BKNG vs. LI: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BKNG and LI, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
BKNG is a standard domestic listing, while LI trades as an American Depositary Receipt (ADR), offering U.S. investors access to its foreign-listed shares.
| Symbol | BKNG | LI |
|---|---|---|
| Company Name | Booking Holdings Inc. | Li Auto Inc. |
| Country | United States | China |
| GICS Sector | Consumer Discretionary | Consumer Discretionary |
| GICS Industry | Hotels, Restaurants & Leisure | Automobiles |
| Market Capitalization | 176.57 billion USD | 25.20 billion USD |
| Exchange | NasdaqGS | NasdaqGS |
| Listing Date | March 31, 1999 | July 30, 2020 |
| Security Type | Common Stock | ADR |
Historical Performance
This chart compares the performance of BKNG and LI by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BKNG | LI |
|---|---|---|
| 5-Day Price Return | 0.29% | 0.73% |
| 13-Week Price Return | 4.87% | -13.87% |
| 26-Week Price Return | 13.98% | 7.47% |
| 52-Week Price Return | 58.41% | 142.14% |
| Month-to-Date Return | -1.02% | -6.41% |
| Year-to-Date Return | 9.65% | 3.41% |
| 10-Day Avg. Volume | 0.20M | 24.98M |
| 3-Month Avg. Volume | 0.23M | 17.25M |
| 3-Month Volatility | 19.82% | 49.59% |
| Beta | 1.38 | 1.35 |
Profitability
Return on Equity (TTM)
BKNG
139.63%
Hotels, Restaurants & Leisure Industry
- Max
- 83.01%
- Q3
- 39.51%
- Median
- 17.38%
- Q1
- 5.32%
- Min
- -45.92%
BKNG’s Return on Equity of 139.63% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
LI
11.89%
Automobiles Industry
- Max
- 25.70%
- Q3
- 12.88%
- Median
- 6.92%
- Q1
- 0.71%
- Min
- -15.89%
LI’s Return on Equity of 11.89% is on par with the norm for the Automobiles industry, indicating its profitability relative to shareholder equity is typical for the sector.
Net Profit Margin (TTM)
BKNG
19.23%
Hotels, Restaurants & Leisure Industry
- Max
- 26.45%
- Q3
- 14.67%
- Median
- 8.69%
- Q1
- 3.34%
- Min
- -11.30%
A Net Profit Margin of 19.23% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.
LI
5.59%
Automobiles Industry
- Max
- 9.92%
- Q3
- 5.78%
- Median
- 3.23%
- Q1
- 0.11%
- Min
- -5.31%
LI’s Net Profit Margin of 5.59% is aligned with the median group of its peers in the Automobiles industry. This indicates its ability to convert revenue into profit is typical for the sector.
Operating Profit Margin (TTM)
BKNG
32.85%
Hotels, Restaurants & Leisure Industry
- Max
- 38.76%
- Q3
- 21.15%
- Median
- 14.20%
- Q1
- 6.43%
- Min
- -14.56%
An Operating Profit Margin of 32.85% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
LI
5.44%
Automobiles Industry
- Max
- 13.07%
- Q3
- 7.22%
- Median
- 5.29%
- Q1
- 0.43%
- Min
- -4.46%
LI’s Operating Profit Margin of 5.44% is around the midpoint for the Automobiles industry, indicating that its efficiency in managing core business operations is typical for the sector.
Profitability at a Glance
| Symbol | BKNG | LI |
|---|---|---|
| Return on Equity (TTM) | 139.63% | 11.89% |
| Return on Assets (TTM) | 16.95% | 5.18% |
| Net Profit Margin (TTM) | 19.23% | 5.59% |
| Operating Profit Margin (TTM) | 32.85% | 5.44% |
| Gross Profit Margin (TTM) | 98.09% | 20.51% |
Financial Strength
Current Ratio (MRQ)
BKNG
1.25
Hotels, Restaurants & Leisure Industry
- Max
- 2.68
- Q3
- 1.62
- Median
- 1.11
- Q1
- 0.74
- Min
- 0.19
BKNG’s Current Ratio of 1.25 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
LI
1.87
Automobiles Industry
- Max
- 2.19
- Q3
- 1.54
- Median
- 1.26
- Q1
- 1.09
- Min
- 0.48
LI’s Current Ratio of 1.87 is in the upper quartile for the Automobiles industry. This signifies a strong liquidity position, suggesting the company is well-equipped to cover its immediate liabilities compared to its peers.
Debt-to-Equity Ratio (MRQ)
BKNG
11.29
Hotels, Restaurants & Leisure Industry
- Max
- 9.88
- Q3
- 4.54
- Median
- 1.52
- Q1
- 0.27
- Min
- 0.00
With a Debt-to-Equity Ratio of 11.29, BKNG operates with exceptionally high leverage compared to the Hotels, Restaurants & Leisure industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
LI
0.13
Automobiles Industry
- Max
- 2.34
- Q3
- 1.13
- Median
- 0.58
- Q1
- 0.28
- Min
- 0.06
Falling into the lower quartile for the Automobiles industry, LI’s Debt-to-Equity Ratio of 0.13 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.
Interest Coverage Ratio (TTM)
BKNG
29.94
Hotels, Restaurants & Leisure Industry
- Max
- 26.88
- Q3
- 11.95
- Median
- 3.87
- Q1
- 1.19
- Min
- -11.84
With an Interest Coverage Ratio of 29.94, BKNG demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.
LI
-16.94
Automobiles Industry
- Max
- 77.87
- Q3
- 42.86
- Median
- 13.88
- Q1
- 2.13
- Min
- -49.07
LI has a negative Interest Coverage Ratio of -16.94. This indicates that its earnings were insufficient to cover even its operational costs, let alone its interest payments, signaling significant financial distress.
Financial Strength at a Glance
| Symbol | BKNG | LI |
|---|---|---|
| Current Ratio (MRQ) | 1.25 | 1.87 |
| Quick Ratio (MRQ) | 1.21 | 1.64 |
| Debt-to-Equity Ratio (MRQ) | 11.29 | 0.13 |
| Interest Coverage Ratio (TTM) | 29.94 | -16.94 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BKNG
0.69%
Hotels, Restaurants & Leisure Industry
- Max
- 5.88%
- Q3
- 2.37%
- Median
- 0.68%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Yield of 0.69% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.
LI
0.00%
Automobiles Industry
- Max
- 10.71%
- Q3
- 5.39%
- Median
- 3.14%
- Q1
- 0.00%
- Min
- 0.00%
LI currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio (TTM)
BKNG
25.16%
Hotels, Restaurants & Leisure Industry
- Max
- 127.31%
- Q3
- 56.79%
- Median
- 19.58%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Payout Ratio of 25.16% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
LI
0.00%
Automobiles Industry
- Max
- 114.43%
- Q3
- 59.30%
- Median
- 37.15%
- Q1
- 16.40%
- Min
- 0.00%
LI has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | BKNG | LI |
|---|---|---|
| Dividend Yield (TTM) | 0.69% | 0.00% |
| Dividend Payout Ratio (TTM) | 25.16% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
BKNG
36.38
Hotels, Restaurants & Leisure Industry
- Max
- 59.44
- Q3
- 33.98
- Median
- 22.25
- Q1
- 15.53
- Min
- 7.61
A P/E Ratio of 36.38 places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
LI
21.30
Automobiles Industry
- Max
- 27.69
- Q3
- 19.99
- Median
- 9.85
- Q1
- 6.60
- Min
- 4.25
A P/E Ratio of 21.30 places LI in the upper quartile for the Automobiles industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
Price-to-Sales Ratio (TTM)
BKNG
7.00
Hotels, Restaurants & Leisure Industry
- Max
- 7.74
- Q3
- 3.88
- Median
- 2.05
- Q1
- 1.19
- Min
- 0.17
BKNG’s P/S Ratio of 7.00 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
LI
1.19
Automobiles Industry
- Max
- 1.52
- Q3
- 0.84
- Median
- 0.41
- Q1
- 0.23
- Min
- 0.08
LI’s P/S Ratio of 1.19 is in the upper echelon for the Automobiles industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
BKNG
91.90
Hotels, Restaurants & Leisure Industry
- Max
- 20.90
- Q3
- 9.78
- Median
- 4.29
- Q1
- 2.22
- Min
- 0.47
At 91.90, BKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
LI
2.70
Automobiles Industry
- Max
- 4.25
- Q3
- 2.00
- Median
- 0.87
- Q1
- 0.46
- Min
- 0.19
LI’s P/B Ratio of 2.70 is in the upper tier for the Automobiles industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
Valuation at a Glance
| Symbol | BKNG | LI |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 36.38 | 21.30 |
| Price-to-Sales Ratio (TTM) | 7.00 | 1.19 |
| Price-to-Book Ratio (MRQ) | 91.90 | 2.70 |
| Price-to-Free Cash Flow Ratio (TTM) | 18.95 | 8.74 |