DEO vs. SFM: A Head-to-Head Stock Comparison

Updated on August 23, 2025

Here’s a clear look at DEO and SFM, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

DEO trades as an American Depositary Receipt (ADR), offering U.S. investors a convenient way to access its foreign-listed shares. In contrast, SFM is a standard domestic listing.

Symbol	DEO	SFM
Company Name	Diageo plc	Sprouts Farmers Market, Inc.
Country	United Kingdom	United States
GICS Sector	Consumer Staples	Consumer Staples
GICS Industry	Beverages	Consumer Staples Distribution & Retail
Market Capitalization	64.03 billion USD	14.76 billion USD
Exchange	NYSE	NasdaqGS
Listing Date	March 14, 1991	August 1, 2013
Security Type	ADR	Common Stock

Historical Performance

This chart compares the performance of DEO and SFM by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

DEO vs. SFM: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	DEO	SFM
5-Day Price Return	2.90%	5.33%
13-Week Price Return	-2.01%	-10.58%
26-Week Price Return	-4.16%	-14.35%
52-Week Price Return	-15.92%	52.71%
Month-to-Date Return	13.01%	-0.32%
Year-to-Date Return	-17.48%	18.88%
10-Day Avg. Volume	3.52M	1.59M
3-Month Avg. Volume	3.27M	1.84M
3-Month Volatility	27.55%	29.90%
Beta	0.54	0.84

Profitability

Return on Equity (TTM)

DEO

22.03%

Beverages Industry

Max: 49.46%
Q3: 24.91%
Median: 11.13%
Q1: 5.27%
Min: -5.93%

DEO’s Return on Equity of 22.03% is on par with the norm for the Beverages industry, indicating its profitability relative to shareholder equity is typical for the sector.

SFM

36.53%

Consumer Staples Distribution & Retail Industry

Max: 34.20%
Q3: 21.61%
Median: 13.70%
Q1: 5.18%
Min: -9.87%

SFM’s Return on Equity of 36.53% is exceptionally high, placing it well beyond the typical range for the Consumer Staples Distribution & Retail industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.

DEO vs. SFM: A comparison of their Return on Equity (TTM) against their respective Beverages and Consumer Staples Distribution & Retail industry benchmarks.

Net Profit Margin (TTM)

DEO

11.63%

Beverages Industry

Max: 21.86%
Q3: 12.24%
Median: 8.70%
Q1: 5.33%
Min: -4.40%

DEO’s Net Profit Margin of 11.63% is aligned with the median group of its peers in the Beverages industry. This indicates its ability to convert revenue into profit is typical for the sector.

SFM

5.77%

Consumer Staples Distribution & Retail Industry

Max: 7.16%
Q3: 3.87%
Median: 2.44%
Q1: 1.65%
Min: -0.70%

A Net Profit Margin of 5.77% places SFM in the upper quartile for the Consumer Staples Distribution & Retail industry, signifying strong profitability and more effective cost management than most of its peers.

DEO vs. SFM: A comparison of their Net Profit Margin (TTM) against their respective Beverages and Consumer Staples Distribution & Retail industry benchmarks.

Operating Profit Margin (TTM)

DEO

20.61%

Beverages Industry

Max: 29.32%
Q3: 18.25%
Median: 13.42%
Q1: 10.58%
Min: 0.71%

An Operating Profit Margin of 20.61% places DEO in the upper quartile for the Beverages industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.

SFM

7.56%

Consumer Staples Distribution & Retail Industry

Max: 9.42%
Q3: 5.29%
Median: 4.03%
Q1: 2.22%
Min: -1.85%

An Operating Profit Margin of 7.56% places SFM in the upper quartile for the Consumer Staples Distribution & Retail industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.

DEO vs. SFM: A comparison of their Operating Profit Margin (TTM) against their respective Beverages and Consumer Staples Distribution & Retail industry benchmarks.

Profitability at a Glance

Symbol	DEO	SFM
Return on Equity (TTM)	22.03%	36.53%
Return on Assets (TTM)	4.89%	13.15%
Net Profit Margin (TTM)	11.63%	5.77%
Operating Profit Margin (TTM)	20.61%	7.56%
Gross Profit Margin (TTM)	60.13%	38.69%

Financial Strength

Current Ratio (MRQ)

DEO

1.63

Beverages Industry

Max: 3.38
Q3: 1.97
Median: 1.21
Q1: 0.86
Min: 0.53

DEO’s Current Ratio of 1.63 aligns with the median group of the Beverages industry, indicating that its short-term liquidity is in line with its sector peers.

SFM

0.98

Consumer Staples Distribution & Retail Industry

Max: 1.80
Q3: 1.25
Median: 0.97
Q1: 0.82
Min: 0.52

SFM’s Current Ratio of 0.98 aligns with the median group of the Consumer Staples Distribution & Retail industry, indicating that its short-term liquidity is in line with its sector peers.

DEO vs. SFM: A comparison of their Current Ratio (MRQ) against their respective Beverages and Consumer Staples Distribution & Retail industry benchmarks.

Debt-to-Equity Ratio (MRQ)

DEO

2.14

Beverages Industry

Max: 2.11
Q3: 1.23
Median: 0.79
Q1: 0.32
Min: 0.00

With a Debt-to-Equity Ratio of 2.14, DEO operates with exceptionally high leverage compared to the Beverages industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.

SFM

0.01

Consumer Staples Distribution & Retail Industry

Max: 3.44
Q3: 1.56
Median: 1.00
Q1: 0.30
Min: 0.00

Falling into the lower quartile for the Consumer Staples Distribution & Retail industry, SFM’s Debt-to-Equity Ratio of 0.01 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.

DEO vs. SFM: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Beverages and Consumer Staples Distribution & Retail industry benchmarks.

Interest Coverage Ratio (TTM)

DEO

11.78

Beverages Industry

Max: 78.96
Q3: 40.67
Median: 9.62
Q1: 3.59
Min: 0.81

DEO’s Interest Coverage Ratio of 11.78 is positioned comfortably within the norm for the Beverages industry, indicating a standard and healthy capacity to cover its interest payments.

SFM

53.96

Consumer Staples Distribution & Retail Industry

Max: 24.36
Q3: 14.71
Median: 6.25
Q1: 3.16
Min: -10.70

With an Interest Coverage Ratio of 53.96, SFM demonstrates a superior capacity to service its debt, placing it well above the typical range for the Consumer Staples Distribution & Retail industry. This stems from either robust earnings or a conservative debt load.

DEO vs. SFM: A comparison of their Interest Coverage Ratio (TTM) against their respective Beverages and Consumer Staples Distribution & Retail industry benchmarks.

Financial Strength at a Glance

Symbol	DEO	SFM
Current Ratio (MRQ)	1.63	0.98
Quick Ratio (MRQ)	0.64	0.45
Debt-to-Equity Ratio (MRQ)	2.14	0.01
Interest Coverage Ratio (TTM)	11.78	53.96

Growth

Revenue Growth

DEO vs. SFM: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

DEO vs. SFM: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

DEO

3.66%

Beverages Industry

Max: 6.93%
Q3: 4.51%
Median: 3.09%
Q1: 2.03%
Min: 0.00%

DEO’s Dividend Yield of 3.66% is consistent with its peers in the Beverages industry, providing a dividend return that is standard for its sector.

SFM

0.00%

Consumer Staples Distribution & Retail Industry

Max: 6.63%
Q3: 3.17%
Median: 1.35%
Q1: 0.00%
Min: 0.00%

SFM currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

DEO vs. SFM: A comparison of their Dividend Yield (TTM) against their respective Beverages and Consumer Staples Distribution & Retail industry benchmarks.

Dividend Payout Ratio (TTM)

DEO

97.62%

Beverages Industry

Max: 143.36%
Q3: 99.22%
Median: 67.03%
Q1: 40.31%
Min: 0.00%

DEO’s Dividend Payout Ratio of 97.62% is within the typical range for the Beverages industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

SFM

0.00%

Consumer Staples Distribution & Retail Industry

Max: 163.46%
Q3: 90.34%
Median: 52.13%
Q1: 20.46%
Min: 0.00%

SFM has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

DEO vs. SFM: A comparison of their Dividend Payout Ratio (TTM) against their respective Beverages and Consumer Staples Distribution & Retail industry benchmarks.

Dividend at a Glance

Symbol	DEO	SFM
Dividend Yield (TTM)	3.66%	0.00%
Dividend Payout Ratio (TTM)	97.62%	0.00%

Valuation

Price-to-Earnings Ratio (TTM)

DEO

26.69

Beverages Industry

Max: 41.48
Q3: 28.35
Median: 19.09
Q1: 15.36
Min: 3.14

DEO’s P/E Ratio of 26.69 is within the middle range for the Beverages industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

SFM

29.67

Consumer Staples Distribution & Retail Industry

Max: 49.92
Q3: 31.34
Median: 23.38
Q1: 17.55
Min: 6.19

SFM’s P/E Ratio of 29.67 is within the middle range for the Consumer Staples Distribution & Retail industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

DEO vs. SFM: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Beverages and Consumer Staples Distribution & Retail industry benchmarks.

Price-to-Sales Ratio (TTM)

DEO

3.10

Beverages Industry

Max: 3.90
Q3: 2.38
Median: 1.54
Q1: 0.84
Min: 0.41

DEO’s P/S Ratio of 3.10 is in the upper echelon for the Beverages industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

SFM

1.71

Consumer Staples Distribution & Retail Industry

Max: 1.88
Q3: 1.00
Median: 0.55
Q1: 0.40
Min: 0.06

SFM’s P/S Ratio of 1.71 is in the upper echelon for the Consumer Staples Distribution & Retail industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

DEO vs. SFM: A comparison of their Price-to-Sales Ratio (TTM) against their respective Beverages and Consumer Staples Distribution & Retail industry benchmarks.

Price-to-Book Ratio (MRQ)

DEO

4.95

Beverages Industry

Max: 6.29
Q3: 3.58
Median: 2.19
Q1: 1.68
Min: 0.91

DEO’s P/B Ratio of 4.95 is in the upper tier for the Beverages industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.

SFM

11.88

Consumer Staples Distribution & Retail Industry

Max: 9.74
Q3: 4.99
Median: 2.88
Q1: 1.77
Min: 0.46

At 11.88, SFM’s P/B Ratio is at an extreme premium to the Consumer Staples Distribution & Retail industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.

DEO vs. SFM: A comparison of their Price-to-Book Ratio (MRQ) against their respective Beverages and Consumer Staples Distribution & Retail industry benchmarks.

Valuation at a Glance

Symbol	DEO	SFM
Price-to-Earnings Ratio (TTM)	26.69	29.67
Price-to-Sales Ratio (TTM)	3.10	1.71
Price-to-Book Ratio (MRQ)	4.95	11.88
Price-to-Free Cash Flow Ratio (TTM)	23.21	28.64