CELH vs. SJM: A Head-to-Head Stock Comparison

Updated on August 21, 2025

Here’s a clear look at CELH and SJM, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

Symbol	CELH	SJM
Company Name	Celsius Holdings, Inc.	The J. M. Smucker Company
Country	United States	United States
GICS Sector	Consumer Staples	Consumer Staples
GICS Industry	Beverages	Food Products
Market Capitalization	14.46 billion USD	12.06 billion USD
Exchange	NasdaqCM	NYSE
Listing Date	January 22, 2007	October 31, 1994
Security Type	Common Stock	Common Stock

Historical Performance

This chart compares the performance of CELH and SJM by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

CELH vs. SJM: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	CELH	SJM
5-Day Price Return	11.87%	1.86%
13-Week Price Return	50.24%	0.45%
26-Week Price Return	155.33%	9.51%
52-Week Price Return	47.44%	-3.72%
Month-to-Date Return	23.67%	5.28%
Year-to-Date Return	112.87%	2.62%
10-Day Avg. Volume	9.71M	1.36M
3-Month Avg. Volume	7.01M	1.76M
3-Month Volatility	49.84%	38.70%
Beta	1.41	0.24

Profitability

Return on Equity (TTM)

CELH

8.97%

Beverages Industry

Max: 49.46%
Q3: 24.91%
Median: 11.13%
Q1: 5.27%
Min: -5.93%

CELH’s Return on Equity of 8.97% is on par with the norm for the Beverages industry, indicating its profitability relative to shareholder equity is typical for the sector.

SJM

-17.34%

Food Products Industry

Max: 27.15%
Q3: 15.66%
Median: 10.47%
Q1: 7.82%
Min: -2.46%

SJM has a negative Return on Equity of -17.34%. This indicates the company is generating a loss for its shareholders, which can be a result of unprofitability or negative shareholder equity and is often a sign of financial distress.

CELH vs. SJM: A comparison of their Return on Equity (TTM) against their respective Beverages and Food Products industry benchmarks.

Net Profit Margin (TTM)

CELH

8.40%

Beverages Industry

Max: 21.86%
Q3: 12.24%
Median: 8.70%
Q1: 5.33%
Min: -4.40%

CELH’s Net Profit Margin of 8.40% is aligned with the median group of its peers in the Beverages industry. This indicates its ability to convert revenue into profit is typical for the sector.

SJM

-14.10%

Food Products Industry

Max: 18.44%
Q3: 9.92%
Median: 6.38%
Q1: 4.13%
Min: -0.92%

SJM has a negative Net Profit Margin of -14.10%, indicating the company is operating at a net loss as its expenses exceeded its revenues.

CELH vs. SJM: A comparison of their Net Profit Margin (TTM) against their respective Beverages and Food Products industry benchmarks.

Operating Profit Margin (TTM)

CELH

9.37%

Beverages Industry

Max: 29.32%
Q3: 18.25%
Median: 13.42%
Q1: 10.58%
Min: 0.71%

CELH’s Operating Profit Margin of 9.37% is in the lower quartile for the Beverages industry. This indicates weaker profitability from core operations, which may stem from inefficiencies or competitive pressures on pricing.

SJM

-7.38%

Food Products Industry

Max: 24.83%
Q3: 14.27%
Median: 9.73%
Q1: 6.26%
Min: -0.10%

SJM has a negative Operating Profit Margin of -7.38%. This signifies the company is unprofitable at the operational level, as its core business expenses exceed its revenue.

CELH vs. SJM: A comparison of their Operating Profit Margin (TTM) against their respective Beverages and Food Products industry benchmarks.

Profitability at a Glance

Symbol	CELH	SJM
Return on Equity (TTM)	8.97%	-17.34%
Return on Assets (TTM)	6.34%	-6.45%
Net Profit Margin (TTM)	8.40%	-14.10%
Operating Profit Margin (TTM)	9.37%	-7.38%
Gross Profit Margin (TTM)	50.43%	38.89%

Financial Strength

Current Ratio (MRQ)

CELH

3.38

Beverages Industry

Max: 3.38
Q3: 1.97
Median: 1.21
Q1: 0.86
Min: 0.53

CELH’s Current Ratio of 3.38 is in the upper quartile for the Beverages industry. This signifies a strong liquidity position, suggesting the company is well-equipped to cover its immediate liabilities compared to its peers.

SJM

0.81

Food Products Industry

Max: 3.80
Q3: 2.40
Median: 1.61
Q1: 1.28
Min: 0.55

SJM’s Current Ratio of 0.81 falls into the lower quartile for the Food Products industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.

CELH vs. SJM: A comparison of their Current Ratio (MRQ) against their respective Beverages and Food Products industry benchmarks.

Debt-to-Equity Ratio (MRQ)

CELH

0.00

Beverages Industry

Max: 2.11
Q3: 1.23
Median: 0.79
Q1: 0.32
Min: 0.00

Falling into the lower quartile for the Beverages industry, CELH’s Debt-to-Equity Ratio of 0.00 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.

SJM

1.26

Food Products Industry

Max: 1.87
Q3: 0.90
Median: 0.48
Q1: 0.24
Min: 0.00

SJM’s leverage is in the upper quartile of the Food Products industry, with a Debt-to-Equity Ratio of 1.26. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.

CELH vs. SJM: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Beverages and Food Products industry benchmarks.

Interest Coverage Ratio (TTM)

CELH

-55.00

Beverages Industry

Max: 78.96
Q3: 40.67
Median: 9.62
Q1: 3.59
Min: 0.81

CELH has a negative Interest Coverage Ratio of -55.00. This indicates that its earnings were insufficient to cover even its operational costs, let alone its interest payments, signaling significant financial distress.

SJM

-1.69

Food Products Industry

Max: 70.39
Q3: 32.08
Median: 9.51
Q1: 4.55
Min: -1.69

SJM has a negative Interest Coverage Ratio of -1.69. This indicates that its earnings were insufficient to cover even its operational costs, let alone its interest payments, signaling significant financial distress.

CELH vs. SJM: A comparison of their Interest Coverage Ratio (TTM) against their respective Beverages and Food Products industry benchmarks.

Financial Strength at a Glance

Symbol	CELH	SJM
Current Ratio (MRQ)	3.38	0.81
Quick Ratio (MRQ)	2.99	0.35
Debt-to-Equity Ratio (MRQ)	0.00	1.26
Interest Coverage Ratio (TTM)	-55.00	-1.69

Growth

Revenue Growth

CELH vs. SJM: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

CELH vs. SJM: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

CELH

0.19%

Beverages Industry

Max: 6.93%
Q3: 4.51%
Median: 3.09%
Q1: 2.03%
Min: 0.00%

CELH’s Dividend Yield of 0.19% is in the lower quartile for the Beverages industry. This suggests the company’s strategy likely favors retaining earnings for growth over providing a high dividend income.

SJM

3.80%

Food Products Industry

Max: 7.43%
Q3: 4.12%
Median: 2.67%
Q1: 1.57%
Min: 0.00%

SJM’s Dividend Yield of 3.80% is consistent with its peers in the Food Products industry, providing a dividend return that is standard for its sector.

CELH vs. SJM: A comparison of their Dividend Yield (TTM) against their respective Beverages and Food Products industry benchmarks.

Dividend Payout Ratio (TTM)

CELH

15.73%

Beverages Industry

Max: 143.36%
Q3: 99.22%
Median: 67.03%
Q1: 40.31%
Min: 0.00%

CELH’s Dividend Payout Ratio of 15.73% is in the lower quartile for the Beverages industry. This suggests a conservative dividend policy, with a strategic focus on reinvesting profits for future growth.

SJM

59.47%

Food Products Industry

Max: 202.50%
Q3: 109.53%
Median: 67.28%
Q1: 39.33%
Min: 0.00%

SJM’s Dividend Payout Ratio of 59.47% is within the typical range for the Food Products industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

CELH vs. SJM: A comparison of their Dividend Payout Ratio (TTM) against their respective Beverages and Food Products industry benchmarks.

Dividend at a Glance

Symbol	CELH	SJM
Dividend Yield (TTM)	0.19%	3.80%
Dividend Payout Ratio (TTM)	15.73%	59.47%

Valuation

Price-to-Earnings Ratio (TTM)

CELH

129.01

Beverages Industry

Max: 41.48
Q3: 28.35
Median: 19.09
Q1: 15.36
Min: 3.14

At 129.01, CELH’s P/E Ratio is exceptionally high, exceeding the typical maximum for the Beverages industry. This suggests the stock may be significantly overvalued compared to its peers and implies high market expectations that could be difficult to meet.

SJM

Food Products Industry

Max: 35.81
Q3: 22.88
Median: 17.13
Q1: 13.91
Min: 2.77

P/E Ratio data for SJM is currently unavailable.

CELH vs. SJM: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Beverages and Food Products industry benchmarks.

Price-to-Sales Ratio (TTM)

CELH

10.84

Beverages Industry

Max: 3.90
Q3: 2.38
Median: 1.54
Q1: 0.84
Min: 0.41

With a P/S Ratio of 10.84, CELH trades at a valuation that eclipses even the highest in the Beverages industry. This implies the market has priced in exceptionally optimistic scenarios for future revenue growth, posing considerable valuation risk.

SJM

1.37

Food Products Industry

Max: 3.63
Q3: 1.86
Median: 1.14
Q1: 0.68
Min: 0.12

SJM’s P/S Ratio of 1.37 aligns with the market consensus for the Food Products industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.

CELH vs. SJM: A comparison of their Price-to-Sales Ratio (TTM) against their respective Beverages and Food Products industry benchmarks.

Price-to-Book Ratio (MRQ)

CELH

6.61

Beverages Industry

Max: 6.29
Q3: 3.58
Median: 2.19
Q1: 1.68
Min: 0.91

At 6.61, CELH’s P/B Ratio is at an extreme premium to the Beverages industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.

SJM

2.03

Food Products Industry

Max: 5.01
Q3: 2.76
Median: 1.98
Q1: 1.26
Min: 0.52

SJM’s P/B Ratio of 2.03 is within the conventional range for the Food Products industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.

CELH vs. SJM: A comparison of their Price-to-Book Ratio (MRQ) against their respective Beverages and Food Products industry benchmarks.

Valuation at a Glance

Symbol	CELH	SJM
Price-to-Earnings Ratio (TTM)	129.01	--
Price-to-Sales Ratio (TTM)	10.84	1.37
Price-to-Book Ratio (MRQ)	6.61	2.03
Price-to-Free Cash Flow Ratio (TTM)	70.01	14.67