DKNG vs. LULU: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at DKNG and LULU, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | DKNG | LULU |
|---|---|---|
| Company Name | DraftKings Inc. | lululemon athletica inc. |
| Country | United States | Canada |
| GICS Sector | Consumer Discretionary | Consumer Discretionary |
| GICS Industry | Hotels, Restaurants & Leisure | Textiles, Apparel & Luxury Goods |
| Market Capitalization | 17.37 billion USD | 20.73 billion USD |
| Exchange | NasdaqGS | NasdaqGS |
| Listing Date | July 25, 2019 | July 27, 2007 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of DKNG and LULU by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | DKNG | LULU |
|---|---|---|
| 5-Day Price Return | -6.47% | -1.90% |
| 13-Week Price Return | -13.80% | -25.89% |
| 26-Week Price Return | 5.39% | -31.62% |
| 52-Week Price Return | -7.95% | -35.84% |
| Month-to-Date Return | -6.47% | -1.75% |
| Year-to-Date Return | -5.97% | -54.28% |
| 10-Day Avg. Volume | 19.28M | 3.90M |
| 3-Month Avg. Volume | 10.32M | 4.69M |
| 3-Month Volatility | 38.63% | 49.37% |
| Beta | 1.68 | 1.03 |
Profitability
Return on Equity (TTM)
DKNG
-30.68%
Hotels, Restaurants & Leisure Industry
- Max
- 84.03%
- Q3
- 40.12%
- Median
- 17.38%
- Q1
- 7.45%
- Min
- -33.94%
DKNG has a negative Return on Equity of -30.68%. This indicates the company is generating a loss for its shareholders, which can be a result of unprofitability or negative shareholder equity and is often a sign of financial distress.
LULU
42.05%
Textiles, Apparel & Luxury Goods Industry
- Max
- 42.05%
- Q3
- 24.41%
- Median
- 17.18%
- Q1
- 7.87%
- Min
- -8.23%
In the upper quartile for the Textiles, Apparel & Luxury Goods industry, LULU’s Return on Equity of 42.05% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.
Net Profit Margin (TTM)
DKNG
-5.63%
Hotels, Restaurants & Leisure Industry
- Max
- 25.61%
- Q3
- 14.65%
- Median
- 8.66%
- Q1
- 3.36%
- Min
- -9.83%
DKNG has a negative Net Profit Margin of -5.63%, indicating the company is operating at a net loss as its expenses exceeded its revenues.
LULU
16.38%
Textiles, Apparel & Luxury Goods Industry
- Max
- 21.16%
- Q3
- 13.26%
- Median
- 6.06%
- Q1
- 3.93%
- Min
- -3.05%
A Net Profit Margin of 16.38% places LULU in the upper quartile for the Textiles, Apparel & Luxury Goods industry, signifying strong profitability and more effective cost management than most of its peers.
Operating Profit Margin (TTM)
DKNG
-6.16%
Hotels, Restaurants & Leisure Industry
- Max
- 45.80%
- Q3
- 22.44%
- Median
- 14.98%
- Q1
- 6.59%
- Min
- -15.28%
DKNG has a negative Operating Profit Margin of -6.16%. This signifies the company is unprofitable at the operational level, as its core business expenses exceed its revenue.
LULU
22.88%
Textiles, Apparel & Luxury Goods Industry
- Max
- 29.47%
- Q3
- 20.87%
- Median
- 11.68%
- Q1
- 6.26%
- Min
- -0.12%
An Operating Profit Margin of 22.88% places LULU in the upper quartile for the Textiles, Apparel & Luxury Goods industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
Profitability at a Glance
| Symbol | DKNG | LULU |
|---|---|---|
| Return on Equity (TTM) | -30.68% | 42.05% |
| Return on Assets (TTM) | -6.94% | 24.10% |
| Net Profit Margin (TTM) | -5.63% | 16.38% |
| Operating Profit Margin (TTM) | -6.16% | 22.88% |
| Gross Profit Margin (TTM) | 39.45% | 59.10% |
Financial Strength
Current Ratio (MRQ)
DKNG
1.34
Hotels, Restaurants & Leisure Industry
- Max
- 2.73
- Q3
- 1.63
- Median
- 1.12
- Q1
- 0.73
- Min
- 0.18
DKNG’s Current Ratio of 1.34 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
LULU
2.27
Textiles, Apparel & Luxury Goods Industry
- Max
- 2.94
- Q3
- 2.22
- Median
- 1.61
- Q1
- 1.48
- Min
- 0.74
LULU’s Current Ratio of 2.27 is in the upper quartile for the Textiles, Apparel & Luxury Goods industry. This signifies a strong liquidity position, suggesting the company is well-equipped to cover its immediate liabilities compared to its peers.
Debt-to-Equity Ratio (MRQ)
DKNG
1.82
Hotels, Restaurants & Leisure Industry
- Max
- 11.29
- Q3
- 4.71
- Median
- 1.65
- Q1
- 0.27
- Min
- 0.00
DKNG’s Debt-to-Equity Ratio of 1.82 is typical for the Hotels, Restaurants & Leisure industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
LULU
0.00
Textiles, Apparel & Luxury Goods Industry
- Max
- 2.79
- Q3
- 1.32
- Median
- 0.60
- Q1
- 0.27
- Min
- 0.00
Falling into the lower quartile for the Textiles, Apparel & Luxury Goods industry, LULU’s Debt-to-Equity Ratio of 0.00 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.
Interest Coverage Ratio (TTM)
DKNG
-1,118.91
Hotels, Restaurants & Leisure Industry
- Max
- 21.72
- Q3
- 11.40
- Median
- 4.02
- Q1
- 1.19
- Min
- -11.84
DKNG has a negative Interest Coverage Ratio of -1,118.91. This indicates that its earnings were insufficient to cover even its operational costs, let alone its interest payments, signaling significant financial distress.
LULU
-47.83
Textiles, Apparel & Luxury Goods Industry
- Max
- 57.00
- Q3
- 32.83
- Median
- 7.87
- Q1
- 3.52
- Min
- -32.49
LULU has a negative Interest Coverage Ratio of -47.83. This indicates that its earnings were insufficient to cover even its operational costs, let alone its interest payments, signaling significant financial distress.
Financial Strength at a Glance
| Symbol | DKNG | LULU |
|---|---|---|
| Current Ratio (MRQ) | 1.34 | 2.27 |
| Quick Ratio (MRQ) | 1.27 | 0.85 |
| Debt-to-Equity Ratio (MRQ) | 1.82 | 0.00 |
| Interest Coverage Ratio (TTM) | -1,118.91 | -47.83 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
DKNG
0.00%
Hotels, Restaurants & Leisure Industry
- Max
- 6.81%
- Q3
- 2.73%
- Median
- 0.74%
- Q1
- 0.00%
- Min
- 0.00%
DKNG currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
LULU
0.00%
Textiles, Apparel & Luxury Goods Industry
- Max
- 5.22%
- Q3
- 3.07%
- Median
- 2.34%
- Q1
- 1.11%
- Min
- 0.00%
LULU currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio (TTM)
DKNG
0.00%
Hotels, Restaurants & Leisure Industry
- Max
- 128.39%
- Q3
- 61.60%
- Median
- 21.91%
- Q1
- 0.00%
- Min
- 0.00%
DKNG has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
LULU
0.00%
Textiles, Apparel & Luxury Goods Industry
- Max
- 156.63%
- Q3
- 94.60%
- Median
- 52.65%
- Q1
- 35.04%
- Min
- 0.00%
LULU has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | DKNG | LULU |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.00% |
| Dividend Payout Ratio (TTM) | 0.00% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
DKNG
--
Hotels, Restaurants & Leisure Industry
- Max
- 56.96
- Q3
- 33.82
- Median
- 21.30
- Q1
- 15.75
- Min
- 6.06
P/E Ratio data for DKNG is currently unavailable.
LULU
12.01
Textiles, Apparel & Luxury Goods Industry
- Max
- 48.15
- Q3
- 33.82
- Median
- 20.70
- Q1
- 14.57
- Min
- 7.12
In the lower quartile for the Textiles, Apparel & Luxury Goods industry, LULU’s P/E Ratio of 12.01 suggests the stock may be undervalued compared to its peers, potentially presenting an attractive entry point for investors.
Price-to-Sales Ratio (TTM)
DKNG
3.21
Hotels, Restaurants & Leisure Industry
- Max
- 7.19
- Q3
- 3.99
- Median
- 1.93
- Q1
- 1.26
- Min
- 0.17
DKNG’s P/S Ratio of 3.21 aligns with the market consensus for the Hotels, Restaurants & Leisure industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
LULU
1.97
Textiles, Apparel & Luxury Goods Industry
- Max
- 4.35
- Q3
- 3.06
- Median
- 1.66
- Q1
- 0.83
- Min
- 0.26
LULU’s P/S Ratio of 1.97 aligns with the market consensus for the Textiles, Apparel & Luxury Goods industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
Price-to-Book Ratio (MRQ)
DKNG
21.08
Hotels, Restaurants & Leisure Industry
- Max
- 24.89
- Q3
- 11.60
- Median
- 4.91
- Q1
- 2.29
- Min
- 0.37
DKNG’s P/B Ratio of 21.08 is in the upper tier for the Hotels, Restaurants & Leisure industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
LULU
5.37
Textiles, Apparel & Luxury Goods Industry
- Max
- 9.74
- Q3
- 5.59
- Median
- 3.41
- Q1
- 2.01
- Min
- 0.56
LULU’s P/B Ratio of 5.37 is within the conventional range for the Textiles, Apparel & Luxury Goods industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
Valuation at a Glance
| Symbol | DKNG | LULU |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | -- | 12.01 |
| Price-to-Sales Ratio (TTM) | 3.21 | 1.97 |
| Price-to-Book Ratio (MRQ) | 21.08 | 5.37 |
| Price-to-Free Cash Flow Ratio (TTM) | 31.99 | 14.90 |