BKNG vs. SN: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BKNG and SN, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | BKNG | SN |
|---|---|---|
| Company Name | Booking Holdings Inc. | SharkNinja, Inc. |
| Country | United States | United States |
| GICS Sector | Consumer Discretionary | Consumer Discretionary |
| GICS Industry | Hotels, Restaurants & Leisure | Household Durables |
| Market Capitalization | 176.57 billion USD | 17.07 billion USD |
| Exchange | NasdaqGS | NYSE |
| Listing Date | March 31, 1999 | July 31, 2023 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of BKNG and SN by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BKNG | SN |
|---|---|---|
| 5-Day Price Return | 0.29% | 5.03% |
| 13-Week Price Return | 4.87% | 22.22% |
| 26-Week Price Return | 13.98% | 6.02% |
| 52-Week Price Return | 58.41% | 34.49% |
| Month-to-Date Return | -1.02% | 4.21% |
| Year-to-Date Return | 9.65% | 24.27% |
| 10-Day Avg. Volume | 0.20M | 1.64M |
| 3-Month Avg. Volume | 0.23M | 1.83M |
| 3-Month Volatility | 19.82% | 39.13% |
| Beta | 1.38 | 1.66 |
Profitability
Return on Equity (TTM)
BKNG
139.63%
Hotels, Restaurants & Leisure Industry
- Max
- 83.01%
- Q3
- 39.51%
- Median
- 17.38%
- Q1
- 5.32%
- Min
- -45.92%
BKNG’s Return on Equity of 139.63% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
SN
26.00%
Household Durables Industry
- Max
- 26.99%
- Q3
- 17.28%
- Median
- 12.66%
- Q1
- 7.34%
- Min
- 0.07%
In the upper quartile for the Household Durables industry, SN’s Return on Equity of 26.00% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.
Net Profit Margin (TTM)
BKNG
19.23%
Hotels, Restaurants & Leisure Industry
- Max
- 26.45%
- Q3
- 14.67%
- Median
- 8.69%
- Q1
- 3.34%
- Min
- -11.30%
A Net Profit Margin of 19.23% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.
SN
8.82%
Household Durables Industry
- Max
- 15.50%
- Q3
- 8.99%
- Median
- 6.57%
- Q1
- 4.33%
- Min
- -0.49%
SN’s Net Profit Margin of 8.82% is aligned with the median group of its peers in the Household Durables industry. This indicates its ability to convert revenue into profit is typical for the sector.
Operating Profit Margin (TTM)
BKNG
32.85%
Hotels, Restaurants & Leisure Industry
- Max
- 38.76%
- Q3
- 21.15%
- Median
- 14.20%
- Q1
- 6.43%
- Min
- -14.56%
An Operating Profit Margin of 32.85% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
SN
11.88%
Household Durables Industry
- Max
- 20.22%
- Q3
- 12.29%
- Median
- 9.54%
- Q1
- 6.30%
- Min
- -1.92%
SN’s Operating Profit Margin of 11.88% is around the midpoint for the Household Durables industry, indicating that its efficiency in managing core business operations is typical for the sector.
Profitability at a Glance
| Symbol | BKNG | SN |
|---|---|---|
| Return on Equity (TTM) | 139.63% | 26.00% |
| Return on Assets (TTM) | 16.95% | 11.96% |
| Net Profit Margin (TTM) | 19.23% | 8.82% |
| Operating Profit Margin (TTM) | 32.85% | 11.88% |
| Gross Profit Margin (TTM) | 98.09% | 48.39% |
Financial Strength
Current Ratio (MRQ)
BKNG
1.25
Hotels, Restaurants & Leisure Industry
- Max
- 2.68
- Q3
- 1.62
- Median
- 1.11
- Q1
- 0.74
- Min
- 0.19
BKNG’s Current Ratio of 1.25 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
SN
1.94
Household Durables Industry
- Max
- 9.23
- Q3
- 4.50
- Median
- 2.35
- Q1
- 1.29
- Min
- 0.70
SN’s Current Ratio of 1.94 aligns with the median group of the Household Durables industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
BKNG
11.29
Hotels, Restaurants & Leisure Industry
- Max
- 9.88
- Q3
- 4.54
- Median
- 1.52
- Q1
- 0.27
- Min
- 0.00
With a Debt-to-Equity Ratio of 11.29, BKNG operates with exceptionally high leverage compared to the Hotels, Restaurants & Leisure industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
SN
0.34
Household Durables Industry
- Max
- 1.84
- Q3
- 0.90
- Median
- 0.34
- Q1
- 0.19
- Min
- 0.00
SN’s Debt-to-Equity Ratio of 0.34 is typical for the Household Durables industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio (TTM)
BKNG
29.94
Hotels, Restaurants & Leisure Industry
- Max
- 26.88
- Q3
- 11.95
- Median
- 3.87
- Q1
- 1.19
- Min
- -11.84
With an Interest Coverage Ratio of 29.94, BKNG demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.
SN
9.98
Household Durables Industry
- Max
- 140.40
- Q3
- 77.14
- Median
- 24.53
- Q1
- 5.69
- Min
- -17.01
SN’s Interest Coverage Ratio of 9.98 is positioned comfortably within the norm for the Household Durables industry, indicating a standard and healthy capacity to cover its interest payments.
Financial Strength at a Glance
| Symbol | BKNG | SN |
|---|---|---|
| Current Ratio (MRQ) | 1.25 | 1.94 |
| Quick Ratio (MRQ) | 1.21 | 1.07 |
| Debt-to-Equity Ratio (MRQ) | 11.29 | 0.34 |
| Interest Coverage Ratio (TTM) | 29.94 | 9.98 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BKNG
0.69%
Hotels, Restaurants & Leisure Industry
- Max
- 5.88%
- Q3
- 2.37%
- Median
- 0.68%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Yield of 0.69% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.
SN
0.00%
Household Durables Industry
- Max
- 8.95%
- Q3
- 4.19%
- Median
- 1.88%
- Q1
- 0.03%
- Min
- 0.00%
SN currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio (TTM)
BKNG
25.16%
Hotels, Restaurants & Leisure Industry
- Max
- 127.31%
- Q3
- 56.79%
- Median
- 19.58%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Payout Ratio of 25.16% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
SN
0.00%
Household Durables Industry
- Max
- 125.12%
- Q3
- 62.43%
- Median
- 39.18%
- Q1
- 5.55%
- Min
- 0.00%
SN has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | BKNG | SN |
|---|---|---|
| Dividend Yield (TTM) | 0.69% | 0.00% |
| Dividend Payout Ratio (TTM) | 25.16% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
BKNG
36.38
Hotels, Restaurants & Leisure Industry
- Max
- 59.44
- Q3
- 33.98
- Median
- 22.25
- Q1
- 15.53
- Min
- 7.61
A P/E Ratio of 36.38 places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
SN
32.75
Household Durables Industry
- Max
- 29.75
- Q3
- 18.88
- Median
- 13.25
- Q1
- 9.26
- Min
- 6.32
At 32.75, SN’s P/E Ratio is exceptionally high, exceeding the typical maximum for the Household Durables industry. This suggests the stock may be significantly overvalued compared to its peers and implies high market expectations that could be difficult to meet.
Price-to-Sales Ratio (TTM)
BKNG
7.00
Hotels, Restaurants & Leisure Industry
- Max
- 7.74
- Q3
- 3.88
- Median
- 2.05
- Q1
- 1.19
- Min
- 0.17
BKNG’s P/S Ratio of 7.00 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
SN
2.89
Household Durables Industry
- Max
- 2.12
- Q3
- 1.21
- Median
- 0.83
- Q1
- 0.51
- Min
- 0.18
With a P/S Ratio of 2.89, SN trades at a valuation that eclipses even the highest in the Household Durables industry. This implies the market has priced in exceptionally optimistic scenarios for future revenue growth, posing considerable valuation risk.
Price-to-Book Ratio (MRQ)
BKNG
91.90
Hotels, Restaurants & Leisure Industry
- Max
- 20.90
- Q3
- 9.78
- Median
- 4.29
- Q1
- 2.22
- Min
- 0.47
At 91.90, BKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
SN
6.32
Household Durables Industry
- Max
- 4.21
- Q3
- 2.29
- Median
- 1.34
- Q1
- 0.98
- Min
- 0.59
At 6.32, SN’s P/B Ratio is at an extreme premium to the Household Durables industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
Valuation at a Glance
| Symbol | BKNG | SN |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 36.38 | 32.75 |
| Price-to-Sales Ratio (TTM) | 7.00 | 2.89 |
| Price-to-Book Ratio (MRQ) | 91.90 | 6.32 |
| Price-to-Free Cash Flow Ratio (TTM) | 18.95 | 37.04 |