BKNG vs. ONON: A Head-to-Head Stock Comparison

Updated on October 4, 2025

Here’s a clear look at BKNG and ONON, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

Symbol	BKNG	ONON
Company Name	Booking Holdings Inc.	On Holding AG
Country	United States	Switzerland
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry	Hotels, Restaurants & Leisure	Textiles, Apparel & Luxury Goods
Market Capitalization	178.19 billion USD	13.87 billion USD
Exchange	NasdaqGS	NYSE
Listing Date	March 31, 1999	September 15, 2021
Security Type	Common Stock	Common Stock

Historical Performance

This chart compares the performance of BKNG and ONON by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

BKNG vs. ONON: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	BKNG	ONON
5-Day Price Return	-2.29%	-7.45%
13-Week Price Return	-6.74%	-18.64%
26-Week Price Return	13.33%	-8.03%
52-Week Price Return	27.10%	-17.17%
Month-to-Date Return	-3.57%	-6.06%
Year-to-Date Return	8.67%	-22.68%
10-Day Avg. Volume	0.23M	5.48M
3-Month Avg. Volume	0.20M	5.72M
3-Month Volatility	18.31%	40.67%
Beta	1.36	2.23

Profitability

Return on Equity (TTM)

BKNG

139.63%

Hotels, Restaurants & Leisure Industry

Max: 84.03%
Q3: 40.12%
Median: 17.38%
Q1: 7.45%
Min: -33.94%

BKNG’s Return on Equity of 139.63% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.

ONON

9.86%

Textiles, Apparel & Luxury Goods Industry

Max: 42.05%
Q3: 24.41%
Median: 17.18%
Q1: 7.87%
Min: -8.23%

ONON’s Return on Equity of 9.86% is on par with the norm for the Textiles, Apparel & Luxury Goods industry, indicating its profitability relative to shareholder equity is typical for the sector.

BKNG vs. ONON: A comparison of their Return on Equity (TTM) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Net Profit Margin (TTM)

BKNG

19.23%

Hotels, Restaurants & Leisure Industry

Max: 25.61%
Q3: 14.65%
Median: 8.66%
Q1: 3.36%
Min: -9.83%

A Net Profit Margin of 19.23% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.

ONON

5.00%

Textiles, Apparel & Luxury Goods Industry

Max: 21.16%
Q3: 13.26%
Median: 6.06%
Q1: 3.93%
Min: -3.05%

ONON’s Net Profit Margin of 5.00% is aligned with the median group of its peers in the Textiles, Apparel & Luxury Goods industry. This indicates its ability to convert revenue into profit is typical for the sector.

BKNG vs. ONON: A comparison of their Net Profit Margin (TTM) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Operating Profit Margin (TTM)

BKNG

32.85%

Hotels, Restaurants & Leisure Industry

Max: 45.80%
Q3: 22.44%
Median: 14.98%
Q1: 6.59%
Min: -15.28%

An Operating Profit Margin of 32.85% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.

ONON

10.87%

Textiles, Apparel & Luxury Goods Industry

Max: 29.47%
Q3: 20.87%
Median: 11.68%
Q1: 6.26%
Min: -0.12%

ONON’s Operating Profit Margin of 10.87% is around the midpoint for the Textiles, Apparel & Luxury Goods industry, indicating that its efficiency in managing core business operations is typical for the sector.

BKNG vs. ONON: A comparison of their Operating Profit Margin (TTM) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Profitability at a Glance

Symbol	BKNG	ONON
Return on Equity (TTM)	139.63%	9.86%
Return on Assets (TTM)	16.95%	5.75%
Net Profit Margin (TTM)	19.23%	5.00%
Operating Profit Margin (TTM)	32.85%	10.87%
Gross Profit Margin (TTM)	98.09%	61.00%

Financial Strength

Current Ratio (MRQ)

BKNG

1.25

Hotels, Restaurants & Leisure Industry

Max: 2.73
Q3: 1.63
Median: 1.12
Q1: 0.73
Min: 0.18

BKNG’s Current Ratio of 1.25 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.

ONON

2.53

Textiles, Apparel & Luxury Goods Industry

Max: 2.94
Q3: 2.22
Median: 1.61
Q1: 1.48
Min: 0.74

ONON’s Current Ratio of 2.53 is in the upper quartile for the Textiles, Apparel & Luxury Goods industry. This signifies a strong liquidity position, suggesting the company is well-equipped to cover its immediate liabilities compared to its peers.

BKNG vs. ONON: A comparison of their Current Ratio (MRQ) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Debt-to-Equity Ratio (MRQ)

BKNG

11.29

Hotels, Restaurants & Leisure Industry

Max: 11.29
Q3: 4.71
Median: 1.65
Q1: 0.27
Min: 0.00

BKNG’s leverage is in the upper quartile of the Hotels, Restaurants & Leisure industry, with a Debt-to-Equity Ratio of 11.29. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.

ONON

0.36

Textiles, Apparel & Luxury Goods Industry

Max: 2.79
Q3: 1.32
Median: 0.60
Q1: 0.27
Min: 0.00

ONON’s Debt-to-Equity Ratio of 0.36 is typical for the Textiles, Apparel & Luxury Goods industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.

BKNG vs. ONON: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Interest Coverage Ratio (TTM)

BKNG

29.94

Hotels, Restaurants & Leisure Industry

Max: 21.72
Q3: 11.40
Median: 4.02
Q1: 1.19
Min: -11.84

With an Interest Coverage Ratio of 29.94, BKNG demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.

ONON

1.62

Textiles, Apparel & Luxury Goods Industry

Max: 57.00
Q3: 32.83
Median: 7.87
Q1: 3.52
Min: -32.49

In the lower quartile for the Textiles, Apparel & Luxury Goods industry, ONON’s Interest Coverage Ratio of 1.62 indicates a tighter cushion for servicing debt, suggesting less financial flexibility than many of its competitors.

BKNG vs. ONON: A comparison of their Interest Coverage Ratio (TTM) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Financial Strength at a Glance

Symbol	BKNG	ONON
Current Ratio (MRQ)	1.25	2.53
Quick Ratio (MRQ)	1.21	1.94
Debt-to-Equity Ratio (MRQ)	11.29	0.36
Interest Coverage Ratio (TTM)	29.94	1.62

Growth

Revenue Growth

BKNG vs. ONON: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

BKNG vs. ONON: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

BKNG

0.70%

Hotels, Restaurants & Leisure Industry

Max: 6.81%
Q3: 2.73%
Median: 0.74%
Q1: 0.00%
Min: 0.00%

BKNG’s Dividend Yield of 0.70% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.

ONON

0.00%

Textiles, Apparel & Luxury Goods Industry

Max: 5.22%
Q3: 3.07%
Median: 2.34%
Q1: 1.11%
Min: 0.00%

ONON currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

BKNG vs. ONON: A comparison of their Dividend Yield (TTM) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Dividend Payout Ratio (TTM)

BKNG

25.16%

Hotels, Restaurants & Leisure Industry

Max: 128.39%
Q3: 61.60%
Median: 21.91%
Q1: 0.00%
Min: 0.00%

BKNG’s Dividend Payout Ratio of 25.16% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

ONON

0.00%

Textiles, Apparel & Luxury Goods Industry

Max: 156.63%
Q3: 94.60%
Median: 52.65%
Q1: 35.04%
Min: 0.00%

ONON has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

BKNG vs. ONON: A comparison of their Dividend Payout Ratio (TTM) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Dividend at a Glance

Symbol	BKNG	ONON
Dividend Yield (TTM)	0.70%	0.00%
Dividend Payout Ratio (TTM)	25.16%	0.00%

Valuation

Price-to-Earnings Ratio (TTM)

BKNG

35.92

Hotels, Restaurants & Leisure Industry

Max: 56.96
Q3: 33.82
Median: 21.30
Q1: 15.75
Min: 6.06

A P/E Ratio of 35.92 places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.

ONON

78.61

Textiles, Apparel & Luxury Goods Industry

Max: 48.15
Q3: 33.82
Median: 20.70
Q1: 14.57
Min: 7.12

At 78.61, ONON’s P/E Ratio is exceptionally high, exceeding the typical maximum for the Textiles, Apparel & Luxury Goods industry. This suggests the stock may be significantly overvalued compared to its peers and implies high market expectations that could be difficult to meet.

BKNG vs. ONON: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Price-to-Sales Ratio (TTM)

BKNG

6.91

Hotels, Restaurants & Leisure Industry

Max: 7.19
Q3: 3.99
Median: 1.93
Q1: 1.26
Min: 0.17

BKNG’s P/S Ratio of 6.91 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

ONON

3.93

Textiles, Apparel & Luxury Goods Industry

Max: 4.35
Q3: 3.06
Median: 1.66
Q1: 0.83
Min: 0.26

ONON’s P/S Ratio of 3.93 is in the upper echelon for the Textiles, Apparel & Luxury Goods industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

BKNG vs. ONON: A comparison of their Price-to-Sales Ratio (TTM) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Price-to-Book Ratio (MRQ)

BKNG

91.90

Hotels, Restaurants & Leisure Industry

Max: 24.89
Q3: 11.60
Median: 4.91
Q1: 2.29
Min: 0.37

At 91.90, BKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.

ONON

9.70

Textiles, Apparel & Luxury Goods Industry

Max: 9.74
Q3: 5.59
Median: 3.41
Q1: 2.01
Min: 0.56

ONON’s P/B Ratio of 9.70 is in the upper tier for the Textiles, Apparel & Luxury Goods industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.

BKNG vs. ONON: A comparison of their Price-to-Book Ratio (MRQ) against their respective Hotels, Restaurants & Leisure and Textiles, Apparel & Luxury Goods industry benchmarks.

Valuation at a Glance

Symbol	BKNG	ONON
Price-to-Earnings Ratio (TTM)	35.92	78.61
Price-to-Sales Ratio (TTM)	6.91	3.93
Price-to-Book Ratio (MRQ)	91.90	9.70
Price-to-Free Cash Flow Ratio (TTM)	18.71	28.70