Seek Returns logo

BKNG vs. RL: A Head-to-Head Stock Comparison

Updated on

Here’s a clear look at BKNG and RL, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

SymbolBKNGRL
Company NameBooking Holdings Inc.Ralph Lauren Corporation
CountryUnited StatesUnited States
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS IndustryHotels, Restaurants & LeisureTextiles, Apparel & Luxury Goods
Market Capitalization182.78 billion USD17.34 billion USD
ExchangeNasdaqGSNYSE
Listing DateMarch 31, 1999June 12, 1997
Security TypeCommon StockCommon Stock

Historical Performance

This chart compares the performance of BKNG and RL by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

BKNG vs. RL: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

SymbolBKNGRL
5-Day Price Return2.83%-1.44%
13-Week Price Return4.87%3.08%
26-Week Price Return12.60%2.76%
52-Week Price Return52.34%71.38%
Month-to-Date Return2.47%-4.19%
Year-to-Date Return13.51%23.92%
10-Day Avg. Volume0.18M0.84M
3-Month Avg. Volume0.21M0.75M
3-Month Volatility19.23%28.75%
Beta1.381.65

Profitability

Return on Equity (TTM)

BKNG

139.63%

Hotels, Restaurants & Leisure Industry

Max
83.01%
Q3
39.51%
Median
17.38%
Q1
5.32%
Min
-45.92%

BKNG’s Return on Equity of 139.63% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.

RL

29.90%

Textiles, Apparel & Luxury Goods Industry

Max
53.33%
Q3
26.13%
Median
18.47%
Q1
7.99%
Min
-10.49%

In the upper quartile for the Textiles, Apparel & Luxury Goods industry, RL’s Return on Equity of 29.90% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.

BKNG vs. RL: A comparison of their Return on Equity (TTM) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Net Profit Margin (TTM)

BKNG

19.23%

Hotels, Restaurants & Leisure Industry

Max
26.45%
Q3
14.67%
Median
8.69%
Q1
3.34%
Min
-11.30%

A Net Profit Margin of 19.23% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.

RL

10.49%

Textiles, Apparel & Luxury Goods Industry

Max
23.35%
Q3
13.49%
Median
8.45%
Q1
4.18%
Min
-3.90%

RL’s Net Profit Margin of 10.49% is aligned with the median group of its peers in the Textiles, Apparel & Luxury Goods industry. This indicates its ability to convert revenue into profit is typical for the sector.

BKNG vs. RL: A comparison of their Net Profit Margin (TTM) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Operating Profit Margin (TTM)

BKNG

32.85%

Hotels, Restaurants & Leisure Industry

Max
38.76%
Q3
21.15%
Median
14.20%
Q1
6.43%
Min
-14.56%

An Operating Profit Margin of 32.85% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.

RL

13.17%

Textiles, Apparel & Luxury Goods Industry

Max
29.47%
Q3
20.87%
Median
13.00%
Q1
7.02%
Min
-3.59%

RL’s Operating Profit Margin of 13.17% is around the midpoint for the Textiles, Apparel & Luxury Goods industry, indicating that its efficiency in managing core business operations is typical for the sector.

BKNG vs. RL: A comparison of their Operating Profit Margin (TTM) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Profitability at a Glance

SymbolBKNGRL
Return on Equity (TTM)139.63%29.90%
Return on Assets (TTM)16.95%10.78%
Net Profit Margin (TTM)19.23%10.49%
Operating Profit Margin (TTM)32.85%13.17%
Gross Profit Margin (TTM)98.09%68.55%

Financial Strength

Current Ratio (MRQ)

BKNG

1.25

Hotels, Restaurants & Leisure Industry

Max
2.68
Q3
1.62
Median
1.11
Q1
0.74
Min
0.19

BKNG’s Current Ratio of 1.25 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.

RL

1.78

Textiles, Apparel & Luxury Goods Industry

Max
3.91
Q3
2.49
Median
1.89
Q1
1.43
Min
0.80

RL’s Current Ratio of 1.78 aligns with the median group of the Textiles, Apparel & Luxury Goods industry, indicating that its short-term liquidity is in line with its sector peers.

BKNG vs. RL: A comparison of their Current Ratio (MRQ) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Debt-to-Equity Ratio (MRQ)

BKNG

11.29

Hotels, Restaurants & Leisure Industry

Max
9.88
Q3
4.54
Median
1.52
Q1
0.27
Min
0.00

With a Debt-to-Equity Ratio of 11.29, BKNG operates with exceptionally high leverage compared to the Hotels, Restaurants & Leisure industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.

RL

0.54

Textiles, Apparel & Luxury Goods Industry

Max
2.67
Q3
1.29
Median
0.59
Q1
0.24
Min
0.00

RL’s Debt-to-Equity Ratio of 0.54 is typical for the Textiles, Apparel & Luxury Goods industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.

BKNG vs. RL: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Interest Coverage Ratio (TTM)

BKNG

29.94

Hotels, Restaurants & Leisure Industry

Max
26.88
Q3
11.95
Median
3.87
Q1
1.19
Min
-11.84

With an Interest Coverage Ratio of 29.94, BKNG demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.

RL

85.38

Textiles, Apparel & Luxury Goods Industry

Max
57.00
Q3
35.85
Median
9.20
Q1
4.29
Min
-32.49

With an Interest Coverage Ratio of 85.38, RL demonstrates a superior capacity to service its debt, placing it well above the typical range for the Textiles, Apparel & Luxury Goods industry. This stems from either robust earnings or a conservative debt load.

BKNG vs. RL: A comparison of their Interest Coverage Ratio (TTM) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Financial Strength at a Glance

SymbolBKNGRL
Current Ratio (MRQ)1.251.78
Quick Ratio (MRQ)1.211.29
Debt-to-Equity Ratio (MRQ)11.290.54
Interest Coverage Ratio (TTM)29.9485.38

Growth

Revenue Growth

BKNG vs. RL: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

BKNG vs. RL: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

BKNG

0.66%

Hotels, Restaurants & Leisure Industry

Max
5.88%
Q3
2.37%
Median
0.68%
Q1
0.00%
Min
0.00%

BKNG’s Dividend Yield of 0.66% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.

RL

1.16%

Textiles, Apparel & Luxury Goods Industry

Max
6.59%
Q3
3.60%
Median
2.59%
Q1
0.95%
Min
0.00%

RL’s Dividend Yield of 1.16% is consistent with its peers in the Textiles, Apparel & Luxury Goods industry, providing a dividend return that is standard for its sector.

BKNG vs. RL: A comparison of their Dividend Yield (TTM) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Dividend Payout Ratio (TTM)

BKNG

25.16%

Hotels, Restaurants & Leisure Industry

Max
127.31%
Q3
56.79%
Median
19.58%
Q1
0.00%
Min
0.00%

BKNG’s Dividend Payout Ratio of 25.16% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

RL

27.07%

Textiles, Apparel & Luxury Goods Industry

Max
195.44%
Q3
106.47%
Median
58.77%
Q1
36.52%
Min
0.00%

RL’s Dividend Payout Ratio of 27.07% is in the lower quartile for the Textiles, Apparel & Luxury Goods industry. This suggests a conservative dividend policy, with a strategic focus on reinvesting profits for future growth.

BKNG vs. RL: A comparison of their Dividend Payout Ratio (TTM) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Dividend at a Glance

SymbolBKNGRL
Dividend Yield (TTM)0.66%1.16%
Dividend Payout Ratio (TTM)25.16%27.07%

Valuation

Price-to-Earnings Ratio (TTM)

BKNG

37.84

Hotels, Restaurants & Leisure Industry

Max
59.44
Q3
33.98
Median
22.25
Q1
15.53
Min
7.61

A P/E Ratio of 37.84 places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.

RL

23.39

Textiles, Apparel & Luxury Goods Industry

Max
63.29
Q3
34.64
Median
18.01
Q1
13.88
Min
6.04

RL’s P/E Ratio of 23.39 is within the middle range for the Textiles, Apparel & Luxury Goods industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

BKNG vs. RL: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Price-to-Sales Ratio (TTM)

BKNG

7.28

Hotels, Restaurants & Leisure Industry

Max
7.74
Q3
3.88
Median
2.05
Q1
1.19
Min
0.17

BKNG’s P/S Ratio of 7.28 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

RL

2.45

Textiles, Apparel & Luxury Goods Industry

Max
5.46
Q3
3.13
Median
1.72
Q1
0.83
Min
0.26

RL’s P/S Ratio of 2.45 aligns with the market consensus for the Textiles, Apparel & Luxury Goods industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.

BKNG vs. RL: A comparison of their Price-to-Sales Ratio (TTM) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Price-to-Book Ratio (MRQ)

BKNG

91.90

Hotels, Restaurants & Leisure Industry

Max
20.90
Q3
9.78
Median
4.29
Q1
2.22
Min
0.47

At 91.90, BKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.

RL

5.27

Textiles, Apparel & Luxury Goods Industry

Max
9.76
Q3
6.00
Median
3.26
Q1
1.97
Min
0.69

RL’s P/B Ratio of 5.27 is within the conventional range for the Textiles, Apparel & Luxury Goods industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.

BKNG vs. RL: A comparison of their Price-to-Book Ratio (MRQ) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Valuation at a Glance

SymbolBKNGRL
Price-to-Earnings Ratio (TTM)37.8423.39
Price-to-Sales Ratio (TTM)7.282.45
Price-to-Book Ratio (MRQ)91.905.27
Price-to-Free Cash Flow Ratio (TTM)19.7117.05