BKNG vs. RL: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BKNG and RL, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | BKNG | RL |
|---|---|---|
| Company Name | Booking Holdings Inc. | Ralph Lauren Corporation |
| Country | United States | United States |
| GICS Sector | Consumer Discretionary | Consumer Discretionary |
| GICS Industry | Hotels, Restaurants & Leisure | Textiles, Apparel & Luxury Goods |
| Market Capitalization | 166.30 billion USD | 19.93 billion USD |
| Exchange | NasdaqGS | NYSE |
| Listing Date | March 31, 1999 | June 12, 1997 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of BKNG and RL by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BKNG | RL |
|---|---|---|
| 5-Day Price Return | -5.41% | 2.06% |
| 13-Week Price Return | -9.47% | 13.24% |
| 26-Week Price Return | 15.29% | 66.27% |
| 52-Week Price Return | 23.06% | 68.26% |
| Month-to-Date Return | -4.96% | 4.93% |
| Year-to-Date Return | 3.28% | 42.45% |
| 10-Day Avg. Volume | 0.26M | 0.55M |
| 3-Month Avg. Volume | 0.21M | 0.66M |
| 3-Month Volatility | 18.99% | 28.36% |
| Beta | 1.27 | 1.57 |
Profitability
Return on Equity (TTM)
BKNG
139.63%
Hotels, Restaurants & Leisure Industry
- Max
- 84.03%
- Q3
- 40.12%
- Median
- 17.38%
- Q1
- 7.45%
- Min
- -33.94%
BKNG’s Return on Equity of 139.63% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
RL
31.52%
Textiles, Apparel & Luxury Goods Industry
- Max
- 42.05%
- Q3
- 24.41%
- Median
- 17.18%
- Q1
- 7.87%
- Min
- -8.23%
In the upper quartile for the Textiles, Apparel & Luxury Goods industry, RL’s Return on Equity of 31.52% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.
Net Profit Margin (TTM)
BKNG
19.23%
Hotels, Restaurants & Leisure Industry
- Max
- 25.61%
- Q3
- 14.65%
- Median
- 8.66%
- Q1
- 3.36%
- Min
- -9.83%
A Net Profit Margin of 19.23% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.
RL
10.91%
Textiles, Apparel & Luxury Goods Industry
- Max
- 21.16%
- Q3
- 13.26%
- Median
- 6.06%
- Q1
- 3.93%
- Min
- -3.05%
RL’s Net Profit Margin of 10.91% is aligned with the median group of its peers in the Textiles, Apparel & Luxury Goods industry. This indicates its ability to convert revenue into profit is typical for the sector.
Operating Profit Margin (TTM)
BKNG
32.85%
Hotels, Restaurants & Leisure Industry
- Max
- 45.80%
- Q3
- 22.44%
- Median
- 14.98%
- Q1
- 6.59%
- Min
- -15.28%
An Operating Profit Margin of 32.85% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
RL
13.69%
Textiles, Apparel & Luxury Goods Industry
- Max
- 29.47%
- Q3
- 20.87%
- Median
- 11.68%
- Q1
- 6.26%
- Min
- -0.12%
RL’s Operating Profit Margin of 13.69% is around the midpoint for the Textiles, Apparel & Luxury Goods industry, indicating that its efficiency in managing core business operations is typical for the sector.
Profitability at a Glance
| Symbol | BKNG | RL |
|---|---|---|
| Return on Equity (TTM) | 139.63% | 31.52% |
| Return on Assets (TTM) | 16.95% | 11.08% |
| Net Profit Margin (TTM) | 19.23% | 10.91% |
| Operating Profit Margin (TTM) | 32.85% | 13.69% |
| Gross Profit Margin (TTM) | 98.09% | 69.03% |
Financial Strength
Current Ratio (MRQ)
BKNG
1.25
Hotels, Restaurants & Leisure Industry
- Max
- 2.73
- Q3
- 1.63
- Median
- 1.12
- Q1
- 0.73
- Min
- 0.18
BKNG’s Current Ratio of 1.25 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
RL
1.84
Textiles, Apparel & Luxury Goods Industry
- Max
- 2.94
- Q3
- 2.22
- Median
- 1.61
- Q1
- 1.48
- Min
- 0.74
RL’s Current Ratio of 1.84 aligns with the median group of the Textiles, Apparel & Luxury Goods industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
BKNG
11.29
Hotels, Restaurants & Leisure Industry
- Max
- 11.29
- Q3
- 4.71
- Median
- 1.65
- Q1
- 0.27
- Min
- 0.00
BKNG’s leverage is in the upper quartile of the Hotels, Restaurants & Leisure industry, with a Debt-to-Equity Ratio of 11.29. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.
RL
0.75
Textiles, Apparel & Luxury Goods Industry
- Max
- 2.79
- Q3
- 1.32
- Median
- 0.60
- Q1
- 0.27
- Min
- 0.00
RL’s Debt-to-Equity Ratio of 0.75 is typical for the Textiles, Apparel & Luxury Goods industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio (TTM)
BKNG
29.94
Hotels, Restaurants & Leisure Industry
- Max
- 21.72
- Q3
- 11.40
- Median
- 4.02
- Q1
- 1.19
- Min
- -11.84
With an Interest Coverage Ratio of 29.94, BKNG demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.
RL
85.38
Textiles, Apparel & Luxury Goods Industry
- Max
- 57.00
- Q3
- 32.83
- Median
- 7.87
- Q1
- 3.52
- Min
- -32.49
With an Interest Coverage Ratio of 85.38, RL demonstrates a superior capacity to service its debt, placing it well above the typical range for the Textiles, Apparel & Luxury Goods industry. This stems from either robust earnings or a conservative debt load.
Financial Strength at a Glance
| Symbol | BKNG | RL |
|---|---|---|
| Current Ratio (MRQ) | 1.25 | 1.84 |
| Quick Ratio (MRQ) | 1.21 | 1.25 |
| Debt-to-Equity Ratio (MRQ) | 11.29 | 0.75 |
| Interest Coverage Ratio (TTM) | 29.94 | 85.38 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BKNG
0.72%
Hotels, Restaurants & Leisure Industry
- Max
- 6.81%
- Q3
- 2.73%
- Median
- 0.74%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Yield of 0.72% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.
RL
1.03%
Textiles, Apparel & Luxury Goods Industry
- Max
- 5.22%
- Q3
- 3.07%
- Median
- 2.34%
- Q1
- 1.11%
- Min
- 0.00%
RL’s Dividend Yield of 1.03% is in the lower quartile for the Textiles, Apparel & Luxury Goods industry. This suggests the company’s strategy likely favors retaining earnings for growth over providing a high dividend income.
Dividend Payout Ratio (TTM)
BKNG
25.16%
Hotels, Restaurants & Leisure Industry
- Max
- 128.39%
- Q3
- 61.60%
- Median
- 21.91%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Payout Ratio of 25.16% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
RL
25.71%
Textiles, Apparel & Luxury Goods Industry
- Max
- 156.63%
- Q3
- 94.60%
- Median
- 52.65%
- Q1
- 35.04%
- Min
- 0.00%
RL’s Dividend Payout Ratio of 25.71% is in the lower quartile for the Textiles, Apparel & Luxury Goods industry. This suggests a conservative dividend policy, with a strategic focus on reinvesting profits for future growth.
Dividend at a Glance
| Symbol | BKNG | RL |
|---|---|---|
| Dividend Yield (TTM) | 0.72% | 1.03% |
| Dividend Payout Ratio (TTM) | 25.16% | 25.71% |
Valuation
Price-to-Earnings Ratio (TTM)
BKNG
34.76
Hotels, Restaurants & Leisure Industry
- Max
- 56.96
- Q3
- 33.82
- Median
- 21.30
- Q1
- 15.75
- Min
- 6.06
A P/E Ratio of 34.76 places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
RL
25.00
Textiles, Apparel & Luxury Goods Industry
- Max
- 48.15
- Q3
- 33.82
- Median
- 20.70
- Q1
- 14.57
- Min
- 7.12
RL’s P/E Ratio of 25.00 is within the middle range for the Textiles, Apparel & Luxury Goods industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
Price-to-Sales Ratio (TTM)
BKNG
6.69
Hotels, Restaurants & Leisure Industry
- Max
- 7.19
- Q3
- 3.99
- Median
- 1.93
- Q1
- 1.26
- Min
- 0.17
BKNG’s P/S Ratio of 6.69 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
RL
2.73
Textiles, Apparel & Luxury Goods Industry
- Max
- 4.35
- Q3
- 3.06
- Median
- 1.66
- Q1
- 0.83
- Min
- 0.26
RL’s P/S Ratio of 2.73 aligns with the market consensus for the Textiles, Apparel & Luxury Goods industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
Price-to-Book Ratio (MRQ)
BKNG
91.90
Hotels, Restaurants & Leisure Industry
- Max
- 24.89
- Q3
- 11.60
- Median
- 4.91
- Q1
- 2.29
- Min
- 0.37
At 91.90, BKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
RL
6.61
Textiles, Apparel & Luxury Goods Industry
- Max
- 9.74
- Q3
- 5.59
- Median
- 3.41
- Q1
- 2.01
- Min
- 0.56
RL’s P/B Ratio of 6.61 is in the upper tier for the Textiles, Apparel & Luxury Goods industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
Valuation at a Glance
| Symbol | BKNG | RL |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 34.76 | 25.00 |
| Price-to-Sales Ratio (TTM) | 6.69 | 2.73 |
| Price-to-Book Ratio (MRQ) | 91.90 | 6.61 |
| Price-to-Free Cash Flow Ratio (TTM) | 18.11 | 19.50 |