DKNG vs. HLT: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at DKNG and HLT, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | DKNG | HLT |
|---|---|---|
| Company Name | DraftKings Inc. | Hilton Worldwide Holdings Inc. |
| Country | United States | United States |
| GICS Sector | Consumer Discretionary | Consumer Discretionary |
| GICS Industry | Hotels, Restaurants & Leisure | Hotels, Restaurants & Leisure |
| Market Capitalization | 21.43 billion USD | 64.17 billion USD |
| Exchange | NasdaqGS | NYSE |
| Listing Date | July 25, 2019 | December 12, 2013 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of DKNG and HLT by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | DKNG | HLT |
|---|---|---|
| 5-Day Price Return | -4.51% | 4.57% |
| 13-Week Price Return | 13.79% | 8.09% |
| 26-Week Price Return | 1.70% | 0.91% |
| 52-Week Price Return | 44.59% | 32.72% |
| Month-to-Date Return | -4.17% | 1.78% |
| Year-to-Date Return | 16.02% | 10.39% |
| 10-Day Avg. Volume | 11.46M | 1.59M |
| 3-Month Avg. Volume | 10.23M | 2.16M |
| 3-Month Volatility | 39.11% | 21.93% |
| Beta | 2.06 | 1.22 |
Profitability
Return on Equity (TTM)
DKNG
-30.68%
Hotels, Restaurants & Leisure Industry
- Max
- 83.01%
- Q3
- 39.51%
- Median
- 17.38%
- Q1
- 5.32%
- Min
- -45.92%
DKNG has a negative Return on Equity of -30.68%. This indicates the company is generating a loss for its shareholders, which can be a result of unprofitability or negative shareholder equity and is often a sign of financial distress.
HLT
171.01%
Hotels, Restaurants & Leisure Industry
- Max
- 83.01%
- Q3
- 39.51%
- Median
- 17.38%
- Q1
- 5.32%
- Min
- -45.92%
HLT’s Return on Equity of 171.01% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
Net Profit Margin (TTM)
DKNG
-5.63%
Hotels, Restaurants & Leisure Industry
- Max
- 26.45%
- Q3
- 14.67%
- Median
- 8.69%
- Q1
- 3.34%
- Min
- -11.30%
DKNG has a negative Net Profit Margin of -5.63%, indicating the company is operating at a net loss as its expenses exceeded its revenues.
HLT
13.84%
Hotels, Restaurants & Leisure Industry
- Max
- 26.45%
- Q3
- 14.67%
- Median
- 8.69%
- Q1
- 3.34%
- Min
- -11.30%
HLT’s Net Profit Margin of 13.84% is aligned with the median group of its peers in the Hotels, Restaurants & Leisure industry. This indicates its ability to convert revenue into profit is typical for the sector.
Operating Profit Margin (TTM)
DKNG
-6.16%
Hotels, Restaurants & Leisure Industry
- Max
- 38.76%
- Q3
- 21.15%
- Median
- 14.20%
- Q1
- 6.43%
- Min
- -14.56%
DKNG has a negative Operating Profit Margin of -6.16%. This signifies the company is unprofitable at the operational level, as its core business expenses exceed its revenue.
HLT
21.13%
Hotels, Restaurants & Leisure Industry
- Max
- 38.76%
- Q3
- 21.15%
- Median
- 14.20%
- Q1
- 6.43%
- Min
- -14.56%
HLT’s Operating Profit Margin of 21.13% is around the midpoint for the Hotels, Restaurants & Leisure industry, indicating that its efficiency in managing core business operations is typical for the sector.
Profitability at a Glance
| Symbol | DKNG | HLT |
|---|---|---|
| Return on Equity (TTM) | -30.68% | 171.01% |
| Return on Assets (TTM) | -6.94% | 9.75% |
| Net Profit Margin (TTM) | -5.63% | 13.84% |
| Operating Profit Margin (TTM) | -6.16% | 21.13% |
| Gross Profit Margin (TTM) | 39.45% | 36.73% |
Financial Strength
Current Ratio (MRQ)
DKNG
1.34
Hotels, Restaurants & Leisure Industry
- Max
- 2.68
- Q3
- 1.62
- Median
- 1.11
- Q1
- 0.74
- Min
- 0.19
DKNG’s Current Ratio of 1.34 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
HLT
0.54
Hotels, Restaurants & Leisure Industry
- Max
- 2.68
- Q3
- 1.62
- Median
- 1.11
- Q1
- 0.74
- Min
- 0.19
HLT’s Current Ratio of 0.54 falls into the lower quartile for the Hotels, Restaurants & Leisure industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.
Debt-to-Equity Ratio (MRQ)
DKNG
1.82
Hotels, Restaurants & Leisure Industry
- Max
- 9.88
- Q3
- 4.54
- Median
- 1.52
- Q1
- 0.27
- Min
- 0.00
DKNG’s Debt-to-Equity Ratio of 1.82 is typical for the Hotels, Restaurants & Leisure industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
HLT
73.65
Hotels, Restaurants & Leisure Industry
- Max
- 9.88
- Q3
- 4.54
- Median
- 1.52
- Q1
- 0.27
- Min
- 0.00
With a Debt-to-Equity Ratio of 73.65, HLT operates with exceptionally high leverage compared to the Hotels, Restaurants & Leisure industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
Interest Coverage Ratio (TTM)
DKNG
-1,118.91
Hotels, Restaurants & Leisure Industry
- Max
- 26.88
- Q3
- 11.95
- Median
- 3.87
- Q1
- 1.19
- Min
- -11.84
DKNG has a negative Interest Coverage Ratio of -1,118.91. This indicates that its earnings were insufficient to cover even its operational costs, let alone its interest payments, signaling significant financial distress.
HLT
4.07
Hotels, Restaurants & Leisure Industry
- Max
- 26.88
- Q3
- 11.95
- Median
- 3.87
- Q1
- 1.19
- Min
- -11.84
HLT’s Interest Coverage Ratio of 4.07 is positioned comfortably within the norm for the Hotels, Restaurants & Leisure industry, indicating a standard and healthy capacity to cover its interest payments.
Financial Strength at a Glance
| Symbol | DKNG | HLT |
|---|---|---|
| Current Ratio (MRQ) | 1.34 | 0.54 |
| Quick Ratio (MRQ) | 1.27 | 0.49 |
| Debt-to-Equity Ratio (MRQ) | 1.82 | 73.65 |
| Interest Coverage Ratio (TTM) | -1,118.91 | 4.07 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
DKNG
0.00%
Hotels, Restaurants & Leisure Industry
- Max
- 5.88%
- Q3
- 2.37%
- Median
- 0.68%
- Q1
- 0.00%
- Min
- 0.00%
DKNG currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
HLT
0.23%
Hotels, Restaurants & Leisure Industry
- Max
- 5.88%
- Q3
- 2.37%
- Median
- 0.68%
- Q1
- 0.00%
- Min
- 0.00%
HLT’s Dividend Yield of 0.23% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio (TTM)
DKNG
0.00%
Hotels, Restaurants & Leisure Industry
- Max
- 127.31%
- Q3
- 56.79%
- Median
- 19.58%
- Q1
- 0.00%
- Min
- 0.00%
DKNG has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
HLT
9.25%
Hotels, Restaurants & Leisure Industry
- Max
- 127.31%
- Q3
- 56.79%
- Median
- 19.58%
- Q1
- 0.00%
- Min
- 0.00%
HLT’s Dividend Payout Ratio of 9.25% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | DKNG | HLT |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.23% |
| Dividend Payout Ratio (TTM) | 0.00% | 9.25% |
Valuation
Price-to-Earnings Ratio (TTM)
DKNG
--
Hotels, Restaurants & Leisure Industry
- Max
- 59.44
- Q3
- 33.98
- Median
- 22.25
- Q1
- 15.53
- Min
- 7.61
P/E Ratio data for DKNG is currently unavailable.
HLT
40.18
Hotels, Restaurants & Leisure Industry
- Max
- 59.44
- Q3
- 33.98
- Median
- 22.25
- Q1
- 15.53
- Min
- 7.61
A P/E Ratio of 40.18 places HLT in the upper quartile for the Hotels, Restaurants & Leisure industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
Price-to-Sales Ratio (TTM)
DKNG
3.96
Hotels, Restaurants & Leisure Industry
- Max
- 7.74
- Q3
- 3.88
- Median
- 2.05
- Q1
- 1.19
- Min
- 0.17
DKNG’s P/S Ratio of 3.96 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
HLT
5.56
Hotels, Restaurants & Leisure Industry
- Max
- 7.74
- Q3
- 3.88
- Median
- 2.05
- Q1
- 1.19
- Min
- 0.17
HLT’s P/S Ratio of 5.56 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
DKNG
21.08
Hotels, Restaurants & Leisure Industry
- Max
- 20.90
- Q3
- 9.78
- Median
- 4.29
- Q1
- 2.22
- Min
- 0.47
At 21.08, DKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
HLT
245.97
Hotels, Restaurants & Leisure Industry
- Max
- 20.90
- Q3
- 9.78
- Median
- 4.29
- Q1
- 2.22
- Min
- 0.47
At 245.97, HLT’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
Valuation at a Glance
| Symbol | DKNG | HLT |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | -- | 40.18 |
| Price-to-Sales Ratio (TTM) | 3.96 | 5.56 |
| Price-to-Book Ratio (MRQ) | 21.08 | 245.97 |
| Price-to-Free Cash Flow Ratio (TTM) | 39.47 | 29.74 |