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BKNG vs. YUMC: Booking vs. Yum China Stock Comparison

How do Booking (BKNG) and Yum China (YUMC) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Booking (BKNG) and Yum China (YUMC) both belong to the Hotels, Restaurants & Leisure industry, though BKNG is classified under Hotels, Resorts & Cruise Lines while YUMC falls under Restaurants.

Company profile comparison for Booking (BKNG) and Yum China (YUMC)
Profile ItemBKNGYUMC
NameBooking Holdings Inc.Yum China Holdings, Inc.
Country/RegionUnited StatesChina
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesRestaurants
Market Capitalization119.49 billion USD16.79 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateMarch 31, 1999October 17, 2016
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

BKNG
YUMC
GSPC
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Booking (BKNG) vs. Yum China (YUMC), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Booking (BKNG) and Yum China (YUMC). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Booking (BKNG) and Yum China (YUMC). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Booking (BKNG) and Yum China (YUMC)
MetricBKNGYUMC
Total Return (1Y)-17.04%17.02%
Total Return (3Y, Annualized)11.36%6.80%
Total Return (5Y, Annualized)9.44%-0.60%

Risk Profile

Drawdown History

BKNG
YUMC
GSPC
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Booking (BKNG) vs. Yum China (YUMC), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Booking (BKNG) and Yum China (YUMC). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Booking (BKNG) and Yum China (YUMC)
MetricBKNGYUMC
Volatility (1Y, Annualized)39.63%25.40%
Beta (5Y)1.110.01
Max Drawdown (5Y)-39.53%-53.84%
Avg. Volume (3M)7.18M1.59M

Risk-Adjusted Performance

Risk-Return Positioning

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BKNG and YUMC are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Booking (BKNG) and Yum China (YUMC)
MetricBKNGYUMC
Sharpe Ratio (1Y)-0.540.50
Sortino Ratio (1Y)-0.780.77

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Yum China (YUMC) earns 17.35% on shareholders’ equity, ranked against its industry; Booking (BKNG) has no ROE this period.

BKNG

Consumer Services industry group

--

Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%
BKNG
--

YUMC

Consumer Services industry group

17.35%

Max
76.75%
Q3
34.07%
YUMC
17.35%
Median
15.90%
Q1
3.23%
Min
-40.61%
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Booking (BKNG) vs. Yum China (YUMC): BKNG does not report ROE, so it has no value marker; YUMC is benchmarked against the Consumer Services industry group.

Net Margin (TTM)

Booking (BKNG) at 25.52% retains a top-quartile share of revenue as profit, ahead of Yum China (YUMC) at 7.90%, which keeps about the industry-typical share.

BKNG

Consumer Services industry group

25.52%

BKNG
25.52%
Max
25.52%
Q3
12.95%
Median
6.63%
Q1
1.46%
Min
-14.36%

YUMC

Consumer Services industry group

7.90%

Max
25.52%
Q3
12.95%
YUMC
7.90%
Median
6.63%
Q1
1.46%
Min
-14.36%
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Booking (BKNG) vs. Yum China (YUMC): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Booking (BKNG) at 38.69% operates in the top operating margin quartile, ahead of Yum China (YUMC) at 13.09%, which runs around its industry’s norm.

BKNG

Consumer Services industry group

38.69%

Max
49.05%
BKNG
38.69%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%

YUMC

Consumer Services industry group

13.09%

Max
49.05%
Q3
24.35%
Median
14.23%
YUMC
13.09%
Q1
5.67%
Min
-16.47%
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Booking (BKNG) vs. Yum China (YUMC): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Booking (BKNG) and Yum China (YUMC)
MetricBKNGYUMC
ROE (TTM)--17.35%
ROA (TTM)20.25%7.81%
Net Margin (TTM)25.52%7.90%
Operating Margin (TTM)38.69%13.09%
Gross Margin (TTM)87.18%20.45%

Growth

Revenue Growth

Both Booking (BKNG) at 13.39% and Yum China (YUMC) at 4.37% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

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Booking (BKNG) vs. Yum China (YUMC): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Booking (BKNG) at -4.12% and Yum China (YUMC) at 7.73% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

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Booking (BKNG) vs. Yum China (YUMC): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Booking (BKNG) and Yum China (YUMC)
MetricBKNGYUMC
Revenue Growth (YoY)13.39%4.37%
Revenue Growth (3Y CAGR)16.35%7.23%
EPS Growth (YoY)-4.12%7.73%
EPS Growth (3Y CAGR)29.44%34.14%

Financial Strength

Current Ratio (MRQ)

Booking (BKNG) at 1.12 keeps current ratio within its industry’s typical mid-range, while Yum China (YUMC) at 0.67 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for YUMC.

BKNG

Consumer Services industry group

1.12

Max
3.41
Q3
1.85
BKNG
1.12
Median
1.06
Q1
0.72
Min
0.22

YUMC

Consumer Services industry group

0.67

Max
3.41
Q3
1.85
Median
1.06
Q1
0.72
YUMC
0.67
Min
0.22
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Booking (BKNG) vs. Yum China (YUMC): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Yum China (YUMC) carries debt-to-equity ratio of 0.54 against its industry range, while Booking (BKNG) reports no figure this period.

BKNG

Consumer Services industry group

--

Max
6.12
Q3
2.93
Median
1.29
Q1
0.37
Min
0.01
BKNG
--

YUMC

Consumer Services industry group

0.54

Max
6.12
Q3
2.93
Median
1.29
YUMC
0.54
Q1
0.37
Min
0.01
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Booking (BKNG) vs. Yum China (YUMC): BKNG does not report debt-to-equity ratio, so it has no value marker; YUMC is benchmarked against the Consumer Services industry group.

Financial Strength Metrics

Financial strength metrics for Booking (BKNG) and Yum China (YUMC)
MetricBKNGYUMC
Current Ratio (MRQ)1.120.67
Debt / Equity (MRQ)--0.54
Net Debt / EBITDA0.560.85

Dividends

Dividend Yield (TTM)

Yum China (YUMC) at 2.23% delivers top-quartile income for its industry, while Booking (BKNG) at 0.98% pays a more typical yield — both are credible income propositions, YUMC the richer one.

BKNG

Consumer Services industry group

0.98%

Max
4.10%
Q3
1.82%
BKNG
0.98%
Median
0.00%
Q1
0.00%
Min
0.00%

YUMC

Consumer Services industry group

2.23%

Max
4.10%
YUMC
2.23%
Q3
1.82%
Median
0.00%
Q1
0.00%
Min
0.00%
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Booking (BKNG) vs. Yum China (YUMC): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Booking (BKNG) at 17.84% pays out a band-typical share of earnings, while Yum China (YUMC) at 38.54% distributes more than its industry norm — less retained, thinner cover.

BKNG

Consumer Services industry group

17.84%

Max
89.80%
Q3
36.83%
BKNG
17.84%
Median
0.00%
Q1
0.00%
Min
0.00%

YUMC

Consumer Services industry group

38.54%

Max
89.80%
YUMC
38.54%
Q3
36.83%
Median
0.00%
Q1
0.00%
Min
0.00%
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Booking (BKNG) vs. Yum China (YUMC): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Booking (BKNG) and Yum China (YUMC)
MetricBKNGYUMC
Dividend Yield (TTM)0.98%2.23%
Dividend Payout Ratio (TTM)17.84%38.54%

Valuation

P/E Ratio (TTM)

Both Booking (BKNG) at 17.43 and Yum China (YUMC) at 17.34 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

BKNG

Consumer Services industry group

17.43

Max
71.70
Q3
37.12
Median
21.88
BKNG
17.43
Q1
13.00
Min
5.72

YUMC

Consumer Services industry group

17.34

Max
71.70
Q3
37.12
Median
21.88
YUMC
17.34
Q1
13.00
Min
5.72
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Booking (BKNG) vs. Yum China (YUMC): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Yum China (YUMC) at 1.32 is priced about in line with its industry on P/S ratio, while Booking (BKNG) at 4.25 sits in the pricier quartile — BKNG costs more per dollar of sales.

BKNG

Consumer Services industry group

4.25

Max
6.40
BKNG
4.25
Q3
3.01
Median
1.54
Q1
0.74
Min
0.08

YUMC

Consumer Services industry group

1.32

Max
6.40
Q3
3.01
Median
1.54
YUMC
1.32
Q1
0.74
Min
0.08
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Booking (BKNG) vs. Yum China (YUMC): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Booking (BKNG) reports a negative P/B ratio of -11.52, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Yum China (YUMC) reports 3.19, ranking against industry peers normally.

BKNG

Consumer Services industry group

-11.52

Max
12.02
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51
BKNG
-11.52

YUMC

Consumer Services industry group

3.19

Max
12.02
Q3
5.58
YUMC
3.19
Median
2.37
Q1
1.09
Min
-4.51
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Booking (BKNG) vs. Yum China (YUMC): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Booking (BKNG) and Yum China (YUMC)
MetricBKNGYUMC
P/E Ratio (TTM)17.4317.34
P/S Ratio (TTM)4.251.32
P/B Ratio (MRQ)-11.523.19
Free Cash Flow Yield (TTM)6.37%-2.30%