DEO vs. PG: A Head-to-Head Stock Comparison

Updated on October 6, 2025

Here’s a clear look at DEO and PG, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

DEO trades as an American Depositary Receipt (ADR), offering U.S. investors a convenient way to access its foreign-listed shares. In contrast, PG is a standard domestic listing.

Symbol	DEO	PG
Company Name	Diageo plc	The Procter & Gamble Company
Country	United Kingdom	United States
GICS Sector	Consumer Staples	Consumer Staples
GICS Industry	Beverages	Household Products
Market Capitalization	53.51 billion USD	356.39 billion USD
Exchange	NYSE	NYSE
Listing Date	March 14, 1991	January 2, 1962
Security Type	ADR	Common Stock

Historical Performance

This chart compares the performance of DEO and PG by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

DEO vs. PG: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	DEO	PG
5-Day Price Return	2.63%	-0.82%
13-Week Price Return	-6.12%	-5.32%
26-Week Price Return	-12.29%	-10.65%
52-Week Price Return	-30.95%	-11.43%
Month-to-Date Return	1.10%	-0.90%
Year-to-Date Return	-29.26%	-9.17%
10-Day Avg. Volume	3.54M	7.29M
3-Month Avg. Volume	3.14M	7.72M
3-Month Volatility	24.46%	14.63%
Beta	0.50	0.39

Profitability

Return on Equity (TTM)

DEO

22.03%

Beverages Industry

Max: 45.90%
Q3: 22.74%
Median: 10.10%
Q1: 6.35%
Min: -13.21%

DEO’s Return on Equity of 22.03% is on par with the norm for the Beverages industry, indicating its profitability relative to shareholder equity is typical for the sector.

PG

30.78%

Household Products Industry

Max: 216.14%
Q3: 106.01%
Median: 19.09%
Q1: 9.92%
Min: -6.34%

PG’s Return on Equity of 30.78% is on par with the norm for the Household Products industry, indicating its profitability relative to shareholder equity is typical for the sector.

DEO vs. PG: A comparison of their Return on Equity (TTM) against their respective Beverages and Household Products industry benchmarks.

Net Profit Margin (TTM)

DEO

11.63%

Beverages Industry

Max: 21.38%
Q3: 12.24%
Median: 8.43%
Q1: 5.97%
Min: 0.65%

DEO’s Net Profit Margin of 11.63% is aligned with the median group of its peers in the Beverages industry. This indicates its ability to convert revenue into profit is typical for the sector.

PG

18.95%

Household Products Industry

Max: 14.55%
Q3: 12.50%
Median: 8.91%
Q1: 8.67%
Min: 5.05%

PG’s Net Profit Margin of 18.95% is exceptionally high, placing it well beyond the typical range for the Household Products industry. This demonstrates outstanding operational efficiency and a strong competitive advantage in converting revenue into profit.

DEO vs. PG: A comparison of their Net Profit Margin (TTM) against their respective Beverages and Household Products industry benchmarks.

Operating Profit Margin (TTM)

DEO

20.61%

Beverages Industry

Max: 29.32%
Q3: 20.15%
Median: 13.14%
Q1: 10.74%
Min: 1.24%

An Operating Profit Margin of 20.61% places DEO in the upper quartile for the Beverages industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.

PG

23.32%

Household Products Industry

Max: 21.76%
Q3: 16.17%
Median: 13.11%
Q1: 12.17%
Min: 6.87%

PG’s Operating Profit Margin of 23.32% is exceptionally high, placing it well above the typical range for the Household Products industry. This demonstrates outstanding efficiency in managing its core operations, which can be a result of strong pricing power or superior cost control.

DEO vs. PG: A comparison of their Operating Profit Margin (TTM) against their respective Beverages and Household Products industry benchmarks.

Profitability at a Glance

Symbol	DEO	PG
Return on Equity (TTM)	22.03%	30.78%
Return on Assets (TTM)	4.89%	12.85%
Net Profit Margin (TTM)	11.63%	18.95%
Operating Profit Margin (TTM)	20.61%	23.32%
Gross Profit Margin (TTM)	60.13%	51.34%

Financial Strength

Current Ratio (MRQ)

DEO

1.63

Beverages Industry

Max: 3.52
Q3: 2.00
Median: 1.22
Q1: 0.87
Min: 0.55

DEO’s Current Ratio of 1.63 aligns with the median group of the Beverages industry, indicating that its short-term liquidity is in line with its sector peers.

PG

0.70

Household Products Industry

Max: 2.84
Q3: 1.96
Median: 1.21
Q1: 0.79
Min: 0.50

PG’s Current Ratio of 0.70 falls into the lower quartile for the Household Products industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.

DEO vs. PG: A comparison of their Current Ratio (MRQ) against their respective Beverages and Household Products industry benchmarks.

Debt-to-Equity Ratio (MRQ)

DEO

2.14

Beverages Industry

Max: 2.14
Q3: 1.14
Median: 0.74
Q1: 0.37
Min: 0.00

DEO’s leverage is in the upper quartile of the Beverages industry, with a Debt-to-Equity Ratio of 2.14. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.

PG

0.66

Household Products Industry

Max: 1.47
Q3: 1.47
Median: 0.58
Q1: 0.16
Min: 0.01

PG’s Debt-to-Equity Ratio of 0.66 is typical for the Household Products industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.

DEO vs. PG: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Beverages and Household Products industry benchmarks.

Interest Coverage Ratio (TTM)

DEO

11.78

Beverages Industry

Max: 78.96
Q3: 42.68
Median: 10.96
Q1: 3.86
Min: 0.81

DEO’s Interest Coverage Ratio of 11.78 is positioned comfortably within the norm for the Beverages industry, indicating a standard and healthy capacity to cover its interest payments.

PG

47.04

Household Products Industry

Max: 83.52
Q3: 68.49
Median: 17.04
Q1: 9.99
Min: 5.60

PG’s Interest Coverage Ratio of 47.04 is positioned comfortably within the norm for the Household Products industry, indicating a standard and healthy capacity to cover its interest payments.

DEO vs. PG: A comparison of their Interest Coverage Ratio (TTM) against their respective Beverages and Household Products industry benchmarks.

Financial Strength at a Glance

Symbol	DEO	PG
Current Ratio (MRQ)	1.63	0.70
Quick Ratio (MRQ)	0.64	0.44
Debt-to-Equity Ratio (MRQ)	2.14	0.66
Interest Coverage Ratio (TTM)	11.78	47.04

Growth

Revenue Growth

DEO vs. PG: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

DEO vs. PG: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

DEO

4.28%

Beverages Industry

Max: 7.92%
Q3: 4.37%
Median: 3.32%
Q1: 1.98%
Min: 0.00%

DEO’s Dividend Yield of 4.28% is consistent with its peers in the Beverages industry, providing a dividend return that is standard for its sector.

PG

2.76%

Household Products Industry

Max: 6.79%
Q3: 3.95%
Median: 2.83%
Q1: 2.02%
Min: 1.34%

PG’s Dividend Yield of 2.76% is consistent with its peers in the Household Products industry, providing a dividend return that is standard for its sector.

DEO vs. PG: A comparison of their Dividend Yield (TTM) against their respective Beverages and Household Products industry benchmarks.

Dividend Payout Ratio (TTM)

DEO

97.62%

Beverages Industry

Max: 188.65%
Q3: 104.55%
Median: 72.60%
Q1: 40.31%
Min: 0.00%

DEO’s Dividend Payout Ratio of 97.62% is within the typical range for the Beverages industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

PG

61.80%

Household Products Industry

Max: 187.99%
Q3: 110.64%
Median: 74.63%
Q1: 58.31%
Min: 30.76%

PG’s Dividend Payout Ratio of 61.80% is within the typical range for the Household Products industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

DEO vs. PG: A comparison of their Dividend Payout Ratio (TTM) against their respective Beverages and Household Products industry benchmarks.

Dividend at a Glance

Symbol	DEO	PG
Dividend Yield (TTM)	4.28%	2.76%
Dividend Payout Ratio (TTM)	97.62%	61.80%

Valuation

Price-to-Earnings Ratio (TTM)

DEO

22.80

Beverages Industry

Max: 35.25
Q3: 22.66
Median: 17.17
Q1: 13.65
Min: 4.77

A P/E Ratio of 22.80 places DEO in the upper quartile for the Beverages industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.

PG

22.35

Household Products Industry

Max: 30.25
Q3: 22.11
Median: 20.35
Q1: 15.19
Min: 13.52

A P/E Ratio of 22.35 places PG in the upper quartile for the Household Products industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.

DEO vs. PG: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Beverages and Household Products industry benchmarks.

Price-to-Sales Ratio (TTM)

DEO

2.65

Beverages Industry

Max: 4.06
Q3: 2.24
Median: 1.34
Q1: 0.86
Min: 0.39

DEO’s P/S Ratio of 2.65 is in the upper echelon for the Beverages industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

PG

4.24

Household Products Industry

Max: 4.23
Q3: 2.58
Median: 1.98
Q1: 1.29
Min: 1.03

With a P/S Ratio of 4.24, PG trades at a valuation that eclipses even the highest in the Household Products industry. This implies the market has priced in exceptionally optimistic scenarios for future revenue growth, posing considerable valuation risk.

DEO vs. PG: A comparison of their Price-to-Sales Ratio (TTM) against their respective Beverages and Household Products industry benchmarks.

Price-to-Book Ratio (MRQ)

DEO

4.93

Beverages Industry

Max: 6.90
Q3: 4.23
Median: 2.20
Q1: 1.51
Min: 0.69

DEO’s P/B Ratio of 4.93 is in the upper tier for the Beverages industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.

PG

7.14

Household Products Industry

Max: 46.10
Q3: 21.55
Median: 5.33
Q1: 2.16
Min: 1.41

PG’s P/B Ratio of 7.14 is within the conventional range for the Household Products industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.

DEO vs. PG: A comparison of their Price-to-Book Ratio (MRQ) against their respective Beverages and Household Products industry benchmarks.

Valuation at a Glance

Symbol	DEO	PG
Price-to-Earnings Ratio (TTM)	22.80	22.35
Price-to-Sales Ratio (TTM)	2.65	4.24
Price-to-Book Ratio (MRQ)	4.93	7.14
Price-to-Free Cash Flow Ratio (TTM)	19.84	25.42