BKNG vs. META: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BKNG and META, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | BKNG | META |
|---|---|---|
| Company Name | Booking Holdings Inc. | Meta Platforms, Inc. |
| Country | United States | United States |
| GICS Sector | Consumer Discretionary | Communication Services |
| GICS Industry | Hotels, Restaurants & Leisure | Interactive Media & Services |
| Market Capitalization | 178.19 billion USD | 1,868.41 billion USD |
| Exchange | NasdaqGS | NasdaqGS |
| Listing Date | March 31, 1999 | May 18, 2012 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of BKNG and META by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BKNG | META |
|---|---|---|
| 5-Day Price Return | -2.29% | -4.22% |
| 13-Week Price Return | -6.74% | -0.26% |
| 26-Week Price Return | 13.33% | 19.04% |
| 52-Week Price Return | 27.10% | 25.31% |
| Month-to-Date Return | -3.57% | -2.32% |
| Year-to-Date Return | 8.67% | 22.52% |
| 10-Day Avg. Volume | 0.23M | 13.22M |
| 3-Month Avg. Volume | 0.20M | 11.77M |
| 3-Month Volatility | 18.31% | 31.02% |
| Beta | 1.36 | 1.29 |
Profitability
Return on Equity (TTM)
BKNG
139.63%
Hotels, Restaurants & Leisure Industry
- Max
- 84.03%
- Q3
- 40.12%
- Median
- 17.38%
- Q1
- 7.45%
- Min
- -33.94%
BKNG’s Return on Equity of 139.63% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
META
39.33%
Interactive Media & Services Industry
- Max
- 49.37%
- Q3
- 33.08%
- Median
- 10.37%
- Q1
- 5.76%
- Min
- -24.17%
In the upper quartile for the Interactive Media & Services industry, META’s Return on Equity of 39.33% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.
Net Profit Margin (TTM)
BKNG
19.23%
Hotels, Restaurants & Leisure Industry
- Max
- 25.61%
- Q3
- 14.65%
- Median
- 8.66%
- Q1
- 3.36%
- Min
- -9.83%
A Net Profit Margin of 19.23% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.
META
39.99%
Interactive Media & Services Industry
- Max
- 49.74%
- Q3
- 29.54%
- Median
- 20.53%
- Q1
- 7.52%
- Min
- -14.52%
A Net Profit Margin of 39.99% places META in the upper quartile for the Interactive Media & Services industry, signifying strong profitability and more effective cost management than most of its peers.
Operating Profit Margin (TTM)
BKNG
32.85%
Hotels, Restaurants & Leisure Industry
- Max
- 45.80%
- Q3
- 22.44%
- Median
- 14.98%
- Q1
- 6.59%
- Min
- -15.28%
An Operating Profit Margin of 32.85% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
META
44.02%
Interactive Media & Services Industry
- Max
- 65.96%
- Q3
- 36.82%
- Median
- 18.53%
- Q1
- 7.69%
- Min
- -18.13%
An Operating Profit Margin of 44.02% places META in the upper quartile for the Interactive Media & Services industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
Profitability at a Glance
| Symbol | BKNG | META |
|---|---|---|
| Return on Equity (TTM) | 139.63% | 39.33% |
| Return on Assets (TTM) | 16.95% | 25.83% |
| Net Profit Margin (TTM) | 19.23% | 39.99% |
| Operating Profit Margin (TTM) | 32.85% | 44.02% |
| Gross Profit Margin (TTM) | 98.09% | 81.95% |
Financial Strength
Current Ratio (MRQ)
BKNG
1.25
Hotels, Restaurants & Leisure Industry
- Max
- 2.73
- Q3
- 1.63
- Median
- 1.12
- Q1
- 0.73
- Min
- 0.18
BKNG’s Current Ratio of 1.25 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
META
1.97
Interactive Media & Services Industry
- Max
- 3.92
- Q3
- 2.72
- Median
- 1.85
- Q1
- 1.20
- Min
- 0.25
META’s Current Ratio of 1.97 aligns with the median group of the Interactive Media & Services industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
BKNG
11.29
Hotels, Restaurants & Leisure Industry
- Max
- 11.29
- Q3
- 4.71
- Median
- 1.65
- Q1
- 0.27
- Min
- 0.00
BKNG’s leverage is in the upper quartile of the Hotels, Restaurants & Leisure industry, with a Debt-to-Equity Ratio of 11.29. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.
META
0.15
Interactive Media & Services Industry
- Max
- 0.85
- Q3
- 0.49
- Median
- 0.29
- Q1
- 0.04
- Min
- 0.00
META’s Debt-to-Equity Ratio of 0.15 is typical for the Interactive Media & Services industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio (TTM)
BKNG
29.94
Hotels, Restaurants & Leisure Industry
- Max
- 21.72
- Q3
- 11.40
- Median
- 4.02
- Q1
- 1.19
- Min
- -11.84
With an Interest Coverage Ratio of 29.94, BKNG demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.
META
168.41
Interactive Media & Services Industry
- Max
- 23.65
- Q3
- 16.48
- Median
- 6.73
- Q1
- -0.87
- Min
- -3.62
With an Interest Coverage Ratio of 168.41, META demonstrates a superior capacity to service its debt, placing it well above the typical range for the Interactive Media & Services industry. This stems from either robust earnings or a conservative debt load.
Financial Strength at a Glance
| Symbol | BKNG | META |
|---|---|---|
| Current Ratio (MRQ) | 1.25 | 1.97 |
| Quick Ratio (MRQ) | 1.21 | 1.71 |
| Debt-to-Equity Ratio (MRQ) | 11.29 | 0.15 |
| Interest Coverage Ratio (TTM) | 29.94 | 168.41 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BKNG
0.70%
Hotels, Restaurants & Leisure Industry
- Max
- 6.81%
- Q3
- 2.73%
- Median
- 0.74%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Yield of 0.70% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.
META
0.28%
Interactive Media & Services Industry
- Max
- 3.07%
- Q3
- 1.27%
- Median
- 0.28%
- Q1
- 0.00%
- Min
- 0.00%
META’s Dividend Yield of 0.28% is consistent with its peers in the Interactive Media & Services industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio (TTM)
BKNG
25.16%
Hotels, Restaurants & Leisure Industry
- Max
- 128.39%
- Q3
- 61.60%
- Median
- 21.91%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Payout Ratio of 25.16% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
META
7.26%
Interactive Media & Services Industry
- Max
- 101.53%
- Q3
- 40.64%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
META’s Dividend Payout Ratio of 7.26% is within the typical range for the Interactive Media & Services industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | BKNG | META |
|---|---|---|
| Dividend Yield (TTM) | 0.70% | 0.28% |
| Dividend Payout Ratio (TTM) | 25.16% | 7.26% |
Valuation
Price-to-Earnings Ratio (TTM)
BKNG
35.92
Hotels, Restaurants & Leisure Industry
- Max
- 56.96
- Q3
- 33.82
- Median
- 21.30
- Q1
- 15.75
- Min
- 6.06
A P/E Ratio of 35.92 places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
META
25.80
Interactive Media & Services Industry
- Max
- 50.72
- Q3
- 41.60
- Median
- 25.84
- Q1
- 18.18
- Min
- 1.76
META’s P/E Ratio of 25.80 is within the middle range for the Interactive Media & Services industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
Price-to-Sales Ratio (TTM)
BKNG
6.91
Hotels, Restaurants & Leisure Industry
- Max
- 7.19
- Q3
- 3.99
- Median
- 1.93
- Q1
- 1.26
- Min
- 0.17
BKNG’s P/S Ratio of 6.91 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
META
10.32
Interactive Media & Services Industry
- Max
- 23.76
- Q3
- 11.40
- Median
- 7.69
- Q1
- 2.49
- Min
- 0.00
META’s P/S Ratio of 10.32 aligns with the market consensus for the Interactive Media & Services industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
Price-to-Book Ratio (MRQ)
BKNG
91.90
Hotels, Restaurants & Leisure Industry
- Max
- 24.89
- Q3
- 11.60
- Median
- 4.91
- Q1
- 2.29
- Min
- 0.37
At 91.90, BKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
META
9.51
Interactive Media & Services Industry
- Max
- 16.71
- Q3
- 9.00
- Median
- 3.97
- Q1
- 2.19
- Min
- 0.33
META’s P/B Ratio of 9.51 is in the upper tier for the Interactive Media & Services industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
Valuation at a Glance
| Symbol | BKNG | META |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 35.92 | 25.80 |
| Price-to-Sales Ratio (TTM) | 6.91 | 10.32 |
| Price-to-Book Ratio (MRQ) | 91.90 | 9.51 |
| Price-to-Free Cash Flow Ratio (TTM) | 18.71 | 36.79 |