BKNG vs. LVS: Booking vs. Las Vegas Sands Stock Comparison

November 11, 2026

How do Booking (BKNG) and Las Vegas Sands (LVS) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Booking (BKNG) and Las Vegas Sands (LVS) both belong to the Hotels, Restaurants & Leisure industry, though BKNG is classified under Hotels, Resorts & Cruise Lines while LVS falls under Casinos & Gaming.

Company profile comparison for Booking (BKNG) and Las Vegas Sands (LVS)
Profile Item	BKNG	LVS
Name	Booking Holdings Inc.	Las Vegas Sands Corp.
Country/Region	United States	United States
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry Group	Consumer Services	Consumer Services
GICS Industry	Hotels, Restaurants & Leisure	Hotels, Restaurants & Leisure
GICS Sub-Industry	Hotels, Resorts & Cruise Lines	Casinos & Gaming
Market Capitalization	119.49 billion USD	26.38 billion USD
Currency	USD	USD
Exchange	Nasdaq	NYSE
Listing Date	March 31, 1999	December 15, 2004
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

BKNG

LVS

GSPC

Booking (BKNG) vs. Las Vegas Sands (LVS), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…

Trailing total returns for Booking (BKNG) and Las Vegas Sands (LVS). Returns over one year are annualized.

Calendar-Year Returns

Loading price history…

Calendar-year total returns for Booking (BKNG) and Las Vegas Sands (LVS). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Booking (BKNG) and Las Vegas Sands (LVS)
Metric	BKNG	LVS
Total Return (1Y)	-17.04%	-35.88%
Total Return (3Y, Annualized)	11.36%	-3.18%
Total Return (5Y, Annualized)	9.44%	1.29%

Risk Profile

Drawdown History

BKNG

LVS

GSPC

Booking (BKNG) vs. Las Vegas Sands (LVS), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

Loading price history…

Distribution of monthly total returns for Booking (BKNG) and Las Vegas Sands (LVS). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Booking (BKNG) and Las Vegas Sands (LVS)
Metric	BKNG	LVS
Volatility (1Y, Annualized)	39.63%	30.94%
Beta (5Y)	1.11	0.73
Max Drawdown (5Y)	-39.53%	-51.18%
Avg. Volume (3M)	7.18M	5.72M

Risk-Adjusted Performance

Risk-Return Positioning

BKNG and LVS are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Booking (BKNG) and Las Vegas Sands (LVS)
Metric	BKNG	LVS
Sharpe Ratio (1Y)	-0.54	-1.30
Sortino Ratio (1Y)	-0.78	-1.63

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Las Vegas Sands (LVS) earns 207.08% on shareholders’ equity, ranked against its industry; Booking (BKNG) has no ROE this period.

BKNG

Consumer Services industry group

Max: 76.75%
Q3: 34.07%
Median: 15.90%
Q1: 3.23%
Min: -40.61%
BKNG: --

LVS

Consumer Services industry group

207.08%

LVS: 207.08%
Max: 76.75%
Q3: 34.07%
Median: 15.90%
Q1: 3.23%
Min: -40.61%

Booking (BKNG) vs. Las Vegas Sands (LVS): BKNG does not report ROE, so it has no value marker; LVS is benchmarked against the Consumer Services industry group.

Net Margin (TTM)

Booking (BKNG) at 25.52% retains a top-quartile share of revenue as profit, ahead of Las Vegas Sands (LVS) at 11.85%, which keeps about the industry-typical share.

BKNG

Consumer Services industry group

25.52%

BKNG: 25.52%
Max: 25.52%
Q3: 12.95%
Median: 6.63%
Q1: 1.46%
Min: -14.36%

LVS

Consumer Services industry group

11.85%

Max: 25.52%
Q3: 12.95%
LVS: 11.85%
Median: 6.63%
Q1: 1.46%
Min: -14.36%

Booking (BKNG) vs. Las Vegas Sands (LVS): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Booking (BKNG) at 38.69% operates in the top operating margin quartile, ahead of Las Vegas Sands (LVS) at 19.34%, which runs around its industry’s norm.

BKNG

Consumer Services industry group

38.69%

Max: 49.05%
BKNG: 38.69%
Q3: 24.35%
Median: 14.23%
Q1: 5.67%
Min: -16.47%

LVS

Consumer Services industry group

19.34%

Max: 49.05%
Q3: 24.35%
LVS: 19.34%
Median: 14.23%
Q1: 5.67%
Min: -16.47%

Booking (BKNG) vs. Las Vegas Sands (LVS): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Booking (BKNG) and Las Vegas Sands (LVS)
Metric	BKNG	LVS
ROE (TTM)	--	207.08%
ROA (TTM)	20.25%	9.24%
Net Margin (TTM)	25.52%	11.85%
Operating Margin (TTM)	38.69%	19.34%
Gross Margin (TTM)	87.18%	78.63%

Growth

Revenue Growth

Las Vegas Sands (LVS) at 15.22% sits in the top revenue growth quartile, while Booking (BKNG) at 13.39% is closer to the peer norm — faster top-line expansion for LVS.

Booking (BKNG) vs. Las Vegas Sands (LVS): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Booking (BKNG) at -4.12% and Las Vegas Sands (LVS) at 19.90% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

Booking (BKNG) vs. Las Vegas Sands (LVS): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Booking (BKNG) and Las Vegas Sands (LVS)
Metric	BKNG	LVS
Revenue Growth (YoY)	13.39%	15.22%
Revenue Growth (3Y CAGR)	16.35%	46.86%
EPS Growth (YoY)	-4.12%	19.90%
EPS Growth (3Y CAGR)	29.44%	-0.70%

Financial Strength

Current Ratio (MRQ)

Both Booking (BKNG) at 1.12 and Las Vegas Sands (LVS) at 0.83 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

BKNG

Consumer Services industry group

1.12

Max: 3.41
Q3: 1.85
BKNG: 1.12
Median: 1.06
Q1: 0.72
Min: 0.22

LVS

Consumer Services industry group

0.83

Max: 3.41
Q3: 1.85
Median: 1.06
LVS: 0.83
Q1: 0.72
Min: 0.22

Booking (BKNG) vs. Las Vegas Sands (LVS): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Neither Booking (BKNG) nor Las Vegas Sands (LVS) reports a debt-to-equity ratio value for this period, so a direct comparison isn’t possible.

BKNG

Consumer Services industry group

Max: 6.12
Q3: 2.93
Median: 1.29
Q1: 0.37
Min: 0.01
BKNG: --

LVS

Consumer Services industry group

Max: 6.12
Q3: 2.93
Median: 1.29
Q1: 0.37
Min: 0.01
LVS: --

Booking (BKNG) vs. Las Vegas Sands (LVS): Neither stock reports debt-to-equity ratio, so the chart shows available benchmark boxes without value markers.

Financial Strength Metrics

Financial strength metrics for Booking (BKNG) and Las Vegas Sands (LVS)
Metric	BKNG	LVS
Current Ratio (MRQ)	1.12	0.83
Debt / Equity (MRQ)	--	--
Net Debt / EBITDA	0.56	2.83

Dividends

Dividend Yield (TTM)

Las Vegas Sands (LVS) at 2.93% delivers top-quartile income for its industry, while Booking (BKNG) at 0.98% pays a more typical yield — both are credible income propositions, LVS the richer one.

BKNG

Consumer Services industry group

0.98%

Max: 4.10%
Q3: 1.82%
BKNG: 0.98%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

LVS

Consumer Services industry group

2.93%

Max: 4.10%
LVS: 2.93%
Q3: 1.82%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Booking (BKNG) vs. Las Vegas Sands (LVS): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Booking (BKNG) at 17.84% pays out a band-typical share of earnings, while Las Vegas Sands (LVS) at 47.13% distributes more than its industry norm — less retained, thinner cover.

BKNG

Consumer Services industry group

17.84%

Max: 89.80%
Q3: 36.83%
BKNG: 17.84%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

LVS

Consumer Services industry group

47.13%

Max: 89.80%
LVS: 47.13%
Q3: 36.83%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Booking (BKNG) vs. Las Vegas Sands (LVS): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Booking (BKNG) and Las Vegas Sands (LVS)
Metric	BKNG	LVS
Dividend Yield (TTM)	0.98%	2.93%
Dividend Payout Ratio (TTM)	17.84%	47.13%

Valuation

P/E Ratio (TTM)

Both Booking (BKNG) at 17.43 and Las Vegas Sands (LVS) at 16.69 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

BKNG

Consumer Services industry group

17.43

Max: 71.70
Q3: 37.12
Median: 21.88
BKNG: 17.43
Q1: 13.00
Min: 5.72

LVS

Consumer Services industry group

16.69

Max: 71.70
Q3: 37.12
Median: 21.88
LVS: 16.69
Q1: 13.00
Min: 5.72

Booking (BKNG) vs. Las Vegas Sands (LVS): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Las Vegas Sands (LVS) at 1.94 is priced about in line with its industry on P/S ratio, while Booking (BKNG) at 4.25 sits in the pricier quartile — BKNG costs more per dollar of sales.

BKNG

Consumer Services industry group

4.25

Max: 6.40
BKNG: 4.25
Q3: 3.01
Median: 1.54
Q1: 0.74
Min: 0.08

LVS

Consumer Services industry group

1.94

Max: 6.40
Q3: 3.01
LVS: 1.94
Median: 1.54
Q1: 0.74
Min: 0.08

Booking (BKNG) vs. Las Vegas Sands (LVS): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Both Booking (BKNG) at -11.52 and Las Vegas Sands (LVS) at -74.19 report negative P/B ratio values, meaning both companies have negative book equity — neither multiple is meaningful for valuation.

BKNG

Consumer Services industry group

-11.52

Max: 12.02
Q3: 5.58
Median: 2.37
Q1: 1.09
Min: -4.51
BKNG: -11.52

LVS

Consumer Services industry group

-74.19

Max: 12.02
Q3: 5.58
Median: 2.37
Q1: 1.09
Min: -4.51
LVS: -74.19

Booking (BKNG) vs. Las Vegas Sands (LVS): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Booking (BKNG) and Las Vegas Sands (LVS)
Metric	BKNG	LVS
P/E Ratio (TTM)	17.43	16.69
P/S Ratio (TTM)	4.25	1.94
P/B Ratio (MRQ)	-11.52	-74.19
Free Cash Flow Yield (TTM)	6.37%	7.99%