DG vs. KR: Dollar General vs. Kroger Stock Comparison

June 13, 2026

This page compares Dollar General (DG) with Kroger (KR) using performance and risk, profitability, financial strength, growth, dividends, and valuation metrics.

Performance

Cumulative Growth

Dollar General (DG) vs. Kroger (KR): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Dollar General (DG) and Kroger (KR). Returns over one year are annualized.

Performance at a Glance

Performance metrics for Dollar General (DG) and Kroger (KR)
Metric	DG	KR
1-Year Return	4.73%	1.54%

Risk

Drawdown

Dollar General (DG) vs. Kroger (KR): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Risk at a Glance

Risk metrics for Dollar General (DG) and Kroger (KR)
Metric	DG	KR
1-Year Volatility	34.84%	27.59%
Beta	0.25	0.41
3-Month Avg. Volume	3.66M	6.09M

Company Profile

Dollar General (DG) and Kroger (KR) both belong to the Consumer Staples Distribution & Retail industry, though DG is classified under Consumer Staples Merchandise Retail while KR falls under Food Retail.

Company profile comparison for Dollar General (DG) and Kroger (KR)
Profile Item	DG	KR
Name	Dollar General Corporation	Kroger Co.
Country/Region	United States	United States
GICS Sector	Consumer Staples	Consumer Staples
GICS Industry Group	Consumer Staples Distribution & Retail	Consumer Staples Distribution & Retail
GICS Industry	Consumer Staples Distribution & Retail	Consumer Staples Distribution & Retail
GICS Sub-Industry	Consumer Staples Merchandise Retail	Food Retail
Market Capitalization	25.32 billion USD	39.90 billion USD
Currency	USD	USD
Exchange	NYSE	NYSE
Listing Date	November 13, 2009	January 2, 1962
Security Type	Common Stock	Common Stock

Valuation

Price-to-Earnings Ratio (TTM)

Dollar General (DG) at 16.24 sits in the cheaper P/E ratio quartile, while Kroger (KR) at 42.02 sits in the richer quartile — a clear split in what investors pay for each dollar of trailing earnings.

DG

Consumer Staples Distribution & Retail industry group

16.24

Max: 49.59
Q3: 40.27
Median: 21.91
Q1: 17.31
DG: 16.24
Min: 11.33

KR

Consumer Staples Distribution & Retail industry group

42.02

Max: 49.59
KR: 42.02
Q3: 40.27
Median: 21.91
Q1: 17.31
Min: 11.33

Dollar General (DG) vs. Kroger (KR): A comparison of their P/E ratio against the Consumer Staples Distribution & Retail industry group benchmark.

Price-to-Sales Ratio (TTM)

On P/S ratio, both Dollar General (DG) at 0.59 and Kroger (KR) at 0.27 are priced roughly in line with their industries — neither looks cheap nor rich on a sales basis.

DG

Consumer Staples Distribution & Retail industry group

0.59

Max: 1.89
Q3: 0.91
DG: 0.59
Median: 0.52
Q1: 0.26
Min: 0.02

KR

Consumer Staples Distribution & Retail industry group

0.27

Max: 1.89
Q3: 0.91
Median: 0.52
KR: 0.27
Q1: 0.26
Min: 0.02

Dollar General (DG) vs. Kroger (KR): A comparison of their P/S ratio against the Consumer Staples Distribution & Retail industry group benchmark.

Price-to-Book Ratio (MRQ)

Dollar General (DG) at 2.86 is valued about in line with its industry on P/B ratio, while Kroger (KR) at 6.99 carries an above-peer premium to book — KR is pricier on assets.

DG

Consumer Staples Distribution & Retail industry group

2.86

Max: 9.68
Q3: 6.23
Median: 4.10
DG: 2.86
Q1: 2.15
Min: 0.76

KR

Consumer Staples Distribution & Retail industry group

6.99

Max: 9.68
KR: 6.99
Q3: 6.23
Median: 4.10
Q1: 2.15
Min: 0.76

Dollar General (DG) vs. Kroger (KR): A comparison of their P/B ratio against the Consumer Staples Distribution & Retail industry group benchmark.

Valuation at a Glance

Valuation metrics for Dollar General (DG) and Kroger (KR)
Metric	DG	KR
Price-to-Earnings Ratio (TTM)	16.24	42.02
Price-to-Sales Ratio (TTM)	0.59	0.27
Price-to-Book Ratio (MRQ)	2.86	6.99
Free Cash Flow Yield	7.43%	8.52%

Profitability

Return on Equity (TTM)

Both Dollar General (DG) at 18.91% and Kroger (KR) at 14.41% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.

DG

Consumer Staples Distribution & Retail industry group

18.91%

Max: 37.28%
Q3: 22.55%
DG: 18.91%
Median: 14.81%
Q1: 8.71%
Min: -2.30%

KR

Consumer Staples Distribution & Retail industry group

14.41%

Max: 37.28%
Q3: 22.55%
Median: 14.81%
KR: 14.41%
Q1: 8.71%
Min: -2.30%

Dollar General (DG) vs. Kroger (KR): A comparison of their ROE against the Consumer Staples Distribution & Retail industry group benchmark.

Net Profit Margin (TTM)

Dollar General (DG) at 3.63% keeps a top-quartile share of each sales dollar as profit, while Kroger (KR) at 0.69% keeps a bottom-quartile share.

DG

Consumer Staples Distribution & Retail industry group

3.63%

Max: 6.51%
DG: 3.63%
Q3: 3.51%
Median: 2.17%
Q1: 1.27%
Min: -0.12%

KR

Consumer Staples Distribution & Retail industry group

0.69%

Max: 6.51%
Q3: 3.51%
Median: 2.17%
Q1: 1.27%
KR: 0.69%
Min: -0.12%

Dollar General (DG) vs. Kroger (KR): A comparison of their net margin against the Consumer Staples Distribution & Retail industry group benchmark.

Operating Profit Margin (TTM)

Dollar General (DG) at 5.92% operates in the top operating margin quartile, ahead of Kroger (KR) at 3.44%, which runs around its industry’s norm.

DG

Consumer Staples Distribution & Retail industry group

5.92%

Max: 9.24%
DG: 5.92%
Q3: 5.12%
Median: 3.55%
Q1: 1.19%
Min: -0.11%

KR

Consumer Staples Distribution & Retail industry group

3.44%

Max: 9.24%
Q3: 5.12%
Median: 3.55%
KR: 3.44%
Q1: 1.19%
Min: -0.11%

Dollar General (DG) vs. Kroger (KR): A comparison of their operating margin against the Consumer Staples Distribution & Retail industry group benchmark.

Profitability at a Glance

Profitability metrics for Dollar General (DG) and Kroger (KR)
Metric	DG	KR
Return on Equity (TTM)	18.91%	14.41%
Return on Assets (TTM)	4.63%	5.76%
Net Profit Margin (TTM)	3.63%	0.69%
Operating Profit Margin (TTM)	5.92%	3.44%
Gross Profit Margin (TTM)	30.83%	24.10%

Growth

Revenue Growth

Dollar General (DG) vs. Kroger (KR): A comparison of their Revenue Growth across different time periods.

Revenue Growth at a Glance

Revenue growth metrics for Dollar General (DG) and Kroger (KR)
Metric	DG	KR
1-Year Revenue Growth	5.20%	0.35%
3-Year Revenue CAGR	4.13%	-0.14%

EPS Growth

Dollar General (DG) vs. Kroger (KR): A comparison of their EPS Growth across different time periods.

EPS Growth at a Glance

EPS growth metrics for Dollar General (DG) and Kroger (KR)
Metric	DG	KR
1-Year EPS Growth	34.05%	-58.04%
3-Year EPS CAGR	-13.76%	-20.46%

Financial Strength

Current Ratio (MRQ)

Dollar General (DG) at 1.17 keeps current ratio within its industry’s typical mid-range, while Kroger (KR) at 0.80 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for KR.

DG

Consumer Staples Distribution & Retail industry group

1.17

Max: 1.52
Q3: 1.36
DG: 1.17
Median: 1.17
Q1: 0.95
Min: 0.60

KR

Consumer Staples Distribution & Retail industry group

0.80

Max: 1.52
Q3: 1.36
Median: 1.17
Q1: 0.95
KR: 0.80
Min: 0.60

Dollar General (DG) vs. Kroger (KR): A comparison of their current ratio against the Consumer Staples Distribution & Retail industry group benchmark.

Debt-to-Equity Ratio (MRQ)

Dollar General (DG) at 1.79 is near its industry mid-range for debt-to-equity ratio, while Kroger (KR) at 4.16 sits above its benchmark range, pointing to a heavier debt load relative to equity.

DG

Consumer Staples Distribution & Retail industry group

1.79

Max: 3.40
Q3: 1.93
DG: 1.79
Median: 1.29
Q1: 0.65
Min: 0.00

KR

Consumer Staples Distribution & Retail industry group

4.16

KR: 4.16
Max: 3.40
Q3: 1.93
Median: 1.29
Q1: 0.65
Min: 0.00

Dollar General (DG) vs. Kroger (KR): A comparison of their debt-to-equity ratio against the Consumer Staples Distribution & Retail industry group benchmark.

Financial Strength at a Glance

Financial strength metrics for Dollar General (DG) and Kroger (KR)
Metric	DG	KR
Current Ratio (MRQ)	1.17	0.80
Debt-to-Equity Ratio (MRQ)	1.79	4.16
Net Debt / EBITDA	4.26	2.64

Dividends

Dividend Yield (TTM)

Both Dollar General (DG) at 2.06% and Kroger (KR) at 2.16% offer top-quartile dividend income relative to share price within their industries.

DG

Consumer Staples Distribution & Retail industry group

2.06%

Max: 4.41%
DG: 2.06%
Q3: 2.02%
Median: 0.66%
Q1: 0.00%
Min: 0.00%

KR

Consumer Staples Distribution & Retail industry group

2.16%

Max: 4.41%
KR: 2.16%
Q3: 2.02%
Median: 0.66%
Q1: 0.00%
Min: 0.00%

Dollar General (DG) vs. Kroger (KR): A comparison of their dividend yield against the Consumer Staples Distribution & Retail industry group benchmark.

Dividend Payout Ratio (TTM)

Both pay out more than their industries’ typical bands, and KR more so: Dollar General (DG) at 33.38% sits above the band, while Kroger (KR) at 87.01% exceeds every peer in its group.

DG

Consumer Staples Distribution & Retail industry group

33.38%

Max: 60.00%
DG: 33.38%
Q3: 31.85%
Median: 16.54%
Q1: 0.00%
Min: 0.00%

KR

Consumer Staples Distribution & Retail industry group

87.01%

KR: 87.01%
Max: 60.00%
Q3: 31.85%
Median: 16.54%
Q1: 0.00%
Min: 0.00%

Dollar General (DG) vs. Kroger (KR): A comparison of their payout ratio against the Consumer Staples Distribution & Retail industry group benchmark.

Dividends at a Glance

Dividend metrics for Dollar General (DG) and Kroger (KR)
Metric	DG	KR
Dividend Yield (TTM)	2.06%	2.16%
Dividend Payout Ratio (TTM)	33.38%	87.01%