DUOL vs. NOW: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at DUOL and NOW, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | DUOL | NOW |
|---|---|---|
| Company Name | Duolingo, Inc. | ServiceNow, Inc. |
| Country | United States | United States |
| GICS Sector | Consumer Discretionary | Information Technology |
| GICS Industry | Diversified Consumer Services | Software |
| Market Capitalization | 15.03 billion USD | 179.15 billion USD |
| Exchange | NasdaqGS | NYSE |
| Listing Date | July 28, 2021 | June 29, 2012 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of DUOL and NOW by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | DUOL | NOW |
|---|---|---|
| 5-Day Price Return | -16.10% | -1.24% |
| 13-Week Price Return | -36.67% | -15.00% |
| 26-Week Price Return | -15.78% | -15.64% |
| 52-Week Price Return | 80.43% | 7.03% |
| Month-to-Date Return | -5.37% | -8.46% |
| Year-to-Date Return | 1.14% | -18.57% |
| 10-Day Avg. Volume | 2.76M | 2.01M |
| 3-Month Avg. Volume | 1.13M | 1.63M |
| 3-Month Volatility | 49.18% | 27.13% |
| Beta | 0.83 | 0.93 |
Profitability
Return on Equity (TTM)
DUOL
13.32%
Diversified Consumer Services Industry
- Max
- 32.65%
- Q3
- 29.77%
- Median
- 16.63%
- Q1
- 11.08%
- Min
- 2.26%
DUOL’s Return on Equity of 13.32% is on par with the norm for the Diversified Consumer Services industry, indicating its profitability relative to shareholder equity is typical for the sector.
NOW
16.62%
Software Industry
- Max
- 59.01%
- Q3
- 21.98%
- Median
- 7.15%
- Q1
- -11.12%
- Min
- -51.24%
NOW’s Return on Equity of 16.62% is on par with the norm for the Software industry, indicating its profitability relative to shareholder equity is typical for the sector.
Net Profit Margin (TTM)
DUOL
13.24%
Diversified Consumer Services Industry
- Max
- 18.84%
- Q3
- 13.34%
- Median
- 12.22%
- Q1
- 7.92%
- Min
- 3.76%
DUOL’s Net Profit Margin of 13.24% is aligned with the median group of its peers in the Diversified Consumer Services industry. This indicates its ability to convert revenue into profit is typical for the sector.
NOW
13.78%
Software Industry
- Max
- 48.14%
- Q3
- 18.23%
- Median
- 5.60%
- Q1
- -9.22%
- Min
- -49.36%
NOW’s Net Profit Margin of 13.78% is aligned with the median group of its peers in the Software industry. This indicates its ability to convert revenue into profit is typical for the sector.
Operating Profit Margin (TTM)
DUOL
9.54%
Diversified Consumer Services Industry
- Max
- 26.63%
- Q3
- 19.23%
- Median
- 15.23%
- Q1
- 8.71%
- Min
- -0.71%
DUOL’s Operating Profit Margin of 9.54% is around the midpoint for the Diversified Consumer Services industry, indicating that its efficiency in managing core business operations is typical for the sector.
NOW
13.28%
Software Industry
- Max
- 57.34%
- Q3
- 20.60%
- Median
- 7.84%
- Q1
- -8.72%
- Min
- -51.37%
NOW’s Operating Profit Margin of 13.28% is around the midpoint for the Software industry, indicating that its efficiency in managing core business operations is typical for the sector.
Profitability at a Glance
| Symbol | DUOL | NOW |
|---|---|---|
| Return on Equity (TTM) | 13.32% | 16.62% |
| Return on Assets (TTM) | 8.57% | 8.12% |
| Net Profit Margin (TTM) | 13.24% | 13.78% |
| Operating Profit Margin (TTM) | 9.54% | 13.28% |
| Gross Profit Margin (TTM) | 72.05% | 78.52% |
Financial Strength
Current Ratio (MRQ)
DUOL
2.81
Diversified Consumer Services Industry
- Max
- 3.40
- Q3
- 1.97
- Median
- 1.66
- Q1
- 0.60
- Min
- 0.15
DUOL’s Current Ratio of 2.81 is in the upper quartile for the Diversified Consumer Services industry. This signifies a strong liquidity position, suggesting the company is well-equipped to cover its immediate liabilities compared to its peers.
NOW
1.09
Software Industry
- Max
- 3.83
- Q3
- 2.31
- Median
- 1.45
- Q1
- 1.03
- Min
- 0.24
NOW’s Current Ratio of 1.09 aligns with the median group of the Software industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
DUOL
0.00
Diversified Consumer Services Industry
- Max
- 2.92
- Q3
- 1.22
- Median
- 0.36
- Q1
- 0.01
- Min
- 0.00
Falling into the lower quartile for the Diversified Consumer Services industry, DUOL’s Debt-to-Equity Ratio of 0.00 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.
NOW
0.14
Software Industry
- Max
- 2.14
- Q3
- 0.90
- Median
- 0.29
- Q1
- 0.00
- Min
- 0.00
NOW’s Debt-to-Equity Ratio of 0.14 is typical for the Software industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio (TTM)
DUOL
--
Diversified Consumer Services Industry
- Max
- 13.44
- Q3
- 10.58
- Median
- 5.57
- Q1
- 3.04
- Min
- -2.17
Interest Coverage Ratio data for DUOL is currently unavailable.
NOW
32.13
Software Industry
- Max
- 67.02
- Q3
- 19.86
- Median
- 0.70
- Q1
- -12.50
- Min
- -53.00
NOW’s Interest Coverage Ratio of 32.13 is in the upper quartile for the Software industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.
Financial Strength at a Glance
| Symbol | DUOL | NOW |
|---|---|---|
| Current Ratio (MRQ) | 2.81 | 1.09 |
| Quick Ratio (MRQ) | 2.77 | 0.99 |
| Debt-to-Equity Ratio (MRQ) | 0.00 | 0.14 |
| Interest Coverage Ratio (TTM) | -- | 32.13 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
DUOL
0.00%
Diversified Consumer Services Industry
- Max
- 2.29%
- Q3
- 0.98%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
DUOL currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
NOW
0.00%
Software Industry
- Max
- 0.08%
- Q3
- 0.03%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
NOW currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio (TTM)
DUOL
0.00%
Diversified Consumer Services Industry
- Max
- 35.94%
- Q3
- 25.79%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
DUOL has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
NOW
0.00%
Software Industry
- Max
- 1.32%
- Q3
- 0.53%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
NOW has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | DUOL | NOW |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.00% |
| Dividend Payout Ratio (TTM) | 0.00% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
DUOL
128.23
Diversified Consumer Services Industry
- Max
- 33.95
- Q3
- 25.14
- Median
- 19.27
- Q1
- 15.30
- Min
- 5.58
At 128.23, DUOL’s P/E Ratio is exceptionally high, exceeding the typical maximum for the Diversified Consumer Services industry. This suggests the stock may be significantly overvalued compared to its peers and implies high market expectations that could be difficult to meet.
NOW
106.87
Software Industry
- Max
- 149.35
- Q3
- 100.21
- Median
- 47.97
- Q1
- 26.77
- Min
- 11.68
A P/E Ratio of 106.87 places NOW in the upper quartile for the Software industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
Price-to-Sales Ratio (TTM)
DUOL
16.98
Diversified Consumer Services Industry
- Max
- 3.29
- Q3
- 2.54
- Median
- 2.27
- Q1
- 1.92
- Min
- 1.28
With a P/S Ratio of 16.98, DUOL trades at a valuation that eclipses even the highest in the Diversified Consumer Services industry. This implies the market has priced in exceptionally optimistic scenarios for future revenue growth, posing considerable valuation risk.
NOW
14.72
Software Industry
- Max
- 25.24
- Q3
- 13.52
- Median
- 8.15
- Q1
- 4.87
- Min
- 0.98
NOW’s P/S Ratio of 14.72 is in the upper echelon for the Software industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
DUOL
19.08
Diversified Consumer Services Industry
- Max
- 7.00
- Q3
- 6.37
- Median
- 3.31
- Q1
- 2.13
- Min
- 0.98
At 19.08, DUOL’s P/B Ratio is at an extreme premium to the Diversified Consumer Services industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
NOW
19.48
Software Industry
- Max
- 30.95
- Q3
- 14.91
- Median
- 7.75
- Q1
- 3.60
- Min
- 0.38
NOW’s P/B Ratio of 19.48 is in the upper tier for the Software industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
Valuation at a Glance
| Symbol | DUOL | NOW |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 128.23 | 106.87 |
| Price-to-Sales Ratio (TTM) | 16.98 | 14.72 |
| Price-to-Book Ratio (MRQ) | 19.08 | 19.48 |
| Price-to-Free Cash Flow Ratio (TTM) | 46.74 | 46.65 |