CELH vs. MO: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at CELH and MO, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | CELH | MO |
|---|---|---|
| Company Name | Celsius Holdings, Inc. | Altria Group, Inc. |
| Country | United States | United States |
| GICS Sector | Consumer Staples | Consumer Staples |
| GICS Industry | Beverages | Tobacco |
| Market Capitalization | 15.98 billion USD | 113.53 billion USD |
| Exchange | NasdaqCM | NYSE |
| Listing Date | January 22, 2007 | January 2, 1962 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of CELH and MO by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | CELH | MO |
|---|---|---|
| 5-Day Price Return | 7.85% | 3.10% |
| 13-Week Price Return | 53.52% | 13.64% |
| 26-Week Price Return | 184.16% | 26.04% |
| 52-Week Price Return | 50.54% | 31.68% |
| Month-to-Date Return | 33.37% | 9.11% |
| Year-to-Date Return | 129.57% | 29.24% |
| 10-Day Avg. Volume | 10.48M | 8.12M |
| 3-Month Avg. Volume | 6.85M | 8.64M |
| 3-Month Volatility | 51.22% | 17.70% |
| Beta | 1.40 | 0.59 |
Profitability
Return on Equity (TTM)
CELH
9.04%
Beverages Industry
- Max
- 49.46%
- Q3
- 24.91%
- Median
- 11.13%
- Q1
- 5.27%
- Min
- -5.93%
CELH’s Return on Equity of 9.04% is on par with the norm for the Beverages industry, indicating its profitability relative to shareholder equity is typical for the sector.
MO
149.65%
Tobacco Industry
- Max
- 49.48%
- Q3
- 49.48%
- Median
- 7.92%
- Q1
- 5.28%
- Min
- 4.04%
MO’s Return on Equity of 149.65% is exceptionally high, placing it well beyond the typical range for the Tobacco industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
Net Profit Margin (TTM)
CELH
7.91%
Beverages Industry
- Max
- 21.86%
- Q3
- 12.24%
- Median
- 8.70%
- Q1
- 5.33%
- Min
- -4.40%
CELH’s Net Profit Margin of 7.91% is aligned with the median group of its peers in the Beverages industry. This indicates its ability to convert revenue into profit is typical for the sector.
MO
37.24%
Tobacco Industry
- Max
- 21.36%
- Q3
- 18.49%
- Median
- 11.05%
- Q1
- 6.80%
- Min
- 5.37%
MO’s Net Profit Margin of 37.24% is exceptionally high, placing it well beyond the typical range for the Tobacco industry. This demonstrates outstanding operational efficiency and a strong competitive advantage in converting revenue into profit.
Operating Profit Margin (TTM)
CELH
10.40%
Beverages Industry
- Max
- 29.32%
- Q3
- 18.25%
- Median
- 13.42%
- Q1
- 10.58%
- Min
- 0.71%
CELH’s Operating Profit Margin of 10.40% is in the lower quartile for the Beverages industry. This indicates weaker profitability from core operations, which may stem from inefficiencies or competitive pressures on pricing.
MO
46.84%
Tobacco Industry
- Max
- 14.35%
- Q3
- 12.68%
- Median
- 11.00%
- Q1
- 10.58%
- Min
- 10.58%
MO’s Operating Profit Margin of 46.84% is exceptionally high, placing it well above the typical range for the Tobacco industry. This demonstrates outstanding efficiency in managing its core operations, which can be a result of strong pricing power or superior cost control.
Profitability at a Glance
| Symbol | CELH | MO |
|---|---|---|
| Return on Equity (TTM) | 9.04% | 149.65% |
| Return on Assets (TTM) | 5.77% | 25.57% |
| Net Profit Margin (TTM) | 7.91% | 37.24% |
| Operating Profit Margin (TTM) | 10.40% | 46.84% |
| Gross Profit Margin (TTM) | 50.53% | 61.41% |
Financial Strength
Current Ratio (MRQ)
CELH
2.11
Beverages Industry
- Max
- 3.38
- Q3
- 1.97
- Median
- 1.21
- Q1
- 0.86
- Min
- 0.53
CELH’s Current Ratio of 2.11 is in the upper quartile for the Beverages industry. This signifies a strong liquidity position, suggesting the company is well-equipped to cover its immediate liabilities compared to its peers.
MO
0.39
Tobacco Industry
- Max
- 3.20
- Q3
- 1.83
- Median
- 0.83
- Q1
- 0.72
- Min
- 0.57
MO’s Current Ratio of 0.39 is notably low, falling beneath the typical range for the Tobacco industry. This suggests a heightened liquidity risk and could indicate potential challenges in meeting its short-term obligations.
Debt-to-Equity Ratio (MRQ)
CELH
0.42
Beverages Industry
- Max
- 2.11
- Q3
- 1.23
- Median
- 0.79
- Q1
- 0.32
- Min
- 0.00
CELH’s Debt-to-Equity Ratio of 0.42 is typical for the Beverages industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
MO
8.67
Tobacco Industry
- Max
- 2.19
- Q3
- 2.19
- Median
- 0.74
- Q1
- 0.26
- Min
- 0.01
With a Debt-to-Equity Ratio of 8.67, MO operates with exceptionally high leverage compared to the Tobacco industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
Interest Coverage Ratio (TTM)
CELH
-55.00
Beverages Industry
- Max
- 78.96
- Q3
- 40.67
- Median
- 9.62
- Q1
- 3.59
- Min
- 0.81
CELH has a negative Interest Coverage Ratio of -55.00. This indicates that its earnings were insufficient to cover even its operational costs, let alone its interest payments, signaling significant financial distress.
MO
36.48
Tobacco Industry
- Max
- 36.48
- Q3
- 28.54
- Median
- 7.02
- Q1
- 6.32
- Min
- -11.45
MO’s Interest Coverage Ratio of 36.48 is in the upper quartile for the Tobacco industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.
Financial Strength at a Glance
| Symbol | CELH | MO |
|---|---|---|
| Current Ratio (MRQ) | 2.11 | 0.39 |
| Quick Ratio (MRQ) | 1.70 | 0.24 |
| Debt-to-Equity Ratio (MRQ) | 0.42 | 8.67 |
| Interest Coverage Ratio (TTM) | -55.00 | 36.48 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
CELH
0.17%
Beverages Industry
- Max
- 6.93%
- Q3
- 4.51%
- Median
- 3.09%
- Q1
- 2.03%
- Min
- 0.00%
CELH’s Dividend Yield of 0.17% is in the lower quartile for the Beverages industry. This suggests the company’s strategy likely favors retaining earnings for growth over providing a high dividend income.
MO
6.07%
Tobacco Industry
- Max
- 6.71%
- Q3
- 6.06%
- Median
- 5.48%
- Q1
- 3.91%
- Min
- 3.27%
With a Dividend Yield of 6.07%, MO offers a more attractive income stream than most of its peers in the Tobacco industry, signaling a strong commitment to shareholder returns.
Dividend Payout Ratio (TTM)
CELH
13.64%
Beverages Industry
- Max
- 143.36%
- Q3
- 99.22%
- Median
- 67.03%
- Q1
- 40.31%
- Min
- 0.00%
CELH’s Dividend Payout Ratio of 13.64% is in the lower quartile for the Beverages industry. This suggests a conservative dividend policy, with a strategic focus on reinvesting profits for future growth.
MO
78.29%
Tobacco Industry
- Max
- 77.64%
- Q3
- 76.55%
- Median
- 50.14%
- Q1
- 47.08%
- Min
- 42.39%
At 78.29%, MO’s Dividend Payout Ratio is exceptionally high, exceeding the typical range for the Tobacco industry. While this provides a significant return to shareholders, it may limit funds for reinvestment and could be difficult to sustain.
Dividend at a Glance
| Symbol | CELH | MO |
|---|---|---|
| Dividend Yield (TTM) | 0.17% | 6.07% |
| Dividend Payout Ratio (TTM) | 13.64% | 78.29% |
Valuation
Price-to-Earnings Ratio (TTM)
CELH
121.52
Beverages Industry
- Max
- 41.48
- Q3
- 28.35
- Median
- 19.09
- Q1
- 15.36
- Min
- 3.14
At 121.52, CELH’s P/E Ratio is exceptionally high, exceeding the typical maximum for the Beverages industry. This suggests the stock may be significantly overvalued compared to its peers and implies high market expectations that could be difficult to meet.
MO
12.90
Tobacco Industry
- Max
- 42.16
- Q3
- 36.45
- Median
- 20.93
- Q1
- 10.52
- Min
- 9.15
MO’s P/E Ratio of 12.90 is within the middle range for the Tobacco industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
Price-to-Sales Ratio (TTM)
CELH
9.61
Beverages Industry
- Max
- 3.90
- Q3
- 2.38
- Median
- 1.54
- Q1
- 0.84
- Min
- 0.41
With a P/S Ratio of 9.61, CELH trades at a valuation that eclipses even the highest in the Beverages industry. This implies the market has priced in exceptionally optimistic scenarios for future revenue growth, posing considerable valuation risk.
MO
4.80
Tobacco Industry
- Max
- 10.48
- Q3
- 5.39
- Median
- 3.32
- Q1
- 1.54
- Min
- 0.59
MO’s P/S Ratio of 4.80 aligns with the market consensus for the Tobacco industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
Price-to-Book Ratio (MRQ)
CELH
5.72
Beverages Industry
- Max
- 6.29
- Q3
- 3.58
- Median
- 2.19
- Q1
- 1.68
- Min
- 0.91
CELH’s P/B Ratio of 5.72 is in the upper tier for the Beverages industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
MO
27.09
Tobacco Industry
- Max
- 4.76
- Q3
- 4.76
- Median
- 2.18
- Q1
- 1.70
- Min
- 1.06
At 27.09, MO’s P/B Ratio is at an extreme premium to the Tobacco industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
Valuation at a Glance
| Symbol | CELH | MO |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 121.52 | 12.90 |
| Price-to-Sales Ratio (TTM) | 9.61 | 4.80 |
| Price-to-Book Ratio (MRQ) | 5.72 | 27.09 |
| Price-to-Free Cash Flow Ratio (TTM) | 75.94 | 12.98 |