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DEO vs. MO: A Head-to-Head Stock Comparison

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Here’s a clear look at DEO and MO, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

DEO trades as an American Depositary Receipt (ADR), offering U.S. investors a convenient way to access its foreign-listed shares. In contrast, MO is a standard domestic listing.

SymbolDEOMO
Company NameDiageo plcAltria Group, Inc.
CountryUnited KingdomUnited States
GICS SectorConsumer StaplesConsumer Staples
GICS IndustryBeveragesTobacco
Market Capitalization53.64 billion USD111.36 billion USD
ExchangeNYSENYSE
Listing DateMarch 14, 1991January 2, 1962
Security TypeADRCommon Stock

Historical Performance

This chart compares the performance of DEO and MO by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

DEO vs. MO: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

SymbolDEOMO
5-Day Price Return0.20%1.43%
13-Week Price Return-6.38%12.67%
26-Week Price Return-12.77%14.39%
52-Week Price Return-32.13%29.40%
Month-to-Date Return-13.35%-1.71%
Year-to-Date Return-30.03%26.33%
10-Day Avg. Volume3.66M8.81M
3-Month Avg. Volume3.15M8.44M
3-Month Volatility25.66%18.20%
Beta0.500.58

Profitability

Return on Equity (TTM)

DEO

22.03%

Beverages Industry

Max
45.90%
Q3
22.74%
Median
10.10%
Q1
6.35%
Min
-13.21%

DEO’s Return on Equity of 22.03% is on par with the norm for the Beverages industry, indicating its profitability relative to shareholder equity is typical for the sector.

MO

149.65%

Tobacco Industry

Max
49.48%
Q3
49.48%
Median
13.16%
Q1
5.02%
Min
4.04%

MO’s Return on Equity of 149.65% is exceptionally high, placing it well beyond the typical range for the Tobacco industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.

DEO vs. MO: A comparison of their Return on Equity (TTM) against their respective Beverages and Tobacco industry benchmarks.

Net Profit Margin (TTM)

DEO

11.63%

Beverages Industry

Max
21.38%
Q3
12.24%
Median
8.43%
Q1
5.97%
Min
0.65%

DEO’s Net Profit Margin of 11.63% is aligned with the median group of its peers in the Beverages industry. This indicates its ability to convert revenue into profit is typical for the sector.

MO

37.24%

Tobacco Industry

Max
21.36%
Q3
16.88%
Median
10.39%
Q1
7.51%
Min
4.74%

MO’s Net Profit Margin of 37.24% is exceptionally high, placing it well beyond the typical range for the Tobacco industry. This demonstrates outstanding operational efficiency and a strong competitive advantage in converting revenue into profit.

DEO vs. MO: A comparison of their Net Profit Margin (TTM) against their respective Beverages and Tobacco industry benchmarks.

Operating Profit Margin (TTM)

DEO

20.61%

Beverages Industry

Max
29.32%
Q3
20.15%
Median
13.14%
Q1
10.74%
Min
1.24%

An Operating Profit Margin of 20.61% places DEO in the upper quartile for the Beverages industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.

MO

46.84%

Tobacco Industry

Max
18.53%
Q3
15.03%
Median
11.76%
Q1
11.00%
Min
6.94%

MO’s Operating Profit Margin of 46.84% is exceptionally high, placing it well above the typical range for the Tobacco industry. This demonstrates outstanding efficiency in managing its core operations, which can be a result of strong pricing power or superior cost control.

DEO vs. MO: A comparison of their Operating Profit Margin (TTM) against their respective Beverages and Tobacco industry benchmarks.

Profitability at a Glance

SymbolDEOMO
Return on Equity (TTM)22.03%149.65%
Return on Assets (TTM)4.89%25.57%
Net Profit Margin (TTM)11.63%37.24%
Operating Profit Margin (TTM)20.61%46.84%
Gross Profit Margin (TTM)60.13%61.41%

Financial Strength

Current Ratio (MRQ)

DEO

1.63

Beverages Industry

Max
3.52
Q3
2.00
Median
1.22
Q1
0.87
Min
0.55

DEO’s Current Ratio of 1.63 aligns with the median group of the Beverages industry, indicating that its short-term liquidity is in line with its sector peers.

MO

0.39

Tobacco Industry

Max
3.37
Q3
1.84
Median
1.26
Q1
0.79
Min
0.39

MO’s Current Ratio of 0.39 falls into the lower quartile for the Tobacco industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.

DEO vs. MO: A comparison of their Current Ratio (MRQ) against their respective Beverages and Tobacco industry benchmarks.

Debt-to-Equity Ratio (MRQ)

DEO

2.14

Beverages Industry

Max
2.14
Q3
1.14
Median
0.74
Q1
0.37
Min
0.00

DEO’s leverage is in the upper quartile of the Beverages industry, with a Debt-to-Equity Ratio of 2.14. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.

MO

8.67

Tobacco Industry

Max
2.19
Q3
2.19
Median
0.58
Q1
0.07
Min
0.01

With a Debt-to-Equity Ratio of 8.67, MO operates with exceptionally high leverage compared to the Tobacco industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.

DEO vs. MO: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Beverages and Tobacco industry benchmarks.

Interest Coverage Ratio (TTM)

DEO

11.78

Beverages Industry

Max
78.96
Q3
42.68
Median
10.96
Q1
3.86
Min
0.81

DEO’s Interest Coverage Ratio of 11.78 is positioned comfortably within the norm for the Beverages industry, indicating a standard and healthy capacity to cover its interest payments.

MO

36.48

Tobacco Industry

Max
306.04
Q3
126.21
Median
9.35
Q1
6.32
Min
-11.45

MO’s Interest Coverage Ratio of 36.48 is positioned comfortably within the norm for the Tobacco industry, indicating a standard and healthy capacity to cover its interest payments.

DEO vs. MO: A comparison of their Interest Coverage Ratio (TTM) against their respective Beverages and Tobacco industry benchmarks.

Financial Strength at a Glance

SymbolDEOMO
Current Ratio (MRQ)1.630.39
Quick Ratio (MRQ)0.640.24
Debt-to-Equity Ratio (MRQ)2.148.67
Interest Coverage Ratio (TTM)11.7836.48

Growth

Revenue Growth

DEO vs. MO: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

DEO vs. MO: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

DEO

4.33%

Beverages Industry

Max
7.92%
Q3
4.37%
Median
3.32%
Q1
1.98%
Min
0.00%

DEO’s Dividend Yield of 4.33% is consistent with its peers in the Beverages industry, providing a dividend return that is standard for its sector.

MO

6.23%

Tobacco Industry

Max
6.77%
Q3
6.12%
Median
5.06%
Q1
3.83%
Min
0.57%

With a Dividend Yield of 6.23%, MO offers a more attractive income stream than most of its peers in the Tobacco industry, signaling a strong commitment to shareholder returns.

DEO vs. MO: A comparison of their Dividend Yield (TTM) against their respective Beverages and Tobacco industry benchmarks.

Dividend Payout Ratio (TTM)

DEO

97.62%

Beverages Industry

Max
188.65%
Q3
104.55%
Median
72.60%
Q1
40.31%
Min
0.00%

DEO’s Dividend Payout Ratio of 97.62% is within the typical range for the Beverages industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

MO

78.29%

Tobacco Industry

Max
78.29%
Q3
75.97%
Median
64.37%
Q1
50.14%
Min
49.96%

MO’s Dividend Payout Ratio of 78.29% is in the upper quartile for the Tobacco industry. This indicates a strong commitment to shareholder returns but also suggests that a smaller portion of earnings is retained for reinvestment compared to many peers.

DEO vs. MO: A comparison of their Dividend Payout Ratio (TTM) against their respective Beverages and Tobacco industry benchmarks.

Dividend at a Glance

SymbolDEOMO
Dividend Yield (TTM)4.33%6.23%
Dividend Payout Ratio (TTM)97.62%78.29%

Valuation

Price-to-Earnings Ratio (TTM)

DEO

22.56

Beverages Industry

Max
35.25
Q3
22.66
Median
17.17
Q1
13.65
Min
4.77

DEO’s P/E Ratio of 22.56 is within the middle range for the Beverages industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

MO

12.57

Tobacco Industry

Max
44.17
Q3
36.23
Median
27.79
Q1
11.97
Min
9.91

MO’s P/E Ratio of 12.57 is within the middle range for the Tobacco industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

DEO vs. MO: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Beverages and Tobacco industry benchmarks.

Price-to-Sales Ratio (TTM)

DEO

2.62

Beverages Industry

Max
4.06
Q3
2.24
Median
1.34
Q1
0.86
Min
0.39

DEO’s P/S Ratio of 2.62 is in the upper echelon for the Beverages industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

MO

4.68

Tobacco Industry

Max
7.60
Q3
5.15
Median
2.97
Q1
1.39
Min
0.80

MO’s P/S Ratio of 4.68 aligns with the market consensus for the Tobacco industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.

DEO vs. MO: A comparison of their Price-to-Sales Ratio (TTM) against their respective Beverages and Tobacco industry benchmarks.

Price-to-Book Ratio (MRQ)

DEO

4.94

Beverages Industry

Max
6.90
Q3
4.23
Median
2.20
Q1
1.51
Min
0.69

DEO’s P/B Ratio of 4.94 is in the upper tier for the Beverages industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.

MO

27.09

Tobacco Industry

Max
4.76
Q3
4.76
Median
3.34
Q1
1.97
Min
1.05

At 27.09, MO’s P/B Ratio is at an extreme premium to the Tobacco industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.

DEO vs. MO: A comparison of their Price-to-Book Ratio (MRQ) against their respective Beverages and Tobacco industry benchmarks.

Valuation at a Glance

SymbolDEOMO
Price-to-Earnings Ratio (TTM)22.5612.57
Price-to-Sales Ratio (TTM)2.624.68
Price-to-Book Ratio (MRQ)4.9427.09
Price-to-Free Cash Flow Ratio (TTM)19.6312.66