BKNG vs. ROL: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BKNG and ROL, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | BKNG | ROL |
|---|---|---|
| Company Name | Booking Holdings Inc. | Rollins, Inc. |
| Country | United States | United States |
| GICS Sector | Consumer Discretionary | Industrials |
| GICS Industry | Hotels, Restaurants & Leisure | Commercial Services & Supplies |
| Market Capitalization | 162.05 billion USD | 28.16 billion USD |
| Exchange | NasdaqGS | NYSE |
| Listing Date | March 31, 1999 | March 17, 1980 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of BKNG and ROL by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BKNG | ROL |
|---|---|---|
| 5-Day Price Return | 1.81% | -0.58% |
| 13-Week Price Return | -7.45% | 1.55% |
| 26-Week Price Return | -4.07% | 6.14% |
| 52-Week Price Return | 1.21% | 13.51% |
| Month-to-Date Return | -0.59% | 1.06% |
| Year-to-Date Return | 1.60% | 25.61% |
| 10-Day Avg. Volume | 0.25M | 4.02M |
| 3-Month Avg. Volume | 0.22M | 1.96M |
| 3-Month Volatility | 23.21% | 24.79% |
| Beta | 1.25 | 0.79 |
Profitability
Return on Equity (TTM)
BKNG
139.63%
Hotels, Restaurants & Leisure Industry
- Max
- 85.86%
- Q3
- 39.97%
- Median
- 16.82%
- Q1
- 6.71%
- Min
- -33.94%
BKNG’s Return on Equity of 139.63% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
ROL
36.45%
Commercial Services & Supplies Industry
- Max
- 31.86%
- Q3
- 17.95%
- Median
- 10.20%
- Q1
- 6.64%
- Min
- -9.69%
ROL’s Return on Equity of 36.45% is exceptionally high, placing it well beyond the typical range for the Commercial Services & Supplies industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
Net Profit Margin (TTM)
BKNG
19.37%
Hotels, Restaurants & Leisure Industry
- Max
- 25.51%
- Q3
- 14.65%
- Median
- 8.65%
- Q1
- 3.34%
- Min
- -9.83%
A Net Profit Margin of 19.37% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.
ROL
14.02%
Commercial Services & Supplies Industry
- Max
- 17.54%
- Q3
- 10.35%
- Median
- 5.85%
- Q1
- 3.23%
- Min
- -2.31%
A Net Profit Margin of 14.02% places ROL in the upper quartile for the Commercial Services & Supplies industry, signifying strong profitability and more effective cost management than most of its peers.
Operating Profit Margin (TTM)
BKNG
32.74%
Hotels, Restaurants & Leisure Industry
- Max
- 41.93%
- Q3
- 22.25%
- Median
- 15.03%
- Q1
- 6.66%
- Min
- -15.28%
An Operating Profit Margin of 32.74% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
ROL
19.47%
Commercial Services & Supplies Industry
- Max
- 25.57%
- Q3
- 15.63%
- Median
- 8.06%
- Q1
- 4.76%
- Min
- -7.48%
An Operating Profit Margin of 19.47% places ROL in the upper quartile for the Commercial Services & Supplies industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
Profitability at a Glance
| Symbol | BKNG | ROL |
|---|---|---|
| Return on Equity (TTM) | 139.63% | 36.45% |
| Return on Assets (TTM) | 17.65% | 16.96% |
| Net Profit Margin (TTM) | 19.37% | 14.02% |
| Operating Profit Margin (TTM) | 32.74% | 19.47% |
| Gross Profit Margin (TTM) | 98.09% | 52.86% |
Financial Strength
Current Ratio (MRQ)
BKNG
1.33
Hotels, Restaurants & Leisure Industry
- Max
- 2.86
- Q3
- 1.63
- Median
- 1.09
- Q1
- 0.72
- Min
- 0.16
BKNG’s Current Ratio of 1.33 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
ROL
0.77
Commercial Services & Supplies Industry
- Max
- 3.94
- Q3
- 2.24
- Median
- 1.28
- Q1
- 0.91
- Min
- 0.58
ROL’s Current Ratio of 0.77 falls into the lower quartile for the Commercial Services & Supplies industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.
Debt-to-Equity Ratio (MRQ)
BKNG
11.29
Hotels, Restaurants & Leisure Industry
- Max
- 11.29
- Q3
- 5.00
- Median
- 1.69
- Q1
- 0.28
- Min
- 0.00
BKNG’s leverage is in the upper quartile of the Hotels, Restaurants & Leisure industry, with a Debt-to-Equity Ratio of 11.29. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.
ROL
0.32
Commercial Services & Supplies Industry
- Max
- 2.24
- Q3
- 1.11
- Median
- 0.73
- Q1
- 0.30
- Min
- 0.00
ROL’s Debt-to-Equity Ratio of 0.32 is typical for the Commercial Services & Supplies industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio (TTM)
BKNG
29.94
Hotels, Restaurants & Leisure Industry
- Max
- 26.88
- Q3
- 11.95
- Median
- 4.07
- Q1
- 1.21
- Min
- -11.84
With an Interest Coverage Ratio of 29.94, BKNG demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.
ROL
23.77
Commercial Services & Supplies Industry
- Max
- 24.70
- Q3
- 24.47
- Median
- 9.83
- Q1
- 3.74
- Min
- -10.97
ROL’s Interest Coverage Ratio of 23.77 is positioned comfortably within the norm for the Commercial Services & Supplies industry, indicating a standard and healthy capacity to cover its interest payments.
Financial Strength at a Glance
| Symbol | BKNG | ROL |
|---|---|---|
| Current Ratio (MRQ) | 1.33 | 0.77 |
| Quick Ratio (MRQ) | 1.30 | 0.71 |
| Debt-to-Equity Ratio (MRQ) | 11.29 | 0.32 |
| Interest Coverage Ratio (TTM) | 29.94 | 23.77 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BKNG
0.77%
Hotels, Restaurants & Leisure Industry
- Max
- 6.26%
- Q3
- 2.86%
- Median
- 1.03%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Yield of 0.77% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.
ROL
1.13%
Commercial Services & Supplies Industry
- Max
- 4.46%
- Q3
- 2.38%
- Median
- 1.70%
- Q1
- 0.89%
- Min
- 0.00%
ROL’s Dividend Yield of 1.13% is consistent with its peers in the Commercial Services & Supplies industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio (TTM)
BKNG
24.39%
Hotels, Restaurants & Leisure Industry
- Max
- 149.29%
- Q3
- 62.26%
- Median
- 24.10%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Payout Ratio of 24.39% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
ROL
61.92%
Commercial Services & Supplies Industry
- Max
- 137.88%
- Q3
- 72.93%
- Median
- 50.54%
- Q1
- 29.39%
- Min
- 0.00%
ROL’s Dividend Payout Ratio of 61.92% is within the typical range for the Commercial Services & Supplies industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | BKNG | ROL |
|---|---|---|
| Dividend Yield (TTM) | 0.77% | 1.13% |
| Dividend Payout Ratio (TTM) | 24.39% | 61.92% |
Valuation
Price-to-Earnings Ratio (TTM)
BKNG
31.76
Hotels, Restaurants & Leisure Industry
- Max
- 52.15
- Q3
- 31.98
- Median
- 20.63
- Q1
- 14.77
- Min
- 3.30
BKNG’s P/E Ratio of 31.76 is within the middle range for the Hotels, Restaurants & Leisure industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
ROL
55.03
Commercial Services & Supplies Industry
- Max
- 57.06
- Q3
- 35.30
- Median
- 21.86
- Q1
- 16.24
- Min
- 6.18
A P/E Ratio of 55.03 places ROL in the upper quartile for the Commercial Services & Supplies industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
Price-to-Sales Ratio (TTM)
BKNG
6.15
Hotels, Restaurants & Leisure Industry
- Max
- 7.94
- Q3
- 3.96
- Median
- 2.01
- Q1
- 1.22
- Min
- 0.16
BKNG’s P/S Ratio of 6.15 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
ROL
7.71
Commercial Services & Supplies Industry
- Max
- 6.55
- Q3
- 3.15
- Median
- 1.07
- Q1
- 0.68
- Min
- 0.06
With a P/S Ratio of 7.71, ROL trades at a valuation that eclipses even the highest in the Commercial Services & Supplies industry. This implies the market has priced in exceptionally optimistic scenarios for future revenue growth, posing considerable valuation risk.
Price-to-Book Ratio (MRQ)
BKNG
91.90
Hotels, Restaurants & Leisure Industry
- Max
- 29.33
- Q3
- 13.12
- Median
- 4.61
- Q1
- 2.02
- Min
- 0.37
At 91.90, BKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
ROL
18.58
Commercial Services & Supplies Industry
- Max
- 6.18
- Q3
- 4.19
- Median
- 2.44
- Q1
- 1.61
- Min
- 0.40
At 18.58, ROL’s P/B Ratio is at an extreme premium to the Commercial Services & Supplies industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
Valuation at a Glance
| Symbol | BKNG | ROL |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 31.76 | 55.03 |
| Price-to-Sales Ratio (TTM) | 6.15 | 7.71 |
| Price-to-Book Ratio (MRQ) | 91.90 | 18.58 |
| Price-to-Free Cash Flow Ratio (TTM) | 19.27 | 42.06 |