DELL vs. NOW: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at DELL and NOW, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | DELL | NOW |
|---|---|---|
| Company Name | Dell Technologies Inc. | ServiceNow, Inc. |
| Country | United States | United States |
| GICS Sector | Information Technology | Information Technology |
| GICS Industry | Technology Hardware, Storage & Peripherals | Software |
| Market Capitalization | 94.11 billion USD | 179.15 billion USD |
| Exchange | NYSE | NYSE |
| Listing Date | August 17, 2016 | June 29, 2012 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of DELL and NOW by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | DELL | NOW |
|---|---|---|
| 5-Day Price Return | 3.89% | -1.24% |
| 13-Week Price Return | 34.54% | -15.00% |
| 26-Week Price Return | 31.36% | -15.64% |
| 52-Week Price Return | 46.05% | 7.03% |
| Month-to-Date Return | 4.86% | -8.46% |
| Year-to-Date Return | 20.74% | -18.57% |
| 10-Day Avg. Volume | 4.96M | 2.01M |
| 3-Month Avg. Volume | 6.29M | 1.63M |
| 3-Month Volatility | 35.88% | 27.13% |
| Beta | 1.03 | 0.93 |
Profitability
Return on Equity (TTM)
DELL
130.70%
Technology Hardware, Storage & Peripherals Industry
- Max
- 47.24%
- Q3
- 29.40%
- Median
- 9.11%
- Q1
- 6.06%
- Min
- -0.79%
DELL’s Return on Equity of 130.70% is exceptionally high, placing it well beyond the typical range for the Technology Hardware, Storage & Peripherals industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
NOW
16.62%
Software Industry
- Max
- 59.01%
- Q3
- 21.98%
- Median
- 7.15%
- Q1
- -11.12%
- Min
- -51.24%
NOW’s Return on Equity of 16.62% is on par with the norm for the Software industry, indicating its profitability relative to shareholder equity is typical for the sector.
Net Profit Margin (TTM)
DELL
4.75%
Technology Hardware, Storage & Peripherals Industry
- Max
- 13.86%
- Q3
- 8.17%
- Median
- 4.62%
- Q1
- 3.65%
- Min
- -0.21%
DELL’s Net Profit Margin of 4.75% is aligned with the median group of its peers in the Technology Hardware, Storage & Peripherals industry. This indicates its ability to convert revenue into profit is typical for the sector.
NOW
13.78%
Software Industry
- Max
- 48.14%
- Q3
- 18.23%
- Median
- 5.60%
- Q1
- -9.22%
- Min
- -49.36%
NOW’s Net Profit Margin of 13.78% is aligned with the median group of its peers in the Software industry. This indicates its ability to convert revenue into profit is typical for the sector.
Operating Profit Margin (TTM)
DELL
6.70%
Technology Hardware, Storage & Peripherals Industry
- Max
- 17.80%
- Q3
- 10.33%
- Median
- 6.31%
- Q1
- 4.86%
- Min
- 2.53%
DELL’s Operating Profit Margin of 6.70% is around the midpoint for the Technology Hardware, Storage & Peripherals industry, indicating that its efficiency in managing core business operations is typical for the sector.
NOW
13.28%
Software Industry
- Max
- 57.34%
- Q3
- 20.60%
- Median
- 7.84%
- Q1
- -8.72%
- Min
- -51.37%
NOW’s Operating Profit Margin of 13.28% is around the midpoint for the Software industry, indicating that its efficiency in managing core business operations is typical for the sector.
Profitability at a Glance
| Symbol | DELL | NOW |
|---|---|---|
| Return on Equity (TTM) | 130.70% | 16.62% |
| Return on Assets (TTM) | 5.55% | 8.12% |
| Net Profit Margin (TTM) | 4.75% | 13.78% |
| Operating Profit Margin (TTM) | 6.70% | 13.28% |
| Gross Profit Margin (TTM) | 22.11% | 78.52% |
Financial Strength
Current Ratio (MRQ)
DELL
0.85
Technology Hardware, Storage & Peripherals Industry
- Max
- 2.47
- Q3
- 1.98
- Median
- 1.40
- Q1
- 1.26
- Min
- 0.70
DELL’s Current Ratio of 0.85 falls into the lower quartile for the Technology Hardware, Storage & Peripherals industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.
NOW
1.09
Software Industry
- Max
- 3.83
- Q3
- 2.31
- Median
- 1.45
- Q1
- 1.03
- Min
- 0.24
NOW’s Current Ratio of 1.09 aligns with the median group of the Software industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
DELL
5.36
Technology Hardware, Storage & Peripherals Industry
- Max
- 1.47
- Q3
- 0.93
- Median
- 0.32
- Q1
- 0.19
- Min
- 0.00
With a Debt-to-Equity Ratio of 5.36, DELL operates with exceptionally high leverage compared to the Technology Hardware, Storage & Peripherals industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
NOW
0.14
Software Industry
- Max
- 2.14
- Q3
- 0.90
- Median
- 0.29
- Q1
- 0.00
- Min
- 0.00
NOW’s Debt-to-Equity Ratio of 0.14 is typical for the Software industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio (TTM)
DELL
5.32
Technology Hardware, Storage & Peripherals Industry
- Max
- 204.63
- Q3
- 90.22
- Median
- 21.70
- Q1
- 6.79
- Min
- -23.93
In the lower quartile for the Technology Hardware, Storage & Peripherals industry, DELL’s Interest Coverage Ratio of 5.32 indicates a tighter cushion for servicing debt, suggesting less financial flexibility than many of its competitors.
NOW
32.13
Software Industry
- Max
- 67.02
- Q3
- 19.86
- Median
- 0.70
- Q1
- -12.50
- Min
- -53.00
NOW’s Interest Coverage Ratio of 32.13 is in the upper quartile for the Software industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.
Financial Strength at a Glance
| Symbol | DELL | NOW |
|---|---|---|
| Current Ratio (MRQ) | 0.85 | 1.09 |
| Quick Ratio (MRQ) | 0.70 | 0.99 |
| Debt-to-Equity Ratio (MRQ) | 5.36 | 0.14 |
| Interest Coverage Ratio (TTM) | 5.32 | 32.13 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
DELL
1.42%
Technology Hardware, Storage & Peripherals Industry
- Max
- 4.50%
- Q3
- 3.66%
- Median
- 1.90%
- Q1
- 0.00%
- Min
- 0.00%
DELL’s Dividend Yield of 1.42% is consistent with its peers in the Technology Hardware, Storage & Peripherals industry, providing a dividend return that is standard for its sector.
NOW
0.00%
Software Industry
- Max
- 0.08%
- Q3
- 0.03%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
NOW currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio (TTM)
DELL
29.04%
Technology Hardware, Storage & Peripherals Industry
- Max
- 142.87%
- Q3
- 66.07%
- Median
- 42.79%
- Q1
- 0.00%
- Min
- 0.00%
DELL’s Dividend Payout Ratio of 29.04% is within the typical range for the Technology Hardware, Storage & Peripherals industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
NOW
0.00%
Software Industry
- Max
- 1.32%
- Q3
- 0.53%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
NOW has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | DELL | NOW |
|---|---|---|
| Dividend Yield (TTM) | 1.42% | 0.00% |
| Dividend Payout Ratio (TTM) | 29.04% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
DELL
20.38
Technology Hardware, Storage & Peripherals Industry
- Max
- 43.16
- Q3
- 27.56
- Median
- 17.85
- Q1
- 12.48
- Min
- 6.21
DELL’s P/E Ratio of 20.38 is within the middle range for the Technology Hardware, Storage & Peripherals industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
NOW
106.87
Software Industry
- Max
- 149.35
- Q3
- 100.21
- Median
- 47.97
- Q1
- 26.77
- Min
- 11.68
A P/E Ratio of 106.87 places NOW in the upper quartile for the Software industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
Price-to-Sales Ratio (TTM)
DELL
0.97
Technology Hardware, Storage & Peripherals Industry
- Max
- 4.27
- Q3
- 1.99
- Median
- 0.93
- Q1
- 0.45
- Min
- 0.04
DELL’s P/S Ratio of 0.97 aligns with the market consensus for the Technology Hardware, Storage & Peripherals industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
NOW
14.72
Software Industry
- Max
- 25.24
- Q3
- 13.52
- Median
- 8.15
- Q1
- 4.87
- Min
- 0.98
NOW’s P/S Ratio of 14.72 is in the upper echelon for the Software industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
DELL
9.40
Technology Hardware, Storage & Peripherals Industry
- Max
- 12.51
- Q3
- 6.11
- Median
- 1.73
- Q1
- 1.01
- Min
- 0.31
DELL’s P/B Ratio of 9.40 is in the upper tier for the Technology Hardware, Storage & Peripherals industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
NOW
19.48
Software Industry
- Max
- 30.95
- Q3
- 14.91
- Median
- 7.75
- Q1
- 3.60
- Min
- 0.38
NOW’s P/B Ratio of 19.48 is in the upper tier for the Software industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
Valuation at a Glance
| Symbol | DELL | NOW |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 20.38 | 106.87 |
| Price-to-Sales Ratio (TTM) | 0.97 | 14.72 |
| Price-to-Book Ratio (MRQ) | 9.40 | 19.48 |
| Price-to-Free Cash Flow Ratio (TTM) | 24.66 | 46.65 |