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CRM vs. SHOP: Salesforce vs. Shopify Stock Comparison

How do Salesforce (CRM) and Shopify (SHOP) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Salesforce (CRM) and Shopify (SHOP) both fall under the Software & Services industry group, but CRM is classified in Software while SHOP is classified in IT Services.

Company profile comparison for Salesforce (CRM) and Shopify (SHOP)
Profile ItemCRMSHOP
NameSalesforce, Inc.Shopify Inc.
Country/RegionUnited StatesCanada
GICS SectorInformation TechnologyInformation Technology
GICS Industry GroupSoftware & ServicesSoftware & Services
GICS IndustrySoftwareIT Services
GICS Sub-IndustryApplication SoftwareInternet Services & Infrastructure
Market Capitalization175.83 billion USD191.58 billion USD
CurrencyUSDUSD
ExchangeNYSENasdaq
Listing DateJune 23, 2004May 20, 2015
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

CRM
SHOP
GSPC
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Salesforce (CRM) vs. Shopify (SHOP), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Salesforce (CRM) and Shopify (SHOP). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Salesforce (CRM) and Shopify (SHOP). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Salesforce (CRM) and Shopify (SHOP)
MetricCRMSHOP
Total Return (1Y)-9.04%-0.87%
Total Return (3Y, Annualized)1.64%35.77%
Total Return (5Y, Annualized)-6.57%-0.57%

Risk Profile

Drawdown History

CRM
SHOP
GSPC
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Salesforce (CRM) vs. Shopify (SHOP), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Salesforce (CRM) and Shopify (SHOP). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Shopify (SHOP) carries a highly aggressive beta of 2.65, indicating much higher sensitivity to broad-market moves, whereas Salesforce (CRM) is closer to market-like at 1.24 — a noticeable difference in market-sensitivity profile.

Risk profile metrics for Salesforce (CRM) and Shopify (SHOP)
MetricCRMSHOP
Volatility (1Y, Annualized)47.53%59.71%
Beta (5Y)1.242.65
Max Drawdown (5Y)-58.67%-84.82%
Avg. Volume (3M)11.36M8.79M

Risk-Adjusted Performance

Risk-Return Positioning

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CRM and SHOP are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Salesforce (CRM) and Shopify (SHOP)
MetricCRMSHOP
Sharpe Ratio (1Y)-0.28-0.09
Sortino Ratio (1Y)-0.45-0.12

Profitability

ROE (TTM)

Salesforce (CRM) at 19.38% sits in the top ROE quartile, while Shopify (SHOP) at 16.83% is closer to the peer norm — stronger capital efficiency for CRM.

CRM

Software & Services industry group

19.38%

Max
53.85%
CRM
19.38%
Q3
17.90%
Median
6.59%
Q1
-9.59%
Min
-50.52%

SHOP

Software & Services industry group

16.83%

Max
53.85%
Q3
17.90%
SHOP
16.83%
Median
6.59%
Q1
-9.59%
Min
-50.52%
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Salesforce (CRM) vs. Shopify (SHOP): A comparison of their ROE against the Software & Services industry group benchmark.

Net Margin (TTM)

Salesforce (CRM) at 21.99% retains a top-quartile share of revenue as profit, ahead of Shopify (SHOP) at 15.01%, which keeps about the industry-typical share.

CRM

Software & Services industry group

21.99%

Max
41.17%
CRM
21.99%
Q3
15.28%
Median
4.63%
Q1
-5.42%
Min
-33.17%

SHOP

Software & Services industry group

15.01%

Max
41.17%
Q3
15.28%
SHOP
15.01%
Median
4.63%
Q1
-5.42%
Min
-33.17%
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Salesforce (CRM) vs. Shopify (SHOP): A comparison of their net margin against the Software & Services industry group benchmark.

Operating Margin (TTM)

Both Salesforce (CRM) at 21.38% and Shopify (SHOP) at 18.39% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

CRM

Software & Services industry group

21.38%

Max
46.89%
CRM
21.38%
Q3
17.64%
Median
8.73%
Q1
-2.13%
Min
-30.45%

SHOP

Software & Services industry group

18.39%

Max
46.89%
SHOP
18.39%
Q3
17.64%
Median
8.73%
Q1
-2.13%
Min
-30.45%
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Salesforce (CRM) vs. Shopify (SHOP): A comparison of their operating margin against the Software & Services industry group benchmark.

Profitability Metrics

Profitability metrics for Salesforce (CRM) and Shopify (SHOP)
MetricCRMSHOP
ROE (TTM)19.38%16.83%
ROA (TTM)5.70%10.77%
Net Margin (TTM)21.99%15.01%
Operating Margin (TTM)21.38%18.39%
Gross Margin (TTM)77.28%47.49%

Growth

Revenue Growth

Shopify (SHOP) at 30.14% sits in the top revenue growth quartile, while Salesforce (CRM) at 9.58% is closer to the peer norm — faster top-line expansion for SHOP.

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Salesforce (CRM) vs. Shopify (SHOP): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Salesforce (CRM) at 22.64% and Shopify (SHOP) at -39.47% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

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Salesforce (CRM) vs. Shopify (SHOP): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Salesforce (CRM) and Shopify (SHOP)
MetricCRMSHOP
Revenue Growth (YoY)9.58%30.14%
Revenue Growth (3Y CAGR)9.82%27.31%
EPS Growth (YoY)22.64%-39.47%
EPS Growth (3Y CAGR)233.65%--

Financial Strength

Current Ratio (MRQ)

Shopify (SHOP) at 4.86 carries current ratio above its industry’s typical mid-range, while Salesforce (CRM) at 0.84 runs in the tighter-liquidity quartile — different working-capital profiles, both worth examining.

CRM

Software & Services industry group

0.84

Max
5.11
Q3
2.77
Median
1.67
Q1
1.01
CRM
0.84
Min
0.03

SHOP

Software & Services industry group

4.86

Max
5.11
SHOP
4.86
Q3
2.77
Median
1.67
Q1
1.01
Min
0.03
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Salesforce (CRM) vs. Shopify (SHOP): A comparison of their current ratio against the Software & Services industry group benchmark.

Debt / Equity (MRQ)

Shopify (SHOP) at 0.01 keeps leverage in the lower industry quartile, while Salesforce (CRM) at 1.10 runs a more typical debt-to-equity mix.

CRM

Software & Services industry group

1.10

Max
2.52
Q3
1.13
CRM
1.10
Median
0.40
Q1
0.07
Min
0.00

SHOP

Software & Services industry group

0.01

Max
2.52
Q3
1.13
Median
0.40
Q1
0.07
SHOP
0.01
Min
0.00
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Salesforce (CRM) vs. Shopify (SHOP): A comparison of their debt-to-equity ratio against the Software & Services industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Salesforce (CRM) and Shopify (SHOP)
MetricCRMSHOP
Current Ratio (MRQ)0.844.86
Debt / Equity (MRQ)1.100.01
Net Debt / EBITDA2.40-1.75

Dividends

Dividend Yield (TTM)

Shopify (SHOP) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Salesforce (CRM) reports a yield of 0.77%, ranking against industry peers normally.

CRM

Software & Services industry group

0.77%

CRM
0.77%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

SHOP

Software & Services industry group

0.00%

SHOP
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Salesforce (CRM) vs. Shopify (SHOP): A comparison of their dividend yield against the Software & Services industry group benchmark.

Dividend Payout Ratio (TTM)

Shopify (SHOP) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Salesforce (CRM) reports a payout of 15.66%, ranking against industry peers normally.

CRM

Software & Services industry group

15.66%

CRM
15.66%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

SHOP

Software & Services industry group

0.00%

SHOP
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Salesforce (CRM) vs. Shopify (SHOP): A comparison of their payout ratio against the Software & Services industry group benchmark.

Dividend Metrics

Dividend metrics for Salesforce (CRM) and Shopify (SHOP)
MetricCRMSHOP
Dividend Yield (TTM)0.77%0.00%
Dividend Payout Ratio (TTM)15.66%0.00%

Valuation

P/E Ratio (TTM)

Salesforce (CRM) at 19.55 is near its industry’s usual P/E ratio, while Shopify (SHOP) at 91.36 sits in the richer quartile — SHOP needs stronger growth or earnings quality to justify the premium.

CRM

Software & Services industry group

19.55

Max
112.94
Q3
60.32
Median
32.91
CRM
19.55
Q1
18.77
Min
6.69

SHOP

Software & Services industry group

91.36

Max
112.94
SHOP
91.36
Q3
60.32
Median
32.91
Q1
18.77
Min
6.69
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Salesforce (CRM) vs. Shopify (SHOP): A comparison of their P/E ratio against the Software & Services industry group benchmark.

P/S Ratio (TTM)

Salesforce (CRM) at 4.00 is priced about in line with its industry on P/S ratio, while Shopify (SHOP) at 13.52 sits in the pricier quartile — SHOP costs more per dollar of sales.

CRM

Software & Services industry group

4.00

Max
17.91
Q3
8.78
Median
4.25
CRM
4.00
Q1
2.23
Min
0.02

SHOP

Software & Services industry group

13.52

Max
17.91
SHOP
13.52
Q3
8.78
Median
4.25
Q1
2.23
Min
0.02
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Salesforce (CRM) vs. Shopify (SHOP): A comparison of their P/S ratio against the Software & Services industry group benchmark.

P/B Ratio (MRQ)

Salesforce (CRM) at 4.58 is valued about in line with its industry on P/B ratio, while Shopify (SHOP) at 15.02 carries an above-peer premium to book — SHOP is pricier on assets.

CRM

Software & Services industry group

4.58

Max
16.63
Q3
8.50
CRM
4.58
Median
4.30
Q1
1.92
Min
-3.90

SHOP

Software & Services industry group

15.02

Max
16.63
SHOP
15.02
Q3
8.50
Median
4.30
Q1
1.92
Min
-3.90
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Salesforce (CRM) vs. Shopify (SHOP): A comparison of their P/B ratio against the Software & Services industry group benchmark.

Valuation Metrics

Valuation metrics for Salesforce (CRM) and Shopify (SHOP)
MetricCRMSHOP
P/E Ratio (TTM)19.5591.36
P/S Ratio (TTM)4.0013.52
P/B Ratio (MRQ)4.5815.02
Free Cash Flow Yield (TTM)10.08%0.86%