Commercial & Professional Services industry group

0.53%

Max
4.33%
Q3
1.80%
Median
0.60%
RTO
0.53%
Q1
0.00%
Min
0.00%
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Equifax (EFX) vs. Rentokil Initial (RTO): A comparison of their dividend yield against the Commercial & Professional Services industry group benchmark.

Dividend Payout Ratio (TTM)

Equifax (EFX) at 35.28% pays out a band-typical share of earnings, while Rentokil Initial (RTO) at 97.56% distributes more than its industry norm — less retained, thinner cover.

EFX

Commercial & Professional Services industry group

35.28%

Max
99.58%
Q3
41.99%
EFX
35.28%
Median
17.27%
Q1
0.00%
Min
-17.94%

RTO

Commercial & Professional Services industry group

97.56%

Max
99.58%
RTO
97.56%
Q3
41.99%
Median
17.27%
Q1
0.00%
Min
-17.94%
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Equifax (EFX) vs. Rentokil Initial (RTO): A comparison of their payout ratio against the Commercial & Professional Services industry group benchmark.

Dividend Metrics

Dividend metrics for Equifax (EFX) and Rentokil Initial (RTO)
MetricEFXRTO
Dividend Yield (TTM)1.12%0.53%
Dividend Payout Ratio (TTM)35.28%97.56%

Valuation

P/E Ratio (TTM)

Equifax (EFX) at 30.68 is near its industry’s usual P/E ratio, while Rentokil Initial (RTO) at 37.48 sits in the richer quartile — RTO needs stronger growth or earnings quality to justify the premium.

EFX

Commercial & Professional Services industry group

30.68

Max
49.47
Q3
33.76
EFX
30.68
Median
24.16
Q1
16.01
Min
1.89

RTO

Commercial & Professional Services industry group

37.48

Max
49.47
RTO
37.48
Q3
33.76
Median
24.16
Q1
16.01
Min
1.89
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Equifax (EFX) vs. Rentokil Initial (RTO): A comparison of their P/E ratio against the Commercial & Professional Services industry group benchmark.

P/S Ratio (TTM)

Rentokil Initial (RTO) at 1.66 is priced about in line with its industry on P/S ratio, while Equifax (EFX) at 3.38 sits in the pricier quartile — EFX costs more per dollar of sales.

EFX

Commercial & Professional Services industry group

3.38

Max
7.17
EFX
3.38
Q3
3.35
Median
1.33
Q1
0.69
Min
0.11

RTO

Commercial & Professional Services industry group

1.66

Max
7.17
Q3
3.35
RTO
1.66
Median
1.33
Q1
0.69
Min
0.11
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Equifax (EFX) vs. Rentokil Initial (RTO): A comparison of their P/S ratio against the Commercial & Professional Services industry group benchmark.

P/B Ratio (MRQ)

On P/B ratio, both Equifax (EFX) at 4.96 and Rentokil Initial (RTO) at 2.16 are valued close to their industries’ norm against book — neither stands out from peers.

EFX

Commercial & Professional Services industry group

4.96

Max
11.25
Q3
6.08
EFX
4.96
Median
2.92
Q1
1.55
Min
-2.78

RTO

Commercial & Professional Services industry group

2.16

Max
11.25
Q3
6.08
Median
2.92
RTO
2.16
Q1
1.55
Min
-2.78
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Equifax (EFX) vs. Rentokil Initial (RTO): A comparison of their P/B ratio against the Commercial & Professional Services industry group benchmark.

Valuation Metrics

Valuation metrics for Equifax (EFX) and Rentokil Initial (RTO)
MetricEFXRTO
P/E Ratio (TTM)30.6837.48
P/S Ratio (TTM)3.381.66
P/B Ratio (MRQ)4.962.16
Free Cash Flow Yield (TTM)4.24%8.85%