BKNG vs. WFC: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BKNG and WFC, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | BKNG | WFC |
|---|---|---|
| Company Name | Booking Holdings Inc. | Wells Fargo & Company |
| Country | United States | United States |
| GICS Sector | Consumer Discretionary | Financials |
| GICS Industry | Hotels, Restaurants & Leisure | Banks |
| Market Capitalization | 178.19 billion USD | 272.32 billion USD |
| Exchange | NasdaqGS | NYSE |
| Listing Date | March 31, 1999 | June 1, 1972 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of BKNG and WFC by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BKNG | WFC |
|---|---|---|
| 5-Day Price Return | -2.29% | -4.09% |
| 13-Week Price Return | -6.74% | -0.76% |
| 26-Week Price Return | 13.33% | 11.88% |
| 52-Week Price Return | 27.10% | 43.16% |
| Month-to-Date Return | -3.57% | -3.52% |
| Year-to-Date Return | 8.67% | 15.13% |
| 10-Day Avg. Volume | 0.23M | 14.36M |
| 3-Month Avg. Volume | 0.20M | 15.91M |
| 3-Month Volatility | 18.31% | 24.42% |
| Beta | 1.36 | 1.14 |
Profitability
Return on Equity (TTM)
BKNG
139.63%
Hotels, Restaurants & Leisure Industry
- Max
- 84.03%
- Q3
- 40.12%
- Median
- 17.38%
- Q1
- 7.45%
- Min
- -33.94%
BKNG’s Return on Equity of 139.63% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
WFC
11.36%
Banks Industry
- Max
- 25.40%
- Q3
- 15.55%
- Median
- 12.00%
- Q1
- 8.98%
- Min
- -0.10%
WFC’s Return on Equity of 11.36% is on par with the norm for the Banks industry, indicating its profitability relative to shareholder equity is typical for the sector.
Net Profit Margin (TTM)
BKNG
19.23%
Hotels, Restaurants & Leisure Industry
- Max
- 25.61%
- Q3
- 14.65%
- Median
- 8.66%
- Q1
- 3.36%
- Min
- -9.83%
A Net Profit Margin of 19.23% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.
WFC
22.19%
Banks Industry
- Max
- 54.20%
- Q3
- 35.73%
- Median
- 28.97%
- Q1
- 22.56%
- Min
- 6.98%
Falling into the lower quartile for the Banks industry, WFC’s Net Profit Margin of 22.19% indicates weaker profitability. This means the company retains a smaller portion of each dollar in sales as profit compared to its competitors.
Operating Profit Margin (TTM)
BKNG
32.85%
Hotels, Restaurants & Leisure Industry
- Max
- 45.80%
- Q3
- 22.44%
- Median
- 14.98%
- Q1
- 6.59%
- Min
- -15.28%
An Operating Profit Margin of 32.85% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
WFC
25.35%
Banks Industry
- Max
- 63.35%
- Q3
- 44.73%
- Median
- 37.24%
- Q1
- 28.25%
- Min
- 12.28%
WFC’s Operating Profit Margin of 25.35% is in the lower quartile for the Banks industry. This indicates weaker profitability from core operations, which may stem from inefficiencies or competitive pressures on pricing.
Profitability at a Glance
| Symbol | BKNG | WFC |
|---|---|---|
| Return on Equity (TTM) | 139.63% | 11.36% |
| Return on Assets (TTM) | 16.95% | 1.06% |
| Net Profit Margin (TTM) | 19.23% | 22.19% |
| Operating Profit Margin (TTM) | 32.85% | 25.35% |
| Gross Profit Margin (TTM) | 98.09% | -- |
Financial Strength
Current Ratio (MRQ)
BKNG
1.25
Hotels, Restaurants & Leisure Industry
- Max
- 2.73
- Q3
- 1.63
- Median
- 1.12
- Q1
- 0.73
- Min
- 0.18
BKNG’s Current Ratio of 1.25 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
WFC
--
Banks Industry
- Max
- --
- Q3
- --
- Median
- --
- Q1
- --
- Min
- --
For the Banks industry, the Current Ratio is often not the most suitable measure of short-term liquidity.
Debt-to-Equity Ratio (MRQ)
BKNG
11.29
Hotels, Restaurants & Leisure Industry
- Max
- 11.29
- Q3
- 4.71
- Median
- 1.65
- Q1
- 0.27
- Min
- 0.00
BKNG’s leverage is in the upper quartile of the Hotels, Restaurants & Leisure industry, with a Debt-to-Equity Ratio of 11.29. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.
WFC
2.01
Banks Industry
- Max
- 5.78
- Q3
- 2.66
- Median
- 1.05
- Q1
- 0.40
- Min
- 0.00
The Debt-to-Equity Ratio is often not the primary focus for assessing leverage in the Banks industry.
Interest Coverage Ratio (TTM)
BKNG
29.94
Hotels, Restaurants & Leisure Industry
- Max
- 21.72
- Q3
- 11.40
- Median
- 4.02
- Q1
- 1.19
- Min
- -11.84
With an Interest Coverage Ratio of 29.94, BKNG demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.
WFC
--
Banks Industry
- Max
- --
- Q3
- --
- Median
- --
- Q1
- --
- Min
- --
The Interest Coverage Ratio is often not a primary indicator of debt servicing capacity in the Banks industry.
Financial Strength at a Glance
| Symbol | BKNG | WFC |
|---|---|---|
| Current Ratio (MRQ) | 1.25 | -- |
| Quick Ratio (MRQ) | 1.21 | -- |
| Debt-to-Equity Ratio (MRQ) | 11.29 | 2.01 |
| Interest Coverage Ratio (TTM) | 29.94 | -- |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BKNG
0.70%
Hotels, Restaurants & Leisure Industry
- Max
- 6.81%
- Q3
- 2.73%
- Median
- 0.74%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Yield of 0.70% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.
WFC
2.41%
Banks Industry
- Max
- 11.03%
- Q3
- 6.00%
- Median
- 3.87%
- Q1
- 2.41%
- Min
- 0.00%
WFC’s Dividend Yield of 2.41% is consistent with its peers in the Banks industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio (TTM)
BKNG
25.16%
Hotels, Restaurants & Leisure Industry
- Max
- 128.39%
- Q3
- 61.60%
- Median
- 21.91%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Payout Ratio of 25.16% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
WFC
31.00%
Banks Industry
- Max
- 134.24%
- Q3
- 79.39%
- Median
- 55.09%
- Q1
- 36.09%
- Min
- 0.00%
WFC’s Dividend Payout Ratio of 31.00% is in the lower quartile for the Banks industry. This suggests a conservative dividend policy, with a strategic focus on reinvesting profits for future growth.
Dividend at a Glance
| Symbol | BKNG | WFC |
|---|---|---|
| Dividend Yield (TTM) | 0.70% | 2.41% |
| Dividend Payout Ratio (TTM) | 25.16% | 31.00% |
Valuation
Price-to-Earnings Ratio (TTM)
BKNG
35.92
Hotels, Restaurants & Leisure Industry
- Max
- 56.96
- Q3
- 33.82
- Median
- 21.30
- Q1
- 15.75
- Min
- 6.06
A P/E Ratio of 35.92 places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
WFC
12.84
Banks Industry
- Max
- 22.69
- Q3
- 13.75
- Median
- 10.32
- Q1
- 7.73
- Min
- 2.59
WFC’s P/E Ratio of 12.84 is within the middle range for the Banks industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
Price-to-Sales Ratio (TTM)
BKNG
6.91
Hotels, Restaurants & Leisure Industry
- Max
- 7.19
- Q3
- 3.99
- Median
- 1.93
- Q1
- 1.26
- Min
- 0.17
BKNG’s P/S Ratio of 6.91 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
WFC
1.91
Banks Industry
- Max
- 4.90
- Q3
- 2.98
- Median
- 2.24
- Q1
- 1.59
- Min
- 0.45
The P/S Ratio is often not a primary valuation tool in the Banks industry.
Price-to-Book Ratio (MRQ)
BKNG
91.90
Hotels, Restaurants & Leisure Industry
- Max
- 24.89
- Q3
- 11.60
- Median
- 4.91
- Q1
- 2.29
- Min
- 0.37
At 91.90, BKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
WFC
1.42
Banks Industry
- Max
- 2.09
- Q3
- 1.40
- Median
- 1.11
- Q1
- 0.86
- Min
- 0.29
WFC’s P/B Ratio of 1.42 is in the upper tier for the Banks industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
Valuation at a Glance
| Symbol | BKNG | WFC |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 35.92 | 12.84 |
| Price-to-Sales Ratio (TTM) | 6.91 | 1.91 |
| Price-to-Book Ratio (MRQ) | 91.90 | 1.42 |
| Price-to-Free Cash Flow Ratio (TTM) | 18.71 | 17.44 |