DEO vs. FMX: Diageo vs. Fomento Económico Mexicano Stock Comparison

November 11, 2026

How do Diageo (DEO) and Fomento Económico Mexicano (FMX) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Diageo (DEO) and Fomento Económico Mexicano (FMX) both belong to the Beverages industry, though DEO is classified under Distillers & Vintners while FMX falls under Soft Drinks & Non-alcoholic Beverages.

Both Diageo (DEO) and Fomento Económico Mexicano (FMX) trade as ADRs — their core financials are comparable, but keep FX, depositary-program fees, and dividend withholding in view for each.

Company profile comparison for Diageo (DEO) and Fomento Económico Mexicano (FMX)
Profile Item	DEO	FMX
Name	Diageo plc Sponsored ADR	Fomento Economico Mexicano S.A.B. de C.V. ADR
Country/Region	United Kingdom	Mexico
GICS Sector	Consumer Staples	Consumer Staples
GICS Industry Group	Food, Beverage & Tobacco	Food, Beverage & Tobacco
GICS Industry	Beverages	Beverages
GICS Sub-Industry	Distillers & Vintners	Soft Drinks & Non-alcoholic Beverages
Market Capitalization	55.56 billion USD	44.24 billion USD
Currency	USD	USD
Exchange	NYSE	NYSE
Listing Date	March 14, 1991	May 11, 1998
Security Type	ADR	ADR

Price Performance

Cumulative Growth

DEO

FMX

GSPC

Diageo (DEO) vs. Fomento Económico Mexicano (FMX), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…

Trailing total returns for Diageo (DEO) and Fomento Económico Mexicano (FMX). Returns over one year are annualized.

Calendar-Year Returns

Loading price history…

Calendar-year total returns for Diageo (DEO) and Fomento Económico Mexicano (FMX). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Diageo (DEO) and Fomento Económico Mexicano (FMX)
Metric	DEO	FMX
Total Return (1Y)	13.51%	42.35%
Total Return (3Y, Annualized)	-11.57%	7.41%
Total Return (5Y, Annualized)	-10.73%	13.51%

Risk Profile

Drawdown History

DEO

FMX

GSPC

Diageo (DEO) vs. Fomento Económico Mexicano (FMX), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

Loading price history…

Distribution of monthly total returns for Diageo (DEO) and Fomento Económico Mexicano (FMX). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Diageo (DEO) and Fomento Económico Mexicano (FMX)
Metric	DEO	FMX
Volatility (1Y, Annualized)	33.21%	24.53%
Beta (5Y)	0.52	0.41
Max Drawdown (5Y)	-63.41%	-41.28%
Avg. Volume (3M)	1.07M	526.12K

Risk-Adjusted Performance

Risk-Return Positioning

DEO and FMX are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Diageo (DEO) and Fomento Económico Mexicano (FMX)
Metric	DEO	FMX
Sharpe Ratio (1Y)	0.28	1.55
Sortino Ratio (1Y)	0.38	2.44

Profitability

ROE (TTM)

Both Diageo (DEO) at 14.99% and Fomento Económico Mexicano (FMX) at 14.96% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.

DEO

Food, Beverage & Tobacco industry group

14.99%

Max: 32.02%
Q3: 16.61%
DEO: 14.99%
Median: 10.05%
Q1: 4.10%
Min: -10.50%

FMX

Food, Beverage & Tobacco industry group

14.96%

Max: 32.02%
Q3: 16.61%
FMX: 14.96%
Median: 10.05%
Q1: 4.10%
Min: -10.50%

Diageo (DEO) vs. Fomento Económico Mexicano (FMX): A comparison of their ROE against the Food, Beverage & Tobacco industry group benchmark.

Net Margin (TTM)

Both Diageo (DEO) at 8.84% and Fomento Económico Mexicano (FMX) at 3.99% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.

DEO

Food, Beverage & Tobacco industry group

8.84%

Max: 24.83%
Q3: 11.22%
DEO: 8.84%
Median: 5.94%
Q1: 2.05%
Min: -11.49%

FMX

Food, Beverage & Tobacco industry group

3.99%

Max: 24.83%
Q3: 11.22%
Median: 5.94%
FMX: 3.99%
Q1: 2.05%
Min: -11.49%

Diageo (DEO) vs. Fomento Económico Mexicano (FMX): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Diageo (DEO) at 27.04% operates in the top operating margin quartile, ahead of Fomento Económico Mexicano (FMX) at 8.17%, which runs around its industry’s norm.

DEO

Food, Beverage & Tobacco industry group

27.04%

Max: 34.91%
DEO: 27.04%
Q3: 17.57%
Median: 11.06%
Q1: 4.15%
Min: -15.06%

FMX

Food, Beverage & Tobacco industry group

8.17%

Max: 34.91%
Q3: 17.57%
Median: 11.06%
FMX: 8.17%
Q1: 4.15%
Min: -15.06%

Diageo (DEO) vs. Fomento Económico Mexicano (FMX): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Diageo (DEO) and Fomento Económico Mexicano (FMX)
Metric	DEO	FMX
ROE (TTM)	14.99%	14.96%
ROA (TTM)	7.48%	6.56%
Net Margin (TTM)	8.84%	3.99%
Operating Margin (TTM)	27.04%	8.17%
Gross Margin (TTM)	59.82%	40.49%

Growth

Revenue Growth

Fomento Económico Mexicano (FMX) at 7.60% is around its peer norm for revenue growth, while Diageo (DEO) at -2.97% drops into the bottom quartile, signaling weaker demand or pricing momentum.

Diageo (DEO) vs. Fomento Económico Mexicano (FMX): A comparison of their Revenue Growth across different time periods.

EPS Growth

Diageo (DEO) at -26.30% is around its peer norm for EPS growth, while Fomento Económico Mexicano (FMX) at -49.50% drops into the bottom quartile, signaling weaker earnings momentum.

Diageo (DEO) vs. Fomento Económico Mexicano (FMX): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Diageo (DEO) and Fomento Económico Mexicano (FMX)
Metric	DEO	FMX
Revenue Growth (YoY)	-2.97%	7.60%
Revenue Growth (3Y CAGR)	-1.50%	12.10%
EPS Growth (YoY)	-26.30%	-49.50%
EPS Growth (3Y CAGR)	-27.84%	-6.47%

Financial Strength

Current Ratio (MRQ)

Both Diageo (DEO) at 1.60 and Fomento Económico Mexicano (FMX) at 1.15 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

DEO

Food, Beverage & Tobacco industry group

1.60

Max: 4.01
Q3: 2.35
DEO: 1.60
Median: 1.53
Q1: 1.02
Min: 0.33

FMX

Food, Beverage & Tobacco industry group

1.15

Max: 4.01
Q3: 2.35
Median: 1.53
FMX: 1.15
Q1: 1.02
Min: 0.33

Diageo (DEO) vs. Fomento Económico Mexicano (FMX): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Fomento Económico Mexicano (FMX) at 0.82 carries an industry-typical debt-to-equity mix, while Diageo (DEO) at 1.71 uses more debt funding than most peers.

DEO

Food, Beverage & Tobacco industry group

1.71

Max: 2.19
DEO: 1.71
Q3: 1.11
Median: 0.68
Q1: 0.33
Min: 0.00

FMX

Food, Beverage & Tobacco industry group

0.82

Max: 2.19
Q3: 1.11
FMX: 0.82
Median: 0.68
Q1: 0.33
Min: 0.00

Diageo (DEO) vs. Fomento Económico Mexicano (FMX): A comparison of their debt-to-equity ratio against the Food, Beverage & Tobacco industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Diageo (DEO) and Fomento Económico Mexicano (FMX)
Metric	DEO	FMX
Current Ratio (MRQ)	1.60	1.15
Debt / Equity (MRQ)	1.71	0.82
Net Debt / EBITDA	3.18	1.34

Dividends

Dividend Yield (TTM)

Fomento Económico Mexicano (FMX) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Diageo (DEO) reports a yield of 0.50%, ranking against industry peers normally.

DEO

Food, Beverage & Tobacco industry group

0.50%

Max: 9.38%
Q3: 3.77%
Median: 1.76%
DEO: 0.50%
Q1: 0.00%
Min: 0.00%

FMX

Food, Beverage & Tobacco industry group

0.00%

Max: 9.38%
Q3: 3.77%
Median: 1.76%
FMX: 0.00%
Q1: 0.00%
Min: 0.00%

Diageo (DEO) vs. Fomento Económico Mexicano (FMX): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Diageo (DEO) reports payout ratio above 100% at 106.52%, meaning dividends exceeded current-period earnings and sustainability needs extra context. Meanwhile Fomento Económico Mexicano (FMX) reports 39.05%, ranking against industry peers normally.

DEO

Food, Beverage & Tobacco industry group

106.52%

Max: 199.19%
DEO: 106.52%
Q3: 81.03%
Median: 41.52%
Q1: 0.00%
Min: 0.00%

FMX

Food, Beverage & Tobacco industry group

39.05%

Max: 199.19%
Q3: 81.03%
Median: 41.52%
FMX: 39.05%
Q1: 0.00%
Min: 0.00%

Diageo (DEO) vs. Fomento Económico Mexicano (FMX): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Diageo (DEO) and Fomento Económico Mexicano (FMX)
Metric	DEO	FMX
Dividend Yield (TTM)	0.50%	0.00%
Dividend Payout Ratio (TTM)	106.52%	39.05%

Valuation

P/E Ratio (TTM)

Fomento Económico Mexicano (FMX) at 8.40 sits in the cheaper P/E ratio quartile, while Diageo (DEO) at 31.97 sits in the richer quartile — a clear split in what investors pay for each dollar of trailing earnings.

DEO

Food, Beverage & Tobacco industry group

31.97

Max: 52.52
DEO: 31.97
Q3: 30.78
Median: 18.76
Q1: 12.77
Min: 4.72

FMX

Food, Beverage & Tobacco industry group

8.40

Max: 52.52
Q3: 30.78
Median: 18.76
Q1: 12.77
FMX: 8.40
Min: 4.72

Diageo (DEO) vs. Fomento Económico Mexicano (FMX): A comparison of their P/E ratio against the Food, Beverage & Tobacco industry group benchmark.

P/S Ratio (TTM)

Fomento Económico Mexicano (FMX) at 0.05 looks cheap on sales in the lower P/S ratio quartile, while Diageo (DEO) at 2.83 looks rich in the upper quartile — a clear gap in price per dollar of revenue.

DEO

Food, Beverage & Tobacco industry group

2.83

Max: 4.64
DEO: 2.83
Q3: 2.27
Median: 1.17
Q1: 0.52
Min: 0.00

FMX

Food, Beverage & Tobacco industry group

0.05

Max: 4.64
Q3: 2.27
Median: 1.17
Q1: 0.52
FMX: 0.05
Min: 0.00

Diageo (DEO) vs. Fomento Económico Mexicano (FMX): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Both look rich against book: Fomento Económico Mexicano (FMX) at 3.71 sits in the upper P/B ratio quartile, and Diageo (DEO) at 91.95 prices even higher, above its industry range.

DEO

Food, Beverage & Tobacco industry group

91.95

DEO: 91.95
Max: 6.35
Q3: 3.07
Median: 1.58
Q1: 0.82
Min: 0.00

FMX

Food, Beverage & Tobacco industry group

3.71

Max: 6.35
FMX: 3.71
Q3: 3.07
Median: 1.58
Q1: 0.82
Min: 0.00

Diageo (DEO) vs. Fomento Económico Mexicano (FMX): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Diageo (DEO) and Fomento Económico Mexicano (FMX)
Metric	DEO	FMX
P/E Ratio (TTM)	31.97	8.40
P/S Ratio (TTM)	2.83	0.05
P/B Ratio (MRQ)	91.95	3.71
Free Cash Flow Yield (TTM)	4.62%	200.25%