EFX vs. LUV: A Head-to-Head Stock Comparison

Updated on August 19, 2025

Here’s a clear look at EFX and LUV, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

Symbol	EFX	LUV
Company Name	Equifax Inc.	Southwest Airlines Co.
Country	United States	United States
GICS Sector	Industrials	Industrials
GICS Industry	Professional Services	Passenger Airlines
Market Capitalization	31.21 billion USD	16.27 billion USD
Exchange	NYSE	NYSE
Listing Date	March 17, 1980	January 2, 1980
Security Type	Common Stock	Common Stock

Historical Performance

This chart compares the performance of EFX and LUV by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

EFX vs. LUV: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	EFX	LUV
5-Day Price Return	4.70%	4.77%
13-Week Price Return	-8.35%	-0.96%
26-Week Price Return	2.35%	-0.39%
52-Week Price Return	-10.68%	22.03%
Month-to-Date Return	5.44%	0.13%
Year-to-Date Return	-0.61%	-7.88%
10-Day Avg. Volume	1.19M	9.27M
3-Month Avg. Volume	1.06M	12.50M
3-Month Volatility	31.28%	40.35%
Beta	1.68	1.23

Profitability

Return on Equity (TTM)

EFX

12.93%

Professional Services Industry

Max: 52.17%
Q3: 30.06%
Median: 22.21%
Q1: 11.67%
Min: -13.44%

EFX’s Return on Equity of 12.93% is on par with the norm for the Professional Services industry, indicating its profitability relative to shareholder equity is typical for the sector.

LUV

4.11%

Passenger Airlines Industry

Max: 49.96%
Q3: 28.15%
Median: 15.41%
Q1: 8.29%
Min: -11.01%

LUV’s Return on Equity of 4.11% is in the lower quartile for the Passenger Airlines industry. This indicates a less efficient generation of profit from its equity base when compared to its competitors.

EFX vs. LUV: A comparison of their Return on Equity (TTM) against their respective Professional Services and Passenger Airlines industry benchmarks.

Net Profit Margin (TTM)

EFX

10.95%

Professional Services Industry

Max: 26.06%
Q3: 13.34%
Median: 7.88%
Q1: 3.50%
Min: -2.93%

EFX’s Net Profit Margin of 10.95% is aligned with the median group of its peers in the Professional Services industry. This indicates its ability to convert revenue into profit is typical for the sector.

LUV

1.43%

Passenger Airlines Industry

Max: 17.65%
Q3: 8.90%
Median: 5.80%
Q1: 2.02%
Min: -3.12%

Falling into the lower quartile for the Passenger Airlines industry, LUV’s Net Profit Margin of 1.43% indicates weaker profitability. This means the company retains a smaller portion of each dollar in sales as profit compared to its competitors.

EFX vs. LUV: A comparison of their Net Profit Margin (TTM) against their respective Professional Services and Passenger Airlines industry benchmarks.

Operating Profit Margin (TTM)

EFX

18.52%

Professional Services Industry

Max: 35.84%
Q3: 19.38%
Median: 12.54%
Q1: 7.36%
Min: -5.21%

EFX’s Operating Profit Margin of 18.52% is around the midpoint for the Professional Services industry, indicating that its efficiency in managing core business operations is typical for the sector.

LUV

1.15%

Passenger Airlines Industry

Max: 22.47%
Q3: 12.33%
Median: 8.62%
Q1: 4.43%
Min: -2.88%

LUV’s Operating Profit Margin of 1.15% is in the lower quartile for the Passenger Airlines industry. This indicates weaker profitability from core operations, which may stem from inefficiencies or competitive pressures on pricing.

EFX vs. LUV: A comparison of their Operating Profit Margin (TTM) against their respective Professional Services and Passenger Airlines industry benchmarks.

Profitability at a Glance

Symbol	EFX	LUV
Return on Equity (TTM)	12.93%	4.11%
Return on Assets (TTM)	5.34%	1.20%
Net Profit Margin (TTM)	10.95%	1.43%
Operating Profit Margin (TTM)	18.52%	1.15%
Gross Profit Margin (TTM)	55.80%	73.31%

Financial Strength

Current Ratio (MRQ)

EFX

0.77

Professional Services Industry

Max: 2.45
Q3: 1.65
Median: 1.26
Q1: 1.10
Min: 0.47

EFX’s Current Ratio of 0.77 falls into the lower quartile for the Professional Services industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.

LUV

0.56

Passenger Airlines Industry

Max: 1.46
Q3: 0.94
Median: 0.76
Q1: 0.54
Min: 0.17

LUV’s Current Ratio of 0.56 aligns with the median group of the Passenger Airlines industry, indicating that its short-term liquidity is in line with its sector peers.

EFX vs. LUV: A comparison of their Current Ratio (MRQ) against their respective Professional Services and Passenger Airlines industry benchmarks.

Debt-to-Equity Ratio (MRQ)

EFX

0.96

Professional Services Industry

Max: 2.63
Q3: 1.44
Median: 0.91
Q1: 0.49
Min: 0.00

EFX’s Debt-to-Equity Ratio of 0.96 is typical for the Professional Services industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.

LUV

0.51

Passenger Airlines Industry

Max: 9.80
Q3: 4.82
Median: 1.30
Q1: 0.89
Min: 0.00

Falling into the lower quartile for the Passenger Airlines industry, LUV’s Debt-to-Equity Ratio of 0.51 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.

EFX vs. LUV: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Professional Services and Passenger Airlines industry benchmarks.

Interest Coverage Ratio (TTM)

EFX

4.54

Professional Services Industry

Max: 39.67
Q3: 20.05
Median: 11.07
Q1: 5.36
Min: -2.22

In the lower quartile for the Professional Services industry, EFX’s Interest Coverage Ratio of 4.54 indicates a tighter cushion for servicing debt, suggesting less financial flexibility than many of its competitors.

LUV

9.27

Passenger Airlines Industry

Max: 22.60
Q3: 16.29
Median: 6.75
Q1: 1.94
Min: -8.55

LUV’s Interest Coverage Ratio of 9.27 is positioned comfortably within the norm for the Passenger Airlines industry, indicating a standard and healthy capacity to cover its interest payments.

EFX vs. LUV: A comparison of their Interest Coverage Ratio (TTM) against their respective Professional Services and Passenger Airlines industry benchmarks.

Financial Strength at a Glance

Symbol	EFX	LUV
Current Ratio (MRQ)	0.77	0.56
Quick Ratio (MRQ)	0.69	0.45
Debt-to-Equity Ratio (MRQ)	0.96	0.51
Interest Coverage Ratio (TTM)	4.54	9.27

Growth

Revenue Growth

EFX vs. LUV: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

EFX vs. LUV: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

EFX

0.67%

Professional Services Industry

Max: 5.28%
Q3: 2.51%
Median: 1.63%
Q1: 0.62%
Min: 0.00%

EFX’s Dividend Yield of 0.67% is consistent with its peers in the Professional Services industry, providing a dividend return that is standard for its sector.

LUV

2.65%

Passenger Airlines Industry

Max: 6.71%
Q3: 3.95%
Median: 1.10%
Q1: 0.00%
Min: 0.00%

LUV’s Dividend Yield of 2.65% is consistent with its peers in the Passenger Airlines industry, providing a dividend return that is standard for its sector.

EFX vs. LUV: A comparison of their Dividend Yield (TTM) against their respective Professional Services and Passenger Airlines industry benchmarks.

Dividend Payout Ratio (TTM)

EFX

32.41%

Professional Services Industry

Max: 109.23%
Q3: 64.39%
Median: 47.00%
Q1: 20.35%
Min: 0.00%

EFX’s Dividend Payout Ratio of 32.41% is within the typical range for the Professional Services industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

LUV

59.15%

Passenger Airlines Industry

Max: 71.59%
Q3: 38.54%
Median: 8.16%
Q1: 0.00%
Min: 0.00%

LUV’s Dividend Payout Ratio of 59.15% is in the upper quartile for the Passenger Airlines industry. This indicates a strong commitment to shareholder returns but also suggests that a smaller portion of earnings is retained for reinvestment compared to many peers.

EFX vs. LUV: A comparison of their Dividend Payout Ratio (TTM) against their respective Professional Services and Passenger Airlines industry benchmarks.

Dividend at a Glance

Symbol	EFX	LUV
Dividend Yield (TTM)	0.67%	2.65%
Dividend Payout Ratio (TTM)	32.41%	59.15%

Valuation

Price-to-Earnings Ratio (TTM)

EFX

48.21

Professional Services Industry

Max: 49.59
Q3: 36.59
Median: 28.13
Q1: 18.55
Min: 10.07

A P/E Ratio of 48.21 places EFX in the upper quartile for the Professional Services industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.

LUV

41.16

Passenger Airlines Industry

Max: 13.29
Q3: 11.94
Median: 8.78
Q1: 7.42
Min: 3.07

At 41.16, LUV’s P/E Ratio is exceptionally high, exceeding the typical maximum for the Passenger Airlines industry. This suggests the stock may be significantly overvalued compared to its peers and implies high market expectations that could be difficult to meet.

EFX vs. LUV: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Professional Services and Passenger Airlines industry benchmarks.

Price-to-Sales Ratio (TTM)

EFX

5.28

Professional Services Industry

Max: 9.54
Q3: 5.11
Median: 2.10
Q1: 0.75
Min: 0.11

EFX’s P/S Ratio of 5.28 is in the upper echelon for the Professional Services industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

LUV

0.59

Passenger Airlines Industry

Max: 1.09
Q3: 0.74
Median: 0.61
Q1: 0.44
Min: 0.09

LUV’s P/S Ratio of 0.59 aligns with the market consensus for the Passenger Airlines industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.

EFX vs. LUV: A comparison of their Price-to-Sales Ratio (TTM) against their respective Professional Services and Passenger Airlines industry benchmarks.

Price-to-Book Ratio (MRQ)

EFX

6.31

Professional Services Industry

Max: 13.75
Q3: 8.87
Median: 4.35
Q1: 2.43
Min: 0.54

EFX’s P/B Ratio of 6.31 is within the conventional range for the Professional Services industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.

LUV

2.31

Passenger Airlines Industry

Max: 3.44
Q3: 2.89
Median: 1.84
Q1: 1.22
Min: 0.56

LUV’s P/B Ratio of 2.31 is within the conventional range for the Passenger Airlines industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.

EFX vs. LUV: A comparison of their Price-to-Book Ratio (MRQ) against their respective Professional Services and Passenger Airlines industry benchmarks.

Valuation at a Glance

Symbol	EFX	LUV
Price-to-Earnings Ratio (TTM)	48.21	41.16
Price-to-Sales Ratio (TTM)	5.28	0.59
Price-to-Book Ratio (MRQ)	6.31	2.31
Price-to-Free Cash Flow Ratio (TTM)	33.63	43.02